Successful Farming Brand Document

Transcription

1 Successful Farming Brand Document

2 Table of Contents 1. Who is Successful Farming? 2. Who does Successful Farming reach? 3. How does Successful Farming reach them? 4. How does Successful Farming know what readers want? 5. Why should I partner with Successful Farming?

3 3 Who is Successful Farming? The Successful Farming brand serves the diverse business, production, and family information needs of families who make farming and ranching their business. Our passion is to help them make money, save time, and grow their satisfaction in the farming business.

4 Successful Farming Magazine Print 500K+ 390K+* 1.4* Readers per issue Circulation Readers per issue Ageless Iron Almanac 23,988 readers per issue * Alliance for Audited Media Publishers statement, December 2016

5 Successful Farming Digital 85%* Average Viewability 74K* Social Media Followers 17Seconds* Average Time In View The right content on the right platform at the right time * Includes Agriculture.com, CDMS.net, IronSearch.com, AgMobile app, and Cattle Market Mobile App

6 Successful Farming Broadcast and Radio Successful Farming Show Successful Farming Radio 145,000 average weekly viewers* 108,000 households per week* 87 radio stations covering 24 states *Nielsen Successful Farming Show Audience Profile, 2016 average

7 7 Who does Successful Farming reach? Average Successful Farming Reader Age: 68 Gender: Male Occupation: Full-time farmer Grows corn: 89%* Grows soybeans: 82%* Grows wheat: 66%* Raises livestock: 62%* *Alliance for Audited Media Publishers statement, December 2016

8 8 With it s award-winning content and design, Successful Farming magazine content is focused on things farmers care about: machinery, crops, seeds, production, business management, precision ag, crop protection, policy, health, family, and lifestyle. The Average Successful Farming Reader - Crops Crop Type (1+ acre) % of total circulation Quantity Corn 89% 349,897 Soybeans 81% 321,001 Wheat 67% 263,454 Hay 77% 304,300 Sorghum 26% 103,500 Corn or Soybeans 90% 358,705 Corn, Soybeans, or Wheat 97% 381,621

9 9 The Average Successful Farming Reader - Corn Corn Acres % of total corn growers Quantity % 143, % 72,050 1,000+ 7% 28,034 The Average Successful Farming Reader - Soybeans Soybean Acres % of total soybean growers Quantity % 124, % 60,370 1,000+ 6% 21,914 The Average Successful Farming Reader - Livestock Livestock (1+ Head) % of total circulation Quantity Beef Cows 28% 110,708 Dairy Cows 15% 61,136 Fed Cattle 17% 67,394 Hogs 11% 45,195

10 10 How does Successful Farming reach farmers? Print Digital Broadcast

11 11 Successful Farming magazine is published 14 times per year Successful Farming Issues January February Mid-February March Mid-March April May July August September October November Mid-November December

12 12 Living the Country Life Beef Insider Irrigation Insider

13 13 Living the Country Life Beef Insider Irrigation Insider

14 14 Beef Insider is a special editorial section within Successful Farming magazine, which provides in-depth coverage of the beef industry. Each Beef Insider section is selectronically delivered to readers who raise beef and/or grow hay and/or alfalfa. 314,000+ Livestock farmers reached 6 issues per year January Mid-February Mid-March April August November

15 With over 23,000 average paid readers per issue, Ageless Iron Almanac has provided valuable brand, pricing, and how-to information throughout its history to become the #1 resource for antique equipment collectors. 15

16 16 Ageless Iron Almanac is published 6 times a year Content includes Ag equipment collecting and history of tractors Latest equipment introductions relevant to antique tractor collectors Wit & Wisdom from Roger Welsch, former CBS Sunday Morning correspondent and author of eight antique tractor books You Know You re a Tractor Nut When cartoon series by Paul Feel Mystery Tractor Challenge Rustoration 101 What s it Worth? My Steel, My Story Traditional full-page advertisements are available.

