AgWeb Menu of Products

Transcription

1 AgWeb Menu of Products A complete guide to the products AgWeb can offer to clients July

2 AgWeb.com AgWeb believes in providing the agriculture audience with the news, tools and strategies that brings greater success. We recognize that there are many ways to reach the audience, but we want to be the best from a digital standpoint and by almost every measure possible, we are. AgWeb Site Metrics Unique Visits Visits Page Views June ,773 1,390,559 3,592,51 Past 13 months 473,503 1,559,325 4,134,192 The AgWeb Audience (based on annual research): 88% are the owner/operator or manager 73% grow corn (787 average acres) 81% grow soybeans (601 average acres) 35% grow wheat 50% are growing hay/forage 35% cattle (133 average herd size) 9% dairy (341 average herd size) 94% are from the United States 2.5% are from Canada 50% are from 12 NC states Articles, 780,811 Blogs, 198,162 Mobile Site News, 115,671 Cash Grain Bids, 141,964 Markets, 1,079,253 AgWeb home page, 835,244 Dairy Today, 84,173 Discussions, 279,670 Farm Journal, 100,501 Top traffic areas on AgWeb 2013 Enhancements like geo-targeting, site content targeting, tandem units or expanding rich media are offered at an increased cost. Contact your Farm Journal Media sales representative for a custom program. 2

3 Banner ads Standard banners AgWeb typically delivers 4 million impressions per ad unit in a given month and sells a percentage of those to a varied client base. The site s new design bolsters standard ad units, allowing ad creatives to pop on the page (see on left). AgWeb offers a number of options: Leaderboard (728x90 pixels) Half Page (300x600) Big Box (300x250 pixels) Tower (160x600 pixels) Text units (Varied sizes) Most pages contain two 300x250 units and they are typically sold as a bundle. Ad Units Net CPM 728x90 $35 300x250 $35 160x600 $35 Text unit $10 300x600 $70 300x50 $18 While individual ad performance is impossible to predict, AgWeb tracks and reports average clickthrough percentages for clients to make comparisons. Ad Units 2014 Avg. CTR 728x % 300x % 160x % Text unit 0.02% 300x % 3 Keys to Earning a Click 1. Keep your creative from blending into the background. 2. Ask for the click with a strong call to action. 3. Entice with a promise of value after the click. Then deliver. Enhancements like geo-targeting, site content targeting, tandem units or expanding rich media are offered at an increased cost. Contact your Farm Journal Media sales representative for a custom program. 3

4 Banner ads Standard banners: Leaderboard 728x90 pixel Leaderboard Located at the top of most AgWeb pages, the 728x90 Leaderboard can be a powerful position for clients. Uses: Standard, animated, Flash animation, audio/video, expanding (up to 728x300). File size maximum: 40k File types accepted:.gif,.jpg,.swf (Flash), tags Average response rate in 2014: 0.17% (17 clicks per 10,000 impressions) Range of response in 2013: 0.00%-2.82% Ad Unit Net CPM ROS Impressions/ month 728x90 $35 3,400,000 Enhancements like geo-targeting, site content targeting, tandem units or expanding rich media are offered at an increased cost. Contact your Farm Journal Media sales representative for a custom program. 4

5 Banner ads Standard banners: Leaderboard 728x90 pixel Leaderboard (bottom) Located at the bottom of most AgWeb pages, the 728x90 Leaderboard serves as a cost efficient way for large reach. Uses: Standard, animated, Flash animation, audio/video, expanding (up to 728x300). File size maximum: 40k File types accepted:.gif,.jpg,.swf (Flash), tags Average response rate in 2014: 0.15% (15 clicks per 10,000 impressions) Ad Unit Net CPM ROS Impressions/ month 728x90 $18 3,400,000 Enhancements like geo-targeting, site content targeting, tandem units or expanding rich media are offered at an increased cost. Contact your Farm Journal Media sales representative for a custom program. 5

6 Banner ads Standard banners: Big Box 300x250 pixel Big Box Located on the right part of most AgWeb pages, the 300x250 Big Box has been the most productive position for clients on AgWeb. Uses: Standard, animated, Flash animation, audio/video, expanding (up to 600x250). File size maximum: 40k File types accepted:.gif,.jpg,.swf (Flash), tags Average response rate in 2014: 0.17% (17 clicks per 10,000 impressions) Range of response in 2013: 0.00%-3.08% Ad Unit Net CPM ROS Impressions/ month 300x250 $35 5,200,000 Enhancements like geo-targeting, site content targeting, tandem units or expanding rich media are offered at an increased cost. Contact your Farm Journal Media sales representative for a custom program. 6

7 Banner ads Standard banners: Towers 160x600 pixel Tower Located on the left part of many AgWeb pages, the 160x600 Tower offers the most real estate for client messages. Uses: Standard, animated, Flash animation, audio/video, expanding (up to 300x600). File size maximum: 40k File types accepted:.gif,.jpg,.swf (Flash), tags Average response rate in 2014: 0.28% (28 clicks per 10,000 impressions) Range of response in 2013: 0.00%-0.87% Ad Unit Net CPM ROS Impressions/ month 160x600 $35 2,000,000 Enhancements like geo-targeting, site content targeting, tandem units or expanding rich media are offered at an increased cost. Contact your Farm Journal Media sales representative for a custom program. 7

8 Banner ads Standard banners: 300x x600 units Available from the top 300x250 position, the 300x600 has the most real estate of any ad unit AgWeb offers. Uses: Standard, animated, Flash animation, audio/video, expanding (up to 600x600). File size maximum: 40k File types accepted:.gif,.jpg,.swf (Flash), tags Average response rate in 2013: 0.18% (18 clicks per 10,000 impressions) Range of response in 2013: 0.14%-0.32% Ad Unit Net CPM ROS Impressions/ month 300x600 $70 3,400,000 Enhancements like geo-targeting, site content targeting, tandem units or expanding rich media are offered at an increased cost. Contact your Farm Journal Media sales representative for a custom program. 8

9 Banner ads Standard banners: 300x50 300x50 units The 300x50 unit is a unique unit placed on home pages throughout AgWeb, including AgWeb.com, Farm Journal, Top Producer, Dairy Today, Beef Today, MyMachinery, Markets and others. Uses: Standard, animated, Flash animation. File size maximum: 40k File types accepted:.gif,.jpg,.swf (Flash), tags Average response rate in 2014: 0.21% (21 clicks per 10,000 impressions) Range of response in 2013: 0.00%-0.87% Ad Unit Net CPM ROS Impressions/ month 300x50 $18 400,000 Enhancements like geo-targeting, site content targeting, tandem units or expanding rich media are offered at an increased cost. Contact your Farm Journal Media sales representative for a custom program. 9

10 Banner ads Standard banners: Text units Text units Located at the bottom of every article throughout AgWeb, text units are a way to tell more of a story than some graphical ads allow. Uses: Text only. Specifications: 50 character headline, 200 character body copy, 70x70 pixel logo/image (if desired). Total space is 290x100 pixels. Average response rate in 2014: 0.02% (2 clicks per 10,000 impressions) Range of response in 2013: 0.0%-0.78% Ad Unit Net CPM ROS Impressions/ month Text unit $10 640,000 Enhancements like geo-targeting, site content targeting, tandem units or expanding rich media are offered at an increased cost. Contact your Farm Journal Media sales representative for a custom program. 10

