Karen Cates 1808 & Auto Sales Manager (336)

Transcription

1 greensboro.com 2016

2 200 E. Market Street, Greensboro, NC (336) or Ext.7150 Rate Card Effective Contents Personnel 2 Site Statistics & Demographics 3 Mobile Advertising 4 Banner Rates 5 Marketing Services & Rates 6-7 Digital Services 8 Ad Sizes & Deadlines 9 Personnel Bill Buschmann Advertising Sales Director william.buschman@greensboro.com (336) Nicole Murn Digital Sales Manager nicole.murn@greensboro.com (336) Karen Cates 1808 & Auto Sales Manager karen.cates@greensboro.com (336) David Perkins Major Accounts Sales Manger david.perkins@greensboro.com (336) Travis Hauer Digital Product Coordinator travis.hauer@greensboro.com (336) Melanie Armino Regional Call Center & Recruitment Manager melanie.armino@greensboro.com (336) Terry Mink Retail Sales Manager terry.mink@greensboro.com (336) Keeley Duckworth Advertising Department Operations Manager keeley.duckworth@greensboro.com (336) Karl Miller Rockingham Sales Manager karl.miller@greensboro.com (336) ext greensboro.com 2016 Digital Advertising Rates 2

3 Site Statistics & Demographics Gender Age Triad Adult GSO.com User Male 47% 40% Female 53% 60% % 49% % 26% % 25% Household Income Under $49,999 59% 44% $50,000 - $74,999 16% 16% $75, % 41% Education Some college 31% 27% College grad 14% 17% Post grad work /degree 8% 18% Families Children in HH (17 & under) 35% 54% Marital Status Married 52% 49% Single 27% 36% Other 21% 15% Internet Purchases Made 1+ Purchase Last year 55% 73% Internet Purchases Last Year (Amt. Spent) Less than $249 22% 24% $250 -$999 21% 24% $1, % 25% Greensboro.com, the flagship site of our network, is the Triad s connection for up-tothe-minute news and information. Greensboro.com Average Monthly Stats: Page Views 2.3 million+ Unique Users 527,000+ Source: Google Analytics, 2016; Scarborough Research, March 2015 greensboro.com 2016 Digital Advertising Rates 3

4 Mobile Advertising Mobile App Page Views: 429,000+/month Mobile Ad Sizes: 300 x 50, 320 x 460 Tablet Ad Sizes: 728 x 90, 768 x 1004 Mobile Site Page Views: 885,000+/month Ad Sizes: 300 x 50, 300 x % of News & Record Readers currently own a tablet or smartphone Mobile Statistics 68% of Triad adults currently own a smartphone or tablet 70% of News & Record readers currently own a smartphone or tablet 117,600+ Triad adults plan to purchase a mobile device in the next year Source: Google Analytics, 2016; Scarborough Research, March ,800+ Triad adults used a mobile device to read the newspaper in the past 30 days greensboro.com 2016 Digital Advertising Rates 4

5 Banner Rates Banner Rates (CPM) Impressions per 30 days 25, , , , ,000+ Open $10.00 $9.75 $9.50 $9.25 $ month commitment $9.50 $9.25 $9.00 $8.75 $ month commitment $9.00 $8.75 $8.50 $8.25 $ month commitment $8.50 $8.25 $8.00 $7.75 $7.50 Add On (CPM): ATF (Above the Fold) $4.50 Homepage $3.00 News $2.00 Obits $2.00 Sports $4.00 Life $4.00 Careers $4.00 Things to Do $4.00 Classifieds $4.00 Specific Day of Week $2.00 Rich Media $3.00 Expandable $2.00 Condensed Campaign (Less Than 14 Days) $ x600 Creative Position $2.00 Mobile Banners (CPM) Mobile Site Banners $15.00 Mobile App Banners $15.00 Special Pricing 1x 3x 5x 10x Homepage Expandable Strip Ad $ $ $ $ Site Skin & Homepage Strip Ad Combo $ $ $ $ Homepage Roadblock $2, $1, $1, $1, Site Skin and Roadblock $2, $2, $2, $1, greensboro.com 2016 Digital Advertising Rates 5

