ICTE ICTE AND MARKETING OPPORTUNITIES SPONSORSHIP APRIL APRIL SPONSOR BY DECEMBER 7 FOR BEST VISIBILITY FOR BEST VISIBILITY

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1 SPONSOR BY DEC. 7 AND MARKETING OPPORTUNITIES Promote your company at North America s Largest Cheese & Whey Processing Expo! ICTE INTERNATIONAL TECHNOLOGY EXPO APRIL MILWAUKEE, WI WISCONSIN CENTER LEARN MORE AT EXPO.ORG INTERNATIONAL TECHNOLOGY EXPO ICTE MILWAUKEE, WI WISCONSIN CENTER APRIL LEARN MORE AT EXPO.ORG SPONSOR AN EVENT Sponsors signing up by December 7 will be listed in the Sponsor page of ICTE s initial registration brochure, mailed to over 3,000 industry professionals. Event Sponsorship options include: Opening Keynote; Morning Breaks; Lunches; World Championship Cheese Contest; Collegiate Dairy Products Evaluation Contest; Ideas Showcase; and much more! SPONSOR BY DECEMBER 7 Wisconsin Cheese Makers Association 5117 W. Terrace Drive, Suite 402 ADDRESS SERVICE REQUESTED PRESORTED FIRST CLASS US POSTAGE PAID MADISON WI PERMIT ADVERTISE Advertisements are placed in the ICTE Official Show Program, handed out to over 3,000 attendees at the expo. Choose between a full page, half page or quarter page. Ad files are due February 12. See details inside

2 MARKETING: DIAMOND ($40,000) sponsor has assumed the Diamond Sponsorship:» Chr. Hansen Championship Auction Reception - Exclusive Wednesday Lunch - Exclusive Thursday Lunch - Exclusive Diamond Sponsorship Benefits» Event name incorporates the name of sponsor.» Opportunity to offer Welcome Greeting at the podium.» Opportunity to show PowerPoint or video at the event.» Complimentary pull-up banner (1m x 2m) in registration area.» Two free full page ads in ICTE Official Program.» Sponsor color logo (large) on event website, in the Official Program and in pre and post-conference printed materials.» Diamond Sponsor tabletop sign for your ICTE booth. PLATINUM ($20,000) sponsors have assumed Platinum Sponsorships:» Tetra Pak Welcome Reception - Exclusive» Millerbernd Afterglow Reception - Exclusive Thursday Recognition Breakfast - Exclusive Thursday Evening Champions Reception - Exclusive Platinum Sponsorship Benefits» Event name incorporates the name of sponsor.» Opportunity to show PowerPoint at the event» Complimentary pull-up banner (1m x 2m) in ICTE registration area.» One free full page ad in ICTE Official Program.» Sponsor color logo (large) on event website, in the Official Program and in pre and post-expo printed materials.» Platinum Sponsor tabletop sign for your ICTE booth. GOLD ($12,000) The events listed below are Morning Refreshments - Exclusive Opening Keynote Presentation - Exclusive Gold Sponsorship Benefits» Complimentary pull-up banner (1m x 2m) in registration area.» One free full page ad in ICTE Official Program.» Sponsor color logo (large) on event website, in the Official Program and in pre and post- Conference printed materials.» Gold Sponsor tabletop sign for ICTE booth.» Sponsor identified as Official Sponsor of the 2018 ICTE with rights to use the ICTE logo in all program related material. SPONSOR BY DECEMBER 7 VISIT TO SIGN UP

3 Sponsors from the previous Conference have the first right of refusal for sponsoring an event. For additional information, contact Judy Keller at or SILVER ($6,000) Silver Exclusive Sponsorships:» Hydrite Chemical - Lanyards Exclusive» Ivarson/ALPMA - Cheese Samples on Exhibit Floor Exclusive» R. Mueller Service & Equipment Company - Championship Cheese Cooler Display Exclusive available for Sponsorship. Partner Sponsor for World Championship Cheese Contest (6 available) Collegiate Dairy Products Evaluation Contest (6 available) Morning Refreshment Breaks (2 available) Wednesday Lunch (6 available) Thursday Lunch (6 available) Wine at Awards Banquet-Exclusive Event Mobile App-Exclusive Ideas Showcase-Exclusive Silver Sponsorship Benefits» One free half page ad in Program.» Sponsor color logo on event website, in the Official Program and in pre Conference printed materials.» Silver Sponsor tabletop sign in booth.» Sponsor identified as Official ICTE Sponsor with rights to use the ICTE BRONZE ($1,200) The events listed below are available for Sponsorship Contributor to International Cheese Technology Expo Contributor Sponsor to World Championship Cheese Contest Bronze Sponsorship Benefits» Free quarter page advertisement in ICTE Official Program.» Sponsor color logo (small) on event website, in the Official Program and in pre Conference printed materials.» Bronze Sponsor tabletop sign for your ICTE booth. HOSPITALITY ROOMS Hospitality Rooms will be available at the Hyatt Regency Hotel in Milwaukee and the Hilton Milwaukee City Center. Arrangements for hospitality rooms will be handled directly with the hotel. Hyatt Regency Hotel Britni Grosenick: or britni.grosenick@hyatt.com Hilton Milwaukee City Center Bill Bull: or billbull@marcushotels.com Hospitality Room Requirements» Before final assignment of any hospitality room, the Association requires a minimum of two full registrations to the 2018 ICTE from any company reserving space for hospitality.» Hospitality rooms cannot be open during 2018 ICTE official functions. APRIL 17 Welcome Reception APRIL Conference and Exhibits EXPO.ORG INTERNATIONAL TECHNOLOGY EXPO WISCONSIN CENTER MILWAUKEE, WISCONSINSIN