11 Banner ads Special banner: Market Center text unit Special Text unit Located at the top of the Market Center pages, it is a powerful above-thefold option on one of our most popular pages. Uses: Text or image. Specifications: 50 character headline, 200 character body copy, 70x70 pixel logo/image (if desired). Total space is 400x40 pixels. Ad Unit Net CPM ROS Impressions/ month Markets Text unit $20 640,000 Enhancements like geo-targeting, site content targeting, tandem units or expanding rich media are offered at an increased cost. Contact your Farm Journal Media sales representative for a custom program. 11

12 Banner ads Special banners: Road Block Three-Unit Road Block A Road Block is a day-long domination of the major ad units on the AgWeb home page. The Three-Unit Road Block consists of the top 728x90 and the two 300x250 ad units. No more than 2 allowed per week or 5 per month. Uses: Standard, animated, Flash animation, audio/video. File size maximum (per unit): 40k File types accepted:.gif,.jpg,.swf (Flash), tags Ad Unit Net CPM Average Homepage impressions/day Road Block $ ,000 AgWeb offers an additional enhancement of a wallpaper, offered only along with a road block. This wallpaper surrounds the site with brand images chosen by the client. Ad Unit Net CPM With Wallpaper $150 Enhancements like geo-targeting, site content targeting, tandem units or expanding rich media are offered at an increased cost. Contact your Farm Journal Media sales representative for a custom program. 12

13 Banner ads Special banners: Right-Hand Peel Back 640x480 pixel Right-Hand Peel Back The Peel Back Unit starts as a 170x130 teaser that entices users to mouse over and peel back the unit to display the full message. In 2012, CTRs averaged 1.0%. Uses: Standard, animated, flash animation. File size maximum: 100KB File types accepted:.gif,.jpg,.swf (Flash) Ad Unit Net CPM Homepage Impressions RH Peel Back $100 50,000 Enhancements like geo-targeting are offered at an increased cost. Contact your Farm Journal Media sales representative for a custom program. 13

14 Banner ads Special banners: Takeover units AgWeb offers an array of special takeover ad units that are impactful and intrusive while we protect our users from annoyance. Each user will see only one of these per day and we only deliver two campaigns in a given week on the popular AgWeb homepage. Meanwhile, the multifaceted ads have reached as high as a 7 percent click rate and average well over 1 percent. Types of ads: Interstitials/Prestitials Page takeovers Clickable wallpaper Footers Pushdowns Others Some other options can be seen at: checkm8.com/products/advantagerichmedia/gallery Ad Unit Net CPM Homepage unique Impressions Takeovers $275 50,000 Enhancements like geo-targeting are offered at an increased cost. Contact your Farm Journal Media sales representative for a custom program. 14

15 Banner ads Special banners: Prestitial/Welcome Prestitial/welcome ad unit The prestitial or welcome ad unit displays in full upon entry into the site, allowing a short ad to display before users are automatically taken to the AgWeb home page. It has proven effective for clients, earning as much as five times normal click-through rates. Unique visitors see this ad unit only once per insertion. The current CTR average is 6%. Specs: 640x480, 15 seconds. 1 per unique/per day. Only 1 may run at a given time/location. File size maximum: 80K File types accepted: gif/jpg, swf, tags Ad Unit Net CPM Homepage unique Impressions Prestitial $275 50,000 Enhancements like geo-targeting are offered at an increased cost. Contact your Farm Journal Media sales representative for a custom program. 15

16 Banner ads Special banners: Full page takeover Page takeover ad unit The page takeover ad unit displays through one of the home page ad units and then launches in full after a second or two. A short ad (5-10 seconds) displays before the message shrinks back to the originating ad unit. It has proven effective for clients, earning as much as five times normal click-through rates. Unique visitors see this ad unit only once per insertion. Specs: 640x480, 5-10 seconds, 1 per unique/per day. Only 1 may run at a given time/location. File size maximum: 80K File types accepted: gif/jpg, swf, tags Ad Unit Net CPM Homepage unique Impressions Take Over $275 50,000 Enhancements like geo-targeting are offered at an increased cost. Contact your Farm Journal Media sales representative for a custom program. 16

17 Banner ads Special banners: Slider/Pushdown Slider Pushdown ad unit The page push ad unit displays as a small horizontal unit upon entry into the site. It can auto-expand up to 600 pixels deep on the page for up to 7 seconds (1 time per unique visitor per campaign) before returning to the initial state, or it can be expanded to that size on a user action (roll-over, click, etc.). Specs: 982x90 expanding up to 982x600, 1 per unique/per day. Only 1 may run at a given time/location. File size maximum: 100K (suggested), 5 MB File types accepted: gif/jpg, swf, tags Ad Unit Net CPM Homepage unique Impressions Pushdown $275 50,000 Enhancements like geo-targeting are offered at an increased cost. Contact your Farm Journal Media sales representative for a custom program. 17

18 Banner ads Special banners: Advertorial Rotator placement The advertorial rotator placement is a native content offering that allows clients to have their headline mixed in with the top headlines on AgWeb.com. Generally sold on a daily basis, earning a minimum of 35,000 impressions each insertion. Specs: 625x250 image, rotates with at least 4 news content items. Content must be housed on AgWeb.com. Content may be tracked via a tracking pixel. File size maximum: 100K (suggested) File types accepted: gif/jpg, text Ad Unit Net CPM Homepage Impressions 1 day Advertorial Rotator $100 35,000 Enhancements like geo-targeting are offered at an increased cost. Contact your Farm Journal Media sales representative for a custom program. 18

19 Banner ads Special ads: Mobile AgWeb has two unique delivery options for mobile ad units the AgWeb Mobile App and the AgWeb Mobile Site. Each averages more than 200K page views per month. Unit: 320x50 Mobile App Unit: 300x50 Mobile Site File size maximum: 40K File types accepted: gif, jpg, tag Ad Unit Net CPM Impressions/ Month 320x50 ROS APP $35 700K app 320x50 ROS site $35 267K site Enhancements like geo-targeting are offered at an increased cost. Contact your Farm Journal Media sales representative for a custom program. 19

20 Pre-roll Special ads: Seconds Advertisers have the opportunity to showcase their products through a :10 or :15 video message before AgWeb programs. Messaging opportunities are available before popular shows like the US Farm Report, AgDay, Outdoors on the Farm, Corn College TV, and more. Uses: H.264, MPEG-1, MPEG-2, MPEG-4, VP6, VP5, H.263, WMV, MJPEG File size maximum: 500MB File types accepted: H.264, MPEG-1, MPEG-2, MPEG-4, VP6, VP5, H.263, WMV, MJPEG Ad Unit Net CPM Impressions/ Month Pre-roll (ROS) $ ,000 Pre-roll (Targeted) $125 TBD Enhancements like geo-targeting are offered at an increased cost. Contact your Farm Journal Media sales representative for a custom program. 20

