Terms of Reference for Consultant Business Communications
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- Silvia Long
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1 REQUEST FOR EXPRESSIONS OF INTEREST FOR A JUNIOR CONSULTANT AFRICAN DEVELOPMENT BANK NSO & PRIVATE SECTOR SUPPORT DEVELOPMENT (PINS) CCIA BUILDING 01 BP 1387, AV. JEAN-PAUL II, ABIDJAN 01 CÔTE D IVOIRE Title of the assignment: Junior Consultant - Business Communications Brief description of the Assignment: To support communication activities through research, analysis, reporting and proposal writing with respect to the co-ordination of both internal and external business development projects, programs, and events of key significance to the advancement of the overall goals and objectives of PINS. Place of assignment: Abidjan, Côte d Ivoire Duration of the assignment: 6 Months Tentative Date of commencement: July 15, 2018 Deadline for applications: July 2, 2018 at 5 pm Applications to be submitted to: o.nicol@afdb.org; m.zahmoul@afdb.org Any questions and requests for clarifications may be sent to: o.nicol@afdb.org; m.zahmoul@afdb.org Terms of Reference for Consultant Business Communications Introduction: Private sector development is one of the strategic priorities of the African Development Bank Group, and private sector (non-sovereign) operations have grown dramatically over the past few years. In view of the Bank s new vision aimed at implementing the High 5s, by building on the Private Sector to ensure profitability and financial sustainability, Private Sector Development is anchored on key principles focused on making the Bank more nimble, efficient and client-centric. It also supports the Bank s diagnostic and enabling environment reform programs to improve the investment climate in Africa.
2 The Junior Consultant role is an exciting opportunity to join PINS Communication s and Marketing team. It requires an individual with the ability to work as a team member but also on their own initiative. Under the guidance of the Chief Global Client Management & Liaison Officer, the incumbent will bring along his/her enthusiasm, energy and a willingness to develop his/her internal and external communications skills. The incumbent should have an understanding of events planning, communication & marketing tools and good ICT skills. Objectives of the assignment: The specific objective of the assignment is to maintain marketing, communications and Public Relations functions within PINS. The overall purpose is to give more visibility to PINS existing activities and programs as well as fields of intervention, both financial and non-financial including technical assistance, to communicate the development impacts and achievements of the Bank s private sector activities and to reach out to potential clients and partners. The communications junior consultant will assist to enhance PINS communications and outreach initiatives to reach out to a larger target audience, including customers, journalists, investors, suppliers and more. To advise on communication tasks, and use written and verbal skills to create a wide range of product and corporate communication materials. By communicating effectively with the target audience, to help build a positive reputation for PINS. Main activities and deliverables This position will suit someone who is highly methodical, detailed and hard working with a creative spark and sound knowledge and understanding of business communications and Public Relations. Key Tasks & Responsibilities will include: - Draft and create e-newsletter and e-flyers - Collate information and write content for PINS website and social media channels (including Facebook and Twitter) - Simple video editing and uploading video to online platforms (Vimeo/YouTube) - Manage and update the image and video library - Prepare appropriately captioned online photo albums for projects/exhibitions which journalists/bloggers can access and download - Prepare online event information and booking pages - Manage clients lists and mailing lists
3 - Maintain regular communications with PINS/Bank Staff and Clients - Twitter analytics, and prepare regular reports for PINS Management - Assist the preparation of e-publications - Any other responsibilities In short, the junior communications consultant role will be to maintain marketing and communications functions within PINS. This will include preparing newsletters and e- flyers, updating the website, engaging our audiences via social media, basic video editing and uploading videos to online platforms, managing and updating the image and video database, maintaining regular internal and external communications and maintaining postal and ing lists. It will also include assisting with preparing e-publications and working in a busy environment, managing a potentially unpredictable workload. Expected Deliverables The consultant will be expected to deliver these services in the context of the Terms of Reference in a timely manner. The consultant will be expected to deliver the following items during and at the end of the period of the project: An online virtual network A well-developed user-friendly calendar of events An updated database of contact information of regional and international media outlets as well client database of contacts. Gallery of Photos/Videos of PINS projects E-Publication materials Two bi-monthly and one final report detailing the work undertaken. The junior consultant will assist in the following areas: i. Provide assistance in the planning, development, and co-ordination of both internal and external business development projects, programs, and events of key significance to the advancement of the overall goals and objectives of the Department. ii. iii. Write, edit, and review public relations and marketing materials for PINS management, including speeches, newsletters, power point presentations, fact sheets, relations materials, Department s project briefs, and other business development materials as the case may be. Facilitate access to printed materials, computer-aided design tools, other resource centers and libraries for the utilization by the Bank Group technical staff as well as other users.
