AgWeb Menu of Sponsorships

Transcription

1 AgWeb Menu of Sponsorships January

2 Sponsorships Section sponsorships: AgWeb has numerous sections available for sponsorship. The power of sponsorship is adjacency to relevant content and roadblocking the competition. Typical sponsorships include 100% share of voice in the three major ad units and a sponsor badge noting the sponsorship. Sections include: Ask an Agronomist, Cash Grain Bids, Cattle, Corn College, Corn Navigator, Crop Comments, Crops, Corn, Cotton, Dairy, Field Guide, Harvest, Hay and Forage, Markets, Precision Agriculture, Seeds, Soybeans, Weather, Wheat. Special sponsorships: AgWeb offers special tools or seasonal activities, which are available for sponsorship. These sponsorships offer unique engagement and adjacency to relevant content. Typical sponsorships include 100% share of voice in the three major ad units and a sponsor badge noting the sponsorship. Special sponsorships include: AgDay ad units, AgWeb Poll, AgWeb Radio, AgWeb TV, Farm Journal ad units, March Mayhem, Margins Calculators, Top Producer ad units, U.S. Farm Report ad units, Virtual Wheat Tour Social Media sponsorships: AgWeb s Partner programs extends clients social media offerings to thousands more farmers. Social Media sponsorships include: Partner Tweets, Partner Fans, Partner Tweets (livestock), Partner Fans (livestock). Mobile sponsorships: AgWeb s growing offerings in mobile takes client messaging on the road and into the field. Mobile sponsorships include: AgWeb mobile site, AgWeb mobile app, Cash Grain Bids mobile app, Corn Field Guide mobile app, Soybean Field Guide mobile app. 2

3 Sponsorships Many of AgWeb sections and tools are available for sponsorship. The core sponsorship includes: 100% share of voice in the top 728x90 unit and the two 300x250 units Sponsorship recognition via a Sponsor Badge on the home page. Other relevant recognition. Section Sponsorships Page Views Ask an Agronomist 6,964 Cash Grain Bids 118,036 Corn College 13,450 Corn Navigator 699 Crop Comments 56,454 Crops 11,699 Corn 45,639 Cotton 4,231 Field Guide 950 Harvest 100,000 Hay and Forage 4,696 Markets 466,032 Precision Agriculture 1,567 Seeds 1,900 Soybeans 21,856 Weather 94,519 Wheat 7,370 Special Sponsorships Page Views AgDay ad units 46,837 AgWeb Poll 3,673 AgWeb Radio 36,906 AgWeb TV 100 Farm Journal ad units 61,194 March Mayhem 25,000 Top Producer ad units 35,801 U.S. Farm Report ad units 29,304 Virtual Wheat Tour 2,714 Social Media Sponsorships Page Views Partner Tweets 200,000 Partner Fans 200,000 Partner Tweets (livestock) 40,000 Partner Fans (livestock). 40,000 Mobile Sponsorships Page views AgWeb mobile site 81,372 AgWeb mobile app 162,500 3

4 AgWeb s Campus Tour AgWeb editors are set to feature the nation s land grant universities and their agriculture programs in conjunction with the major rivalry games on the 2011 college football schedule. This highly interactive program takes AgWeb visitors deep into the universities involved to show what s powering the future of agriculture on each campus. AgWeb will arrive on campus the Thursday of game week. AgWeb will do a campus tour, visit some of the leading-edge research on the campus, interview the Dean of Agriculture, a famous professor on the campus, at least one student from the College of Agriculture. The tie-in to the football game will include an interview with a current or former star football player who is an ag major or from a farming background. On game day, AgWeb will visit the tailgating area and report on the game day experience, posting to Twitter, Facebook and AgWeb throughout the day. Sponsorship details: Single game sponsorship Three-pack sponsorship Full season (7 games) Sponsorship includes: Banner ad impressions in new AgWeb College section. Branding on more than 200,000 promotional impressions eblasts, enewsletter insertions, ROS site advertisements. Potential add-on items could include: Game Day with AgWeb tailgates Sweepstakes giving away two tickets to the Rose Bowl. See the 2010 coverage of games at Texas A&M and Iowa State: agweb.com/laughs/agwebcampustour.aspx 4

5 AgWeb Mobile Application Take AgWeb on the road in a whole new way through its mobile application. Available on Android and iphone, itouch, and ipad users from everywhere can get the latest from AgWeb in the palm of their hand. Updated constantly as the Web site is updated. Location detection for local weather integration. Timely items promoted to retain freshness TP Seminar, Corn College, Legacy, Marketing Rally, etc. Native functionality in each mobile phone operating system. Buy on a cpm basis or sponsorship sponsorship packages: January-December % SOV Print, television and online branded promotion 6 million promotional impressions January-December % SOV Print, television and online co-branded promotion 6 million co-branded promotional impressions Ad Unit ROS Impressions/ month 325x50 230,000 5