21 Targeting AgWeb pinpoints the message 1. Geo-targeting AgWeb can deploy messages to all 50 states and the world or show them only to certain zip codes in a particular state. 2. Content targeting There are so many sections and areas of content on AgWeb, align messages to the best environment. 3. Technology targeting Target only mobile users or exclude mobile, or maybe just those with ios. Does the snazzy creative only work in IE 10? Exclude other browsers, if you wish. 4. Time targeting Does the message work best after dark? Target 8 p.m. or later in the user s own time zone for the message to show. 5. Behavioral targeting Users tell us about themselves by their actions on our site. This creates pools of types of actions or behaviors. AgWeb can target fans of particular content or whether they saw a banner and didn t click, etc. 6. Demo targeting Backed by the Farm Journal database, AgWeb can target specific demo data for users of the site. This includes acres and herd size, tractor and corn seed brand affinity and other data sets. 21

22 22 Targeting: Behavior Specific user behavior is tracked. Users are tagged based on clicking to areas of AgWeb, e.g. precision ag, corn, dairy, etc. Those users are then grouped into the fan groups. Targeted ads then follow the fans throughout the site, wherever the users are. Sponsors ads would stalk all particular category fans throughout AgWeb. Examples: Ad Unit Net CPM ROS Impressions/ month 300x250, 728x90, 160x600 $56 5 X fan base

23 23 Targeting: Demos 214,148 unique users has a demo cookie. Specific user type. Users are tagged based on clicking on s and their data is pulled from the database into a cookie. Those users can then be targeted in tandem with other targeting or just based on their demos. Data (through April 2014): Commodities Corn Count Soybeans Count Cotton Count Wheat Count 1+ 38, , , , , , , , , , , , , , , , , , , , , , , , ,771 Unknown 13,614 Unknown 18,724 Unknown 49,161 Unknown 25,607 Tractor Count Seed Count John Deere 13,979 Pioneer 11,203 Case IH 578 DeKalb 9,464 New Holland 697 Mycogen 1,649 Challenger 6,978 Golden Harvest 1,125 Agco 987 Garst 943 Other 471 NK 1,269 Massey Ferguson 1,565 ProAccess 78 Other 4,301 Other 625 Unknown 21,841 Livestock Dairy Count Cattle Count 1+ 4, , , , , , , , , , , , , Unknown 47,283 Unknown 37,023 Ad Unit 300x250, 728x90, 160x600 Net CPM ROS Impressions/ month $ X Data point

24 Banner ads Special banners: AgWeb Remnants An alternative plan for customers hoping to have their ad messages in front of AgWeb traffic. 728x90, 300x250, 160x600 only Set a flight-based budget cap Impressions will be delivered up to that cap number Total impressions delivered may not reach cap number, based on available inventory The higher the paid cpm, the more likely cap will be reached in a given month Price range: $12-$17.50 cpm Enhancements like geo-targeting are offered at an increased cost. Contact your Farm Journal Media sales representative for a custom program. 24

25 Banner ads Special banners: AgWeb Ad Network This vertical online advertising network aggregates impressions across some of the industry s most popular web sites. Provides a one stop shop to reach farmers across the Internet. Discounted pricing. Partner Sites Additional details: Participating sites are ag-focused Impressions are run-of-network based on availability of partner sites and not guaranteed to run on specific sites within the network Units include 728x90, 160x600 and 300x250 Ad trafficking through AgWeb Monthly performance reports with impressions served, CTR, etc. Net CPM = $7-$12.50 * * Volume discounts available, contact your FJM sales representative for details. Enhancements like geo-targeting are offered at an increased cost. Contact your Farm Journal Media sales representative for a custom program. 25

26 Banner ads Special banners: Retargeted Units Retargeted or Audience Extension Units AgWeb works in conjunction with major retargeting agents to allow client ads to show up on other popular news sites in front of relevant guests relevant because they are also AgWeb guests. Here are some samples of the sites where client ads may appear in addition to AgWeb: CareerBuilder, Golf Channel, Expedia, Kiplinger, Cosmopolitan, Facebook, Wunderground, Fox News, MSN, AOL, TV Guide, etc. Target Unit Monthly Inventory CPM AgWeb users 728x90, 300x250, 160x600 Corn growers 728x90, 300x250, 160x600 Soybean growers 728x90, 300x250, 160x600 Dairy 728x90, 300x250, 160x600 Cattle 728x90, 300x250, 160x million $20 414K $20 222K $20 450K $20 258K $20 Enhancements like geo-targeting are offered at an increased cost. Contact your Farm Journal Media sales representative for a custom program. 26

27 Banner ads Special banners: Facebook Units Target your Facebook ads with us! Find your target audience based on AgWeb data matching to Facebook users. We have 91, corn growers and 78, soybean growers available on Facebook, but you can segment the list that meets your needs. In the News Feed: Drive them to your Web site, promote your posts, seek out page likes, get app installs, event responses or offer claims. Desktop AND mobile! Plus, receive metrics like you ve never had before engagement, post shares, likes, reach, etc. On the Right Rail: Unit Inventory Net Cost Posts, ads (1200 x 628 pixels), text Determined by target Variable, minimum $1000 Test this new offering in social media today! Enhancements like geo-targeting are offered at an increased cost. Contact your Farm Journal Media sales representative for a custom program. 27

28 Beef Today BeefToday.com provides the latest livestock production and marketing news about the cattle industry. The site averages 40,000 page views per month. 728x90 pixel Leaderboard -- Located at the top of the Beef Today page, the 728x90 Leaderboard can be a powerful position for clients. Average response rate in 2011: 0.22% (22 clicks per 10,000 impressions) Base CPM: $50 300x250 pixel Big Box -- Located on the right of the Beef Today page, the 300x250 Big Box has been the most productive position for clients on AgWeb. Average response rate in 2011: 0.32% (32 clicks per 10,000 impressions) Base CPM: $50 160x600 pixel Tower -- Located on the left part of the Beef Today page. In 2011, the 160x600 Tower ad has averaged the highest CTR of all the major ad unit on agweb.com. Average response rate in 2011: 0.22% (22 clicks per 10,000 impressions) Base CPM: $50 Text units -- Located at the bottom of every article throughout Beef Today, text units are a way to tell more of a story than some graphical ads allow. Average response rate in 2011: 0.15% (15 clicks per 10,000 impressions) Base CPM: $15 35% of all AgWeb.com traffic is from cattle producers, so targeting AgWeb.com is another viable option for reaching this audience. 28

29 Beef Today s Cattle-Exchange.com Cattle-Exchange.com allows cattle buyers and sellers to connect through an easy-to-navigate site that includes custom search options like breed choice and precise geography. Sellers can also input free listings, or pay and post enhanced listings. 10,000 unique visitors and 71,000 page views per month in

30 Dairy Today DairyToday.com provides the latest livestock production and marketing news about dairy. The site averages 70,000 page views per month. 728x90 pixel Leaderboard -- Located at the top of the Dairy Today page, the 728x90 Leaderboard can be a powerful position for clients. Average response rate in 2011: 0.15% (15 clicks per 10,000 impressions) Base CPM: $50 300x250 pixel Big Box -- Located on the right of the Dairy Today page, the 300x250 Big Box has been the most productive position for clients on AgWeb. Average response rate in 2011: 0.16% (16 clicks per 10,000 impressions) Base CPM: $50 160x600 pixel Tower -- Located on the left part of the Dairy Today page. In 2011, the 160x600 Tower ad has averaged the highest CTR of all the major ad unit on agweb.com. Average response rate in 2011: 0.15% (15 clicks per 10,000 impressions) Base CPM: $50 Text units -- Located at the bottom of every article throughout Dairy Today, text units are a way to tell more of a story than some graphical ads allow. Average response rate in 2011: 0.16% (16 clicks per 10,000 impressions) Base CPM: $15 9% of all AgWeb.com traffic is from dairy producers, so targeting AgWeb.com is another viable option for reaching this audience. 30