6 Marketing Services E-Blast Reach users looking for savings and specials with this customtailored newsletter that can be timed perfectly with your next promotional event, sale or special offer. Frequency: 2/day (you may pick the day) Subscribers: 52,000+ N & R Daily Update E-Newsletter Reach users looking for the important local and national news daily with this custom-tailored newsletter. Frequency: Every Monday-Friday Subscribers: 41,000+ N & R Breaking News Reach users looking for the important breaking local and national news instantly with this custom-tailored newsletter. Frequency: Sent out when whenever breaking news occurs (minimum 1x daily) Subscribers: 41,000+ GoTriad.com E-Newsletter Reach users looking for the latest in art, entertainment, music and more with this custom-tailored newsletter that can be timed perfectly with your next promotional event. Frequency: Every Thursday Subscribers: 41,000+ Triad Careers E-Newsletter Reach users looking for the important local and national news daily with this custom-tailored newsletter. Frequency: Every Monday-Friday Subscribers: 58,000+ ACCxtra E-Newsletter Reach users looking for the important local and national news daily with this custom-tailored newsletter. Frequency: Every Monday-Friday Subscribers: 39,000+ Source: Internal Upickem Report, 2015 greensboro.com 2016 Digital Advertising Rates 6

7 Marketing Rates E-Blasts Frequency / Month 1x 2x 3x 4x Open $ $ $ $ month commitment $ $ $ $ month commitment $ $ $ $ month commitment $ $ $ $ N & R Daily Update E-Newsletter Frequency / Week 1x 2x 3x 4x 5x Open $ $ $ $95.00 $ week commitment $ $95.00 $90.00 $85.00 $ week commitment $90.00 $85.00 $80.00 $75.00 $ week commitment $80.00 $75.00 $70.00 $65.00 $60.00 N & R Breaking News Alerts E-Newsletter Frequency / Week 1x 2x 3x 4x 5x Open $ $ $ $95.00 $ week commitment $ $95.00 $90.00 $85.00 $ week commitment $90.00 $85.00 $80.00 $75.00 $ week commitment $80.00 $75.00 $70.00 $65.00 $60.00 Go Triad E-Newsletter Frequency /Week: 1x Open $ week commitment $ week commitment $ week commitment $ Williams on Wine E-Newsletter Frequency / Month: 2x 1x 2x Open $ $ month commitment $95.00 $ month commitment $90.00 $ month commitment $85.00 $75.00 greensboro.com 2016 Digital Advertising Rates 7

8 Digital Services Design Services Our award-winning Ad Designers can design specs or finished layouts for one advertisement or an entire campaign. While most services are free, there are reasonable charges for original art and logo designs. Contact your account executive for more information. Marketing Services The News & Record s Marketing Department offers a wealth of research resources, including Scarborough Research, aimed at helping you gain a better understanding of our marketplace. Available data includes media reach, demographics and lifestyles, zip code information, retailers and shopping centers shares of market, co-op information, maps and consultation. Please contact your account executive for more information. News & Record Interactive Our interactive division offers the web products and consultative services you need to get a competitive advantage online. Advertising options include large format and rich media positions on greensboro.com as well as gotriad.com, our arts and entertainment page. Our classified pages - TriadCareers.com, TriadHomes. com, TriadCars.com and TriadClassifieds.com - offer the most comprehensive and active marketplaces for buyers and sellers to connect in our region. Our ad marketplace - TriadMarketplace.com - provides a one-stop shopping environment for consumers to search for your products and services in the most convenient way online. However, we go beyond simply offering targeted advertising solutions online. In an effort to be your web solution partner, we also offer many website services such as marketing and search engine marketing - to help your business directly maximize the online channel for your customers. As more and more local consumers use the Internet for everything from researching products to making the purchase, we stand ready to help your business get your share of the pie. Electronic Ad Delivery We require that you send us your ad in Acrobat PDF file format. Options include: AdSend - you can use AP AdSend to transmit ads to our facility. There is a per-ad fee. Acrobat PDF file format is used. Call ADSEND for more information. Our adsend code is NCGRE. Internet delivery is available through AdTransit. com or Fastchannel.com. There is a per-ad fee. - send your ad in Acrobat PDF format to ads@greensboro.com For more information, visit our web site at and click on Place an Ad or call Digital Advertising Services Display Network AdWords Google Display Network Google Search Engine Marketing Daily Deal Advertising Facebook Marketing LinkedIn Marketing Contact your Account Executive for details and custom pricing greensboro.com 2016 Digital Advertising Rates 8

9 Available Ad Sizes & Deadlines Leaderboard 728 x 90 Promo Tile NEWS & RECORD Pencil Strip 960 x 30 (can expand to 960 x 300) Home Page Big Box 300 x 250 (can expand to 600 x 600) Deadlines Site Skin 5 Business Days 3 Business Days Standard Banners 3 Business Days Big Box 300 x 250 Rich Media Mobile 5 Business Days 3 Business Days Big Box 300 x 250 Magazine 600 x 600 Leaderboard 728 x 90 Promo Tile news-record.com 2016 Digital Advertising Rates 9