6 AgWeb Mobile Site News, Weather and Markets updates (and more!) Visually appealing on the small screen Creates light version of AgWeb.com Target ads by: geography or operating system (no demos or contextual targeting) 81,000 page views per month in 2011 Sponsors receive: Horizontal banner at the top of each screen: 115X60 (40K, gif/jpg) Logo branding or branding recognition on all mobile site marketing print, online, television. 6

7 AgWeb Poll The AgWeb Poll takes the pulse of AgWeb users opinions on a weekly basis. The poll answers are tabulated by state, so the data can be gaged across the country. The AgWeb editorial department develops relevant questions that drive users engagement and interest. The sponsorship includes: Consistent Homepage branding for sponsor Opportunity to engage with the AgWeb audience Provide sponsor the ability to suggest poll questions Ad units (728x90 and 160x600) 100% SOV on the AgWeb Poll page Promotional branding throughout AgWeb.com, in enewsletters and on AgDay television 4,000-4,500 average pageviews per month

8 AgWeb Radio AgWeb Radio consists of three on-demand 3-minute market and news reports each weekday. At the open 8:30 CST This is what we are expecting today. Mid-day 11:30 a.m. CST The news of the day and market trends. Closing markets What happened. What does it mean. It borrows from the local farm radio model but reaches the entire country/world when they want it most. Sponsorship opportunities: Adjacent banners on AgWeb Radio section. Pre-roll/post-roll audio or video. Promotional brand recognition. Audience profile: Average total acres: north-central states: 85% From Oct web survey 8

9 AgWeb TV AgWeb TV will offer the best of agriculture-related videos all on one place. There will be channels for Farm Journal/AgDay/USFR and other Farm Journal Media properties, clients (Like Monsanto) and farm videos from user submissions. Supporting clients will always have at least one of their latest video submissions displaying in the results on the AgWeb TV page. Supporting clients will have a video channel page for all video submissions and their ad units will surround the content. 9

10 Ask an Agronomist Ask an Agronomist provides users with an interactive spot to go on AgWeb to have their questions answered by Farm Journal s renowned agronomy team. The site averaged close to 7,000 page views per month during 2011 and launched in February The sponsorship includes: Ad units (728x90 and two 300x250 units) 100% SOV on Ask an Agronomist page. 10

11 Cash Grain Bids The highly popular Cash Grain Bids section will do more than supply Web visitors with their five closest cash bids, a tool that has earned an average of almost 80,000 page views per month. In 2011, the tool will expand with the My Grain Trades addition, that allows users to manage production for specific profit goals, and then track against those goals. Bring corn, soybean and wheat growers a useful tool localized to their needs. Align with one of AgWeb s most popular sections. Exclusive Sponsorship: Sponsorship includes: All impressions in the top ad units in section. 12 million of branded promotional impressions. Monthly promotional billboard on AgDay TV. Shared Sponsorship: Sponsorship includes: 1/3 of impressions in the top ad units in section. 12 million of branded promotional impressions. Monthly promotional billboard on AgDay TV. 11

12 Cash Grain Bids Mobile App The highly popular Cash Grain Bids section comes to the mobile space in Check local grain prices on the Android or ios devices. The results will automatically display the closest location first and showing four others. Based on the distance of the other prices, the closest may not be the best overall value. This app will show users that value proposition. Additionally, this app will track increases and decreases in the bids to show local price movement. Sponsorship plan: 320x50 ad unit located in the bottom portion of the screen at all times. 12-month exclusive sponsorship of the app. 200,000 co-branded promotional banner ads on AgWeb per month. Three full-list promotional eblasts throughout the year. A minimum of five fractional promotional ads in Farm Journal or Top Producer A minimum of 12 promotional billboards on our TV properties A small setup cost 12

13 Crop Comments AgWeb wants to know what s happening on farms across the country! Crop Comments provides users with the opportunity to check out the latest activities with local growers. The blog page allows farmers the ability to write about crops and upload pictures & videos of growers dayto-day activities. The sponsorship includes: Ad units (728x90, 300x250, and 160x600) 100% SOV on Crop Comments page Category exclusivity with any other units in the section Branded promotional units; 150,000 impressions per month Average pageviews are 45,000 per month