31 Top Producer TopProducer.com targets the high-end growers with the types of business-related content that it takes to thrive. 728x90 pixel Leaderboard -- Located at the top of the Top Producer page, the 728x90 Leaderboard can be a powerful position for clients. Average response rate in 2011: 0.44% (44 clicks per 10,000 impressions) Base CPM: $65 300x250 pixel Big Box -- Located on the right of the Top Producer page, the 300x250 Big Box has been the most productive position for clients on AgWeb. Average response rate in 2011: 0.38% (16 clicks per 10,000 impressions) Base CPM: $65 160x600 pixel Tower -- Located on article and blog pages on Top Producer. In 2011, the 160x600 Tower ad has averaged the highest CTR of all the major ad unit on agweb.com. Average response rate in 2011: 0.11% (15 clicks per 10,000 impressions) Base CPM: $65 Text units -- Located at the bottom of every article throughout Top Producer, text units are a way to tell more of a story than some graphical ads allow. Average response rate in 2011: 0.09% (16 clicks per 10,000 impressions) Base CPM: $20 According to an on-site study, the average acres for a TopProducer.com user is 1,298 with 90% of them coming in from the 12 north central states. 31

32 newsletters AgWeb Daily AgWeb Daily is the hub of AgWeb s enewsletter program, delivered daily and covering a multitude of topics. Audience size = 197,000 Target = All AgWeb subscribers Frequency = Weekdays on days when the markets are open. Ad types = 300x250, advertorial text unit (logo no larger than 70x70) Cost: Ad box (lead): $1500/issue Ad box (second): $900/issue Advertorial text unit: $1200/issue In addition to AgWeb Daily, some subscribers will receive special modules on topics ranging from cotton to irrigation. These modules will be detailed in subsequent pages of the AgWeb Menu. Ad Position 2013 CTR Lead 0.20% Second 0.09% Text 0.46% Open Rate CTOR Ad click Avg 19.7% 24.76% 60 AgWeb Daily Audience details: 40% 1000 generated acres+ 90% owner/operators 67% north-central states 76% corn growers 65% soybeans FJ Database Profile Report Enhancements like geo-targeting are offered at an increased rate. Contact your Farm Journal Media sales representative for your customized program. 32

33 newsletters AgWeb Daily: Modules AgWeb Daily hosts many modules throughout each month, some of which are targeted to only be received by the most relevant of readers. The typical modules include: Module Description Recipients Agronomy Corn Tips from Farm Journal agronomists, and other important agronomic information. Corn management tips and market-specific information. 140,000 77,000 Cotton Cotton-management information. 6,900 Hay and Forage News and information about Hay and Forage. 80,000 Irrigation Machinery Precision Ag News and information on irrigation technology and water management. Features the latest in machinery news and information. Latest innovations and technology on precision agriculture. 197, , ,000 Modules 300x250 Advertorial Agronomy (max 6 per month) $ 1, $1, Corn (max 6 per month) $ 1, $1, Cotton (max 3 per month) $ $ Hay and Forage (max 1 per month) $ $ Irrigation (max 1 per month) $ 1, $1, Machinery (max 6 per month) $ 1, $1, Precision Ag (max 4 per month) $ 1, $1, Shops (max 3 per month) $ 1, $1, Soybeans (max 2 per month) $ 1, $ Marketing (max 2 per month) $ 1, $ Weather (max 1 per month) $ 1, $ Wheat (max 5 per month) $ $ Shops Tips on building and organizing your shop. 160,000 Soybeans Soybean-management information. 64,000 Weather A look back and a look ahead at the weather that affects the bottom line. 197,000 Wheat Wheat management information. 50,000 Custom Name your target TBD Enhancements like geo-targeting are offered at an increased rate. Contact your Farm Journal Media sales representative for your customized program. 33

34 newsletters AgWeb Market Weekly AgWeb Market Weekly is a weekly e-newsletter wrapping up the markets and news from the past week and a look towards the coming week. Audience size = 200,000 Target = All AgWeb subscribers Frequency = Every Saturday. Ad types = 300x250, advertorial text unit Cost: Ad box (lead): $1,600/issue Ad box (second): $1,000/issue Advertorial text unit: $1,200/issue Ad Position 2013 CTR Lead 0.26% Second 0.16% Open Rate CTOR Ad click Avg 19.5% 29.2% 61 Dairy Module: Cattle Module: Audience size = 26,230 Target = All dairy subscribers Ad types = 300x250, advertorial text unit Audience size = 20,000 Target = All cattle subscribers Ad types = 300x250, advertorial text unit Cost: Ad box (lead): $900/issue Advertorial: $600/issue Cost: Ad box (lead): $1000/issue Advertorial: $800/issue Enhancements like geo-targeting are offered at an increased rate. Contact your Farm Journal Media sales representative for your customized program. 34

35 newsletters Beef Today Grazing the Net Beef Today Grazing the Net is a daily enewsletter a daily news hit with a focus on what matters in the cattle industry today. Audience size = 68,000 Target = Cattle producers and allied industry Frequency = Every weekday Ad types = 300x250, advertorial text unit Cost: Ad box (1 st Position): $900/issue Advertorial text (in News): $750/issue Open Rate CTOR Ad click Avg 18.0% 29.2% 24 Enhancements like geo-targeting are offered at an increased rate. Contact your Farm Journal Media sales representative for your customized program. 35

36 newsletters Dairy Today s eupdate Dairy Today E-Update is a weekly publication that delivers dairy news, animal health and nutrition information and market information to producers, veterinarians and nutritionists. Audience size = 28,000 Target = Dairy producers and allied industry Frequency = Weekly on Tuesday and Friday Ad types = 300x250, advertorial text unit Cost: Ad box (1 st Position): $1,700/issue Ad box (2 nd Position): $1,050/issue Advertorial text: $1,025/issue Ad Position 2013 CTR Lead 0.27% Second 0.16% Open Rate CTOR Ad click Avg 22.6% 19.3%

37 newsletters Top Producer Today Top Producer Today is a weekly enewsletter devoted to the business of farming delivered to AgWeb s top producers. Audience size = 61,000 Target = Top AgWeb subscribers Frequency = Twice per Month Ad types = 300x250, advertorial text unit Cost: Ad box (lead): $1,200/issue Ad box (second): $750/issue Advertorial text unit: $950/issue Ad Position 2013 CTR Lead 0.33% Second 0.15% Open Rate CTR Ad click Avg 22.6% 19.3% 37 Audience details: 55% 1000 generated acres+ 35% early adopters 83% corn growers 69% soybeans growers FJ Database Profile Report Enhancements like geo-targeting are offered at an increased rate. Contact your Farm Journal Media sales representative for your customized program. 37

