Pay Anywhere. Pay Anywhere. Popcorn World Series. Unit Kernel Popcorn Playbook Circle Ten Council, Boy Scouts of America

Transcription

1 Pay Anywhere Pay Anywhere Popcorn World Series Unit Kernel Popcorn Playbook 2016 Circle Ten Council, Boy Scouts of America 28

2 Resources/Help Documents on website (list may not be comprehensive) Popcorn Playbook Vehicle Size for Pick-up Sheet Popcorn Calendar Product Listing Commission Structure and Dates Take Order Form (English and Spanish) Kernel Job Descriptions Military Receipts Unit Kernel Training Presentation Unit Sales Receipts Scout Take Order Form to Unit Conversion Tool Fund Your Adventure worksheet CAMP MASTERS Login Instructions Placing Order Instructions Online Sales Instructions Circle Ten Council Prize Flier Social Media Contests (through CAMP MASTERS) 5-Part Patch Forms Show & Sell Order Projection Sheet High Achiever Forms Kickoff Presentation Top Seller Submission link Sample Script Pay Anywhere Information and Guide Warehouse Pick-up Locations (Show & Sell and Take Order) Circleten.org/popcorn Circleten.org/popcorn-prizes Ordering.campmasters.org 2 27

3 Ordering Screen Shot Table of Contents Details (Critical Dates and Commission) 4 Unit Kernels 5 Sales Summary 6 Fund Your Adventure 7 Develop Unit Game Plan. 8 How Much Show & Sell to Order 9 Sales Pitch. 10 Sample Script 11 Place Take Order use the Scout Take Order Form to unit Conversion Tool to help determine amount to order Place Show & Sell Order use the Show & Sell Order Projection Sheet to help determine amount to order Unit Kickoff 12 Hold a Blitz Day 13 Show & Sell. 14 Take Order 15 Online. 16 Place Prize Order use the Prize Compilation document to help determine number of prizes to order. Prize order instructions are available on the Circle Ten website. Motivate & Communicate 17 Place Take Order 18 Place Prize Order 19 Other Prizes 20 Pick-up & Delivery 21 Final Payment 22 Products 23 Best Methods 24 All help documents can be found at Circleten.org/popcorn Contacts.. 25 Screen Shots 26 Resources/Help Documents 27 Pay Anywhere

4 PRE-GAME WARM-UP Details Contacts Critical Dates August 31 Kickoff, 7:00 p.m. District District Kernel Phone District Executive Blackland Prairie Candace Feller Esteban Barrera Cimarron Sonia Valle Daniela Rios Kickoff locations will be posted at circleten.org/popcorn Duck Creek Kelsi Taff Adrian Rivas Eagle Trail Neil Riddick Deandrea Paul East Trinity Trails Phillip Norton Michael Hall August 18 August 26 August 31 Michael Beck Sales Training Encore Presentation Show & Sell orders due online Kickoff Eastern Skies Eric Frichette Ophelia Phillips Exploring Christopher Fears Kelly Puckett Five Trails Melissa Schreiber Michael Garcia September 9 11 Blitz Weekend #1 September 17 Show & Sell pick-up September 30 October 2 Blitz Weekend #2 October 14 Popcorn Take Orders due online; Show & Sell payment due; Prize orders due online Golden Arrow Cameron Austin caustin2502@gmail.com Tamara Dreger Iron Horse Robert Bart ke5znu@gmail.com Frank Griffin Learning for Life Sherri.wood@scouting.org Sherri Wood Lone Star Gloria Albertson lonestardistrictpopcorn@gmail.com Tim Mason October 20 Top Sellers online submission deadline Mountain Lake Kym Searcey K_searcey@hotmail.com November 5 November 18 Popcorn Take Order Pick-up Final popcorn payments due; no more prize orders after this date Mustang DeLorean McGee dwmcgee4886@gmail.com Charles Peterson Alberto Saucedo COMMISSION In addition to Prizes 26 % Base Commission + 1% Attend Kickoff August % Pay On Time (11/18) 28% Total Unit Commission Effects on COMMISSION for Popcorn Payments received after November 18 November 19 Decrease 1% November 26 Decrease 2% December 3 Decrease 3% You do not have to wait for the deadlines to make payments. Please note the council offices will be closed November North Star Steve Luttrell steve@steveluttrell.com Mo Harrell Northern Lights Gary Baxter sensei750@gmail.com Ron Settele Northern Trail Trey and Patti Otte trey@otte.us patti@otte.us Jesus Vazquez Southern Star Kevin Bush Cubmaster.pack234@gmail.com Tim Redhair STEM Scouts Maribeth.hughes@scouting.org Maribeth Hughes Tejas Caddo Beverly Congdon bcongdon@lynnllp.com Giovanni Angon Texas Skies Stephanie Drake Jeff Hoover sdrake@daiseybrand.com 2kidz4me@sbcglobal.net JT Davis Texoma Valley Amie Judd amiegjudd@gmail.com Michael Henrichsen Tonkawa Tim Adams Timothy.m.adams@gmail.com Forrest Hallstrom Trinity Woods Manuela Taylor manuelataylor76@gmail.com Laura Baxter West Park Jessica Krouse jessicakrouse@gmail.com Chris Straffon Wisdom Trail Melissa Attaway myladytaz@live.com Rusty Klosterman 4 25