14 Farm Journal Corn College Microsite Farm Journal s Corn College microsite houses news and information about the popular Farm Journal event. The information includes timely agricultural updates, news and a rebroadcasts of the new Corn College TV program. Sponsorship includes: Sponsorship Badge Top 728x90, 160x600 and (2) 300x250 ad units Branded promotional ad units; 250,000 impressions per month Branded promotional Homepage peelback unit; Three times per year totaling 200,000 impressions

15 Special Sponsorships Farm Journal Field Guide A searchable database Weeds by grass and broadleaf Corn, soybean & wheat diseases Insects/bugs Describe symptoms or characteristics Selection criteria will eliminate pests to photos Offer management tips Targeted ads Results page with product control options Sponsorship plan: Exclusive ad units on page (728x90, 300x250, 160x600) Sponsor-branded blast to 25,000 most-relevant users launching the section. Monthly advertorial insertions in AgWeb s daily enewsletter with sponsor recognition twice per month April-August. 50,000 sponsor-branded promotional ad impressions driving traffic to section. Sponsor-branded navigational unit in Crops drop-down. Two inclusions in the five-part rotator unit per month. 15

16 Farm Journal Corn or Soybean Field Guide Apps A comprehensive app that includes all weeds, insects and diseases present in the printed Farm Journal Field Guide related to corn. The app is searchable by each of the listed pests to allow the user to identify the pest in question, or the user can look at the complete list of each pest and select the pest from there. The banner ad at the bottom of the page will be targetable based on the criteria the user is searching If the user is searching for a grass weed, it can show a grass herbicide ad If the user is searching for a broadleaf weed, it can show a broadleaf herbicide Diseases can show a fungicide Insects can show an insecticide or seed treatment If the sponsor does not have a product for a particular pest,, a more general unit can display. Sponsorship plan: 12-month exclusive sponsorship of the app. 200,000 co-branded promotional banner ads on AgWeb per month. Three full-list promotional eblasts throughout the year. A minimum of five fractional promotional ads in Farm Journal or Top Producer A minimum of 12 promotional billboards on our TV properties A small setup cost 16

17 Harvest Section The culmination of the growing season is a hot time at AgWeb, and AgWeb plans to coordinate its unmatched coverage in a single Harvest section this year. The section will live year-round but will be hottest from September through January as all of the harvest data flows in during that time. Supplies in 2011 due to the tough planting season will make Harvest an even more robust topic than usual. Growers across the country will be scouring for yield data and results, which will impact the ever-fluctuating commodity prices. Coverage will include: Yield reports from across the country. A Heat Map that will show yields across the country to visually prove how good (or bad) harvest is going. Typical AgWeb articles wrapping up the 2011 growing season. (See topic listing page 2) Sponsorship details: 100% SOV in the sponsored section 728x90, 300x250, 160x600 and two text units. Branded sponsor badge in the section noting the information is brought to you by the sponsor. 110,000 promotional impressions monthly running throughout AgWeb pointing users to the section. Two promotional insertions monthly in AgWeb s daily enewsletter Probable Topics Market volatility. Supplies of corn. Fertilizer prices. Yields. Livestock margins. 17

18 Planting Section The launch of the growing season is a hot time at AgWeb, and AgWeb plans to coordinate its unmatched coverage in a single Planting section this year. The section will live year-round but will be hottest from February through June as all of the planting data flows in during that time. Coverage will include: Projected acres planted for various commodities. Percentage planted map across the country to visually prove how good (or bad) the planting season is going. Typical AgWeb articles highlighting the 2012 growing season. Sponsorship details: 100% SOV in the sponsored section 728x90, 300x250, 160x600 and two text units. Branded sponsor badge in the section noting the information is brought to you by the sponsor. 100,000 promotional impressions monthly running throughout AgWeb pointing users to the section. Two promotional insertions monthly in AgWeb s daily enewsletter Kicks off in late February/early March and runs through This image depicts a similar type of sponsorship (AgWeb s Harvest Section). A mockup of the Planting section will be provided soon. 18

19 Machinery Minute Leaderboard Ad (728x90) The Machinery Minute page provides useful information about the latest Machinery news, tips, and products & services. Sponsor will receive an exclusive sponsorship of the Machinery Minute page. Pre-Roll Video Sponsorship Elements: (:10) Pre-roll 728x90 160x600 Tower Ad (160x600) 19

20 March Mayhem Contest AgWeb can have a little fun during a time in the sports season when things get a little crazy. During the college basketball playoffs, the AgWeb community comes together for a little fun and prizes. The sponsorship includes a pair of games: the traditional bracket game and a more involved round-by-round contest. Sponsorship details: 6 Billboards on AgDay and USFR All banners within the March Mayhem site Client logo featured on welcome pages Client logo on printable brackets 1 stand-alone , 6 Today on AgWeb sponsorships and 50,000 ROS banners on AgWeb 20