38 Custom mailings Targeted s can pinpoint the exact type of grower the client wishes to reach (based on the Farm Journal data points). How third party sending works: Subscribers who have opted in to receive messages from our partners are available to clients. We do not share the addresses with our partners, rather we host their send. Clients provide us with: The parameters of their send (i.e., target growers of 500+ corn acres) Their body text, images, links & creative in an HTML file format We then produce and manage the send. We provide reporting after 72 hours and 30 days. Additional elements: Suppression lists clients may supply AgWeb with a list of addresses who they would like to not receive the mailing. This list is destroyed after use. This type of action allows AgWeb to target only prospects rather than current customers. Personalization clients can include personalization in their mailings, using the Farm Journal data points or a single unique custom data point. There is an additional cost of 20% for this type of action. HTML conversion clients can submit their materials to AgWeb and have their s built to specification for a 10% charge. Cost: Costs are calculated by the number of delivered s and the relative value of the recipient. Typically, the more targeted toward the larger growers, the higher the price. Count as of June 2014 Corn Soy Corn and Soy Wheat Cotton Alfalfa Dairy Cattle Peanuts Sugar Beets Tobacco Veggies Sunflowers

39 Custom mailings: Research AgWeb offers a turn-key research solution to clients needing business intelligence from the farming community. How research works Subscribers who have opted in to receive messages from our partners are available to clients. We do not share the addresses with our partners, rather we host their send. Clients provide us with: The parameters of their send (i.e., target growers of 500+ corn acres in NE) The survey questions up to 10 total (including any personally identifiable data points). We then produce and manage the send. Client s company logo. We provide reporting after 72 hours and at month end Typical response rates to research invitations is between 1.5% and 2.5%. Cost: Costs are calculated by the number of delivered s and the relative value of the recipient. Typically, the more targeted toward the larger growers, the higher the price. There are additional charges for advanced survey work. Recent successful surveys had: 1. Highly targeted list. The top six studies by open rate all had fewer than 10,000 recipients. 2. Compensation. The top three each had either a drawing or a giveaway. 3. Simple subject line. Nothing fancy. Subject lines like: (Topic) Survey or (Company) Requests Your Feedback. 4. Topic of interest. Poorest performers were about agricultural advertising and manure. Top performers were about equipment, mobile devices and information needs. 39

40 AgWeb Research AgWeb researches its audience six scheduled times per year on a variety of topics. The studies will contain no more than 20 questions, so client-centered questioning is limited. February Planting intentions Live event attendance April/June Internet usage Social media usage Mobile usage Crop Protection (brand awareness/quality, current pain points, use fungicides, herbicides) Crop Insurance Actual acreage June August Intended acreage for next year To include a question in the research, the charge is $500/question. The results of client-centered questions would be proprietary and could not mimic another question in the study. October/December Equipment buying intentions (timing, brands, expectations) Seed buying decisions (timing, brands, expectations) Financing/Banks Marketing plans/progress 40

41 Custom mailings: Rates Base rate (Production/proofing/reporting): $215 CPM (Minimum $500 per send) Targeting (add to base rate): Operation size: $25 CPM (1+ herd/acre) $50 CPM (100+ herd/acre) $75 CPM (250+ herd/acre) $100 CPM (500+ herd/acre) $150 CPM (1000+ herd/acre) Niche Titles: Income $75 CPM (Vets, Nutritionists, Consultants, Distributors, etc.) $0 CPM ($1-$499K) $100 CPM ($500K-$999K) $200 CPM ($1M+) Other items: Addition of internal personalization within body copy: $50 Addition of client-provided personalization within body copy: $150 Template design: $150/hour Fee for missing delivery schedule: 20 percent of cost. Dynamically changing content based on FJM data points: Talk to Operations. Dynamically changing content based on client data points: Talk to Operations. Survey build: 1-20 questions = $250 *21-40 questions = $500 **41-60 questions = $750 ***61+ questions = $1,000 Pricing example: All 250+ corn growers in Iowa List size: 2,815 Base: $ filter: $75 Final CPM: $290 Net cost: $ Branching: 1-3 branches = $ branches = $125 *-Minimum of 10,000 list size. **-Minimum of 20,000 list size. ***-Minimum of 30,000 list size. 41

42 Sponsorships Section sponsorships: AgWeb has numerous sections available for sponsorship. The power of sponsorship is adjacency to relevant content and roadblocking the competition. Typical sponsorships include 100% share of voice in the three major ad units and a sponsor badge noting the sponsorship. Sections include: Ask an Agronomist, Cash Grain Bids, Cattle, Corn College, Corn Navigator, Crop Comments, Crops, Corn, Cotton, Dairy, Field Guide, Harvest, Hay and Forage, Markets, Precision Agriculture, Seeds, Soybeans, Weather, Wheat. Special sponsorships: AgWeb offers special tools or seasonal activities, which are available for sponsorship. These sponsorships offer unique engagement and adjacency to relevant content. Typical sponsorships include 100% share of voice in the three major ad units and a sponsor badge noting the sponsorship. Special sponsorships include: AgDay ad units, AgWeb Poll, AgWeb Radio, AgWeb TV, Farm Journal ad units, March Mayhem, Margins Calculators, Top Producer ad units, U.S. Farm Report ad units, Virtual Wheat Tour Social Media sponsorships: AgWeb s Partner programs extends clients social media offerings to thousands more farmers. Social Media sponsorships include: Partner Tweets, Partner Fans, Partner Tweets (livestock), Partner Fans (livestock). Mobile sponsorships: AgWeb s growing offerings in mobile takes client messaging on the road and into the field. Mobile sponsorships include: AgWeb mobile site, AgWeb mobile app, Cash Grain Bids mobile app, Corn Field Guide mobile app, Soybean Field Guide mobile app. Sponsorships must be purchased for a minimum of three months. 42

43 Sponsorship Promotion Section highlighted strongly Sponsor recognized boldly

44 Sponsorship Sections 100% share of voice on established section home page and other content Sponsorship badge in prominent location

45 Custom Sites/Pages Utilize multiple forms of media Text Audio Video Blogs Link deeply to client Web site(s) or tools

46 Sponsorships Many of AgWeb sections and tools are available for sponsorship. The core sponsorship includes: 100% share of voice in the top 728x90 unit and the two 300x250 units Sponsorship recognition via a Sponsor Badge on the home page. Other relevant recognition. Page Base Net Rate Section Sponsorships Views (monthly) Ask an Agronomist 6,964 $1,044 Cash Grain Bids 118,036 $17,705 Corn College 13,450 $2,017 Corn Navigator 699 $104 Crop Comments 56,454 $8,468 Crops 11,699 $1,754 Corn 45,639 $6,845 Cotton 4,231 $634 Field Guide 950 $142 Harvest 100,000 $15,000 Hay and Forage 4,696 $704 Markets 466,032 $69,904 Precision Agriculture 1,567 $235 Seeds 1,900 $285 Soybeans 21,856 $3,278 Weather 94,519 $14,177 Wheat 7,370 $1,105 Special Sponsorships Page Views Base Net Rate AgDay ad units 46,837 $3,044 per month AgWeb Poll 3,673 $64,800 per year AgWeb Radio 36,906 $10,000 per month AgWeb TV 100 $5,000 per year Farm Journal ad units 61,194 $3,977 per month March Mayhem 25,000 $25,000 per year Top Producer ad units 35,801 $3,580 per month U.S. Farm Report ad units 29,304 $1,904 per month Virtual Wheat Tour 2,714 $4,000 per year Social Media Sponsorships Page Views Base Net Rate Partner Tweets 200,000 $15,000 per year Partner Fans 200,000 $15,000 per year Partner Tweets (livestock) 40,000 $3,000 per year Partner Fans (livestock). 40,000 $3,000 per year Mobile Sponsorships Page views Base Net Rate AgWeb mobile site 81,372 $100,000 per year Sponsorships must be purchased for a minimum of three months. 46