4 iv. Assist in corporate outreach programs; design and develop presentations for Management and Officers. v. Assist in the development and maintenance of comprehensive contact databases for Management. vi. vii. viii. ix. Coordinate with the Communication Department (PCER) and IT Department (CHIS) the development and deployment of communication and client connectivity and access to private sector information tools (Web and Intranet, visual communication materials) Update and develop a user friendly photo gallery Manage the Department branding initiatives Perform miscellaneous job-related duties as assigned Duration of the assignment: The assignment will be for 6 working months. The duty station will be the AfDB Headquarters in Abidjan. Qualifications The candidate shall meet the following minimum requirements: Advanced university degree (Masters or equivalent), preferably in communications, journalism, public relations or other related field. Minimum of three and a maximum of four years of progressively responsible experience in journalism, communications, public or international relations, including minimum two years working experience at the international level. Experience in the area of web platform development/management is desirable; English language skills with a working knowledge of the other (French); Highly developed communication skills, including ability to draft/edit texts and to articulate ideas in a clear, concise style to a variety of audiences, as well as facilitation skills; shows persistence when faced with difficult problems or challenges. Ability to identify strategic issues, opportunities and risks, and communicate broad and compelling organizational direction; Intermediate to advanced MS Office skills, particularly Microsoft Publisher; Demonstrated experience in working with social media tools, such as Facebook and Twitter; Demonstrated experience in writing communication strategies with a monitoring and evaluation framework;
5 Positive work ethic with a willingness to learn; Be under 32 years of age; Be a national of one of the member countries of the Bank. Selection criteria: i. At least a Master s degree (or its university equivalent) in Business, International relations, Finance or Economics; etc. ii. In strategic consultancy, investment or commercial banking, business development and macroeconomic analysis; iii. Client and results oriented individual, with strong analytical and communication (both verbally and in writing) skills, sense of accuracy and attention to detail; iv. Ability to deal with sensitive issues in a multi-cultural environment and to build effective working relations with colleagues. The selection criteria for junior consultants will be based primarily on the evaluation of their curriculum vitae, as well as their experience in undertaking similar activities with other firms and institutions and their availability. Remuneration: The Consultant will be paid a competitive monthly lump sum for the entire period in accordance with Bank s scale set for Junior Consultants and commensurate with the number of years of relevant experience. Please attach an updated Curriculum vitae on the basis of the template attached.
6 APPENDIX: MODEL CURRICULUM VITAE (CV) Title of the Assignment: Department: Surname: Birth Date: Address: Telephone: First Name: Nationality: Country: Are any of your family members (spouse/partner, father/mother, Brother/sister, Son/daughter, etc. employed in the African Development Bank? Yes No If «Yes», the following data must be provided Name Relationship Organization Unit Place of Assignment Language Level Read Written Spoken English French Other (specify)
7 Key Qualifications: Please provide (i) a summary of your experience and training highlighting the most relevant for the proposed assignment, and (ii) the responsibilities which you exercised. Utilize one half-page maximum. Education (University Level and above only): Name of University - City - Country Period Diploma Obtained Main Topic / Major From To Professional Training: Name of Training Institution- City - Country Type of Training Period Certificates or Diploma Obtained From From
8 Employment Record: Begin with your most recent employment. For each job since your Master Degree achievement, please indicate: - Name of the Employer - Type of Activity/Business of the Employer - Title / Function - Place of Employment - Brief Description (three lines maximum) of main accomplishments and responsibilities Reference: Please indicate the name and address of three persons with no family relationship with yourself, familiar with your character and titles. I hereby certify that the responses which I provided above are all, to the best of my knowledge, true, complete and accurate. I acknowledge that an inaccurate statement or essential omission in a personal declaration or another document required by the African Development Bank might result in the rejection of my application, termination of my Contract or any other administrative sanction by the Bank. The African Development Bank may verify any statements which I made in this application. Date: Signature:
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