5 Best Methods PLAN, COMMUNICATE, EXCITE, PREPARE Set up Show & Sell locations, dates, and times NOW High traffic, high visibility Teach your Scouts the Michael Beck sales method Make it a game; have fun Hold a unit kick-off Go for visibility and fun (a park, a pool, etc ) Offer prizes Share sales goals and the unit calendar so parents and Scouts know what to look forward to and what to work for Offer weekly prizes for sales Perhaps a top selling patrol can earn a free dish washing by the adults at the next campout or a top selling den can earn ice cream at their next meeting Offering up sweat equity from the adults is highly motivating to older Scouts! On a Blitz Day, offer dollar store prizes for each 10 no s that a Scout receives. Even a no is good practice and a prize will keep them going. Know the prizes and talk about them often. That s what the Scouts want! Help them turn in proper paperwork for instant recognition prizes as soon as possible. Use all the marketing tools available on the council website and the CAMP MASTERS website Join the Circle Ten Council Popcorn Facebook group to share ideas, learn new ideas, share pictures, and swap products Unit Kernel Job Description Unit Kernels Attend ONE of the Unit Popcorn Kernel Trainings to be held on August 2 nd, 4 th, 6 th, 9 th, 11 th, 13 th. Set a challenging sales goal that pays for your unit s program needs Promote the sale to both youth and parents Set up the unit s Sale Calendar & Schedule Incorporate the Fund Your Adventure into the unit s program planning and budgeting Know the sale deadlines and how to fill out the paperwork/tracking forms Give other support to Scouts and parents as needed to ensure the sale is successful and a better program is provided for the youth! Attend your District Popcorn Kickoff August 31 st at 7:00 p.m. to earn an additional 1% commission. Hold a Unit Kickoff and encourage Scouts to participate in the two Blitz Weekends on September 9-11 and September 30-October 2. Promote the popcorn sale at your unit meetings. When the sale begins, stay in touch with your Scouts and parents to monitor their progress and offer any assistance needed. Work with your Scouts and parents to ensure 100% of all orders (product order and prize order) are turned in to you so you can place your order by the October 14 th deadline. Work through your District Swap Shop to coordinate for expected shortages/overages prior to placing your order. Submit unit orders and prize orders online by October 14 th. Settle Popcorn account with the Circle Ten Council to receive planned commission rate by November 18 th. PRE-GAME WARM-UP 24 5