47 Special Sponsorships AppFinder App Don t launch an app without telling the right people about it! AgWeb is going to make it possible to find the best apps related to the business of farming through its newest mobile offering the AgWeb AppFinder. The app will show all of the best apps from Android and ios with new apps loaded each week, including an editorial review from AgWeb.com The information will be available both on AgWeb.com and in the app. HTML5 app Finds ag-centric apps and sorts, highlights and reviews Mobile apps and sites can be promoted Heavily promoted in AgWeb mobile locations Mobile promotion plan: $5,000 1,000 ad views within the AgWeb AppFinder Featured App Status, including bolder listings and interstitial/high impact ads 3,000 impressions on the AgWeb App Store section, where these apps are also promoted with featured listings. 50,000 AgWeb.com ROS ads 150,000 AgWeb Ad Network RON ads One insertion in AgWeb Daily enewsletter 47

48 Special Sponsorships Ask an Agronomist Ask an Agronomist provides users with an interactive spot to go on AgWeb to have their questions answered by Farm Journal s renowned agronomy team. The site averages close to 2,500 page views per month. The sponsorship includes: Ad units (728x90, two 300x250 units and a 160x600 unit) 100% SOV on Ask an Agronomist page and postings. Monthly agronomy module insertion in AgWeb Daily 150,000 monthly promotional units running in AgWeb Ad Network Monthly Net: $1,975 48

49 Special Sponsorships Cash Grain Bids The highly popular Cash Grain Bids section will do more than supply Web visitors with their five closest cash bids, a tool that has earned an average of almost 80,000 page views per month. In 2011, the tool will expand with the My Grain Trades addition, that allows users to manage production for specific profit goals, and then track against those goals. Bring corn, soybean and wheat growers a useful tool localized to their needs. Align with one of AgWeb s most popular sections. Exclusive Sponsorship: Exclusive sponsorship runs $29,200 per month. Sponsorship includes: All impressions in the top ad units in section. 12 million of branded promotional impressions. Monthly promotional billboard on AgDay TV. Shared Sponsorship: Sponsorship runs $9,733 per month. Sponsorship includes: 1/3 of impressions in the top ad units in section. 12 million of branded promotional impressions. Monthly promotional billboard on AgDay TV. 49

50 Special Sponsorships Cash Grain Bids Mobile App The highly popular Cash Grain Bids section comes to the mobile space in Check local grain prices on the Android or ios devices. The results will automatically display the closest location first and showing four others. Based on the distance of the other prices, the closest may not be the best overall value. This app will show users that value proposition. Additionally, this app will track increases and decreases in the bids to show local price movement. Sponsorship plan: $81,700, which includes 320x50 ad unit located in the bottom portion of the screen at all times. 12-month exclusive sponsorship of the app. 200,000 co-branded promotional banner ads on AgWeb per month. Three full-list promotional eblasts throughout the year. A minimum of five fractional promotional ads in Farm Journal or Top Producer A minimum of 12 promotional billboards on our TV properties A small setup cost 50

51 Special Sponsorships Corn College Microsite Farm Journal s Corn College microsite houses news and information about the popular Farm Journal event. The information includes timely agricultural updates, news and a rebroadcasts of the new Corn College TV program. Sponsorship includes: Sponsorship Badge Top 728x90, 160x600 and (2) 300x250 ad units Branded promotional ad units; 250,000 impressions per month Branded promotional Homepage peelback unit; Three times per year totaling 200,000 impressions Annually Investment: $50,000 or Half Sponsorship: $25,000

52 Special Sponsorships Crop Comments AgWeb wants to know what s happening on farms across the country! Crop Comments provides users with the opportunity to check out the latest activities with local growers. The blog page allows farmers the ability to write about crops and upload pictures & videos of growers dayto-day activities. The sponsorship includes: Ad units (728x90, 300x250, and 160x600) 100% SOV on Crop Comments page Category exclusivity with any other units in the section Branded promotional units; 150,000 impressions per month Average pageviews are 45,000 per month Annual Investment: $126,000

53 Special Sponsorships Eye in the Sky Flies the Pro Farmer Make or Break Crop Districts weekly for the next 4 weeks Overlay the aerial video with: GeoSys thermal maps Color commentary from Chip Flory Agronomic commentary from Ken and Missy Coverage online, TV, Pro Farmer and the October issue of Farm Journal Microsite includes: Eye in the Sky video GeoSys thermal maps Pro Farmer Crop Reporters weekly data User Generated Content (video, photos and discussion) via Crop Comments on steriods The full package Full-page branded promotion within October Farm Journal 4 branded promotional billboards in both AgDay (4) and US Farm Report (4) More than 700,000 branded promotional impressions using all of Farm Journal Media s digital properties Cost: $54,600 Timing: Now

54 Special Sponsorships Farm Journal Markets Radio AgWeb Radio consists of three on-demand 3-minute market and news reports each weekday (and opening report, and mid-day report and a closing report). AgWeb Radio editors interview the people following the markets closely to bring the latest information to light. Additionally, AgWeb Radio includes timely news updates and features from AgWeb Radio personality Pam Fretwell. Audience profile: Average total acres: 1, north-central states: 75% From Feb web survey Sponsorship opportunities: 15 weekly shows: 10 to 30-second spots before and after the show (can be video): 8,000 plays per week (average) -- $800 net (weekly). Buy three weeks, get the fourth free -- $3,000 net (monthly). Banner sponsorship (728x90, 160x600 and two 300x250s) 27,500 weekly impressions -- $1,787 net (weekly) 110,000 monthly impressions -- $7,150 net (monthly). Combination packages Weekly: $2,400 Monthly: $8,500 54

55 Special Sponsorships Field Guide A searchable database Weeds by grass and broadleaf Corn, soybean & wheat diseases Insects/bugs Describe symptoms or characteristics Selection criteria will eliminate pests to photos Offer management tips Targeted ads Results page with product control options Sponsorship plan: Exclusive ad units on page (728x90, 300x250, 160x600) Sponsor-branded blast to 25,000 most-relevant users launching the section. Monthly advertorial insertions in AgWeb s daily enewsletter with sponsor recognition twice per month April-August. 50,000 sponsor-branded promotional ad impressions driving traffic to section. Sponsor-branded navigational unit in Crops drop-down. Two inclusions in the five-part rotator unit per month. Cost: $30,000/Year 55

56 Special Sponsorships Harvest Section The conclusion of the growing season is a eventful time at AgWeb and the Harvest section continues to be one of the hottest sections on the site. The section will offer year-round information with September through January being the most in-demand for daily harvest information. Growers across the country will be scouring for yield data and results, which will impact the ever-fluctuating commodity prices. Coverage includes: Yield reports from across the country. A Heat Map that will show yields across the country to visually prove how good (or bad) harvest is going. Typical AgWeb articles wrapping up the 2013 growing season. Sponsorship details: 100% SOV in the sponsored section 728x90, 300x250, 160x600 and two text units. Branded sponsor badge in the section noting the information is brought to you by the sponsor. 110,000 promotional impressions monthly running throughout AgWeb pointing users to the section. Two promotional insertions monthly in AgWeb s daily enewsletter Cost: $68,000/year (August-December) Probable Topics Market volatility. Supplies of corn. Fertilizer prices. Yields. Livestock margins. SECTION PVs 2012 July 2012 Aug 2012 Sep 2012 Oct 2012 Nov 2012 Dec 2012 Jan 2012 Feb 2012 Harvest 16,804 64,920 76,035 20,904 11,571 2,441 2,021 1,771 56

