PE Central Advertising Rate Card
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1 PE Central Advertising Rate Card Advertising on the World s Most Popular Physical Education Web Site is the Best Choice You Will Ever Make Updated: For Additional Information Contact: Mark Manross, Executive Director Phone: Fax: pec@pecentral.org Mail: PE Technologies 1995 South Main Street, Suite 902, Blacksburg VA 24060
2 Introduction PE Central (pecentral.org) is worlds most popular Web site for physical education professionals. We debuted the site on August 26, 1996 and continue to thrive and grow the site for our enthusiastic audience. Choosing to advertise on PE Central allows your organization/company to reach thousands of PreK-12 health and physical education teachers, college students and professors. In addition, we reach our fair share of parents and classroom teachers as well. We consistently average about 175,000 unique visitors per month each year and our site has earned numerous awards and accolades. We have also partnered with a number of great companies (PepsiCo, The Coleman Company, S&S Worldwide) to build motivational physical activity programs for children. If you have questions about the options listed below contact our Executive Director Mark Manross at (landline) (cell) or at <pec@pecentral.org> (Monthly Averages): PE Central Traffic Stats Source: Google Analytics Unique Users: 179,000 Sessions: 254,000 Page Views: 1.4 million Front Page: 900,000 total page views Lesson Plan Front Page: 375,000 total page views K-2 Lesson Plan Front Page: 370,000 page views 3-5 Lesson Plan Front Page: 295,000 page views Busiest Time Periods of the Year: August November, January-May
3 Advertising Options: 1. Newsletter Banner (580 x 100) Our newsletter has approximately 16,500 subscribers as we begin Our open rate is an astonishing 26% on average. We do our best to send out the newsletter on a weekly basis. We only allow 2 company ads per newsletter. The form of this advertisement is a banner ad that is located at the top of the newsletter. If a second company is advertising it will be down a bit further but will still be above the fold. Banner size: 580 X 100 (.jpg or.png) Cost: $ per issue 2. Exclusive Newsletter Blast For this advertising option we offer a company/organization an entire newsletter issue. This includes a title, an introduction and an advertisement image or text or both. Our newsletter has approximately 16,500 subscribers as we begin Our open rate is an astonishing 26% on average. Cost: $ per issue 3. Front Page and Lesson Plan Entrance Page Skyscraper Ads (160 x 600) These ads allow your company to be on the 2 most popular entrance pages on PE Central. The front page averaged 900,000 page views and the lesson plan front page averaged over 350,000 page views in 2014). These are vertical skyscraper ads that show up on our front page and lesson plan entrance page. Advertisers need to provide the link, the image or media ad and the corresponding script or code if that is needed. Right Side Skyscraper Ad (160 x 600) Position: Right side of front page and lesson plan page. Size: 160 x 600 Cost: $ per month
4 Left Side Skyscraper Ad (160 x 600) Position: Left side of front page and lesson plan page. Size: 160 x 600 Cost: $ per month 4. Front Page and Lesson Plan Page Horizontal Ads (600 x 100) These ads allow your company to be on the 2 most popular entrance pages on PE Central. The front page averaged 900,000 page views and the lesson plan front page averaged over 350,000 page views in 2014). These are horizontal ads that above the fold on these pages. Advertisers need to provide the link, the image or media ad and the corresponding script or code if that is needed. Above the Fold Horizontal Ad (600 x 100) Position: Middle above the introduction paragraphs Size: 600 x 100 Cost: $ per month 5. Horizontal Banner Advertising (728 x 90) We allow 5 organizations/companies to post a horizontal 728 x 90 banner on our site that are located on the front page and throughout the site. These banners rotate to a different company as visitors click through the site. This ad comes with a free Yearly Listing. We can provide click through totals for these ads. Cost: $ per year Size: 728 x Button Advertising (160 x 90) We allow 5 organizations/companies to post a 120 x 90 button on our site. These buttons rotate to a different company as visitors click through the site. This ad comes with a free Yearly Listing. We can provide click through totals for these ads. Cost: $ per year
5 Size: 160 x Light box Ad (800 x 600) The light box ad would be shown as a pop up on the front page of PE Central. In 2014 we had over 900,000 page views of the front page making it the most popular entry page on PE Central. Size of the ad is 800 x 600 and we ask that the company provide the code for this ad. The ad is shown every 15 days and there needs to be a prominent close button. Light box Ad (800 x 600) Position: front page Size: 800 x 600 Cost: $ per month 8. Ad beside Light box (300 x 600) This 300 x 600 ad would be on the lightbox pop up ad that we currently have on the site that is displayed when a visitor enters the site from the front page. In 2014 we had over 900,000 page views of the front page making it the most popular entry page on PE Central. The ad is shown every 15 days and there needs to be a prominent close button. Light box Ad (300 x 600) Position: front page pop up ad (clear cache and reload to see it) Size: 300 x 600 Cost: $1200 per month 9. Monthly Specials Ad The Monthly Equipment Specials advertising option on PE Central allows us the opportunity to link directly to the product specials on your company s web site. Monthly Specials are listed in our Equipment Specials section.
6 Monthly Special Logo: 153 x 23 logo to link to your site Cost: $ per year 10. Yearly Link Listing Companies choosing this advertising option are featured in the Equipment Specials link off the front page of PE Central. Companies choosing this option are provided: A link to the Company Web site An annotated description of the Web site (you provide this) A company logo (no larger than 150 X 150 pixels in height and width) that is linked to your Web site. You must supply the image of the logo. Postal Address Phone Number Fax Number Linked address Contact Person Listed (if desired) Cost: $ per year 11. Additional Advertising Options on PE Central If you have a particular need or section that you wish to advertise on contact us as we are happy to work with you. Contact Information: Mark Manross, Executive Director Phone (Landline): Phone (cell-mark Manross): Fax: pec@pecentral.org Mail: PE Technologies PO Box Blacksburg, VA Physical Address: PE Technologies 1995 South Main Street, Suite 902 Blacksburg VA 24060
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