4 MARKETING: ADVERTISING ICTE PROGRAM ADVERTISING The 2018 ICTE Official Program will be a spiral-bound, letter-sized (8.5 x 11 inches), full color booklet. This format allows for full page as well as half and quarter page ads. Don t miss your opportunity to advertise! COST/SPECIFICATIONS Ads must be submitted as PDF documents at 300 dpi (see diagrams below) Interior Page Ad Space» Full page ad (with full bleed) $1,100 Trim size: 8.5 x 11 Bleed:.125 all around Safe area: 7.5 x 10» Full page ad (no bleed) $1,100 Ad size: 7.25 x 10» Half page (horizontal) $550 Ad Size: x 5» Quarter page (vertical) $325 Ad Size: 3.45 x 5 PREMIUM AD SPACE PLACEMENT» Back cover $5,100» Inside front cover $2,600» Inside back cover $1,600 Same specs as a full bleed ads. Please note previous cover advertisers have first right of refusal. SIGN UP AD SPACE AVAILABLE» Back Cover $5,100 SOLD» Inside Front Cover $2,600 SOLD» Inside Back Cover $1,600 SOLD» Interior Full Page $1,100» Interior Half Page $550» Interior Quarter Page $325 UPGRADES FOR COMPLIMENTARY SPONSOR ADS:» Upgrade Quarter Page to Half Page $225» Upgrade Quarter Page to Full Page $775» Upgrade Half Page Ad to Full Page $550 DUE DATE Electronic files and payment requested by February 12, ad file to Brittani Isham at bisham@wischeesemakers.org Visit for a fillable pdf form or to sign up online. QUESTIONS? Contact Judy Keller at jkeller@wischeesemakers.org or INDUSTRY PUBLICATIONS WITH SPECIAL ICTE ISSUES MARKET NEWS SUSAN QUARNE 5315 Wall Street, Ste Phone: (608) Fax: (608) squarne@cheesemarketnews.com Special Exposition Issue: April 13, 2018 Advertising Deadline: March 30, 2018 REPORTER KEVIN THOME 2810 Crossroads Drive, # Phone: (608) Fax: (608) kthome@cheesereporter.com Special Exposition Issue: April 6, 2018 Advertising Deadline: March 30, 2018 DAIRY FOODS MAGAZINE TOM IMBORDINO 1300 W. Altgeld #135 Chicago, IL HALF PAGE FULL PAGE FULL BLEED Trim size: 8.5 x 11 Bleed:.125 all around Safe area: 7.5 x 10 FULL PAGE ISLAND 7.25 x 10 QUARTER PAGE 3.45 x x 5 Phone: (773) Fax: (248) imbordinot@dairyfoods.com Special Exposition Issue: March, 2018 Advertising Deadline: February 9, 2018 TRIM SIZE BLEED SIZE SAFE AREA Don t place any sensitive content outside of safe area to avoid have important information cut off. A thin keyline will be added around all island (i.e. non-full bleed) ads. Please note, the spiral bound may be on either side. SIGN UP TODAY! EXPO.ORG/MARKETING

5 2018 ICTE SPONSOR AND ADVERTISING: SIGN UP FORM DIAMOND ($40,000) sponsor has assumed the Diamond Sponsorship: Chr. Hansen Championship Auction Reception - Exclusive available for Sponsorship. FFWednesday Lunch - Exclusive FFThursday Lunch - Exclusive PLATINUM ($20,000) sponsors have assumed Platinum Sponsorships: Tetra Pak Welcome Reception - Exclusive Millerbernd Afterglow Reception - Exclusive available for Sponsorship. FFThursday Recognition Breakfast - Exclusive FFThursday Evening Champions Reception - Exclusive GOLD ($12,000) The events listed below are available for Sponsorship, FFMorning Refreshments - Exclusive FFOpening Keynote Presentation - Exclusive SILVER ($6,000) available for Sponsorship. FFPartner Sponsor for World Championship Cheese Contest (6 available) FFCollegiate Dairy Products Evaluation Contest (6 available) FFMorning Refreshment Breaks (2 available) FFWednesday Lunch (6 available) FFThursday Lunch (6 available) FFIdeas Showcase-Exclusive (1 available) FFWine at Awards Banquet-Exclusive (1 available) FFEvent Mobile App-Exclusive (1 available) FFCheese Samples on Exhibit Floor-Exclusive SOLD FFLanyards-Exclusive SOLD FFChampionship Cheese Cooler Display-Exclusive SOLD BRONZE ($1,200) The events listed below are available for Sponsorship FFContributor to the International Cheese Technology Expo FFContributor Sponsor to the World Championship Cheese Contest PROGRAM ADVERTISING ICTE Show Program Advertisement Space Available FFBack Cover $5,100 SOLD FFInside Front Cover $2,600 SOLD FFInside Back Cover $1,600 SOLD FFInterior Full Page $1,100 FFInterior Half Page $550 FFInterior Quarter Page $325 Upgrades for Complimentary Sponsor Ads: FFUpgrade Quarter Page Ad to Half Page $225 FFUpgrade Quarter Page Ad to Full Page $775 FFUpgrade Half Page Ad to Full Page $550 COMPLETE THIS FORM OR PAY ONLINE AT PAYMENT TOTAL DUE Person completing this form: NAME COMPANY PHONE CHECK: Make check payable and mail to: New Address: Wisconsin Cheese Makers Association 5117 West Terrace Drive, Suite 402, USA CREDIT CARD: Select correct box below and complete American Express MasterCard VISA Discover CARD NUMBER EXP. DATE NAME AS IT APPEARS ON CARD ADDRESS CVV CODE CITY, STATE, ZIP SPONSOR BY DECEMBER 7 For additional information, contact Judy Keller at jkeller@wischeesemakers.org or