Digital Magazine TABLET EDITION

Transcription

1 Digital Magazine TABLET EDITION

2 Why Tablet Editions? Expanding Medium with Impact of physicians own a tablet computer 1 nearly double the number from just a year ago 62% of the docs who own a tablet, use it to read journal content 2 70% of healthcare professionals have tablets 3 50% SOURCE: 1 Manhattan Research; Taking the Pulse U.S UBM Medica Research; 2011 Tablet Survey 3 UBM Medica Insights White Paper; 2012: Physician Tablet Adoption Exceeds Expectations

3 How Do You Access Your Content? E-books/ Digital version 45% Mobile-friendly 54% Do you primarily access electronic magazines or journals through a mobile-friendly version or as an app? Apps 48% I m not sure 12% other (please specify) 5%

4 Effective Marketing Tablet/App Platform tablet owners BlackBerry: 29% 55% The majority of tablet owners surveyed think that advertising on tablets can do things that other media can t (55%), and they expect this unique functionality of tablets to be incorporated into the advertising they see. 31% Respondents exposed to the interactive ads stayed on the page 31% longer than those viewing static ads. 25% Are likely to click in interactive advertisements if they see them in the future % 31% 25% 23% Source: Research released by the Internet Advertising Bureau (IAB): July 26, % Said that interactive advertisements would actually increase their enjoyment of an app.

5 Physicians Practice Tablet Edition Published Quarterly 3X LAUNCH IN 2013 n FEATURES BEST OF CONTENT FROM n ARTICLES, BLOGS, COLUMNS n AUDIO/VIDEO ASSETS n LIBERAL USE OF HI-RES IMAGES n MAR/APR 2013 HIMSS PROMOTION JUN/JUL 2013 SEPT/OCT 2013 MGMA PROMOTION

6 Build Brand Awareness Small Study Shows Promise of a Vaccine for Metastatic Breast and Ovarian Cancer py nd -11- ch g to rom m- an- ished Breast and ovarian cancer patients with limited tumor burden and minimal prior chemotherapy appear to have benefited from Scroll a novel vaccine, according to trial results just published in Clinical Cancer Research (doi: / CCR ). Scroll Leverage existing print or tabletfriendly online creative, or supply tablet-optimized assets including video and hotspots Banner ad units (tiles/leaderboards) Full-page ads between articles with URL integration to sponsor s own content Sponsor audio/video assets Registration form or digital BRC Measure impressions and user actions, including click-through and video views

7 Sponsorship Opportunities Exclusive Multi-Sponsor BRANDING/AWARENESS Banner units throughout tablet edition 100% SOV Minimum 25% SOV Sponsor logo/message on (weekly) traffic drivers Full-page ads within digital edition Sponsor-supplied video content X 4X X 1X X REPORTING Monthly performance report Annual Guaranteed IMPRESSIONS* ANNUAL PRICING (3 Issues) X X 225,000 56,250 $60,000 $22,500 *may include some within the Physicians Practice Network of sites

8 Ad Units Supported Sizes And Formats YOUR INTERACTIVE AD HERE VIEWABLE AD AREA: Portrait: 768 x 1024 px Small Study Shows Promise of a Vaccine for Metastatic Breast and Ovarian Cancer LEADERBOARD 728 x 90 px AD AREA: 768 x 1024 px (total ad size) Breast and ovarian cancer patients with limited tumor burden and minimal prior chemotherapy appear to have benefited from a novel vaccine, according to trial results just published in Clinical Cancer Research (doi: / CCR ). Scroll The message is simple. Interactive advertising helps business by increasing awareness, increasing brand recognition, and causing attitudinal shifts in brands. SPECS & DESIGN GUIDELINES: Sponsor must supply online and offline creative. Static image or HTML5 (No flash content accepted) Screen size: 768 x 1024 px (portrait) THE FOLLOWING FEATURES CAN BE SUPPORTED: Resolution: 132 ppi Color: RGB Image format: PNG, either 8 or 24 bit, with transparency if required Clickable Web Link Up to 30-Second Video Over 30 Seconds Video Streaming Audio Files

9 Video & Audio Units YOUR VIDEO HERE SINGLE VIDEO: (STANDARD MODE) Portrait: 768 x 1024 px (inc. Tap Bar) BACKGROUND IMAGE: 768 x 1024 px 4:30 VIDEO 480 x 360 px 4:3 Visitors engage fully with your brand and messaging through video, ensuring you make an emotional connection that will be remembered long after viewing. Video Video: MP4 file 480 x 360 (4:3 ratio) Audio Audio: MP3 file 10mb max file size 720p.mp4 file using.h264 compression 5mb max file size 90 seconds max length Ad opportunity with a 30-second video cached in the device. Includes 1 link.

10 UBM Medica Contacts Build brand awareness through the expanding tablet medium. CONTACTS: Eric Temple-Morris VP CLIENT SOLUTIONS/SALES (503) Pamela Peterson NATIONAL SALES MGR. (201) Seth Geller NATIONAL SALES MGR. (410)