17 Successful Farming Private Marketplace USDA and various media studies indicate there are 252,000 rowcrop production farmers who can be reached with digital marketing. Successful Farming Private Marketplace is your platform to reach them. Successful Farming Private Marketplace offers diverse audience targeting opportunities that can be purchased direct or programmatically.

18 Once visitors come to our sites, it is imperative to keep them engaged and returning.

19 Reaching the Private Marketplace Audience

20 Using SF: Target along the Purchase Funnel Target a specific audience via multiple Successful Farming platforms to guide them from the top of the purchase funnel to the bottom

21 committed to transparency

22 Agrimedia vs. Competitors

23 Time-in-View

24 Examples of how to purchase various ad formats

25 Successful Farming at Agriculture.com Successful Farming at Agriculture.com is engineered to balance the user experience and advertising needs. It was designed with three stakeholders in mind: farmers, editors, and partners. The editorial team reports on what matters most to farmers today; row crops, beef, dairy, and hog production.

26 26 The Successful Farming Show is the leading television program that focuses on the farm. Airing weekly on RFD-TV, the 30-minute show is a mustwatch program for farmers seeking the latest in news and ideas about farm machinery, shops, agronomy, and technology. The 30-minute show airs weekly on Thursday, Friday, and Sunday. An average of 145,000 viewers and 108,000 households tune in every single week. Content includes: Farm machinery Shops Tools Agronomy Technology Traditional spot advertising, billboards, as well as content-driven sponsorships are available.

27 27 Every weekday, the pages of Successful Farming magazine come alive on Successful Farming Radio available to marketers on 87 stations in 24 states. Successful Farming Radio airs twice per day, five days a week. 80% of the Successful Farming Radio affiliate formats are Country music and Talk/News. Content includes: Agronomy Farm machinery Farm business Technology :30 and :60 second advertising spots are available to help deliver your marketing message.

28 Commodity Classic AG CONNECT Main Stage The AG CONNECT Main Stage offers the opportunity to elevate your brand s presence at the Commodity Classic trade show. The AG CONNECT Main Stage, located on the trade show floor, inspires growers through agricultural keynote speakers and informational presentations from Successful Farming magazine editors about trending topics that affect their operations.

29 This year s speakers include: Marji Guyler-Alaniz The Hefty Brothers Al Kluis Ray Bohacz Dave Mowitz Sponsorship Opportunities Headline Speaker Includes: 5 minutes of mic time (introduction to company/how the session topic is related) Logo placement on the AG CONNECT Main Stage during session Digital roadblock around session coverage Successful Farming full page AG CONNECT Main Stage promo, including headline speaker promo with sponsor logo Agriculture.com article promoting session, includes sponsor call out Price: $12,500

30 Sponsorship Opportunities Keynote Speaker Includes: 5 minutes of mic time (introduction to company/how the session topic is related) Logo placement on the AG CONNECT Main Stage during session Digital roadblock around session coverage Successful Farming full page AG CONNECT Main Stage promo, including keynote speaker promo with sponsor logo Agriculture.com article promoting session, includes sponsor call out Price: $10,000

31 Sponsorship Opportunities Video Wall Interview, Option 1 Includes: Three, 2:00 live-to-tape interview on the Commodity Classic trade show floor Commodity Classic floor Interview will be conducted by Meredith Agrimedia editors/staff Interview will air 3X on the AG CONNECT Main Stage screen (in between sessions) Interviews will be posted on Agriculture.com for 1 month Price: $7,500 Sponsorship Opportunities Video Wall Interview, Option 2 Includes: One, 2:00 live-to-tape interview on the Commodity Classic trade show floor Commodity Classic floor Interview will be conducted by Meredith Agrimedia editors/staff Interview will air 3X on the AG CONNECT Main Stage screen (in between sessions) Interviews will be posted on Agriculture.com for 1 month Price: $5,000

32 Meredith Agrimedia Custom Studio The Meredith Agrimedia brands have been connecting farmers, ranchers and rural lifestylers to the information they seek for over 115 years. There has been an explosion of native content with around 90% of organizations marketing with content. People have positive experiences with high-quality, relevant and valuable information therefore your content must be all of these! 80% of people appreciate learning about a company through custom content* 70% of individuals would rather learn about products through content rather than traditional advertising

33 33 What is Meredith Agrimedia Custom Studio (MACS)? A branch of Meredith Agrimedia that provides strategy, content, design and distribution based on client objectives. Content is created in a tone and style that is proven to engage our audiences. - We know our audiences, their information needs, and their reading habits Clients own the content; they can leverage distribution tactics across Meredith Agrimedia platforms and within their own channels Includes any/all content types, distributed through any media channel (ie. print, digital, social, TV, radio, , direct mail, etc.)

