This resume is an example of Select Resumes MONICA SMITH resume + career profile This resume is an example of Select Resumes work

Transcription

1 MONICA SMITH resume + career profile

2 PROFESSIONAL PROFILE Innovative Strategic Analytical Results Driven With almost 15 years of experience, my passion for advertising and communication has become stronger over time, as has my skill set and professional abilities. I am a well experienced and very capable media professional. The roles I have held in this industry most recently include Channel Nine Perth Marketing, Sponsorships and Co-Coordinator Prime Television NZ National Marketing Manager Television NZ Brand Manager My commitment to communication via media and more specifically community media is demonstrated by some of my key involvements, which include 1. Current volunteer with NSW Northern Community Health working closely with Health Promotion Officer to better understand media relations within an Australian Public Sector organisation. 2. Creating and implementing a community initiative to distribute 10,000 seedlings across central Auckland through TVNZ, this encouraged native tree planting across the region on an ongoing basis. 3. Currently copywriting for Warner Village Theme Parks, writing event sales documents for night corporate events and day group events. QUALIFICATIONS & TRAINING Bachelor of Social Science Southern Cross University *Ongoing part-time studies via correspondence Current Advanced Media Planning and Buying Course 2006 Advertising Federation of Australia Auckland College of Education 1994 Rangitoto College 1993 KEY SKILLS Ability to communicate with influence to affect positive outcomes with internal stakeholders Effectively source external suppliers resulting in cost effective budget expenditure Experience in media and advertising industry as both the client and the supplier Commissioned qualitative and quantitative research for budget efficiency Analyse and identify different audiences and adapt communication Qualified and experienced buying media for various sectors High level budget management (up to $10M) Implement community media initiatives

3 EMPLOYMENT HISTORY Wells Creative Account Manager Aug 07 - Current Wells Creative is a graphic design and innovative illustrative Marketing Company that offers marketing consultation and a variety of marketing services throughout the Gold Coast and greater region. This position was held concurrently with while raising my small children. Working with my husband s business, I was able to maintain my professional career in balance with my life as a mum. New Business Development B2B Cold Calling Appointment Setting B2B Networking Managing Affiliates Consultation Quotation Development Sourcing External Suppliers Media Placement Account Management Client liaison Project Briefing Media Buying Financial Management Channel Nine Perth Feb 05 Feb 07 Marketing, Sponsorships and Co-Coordinator Working closely with the sales team, I created and implemented promotional campaigns to add value to client s on-air campaigns. In liaison with the appointed advertising agency, I managed all the external marketing for the station. Channel Nine was involved in many community sponsorship arrangements and I was responsible for maintaining and leveraging these relationships. Implementation of Programs External Marketing Station Promotions Enhance Station Ratings Co-Coordinator Co-ordination of Event Management Advertising Budgets Liaising with Press and Radio Sponsorships Community and Commercial Identified Opportunities Promote to Existing Advertisers Briefed on campaigns and managed the entire process from implementation to post analysis. Introduced new campaign that increased the 6pm Channel Nine News ratings

4 Television New Zealand Sep 03 Nov 04 Brand Manager TV ONE is the highest rating TV station in New Zealand. Within this large marketing team I enjoyed considerable growth in my experience and knowledge. Management Interdepartmental Liaison Recruitment and Leadership Reports to Marketing Director Branding Assess Merchandise Buy, Brand and Distribute Selection of Sponsorship Recipients Strategic Marketing Plans Analyse Market Conditions Sponsorship Agreements Development and approval of national advertising campaigns with Saatchi and Saatchi agency budget was in excess of $10 million Created and Implemented TV driven youth competition using station allocated sponsorship tickets as prizes. This was design to give those who wanted to attend cultural performances that were unable to afford it, including NZ Royal Ballet, NZ Symphony Orchestra. Prime Television NZ Feb 02 Sep 03 National Marketing Manager I was selected to consult with Australian Channel Nine programmers who came over to NZ when Channel Nine brought Prime TV. They needed to change the entire branding of the station to reflect that of the Channel Nine Network. Create Marketing Plan Approve External Media Maximize Market Revenue Brand Development Management Develop Annual Marketing Budget Monthly Reports to Board Communicate Marketing Internally I facilitated the process for selection of an which greatly enhanced my ability to liaise with external stakeholders in a consultative manner. I identified that there was no marketing strategy in place. I initiated the writing and implementation a new company wide marketing strategy, approved by the Board.

5 PREVIOUS CAREER SUMMARY Singleton Ogilvy and Mather Mar 00 Feb 01 Media Buyer Pre and post analysis of competitor activity All media buying requirements across all mediums including: Television Outdoor Radio Press Catalogues MBS Jul 96 Nov 97 Media Assistant Media Buyer Gestro Horne Mar 95 Jul 96 Advertising Assistant REFEREES Julia Smith Community Health Promotion Officer Kingscliff Community Health Chris Smith Sales Manager Channel Nine Perth PERSONAL DETAILS Monica Smith A. 88 Example Road NSW 2486 M P E.