6 PRE-GAME WARM-UP Sales Summary Products Phases of the Sale Show & Sell The unit works as a team at a high traffic location to display your products and make immediate sales (get permission to sell in front of the business before you arrive). A Scout can earn the Show & Sell rocker of the 5-piece patch by selling $150 in Show & Sell. Take Order The bread and butter of your sale...a Scout goes door-to-door, with a parent or buddy, with order form in hand. The customer writes their order on the form and the Scout returns before Thanksgiving to deliver the product. It is recommended that payment be collected when the order is placed. Leave a receipt that provides contact information and an estimated delivery date. A Scout can earn the Take Order rocker of the 5-piece patch by selling $150 in Take Order. Online A Scout can send to family and friends anywhere, with a direct link to order popcorn and give the Scout the sale credit. A Scout can earn the Online rocker of the 5-piece patch by selling $150 Online. Simple! All unit popcorn orders and prize orders are placed online through Ordering.CAMPMASTERS.org Short Timeline! An 11 week commitment! Sale begins August 31, ends October 14, and final payments are due November 18. Sales period is 6 weeks. You can quickly earn money for your unit and have it all wrapped up before Thanksgiving! PRODUCT PRICE PACKAGING # IN A CASE SHOW & SELL Military Donation $25 1 No Military Donation $40 1 No 5-Way Chocolatey Treasures $55 Tin 1 No 3-Way Premium $45 Tin 1 No 3-Way Cheesy Cheese $35 Tin 1 Yes Mauve Variety, Real Butter & Kettle $30 Tin 1 Yes Movie Theatre Extra Butter microwave $25 22 pack 6 Yes Chocolate Drizzle Caramel & Nuts $25 Tin 8 No Supreme Caramel with Almonds, Pecan, & $20 Tin 8 Yes Cashews Classic Trail Mix $20 16 oz 8 Yes Cinnamon Crunch Popcorn $20 Tin 8 Yes Extra Butter Roasted Summer Corn $15 14 pack 8 Yes microwave Mauve Sea Salt $15 Tin 8 Yes Caramel Corn $10 Tin 8 Yes POSTGAME 6 23

7 POSTGAME Final Payment Hopefully, your Scouts collected money upfront, but if they have to pick up payment as they deliver, please set a deadline so you do not miss the unit payment deadline: NOVEMBER 18, 2016 We encourage you to write ONE (1) check payable to Circle Ten Council for your popcorn payment. Checks made out to your unit should be deposited into your bank account ahead of time. Multiple checks and lots of cash take up time at the counter on the payment deadline day and can cause long lines and wait times. Fund Your Adventure 1. Brainstorm Have discussions within your unit about all the things you want to do this year in your program. Be sure to think about activities, advancements, supplies, helping out families in need, and celebrations (Blue and Gold or Courts of Honor) 2. Plan Planning the unit s yearly program around a budget and in conjunction with your unit committee demonstrates just how much it costs to provide a great program. 3. Budget Use the Fund Your Adventure worksheet (found at circleten.org/popcorn) to help establish your unit s budget. PRE-GAME WARM-UP Money can be deposited into your unit account at the council offices during the sale to reduce the amount of cash and checks on hand. Then you can quickly make a unit account payment for your popcorn. Avoid the lines pay early in person or by mail! Payments must be postmarked by November 18th. DO NOT send cash through the mail! Full payments due November 18th. Commission is reduced after that. Your Scouts and families worked hard. Don t lose out on their hard work by paying late. 4. Set Goal Both the unit and the Scouts need goals. The unit can plan the annual program around the sale. A great sale helps enable a great program. Planning and explaining the benefits of the Scouts goals motivates both the youth and parents. Scouts who set goals sell 2.6 times more than those with no goals. 5. Communicate Lead with enthusiasm. Communicate effectively Make sure Scouts and families understand the popcorn sales plan. Educate parents of the direct benefits to them i.e. Johnny sells $x amount in popcorn and he gets to go to camp...without the family having to open their checkbook. Set up your Scouts for SUCCESS! 22 7