57 Special Sponsorships March Mayhem Contest AgWeb can have a little fun during a time in the sports season when things get a little crazy. During the college basketball playoffs, the AgWeb community comes together for a little fun and prizes. The sponsorship includes a pair of games: the traditional bracket game and a more involved round-by-round contest. Sponsorship details: 6 Billboards on AgDay and USFR All banners within the March Mayhem site Client logo featured on welcome pages Client logo on printable brackets 1 stand-alone , 6 Today on AgWeb sponsorships and 50,000 ROS banners on AgWeb Cost: $25,000 57

58 Special Sponsorships Mobile App AgWeb Mobile App The AgWeb mobile app is a native app for ios and Android devices and has averaged more than 500,000 page views per month with close to 20,000 active users. Sponsorship package: Splash screen recognition: Sponsor logo along with short copy acknowledging sponsorship. Top of page clickable logo recognition on all pages of app. 3-month sponsorship: $14,550 6-month sponsorship: $23, month sponsorship: $40, x50 banner impressions additional and subject to inventory availability. 58

59 Special Sponsorships Native Advertising Plan Native advertising mixes client messaging within AgWeb s native content architecture. The plan includes multiple high-impact placements on AgWeb.com. Rotator Unit Front and center on the AgWeb homepage, this units includes a 625x250 image, a headline and 150 characters of text. 2 days per month, $7,000 Native Units Located throughout AgWeb, these units may include a brand logo along with a headline and 200 characters of text. 200,000 impressions, $2,000 AgWeb Daily Native Units Delivered right in the news well, these units may include a brand logo along with a headline and 150 characters of text. 2 insertions per month, $2,125 Market Center Native Unit Positioned at the top of all Market Center pages, these units contain 150 characters of text. 200,000 impressions, $2,000 Native Package: 520,000 impressions, $13,125 59

60 Special Sponsorships Poll The AgWeb Poll takes the pulse of AgWeb users opinions on a weekly basis. The poll answers are tabulated by state, so the data can be gaged across the country. The AgWeb editorial department develops relevant questions that drive users engagement and interest. The sponsorship includes: Consistent Homepage branding for sponsor Opportunity to engage with the AgWeb audience Provide sponsor the ability to suggest poll questions Ad units (728x90 and 160x600) 100% SOV on the AgWeb Poll page Promotional branding throughout AgWeb.com, in enewsletters and on AgDay television 4,000-4,500 average pageviews per month Monthly Investment: $5,990

61 Special Sponsorships Planting Section The launch of the growing season is a hot time at AgWeb, and AgWeb is coordinating its unmatched coverage in a single Planting section this year. The section will live year-round but will be hottest from March through June as all of the planting data flows in during that time. Coverage will include: Projected acres planted for various commodities. Percentage planted map across the country to visually prove how good (or bad) the planting season is going. Typical AgWeb articles highlighting the growing season. 25,000 page views per month in Sponsorship details: 100% SOV in the sponsored section 728x90, 300x250, 160x600 and two text units. Branded sponsor badge in the section noting the information is brought to you by the sponsor. 100,000 promotional impressions monthly running throughout AgWeb and the AgWeb Ad Network pointing users to the section. Two promotional insertions monthly in AgWeb s daily enewsletter. Cost: $23,760/year (March-June) 61

62 Special Sponsorships Power Hour Every afternoon starting at 2:30, Top Producers can tune into the Power Hour for a blast of new marketing and farm business information. The hour will include breaking news items, blogs and -multimedia. A countdown ticker announces what will be coming in the afternoon. The Top Producer Power Hour page will have an intro welcome video at the top that features Jeanne, and other TP columnist/personalities. During the hour, the following items are posted: AgDay Agribusiness Update News items (provided by Jeanne, Sara, Ed, etc.) Market Analysis blog/news item (provided by a rotating group of market experts) Weather Update (from AgDay meteorologist, weather expert, AgWeb blogger, USDA commentary, etc.) On a rotating basis, the following items will be included: U.S. Farm Report roundtables Farmland update from Mike Walsten Gulke Group will provide special USDA report coverage/analysis, videos, chart of the month, large spec activity Paul Neiffer tax tips Advisor Index Tool (weekly) Coverage from Top Producer Magazine Sponsorship details: 100% share of voice on Power Hour page and Power Hour specific content. 100K (minimum) monthly promotional impressions (500K at launch month). 40K page views in August during soft launch. Net cost: $38,250 for 6-month launch package. 62

63 Special Sponsorships Technology Sponsorship AgWeb s Technology Section resides under the Farm Journal brand and encompasses New Technology, Precision Ag headlines and Ultimate Farm Quest. Average traffic per month is 5,500 page views. Pricing: Core Sponsorship 728x90 5,500 $ $ x250 5,500 $ $ x250 5,500 $ $ x600 5,500 $ $ Promotion Major units 25,000 $ $ Minor units 25,000 $ $ enews 40,000 $ $ 2, $4,430/month ratecard 63

64 Special Sponsorships Weather Sponsorship The AgWeb Weather section is one of AgWeb s most-visited areas and, next to markets, may offer information with the most impact on the day to day life of a grower. In 2011, the weather section averaged more than 80,000 page views per month. The sponsorship includes: 100% share of voice in the top 728x90 unit, 160x600 unit, and the two 300x250 units Category exclusivity in any other units in section. Sponsorship recognition via a Sponsor Badge on the home page. Budget: $14,700/month Special addition: The Pinpoint Weather and Radar tool launched in August 2011 and the users responded with high praise. This additional opportunity includes: A brand/product logo within the tool on all pages 48-hour forecast Extended forecast Interactive maps Weather alerts Additionally, sponsor branding is included in the following promotion. 100,000 monthly 300x250 promo units One advertorial insertion in the monthly weather module in the AgWeb Daily enewsletter Budget: $2,500/month. 64

65 Special Sponsorships Virtual Events Our new Virtual Conference platform is the perfect opportunity for advertisers and sponsors to educate and engage the Farm Journal audience about technical innovation, new product releases and industry best practices. First virtual event is Precision Ag and can be launched 2 months after sponsorships sold. 8 total sponsorships available Two Tiers of sponsorships -- $12,500 and $7,

66 Special Sponsorships Virtual Wheat Tour AgWeb s Virtual Wheat Tour is a unique sponsorship on AgWeb, including wheat information from across the nation through numerous sources news, blogs, association updates and user comments. The sponsorship is shared with six total sponsorships available, but each sponsor receives a virtual sole sponsorship on each page load all ads are roadblocked for the sponsor clients. The ads include: 728x90 300x x x100 text unit Additionally, sponsors receive a small tab at the top of the page, denoting their sponsorship and linking to a client designated Web link. Sponsorship details: A percentage of all impressions in the Virtual Wheat Tour pages. Branding on all site promotion throughout AgWeb 150,000 promotional impressions/month. Branding on Virtual Wheat Tour sponsorship badge in monthly Wheat enewsletter. Cost: $4,000/year. 66