21 Partner Fans AgWeb displays client Facebook fan pages in a rotation with other fan pages on select pages of AgWeb. Clients can rely on building their own fan base but this tool will syndicate the posts to the entire AgWeb audience. Sponsorship details: One (1) Facebook fan page per sponsorship The tool will be located in strategic locations and times throughout AgWeb each month, including AgWeb home page, many section home pages and other pages (news, weather, markets, discussions, etc.) for a minimum of 200,000 impressions per month (at least 50K per client/month). 21

22 Partner Tweets AgWeb s Partner Tweets is the social media tool needed to extend the reach of a social media program. For a small annual fee, AgWeb will display client Twitter updates on select pages of AgWeb. The more often a client updates, the more often they are seen in the tool. Clients can rely on building their own fan base but this will give it a major shot in the arm as AgWeb syndicates client Twitter posts to its entire audience. Sponsorship details: 1 Twitter brand per sponsorship The tool will be located in strategic locations and times throughout AgWeb each month, including AgWeb s home page, many section home pages and other pages (news, weather, markets, discussions, etc.) for a minimum of 200,000 impressions per month. 22

23 Partner Fans (Dairy Today and Beef Today) AgWeb displays client Facebook fan pages in a rotation with other fan pages on select pages of Dairy Today and Beef Today portions of the site. Clients can rely on building their own fan base but this tool will syndicate the posts to the entire AgWeb audience. Sponsorship details: One (1) Facebook fan page per sponsorship The tool will be located in strategic locations and times throughout Dairy Today and Beef Today each month, including home pages, article or blog pages, and other pages for a minimum of 40,000 impressions per month. 23

24 Partner Tweets (Dairy Today/Beef Today) AgWeb s Livestock Partner Tweets is the social media tool needed to extend the reach of a social media program. For a small annual fee, AgWeb will display client Twitter updates on relevant pages of AgWeb, including BeefToday.com and DairyToday.com. The more often a client updates, the more often they are seen in the tool. Clients can rely on building their own fan base but this will give it a major shot in the arm as AgWeb syndicates client Twitter posts to its entire audience. Sponsorship details: 1 Twitter brand per sponsorship The tool will be located in strategic locations and times throughout AgWeb each month, including BeefToday s and DairyToday s home page, articles, blogs, and other pages for a minimum of 40,000 impressions per month. 24

25 Weather Sponsorship The AgWeb Weather section is one of AgWeb s most-visited areas and, next to markets, may offer information with the most impact on the day to day life of a grower. In 2011, the weather section averaged more than 80,000 page views per month. The sponsorship includes: 100% share of voice in the top 728x90 unit, 160x600 unit, and the two 300x250 units Category exclusivity in any other units in section. Sponsorship recognition via a Sponsor Badge on the home page. Special addition: The Pinpoint Weather and Radar tool launched in August 2011 and the users responded with high praise. This additional opportunity includes: A brand/product logo within the tool on all pages 48-hour forecast Extended forecast Interactive maps Weather alerts Additionally, sponsor branding is included in the following promotion. 100,000 monthly 300x250 promo units One advertorial insertion in the monthly weather module in the AgWeb Daily enewsletter 25

26 Virtual Events Our new Virtual Conference platform is the perfect opportunity for advertisers and sponsors to educate and engage the Farm Journal audience about technical innovation, new product releases and industry best practices. First virtual event is Precision Ag and can be launched 2 months after sponsorships sold. 8 total sponsorships available Two Tiers of sponsorships. 26

27 Virtual Wheat Tour AgWeb s Virtual Wheat Tour is a unique sponsorship on AgWeb, including wheat information from across the nation through numerous sources news, blogs, association updates and user comments. The sponsorship is shared with six total sponsorships available, but each sponsor receives a virtual sole sponsorship on each page load all ads are roadblocked for the sponsor clients. The ads include: 728x90 300x x x100 text unit Additionally, sponsors receive a small tab at the top of the page, denoting their sponsorship and linking to a client designated Web link. Sponsorship details: A percentage of all impressions in the Virtual Wheat Tour pages. Branding on all site promotion throughout AgWeb 150,000 promotional impressions/month. Branding on Virtual Wheat Tour sponsorship badge in monthly Wheat enewsletter. 27

28 Syndication of Content Select AgWeb content can be made available to clients Daily updates on relevant news and markets can be automatically loaded on a client s Web site. Customization can supply the client with only the most relevant information. 28