34 34 Meet the Meredith Agrimedia Custom Studio Leads Justin Davey Content Director, Meredith Agrimedia Custom Studio Justin is a 10-year veteran of Meredith Agrimediaand Meredith XceleratedMarketing. He has worn a variety of hats at Meredith Agrimedia, including multimedia producer for Successful Farming magazine and Agriculture.com, staff editor for Living the Country Life magazine, and editor of FFA New Horizons magazine. He managed content creation across a number of categories at Meredith XceleratedMarketing, including automotive, nonprofit and financial services., non-profit and financial services. Zach Quick Manager, Custom Programs & Marketing Zach has been part of the Meredith Agrimediateam since In addition to his marketing responsibilities, he serves as a project manager, overseeing the creation of custom content for clients such as advertorials, television showcases, custom radio programming, contests, sweepstakes, and social media initiatives such as Facebook Live. David Ekstrom - Producer, Multimedia and Custom Solutions David has been a part of the Meredith Agrimedia team since In addition to his multimedia creation responsibilities for editorial and custom content for clients, he also serves as associate producer of thesuccessful FarmingShow on RFD-TV and producer of the Successful Farming and Living the Country Life radio programs.

35 Why Partner with Meredith Agrimedia Custom Studio? 115 years of producing content and collecting information from our audiences 40+ years of market research, including Farmers Use of Media and Rural Lifestylers Use of Media Dedicated, experienced team who will collaborate with you to create best-inclass content First-class distribution channels to distribute content to your target audience

36 Digital and Print Articles Facebook Live Events Custom Publications Custom Studio Examples Video Radio/Audio

37 How does Successful Farming know what readers want? Customized Solutions

38 First-party Integrity & Capabilities With 100 million unduplicated consumers, the Meredith Database is the largest U.S. consumer database of any media company, and includes 7 in 10 women and 8 in 10 homeowners. With precision targeting capabilities, we offer access to 4,500+ data points 800+ per household and affinity groups by age, life stage, lifestyle, ethnicity, passion point and more. Custom Database Solutions include Data Licensing to enhance files and improve response Custom Data Collection to capture the data advertisers need Meredith Profiling to understand the lifestyles and passions of target consumer groups Predictive Modeling to target responsive prospects using bestin-class statistical methods List Segmentation to geo-target and link consumers to advertisers specific locations or dealers

39 Studies are conducted regularly via mailed surveys. Panelists are verified as valid participants and are compensated for their participation. Research from Successful Farming is considered projectable against the Successful Farming audience Studies Include: Crop Protection Farmers Use of Media Seed Study

40 40 Why should I partner with Successful Farming? Readex Study Results

41 Successful Farming readers are engaged 60% 73% 66% of subscribers read each issue more than once. * of subscribers read half or more of each issue. * of subscribers keep their issue for more than a month. * Successful Farming s readers are active consumers 42% of readers contacted a dealer, supplier, or representative after seeing an ad.** 43% of readers visited an advertiser s website after seeing an ad.** 24% of readers purchased or placed an order as a direct response to an advertisement.** *Readex Red Sticker Study companion questionnaires, December 2016 **Meredith Agrimedia, Market Research Panel, Farmers Use of Media 2015

42 Award-Winning Content and Design min Hall of Fame induction, Matt Strelecki FOLIO - Top Women in Media, Betsy Freese FOLIO - Best B-2-B website/agriculture, Agriculture.com 21 awards in the 2016 AAEA program 42

43 1716 Locust Street Des Moines, IA