67 Syndication of Content Select AgWeb content can be made available to clients There are four options but we also will customize the options to fit individual needs. RSS feeds: These are available to all clients and quite simple to implement. The feeds provide content-rich headlines to the end users but a click on these headlines will land users within AgWeb.com. Cost: Free Contained feeds (client managed): AgWeb supplies the headline and body copy in a negotiated format (database table, etc.) and the client s own Web group or IT department will feed the materials into the proper format. 1-4 headlines per day are available for many topics. Option 1: $0 setup, $1,000/month for Latest News, Crop News, Markets News, Livestock News (any or all). Option 2: $2,000 setup fee, $1,000/month for custom content options. Contained feeds (AgWeb managed): AgWeb supplies the headline and body copy in a style sheet or page design in keeping with the client Web site. The pages may be housed on the client server or AgWeb server. 1-4 headlines per day are available for many topics. Cost: $2,000-$10,000 setup*, $1,500/month Video Channel AgWeb would set up a specific video channel and player for display on a client s Web site. Video options include both Farm Journal Media videos and client videos. Option 1: 1 audio/video piece added per week, $500/month Option 2: 1 audio/video piece added per weekday, $1,000/month Option 1: 3 audio/video pieces added per weekday, $500/month *-Custom options may require more or less setup, which will be charged on an hourly basis. 67

68 Lead Generation: White Papers AgWeb offers a fully managed program designed to match targeted groups of buyers and sellers through high interest content: The program is 100 sales leads for $5,000 It s not about the media. It s about the leads. AgWeb will utilize its media in the best manner possible to achieve the 100 leads. Not just any leads, Farm Journal Media leads Farm Journal Media and AgWeb have strong ties to business-minded farmers throughout the United States, your customers and potential customers. The leads are right on target to your product Use AgWeb content to find the audience that cares about your product and faces the problems that your products address Start getting leads right away Leads can be set up to be delivered instantly, nightly, weekly or at the end of the program, delivered directly to you or your sales department. Guidelines are in place to ensure success Press releases won t result in leads, so each white paper is reviewed for its value to AgWeb s typical farming audience. Engage the audience with your material Helpful content allows producers to interact with you and your promotional messages without it being a direct sales pitch. Typical turn-around time is 11 business days Our process takes white papers through editorial review, creation of the promotional elements and producing the appropriate forms. The base program is national in scope Regionalized or heavily targeted campaigns will require case-by-case pricing. The Fine Print The $5,000 price for 100 leads is based on a national campaign with no or very general qualification criteria. Promotion timing and elements are controlled and managed by AgWeb. AgWeb/Farm Journal Media reserves the right to deny any asset that does not meet the established criteria for the program. 68

69 Lead Generation: Webinars AgWeb offers two options for clients for hosted Webinars: Client-Directed Material Working with the client, AgWeb constructs a Webinar based on the topic selected by the client. In addition to project management, hosting the registration process and managing the event, clients receive a multimedia promotion package designed to maximize registrations that includes: An eblast to 25,000 recipients An advertorial inclusion in AgWeb Daily enewsletter 60,000 front page text unit ad messages 130,000 ROS promotional ad units throughout AgWeb. Cost is $13,000. (This package is designed to draw between registrations, but no guarantees are made due to the heavy correlation between registrations and the client s chosen topic.) AgWeb Editorial Material AgWeb: 150,000 co-branded promos Ad Network: 150,000 co-branded promos Retargeting: 150,000 co-branded promos Co-branded invitations to 50,000 or the most-relevant growers Other elements: Branding and acknowledgment live during the webinar, registration page branding, signup acknowledgement branding, registration list, opportunity to include pertinent collateral as thank you for attendance. Cost: $8,000/webinar, $7,000/webinar for 3, $6,000/webinar for all Webinar Topics 6 Tactics That Push Margins In Your Favor (June 17, 12 p.m. CST) Smooth Sailing: The Safe, Legal Drone Experience (July 15, 12 p.m. CST) Pocket-Sized Profitability (August 12, 12 p.m. CST) Secrets of a Cash Rent Negotiation Pro (September 16, 12 p.m. CST) Marketing 101: Lock In Profits (October 14, 12 p.m. CST) Tax-Slashing Strategies (November 11, 12 p.m. CST) Weather Rx: Beat the Forecast (December 16, 12 p.m. CST) 69

70 Microsites Knowledge Centers are micro-sites that contain a mixture of client-supplied content and content from a third party. Knowledge Centers can take many shapes but all packages must contain the following: Setup and hosting charges Promotional packages to drive traffic On-site and via newsletters or custom Third-party editorial support Estimated cost for Knowledge Centers: $15,000 (three-month total). Knowledge Centers were designed to give a client a chance to be an expert on a given topic through a functional Web presence and place the information in front of AgWeb s large audience. 70

71 Events Events throughout the year that are planned for editorial coverage can have sponsorship attached. The sponsorship includes: Sponsorship recognition throughout AgWeb and in the specific event section. Strong share of voice within the section. Package of promotional ads including sponsor s branding. Inclusions in relevant enewsletters. Advertorial options within the section (marked as advertising). Events available for sponsorship: World Dairy Expo $6,000 Cattle Industry Annual Convention & Trade Show $6,000 AgConnect Expo $10,000 National Farm Machinery Show $10,000 Commodity Classic $10,000 Farm Bureau Convention $10,000 AgWeb Radio LIVE! Add an AgWeb Radio remote appearance sponsorship for just $5000 more and take your message to the digital airwaves. Special events like Corn College and Crop Tour come with special sponsorship packages as well. Talk to AgWeb operations for more details. 71

72 Events Top Producer Seminar extentions: Prepare for the Event An eblast prior to the show to registered attendees Preparing all attendees with the latest information Sponsor can highlight booth information or promote Lunch and Learn attendance Content no less than 2/3 edit, 1/3 advertorial. $1,000 Top Producer Seminar Update enewsletter Two-time update on the news coming out of the event. Pointing to articles, blog updates, video and audio Delivered to 50,000+ Top Producers during the week of TPS. 300x250 ad units within the enewsletter Open for a featured sponsor ($1,500) and a secondary sponsorship ($1000). $1,500 or $1,000 Lunch and Learns digital version We would record participating L&Ls and post them in a library on AgWeb Leads would be sent to participating clients on a weekly basis (50 leads/$2,500) Editorial review would be necessary for lead promise $4,000 ($1,500 setup/filming) Special events like Corn College and Crop Tour come with special sponsorship packages as well. Talk to AgWeb operations for more details. 72

73 Events Executive Women in Ag Three EWA webinars Top Producer will be putting on three EWA-focused/editorial webinars Sponsor would have branding on all promotions and 100% SOV during the webinar Sponsor acknowledged during Webinar and in pre and post communication with attendees $6,000 or $2,500 per webinar Sept. 13: Coping with Labor Pains (could be focused on essential labor, incentive plans, creating a culture, how to create an evaluation, necessary documentation) Oct. 11: Health care Options for Small Businesses/What you need to know about the Patient Protection and Affordable Care Act (PPACA) Nov. 8: Planning Your Tax Strategy Special events like Corn College and Crop Tour come with special sponsorship packages as well. Talk to AgWeb operations for more details. 73