29 Lead Generation: White Papers AgWeb offers a fully managed program designed to match targeted groups of buyers and sellers through high interest content: The program is 100 sales leads It s not about the media. It s about the leads. AgWeb will utilize its media in the best manner possible to achieve the 100 leads. Not just any leads, Farm Journal Media leads Farm Journal Media and AgWeb have strong ties to business-minded farmers throughout the United States, your customers and potential customers. The leads are right on target to your product Use AgWeb content to find the audience that cares about your product and faces the problems that your products address Start getting leads right away Leads can be set up to be delivered instantly, nightly, weekly or at the end of the program, delivered directly to you or your sales department. Guidelines are in place to ensure success Press releases won t result in leads, so each white paper is reviewed for its value to AgWeb s typical farming audience. Engage the audience with your material Helpful content allows producers to interact with you and your promotional messages without it being a direct sales pitch. Typical turn-around time is 11 business days Our process takes white papers through editorial review, creation of the promotional elements and producing the appropriate forms. The base program is national in scope Regionalized or heavily targeted campaigns will require case-by-case pricing. The Fine Print Promotion timing and elements are controlled and managed by AgWeb. AgWeb/Farm Journal Media reserves the right to deny any asset that does not meet the established criteria for the program. 29

30 Lead Generation: Webinars AgWeb offers two options for clients for hosted Webinars: 2012 Webinar Topics Client-Directed Material Working with the client, AgWeb constructs a Webinar based on the topic selected by the client. In addition to project management, hosting the registration process and managing the event, clients receive a multimedia promotion package designed to maximize registrations that includes: An eblast to 25,000 recipients An advertorial inclusion in Today on AgWeb enewsletter 60,000 front page text unit ad messages 130,000 ROS promotional ad units throughout AgWeb.. (This package is designed to draw between registrations, but no guarantees are made due to the heavy correlation between registrations and the client s chosen topic.) AgWeb Editorial Material AgWeb/Farm Journal editors construct the webinar based on relevant topics to the AgWeb user base (see 2010 list). Clients receive branding recognition throughout the Webinar and in Webinar promotion. Promotion is managed by AgWeb to achieve optimal results. From June Market Mover Webinar 2012 Acreage Outlook and Purchasing Plans 2012 Crop Planning A Challenging Year for Spring Tillage Acreage Report Analysis Breakout From Top Producer Seminar Equipment Fleet Management Fall Tillage and Fall Weed Management FJM and Gulke Group Acreage Survey Results How Do I Select The Top Hybrids For My Farm How To Fix Fields This Spring With Ken Ferrie or Missy Bauer Make Variable-Rate Technology Make You Money Managing Harvest Basis Manage Margins New Machinery Technology Introductions Policy Issues Update Post Crop Tour Webinar Preparing For Crop Storage Pre-Planting Outlook Proper Use of Fungicides Selecting Seed Treatments Today's Grain Dryer Technology Top Lessons From Corn College Top Tax Planning Tips Using Options Using Smart Phones to Make You a Better Manager Weed Resistance Management Western Hemisphere Transportation Infrastructure What ATV Should I Buy and Why? What Tier IV Engines Mean to Equipment Buyers What Truck Should I Be Driving? 30

31 Microsites Knowledge Centers are micro-sites that contain a mixture of client-supplied content and content from a third party. Knowledge Centers can take many shapes but all packages must contain the following: Setup and hosting charges Promotional packages to drive traffic On-site and via newsletters or custom Third-party editorial support Knowledge Centers were designed to give a client a chance to be an expert on a given topic through a functional Web presence and place the information in front of AgWeb s large audience. 31

32 Events Events throughout the year that are planned for editorial coverage can have sponsorship attached. The sponsorship includes: Sponsorship recognition throughout AgWeb and in the specific event section. Strong share of voice within the section. Package of promotional ads including sponsor s branding. Inclusions in relevant enewsletters. Advertorial options within the section (marked as advertising). Events available for sponsorship: World Dairy Expo Cattle Industry Annual Convention & Trade Show AgConnect Expo National Farm Machinery Show Commodity Classic Farm Bureau Convention AgWeb Radio LIVE! Add an AgWeb Radio remote appearance sponsorship and take your message to the digital airwaves. 32

33 Sweepstakes AgWeb offers a turn-key approach to Sweepstakes, which includes: A microsite hosted on AgWeb for two months, containing sign-up page, rules and other pertinent information 1.3 million ad impressions pointing AgWeb guests to the microsite References to microsite within Today on AgWeb Full reporting of information (registration data plus click-throughs on banners and page views within microsite) 6.2 million billboard impressions on AgDay Television with flexible availability. 33