8 PRE-GAME WARM-UP Develop a Unit Game Plan Popcorn Pick-up and Delivery Set your unit dates This incudes a unit kickoff, Show & Sell locations and dates, blitz activities, turn in dates. Check the popcorn calendar. Set your unit prizes and incentives These can be as simple or as elaborate as your unit would like. Be sure to view the Unit Best Methods document at circleten.org/popcorn. Plan your unit kickoff A customizable presentation is included in your materials tonight (see enclosed CD). Get logged in to the CAMP MASTERS system Place your Show & Sell order Enter your Scouts in the CAMP MASTERS system so they can sell popcorn online Plan to attend the council-wide Kickoff on August 31 You must pick up your Take Order on November 5th. Districts will be assigned to different warehouse locations throughout the council. Pick-ups will be scheduled for morning and will be sent to you, through the weekly newsletter (The Lineup). We have a document on our website to help you determine the size vehicle you will need to pick up the amount you ordered. Having enough room and helpers makes the process move quickly. You will need to count and verify your order and sign for it when you pick up. If something is MISSING or DAMAGED when you pick-up, it MUST BE WRITTEN on the picking slip AT THAT TIME. Leave damaged product behind. We will work with you to get replacement product, or we will adjust invoices accordingly. If you sign for it and leave no notes then you are responsible for the product signed for! Play in the sandbox of the demo site and get familiar with the system. Demo Council Username: demounit Password: hello2 8 Warehouse locations for Take Order pick-up will be posted at circleten.org/popcorn 21 POSTGAME

9 POSTGAME Other Prizes Descriptions and pictures of prizes can be found at circleten.org/popcorn-prizes COUNCIL LEVEL PRIZES Fill It Up Ensure Scouts Take Order forms have been stamped (indicating they picked up their Fill It Up prize) How Much Show & Sell to Order Yes Did you attend the Michael Beck Sales training? No PRE-GAME WARM-UP 5-Part Patch Ensure Scouts who earned parts of the patch received the patches You may order up to 75% of last year s total sales You may order up to 50% of last year s total sales Center piece first Blitz Weekend Blitz rocker second Blitz Weekend Online rocker $150 in online sales Show & Sell rocker $150 in Show & Sell sales How do I know what last year s total sales were for my unit? Take Order rocker $150 in Take Order sales Check the posters on the wall today Circle10Popcorn@scouting.org Top Sellers submit through the webform on the council website (Prizes available for Top District, Top 100 Circle Ten Council sellers, and Top 5 Circle Ten Council sellers) What if I want to order more than 75 %? If you have a great plan for success and will need more popcorn, please contact Stephanie Kirk at Circle10Popcorn@scouting.org Award any unit level prizes to your Scouts as soon as possible Congratulate your Scouts and families on a job well done The deadline to submit top I know what percentage I am going to order, but how do I know which products to order for a successful sale? We have a Show & Sell Order Projection Sheet on the website for ease of determining the product to order. All you do is fill in the total dollar amount you want in the yellow box at the top of the page and the worksheet will provide a recommended order in the green boxes on the right! sellers is October 20, My Unit is. Our 2015 Total Sales were. 20 9

10 PRE-GAME WARM-UP Sales Pitch Place Prize Order Remember Everyone sells everyday We can only sell what we truly believe Take all your Scouts Take Order forms and use the Prize Compilation document (on the website) to help tally/calculate your total prize order. TIPS All Scouts in official BSA field unitform (neat and shirts tucked in) Know the script A Scout is courteous Keep area clean and unobstructed (no tables or chairs) Motion creates EMOTION Energy = ENTHUSIASM Maintain eye contact Make sure your Scouts used their total sales dollars (Show & Sell, Online, and Take Order) when they chose their prize(s). Don t forget your High Achievers and Scouts who were in the Trail s End Scholarship program! Use the forms (on the website) to indicate their choices. See the document on scholarship mitigation for detailed information. 5 Principles 1. Who are you? 2. Where are you from? 3. What are you doing? 4. What can they do for you? 5. Close the sale To succeed you must remember one thing! You are NOT selling popcorn!!! You are selling the Scouting program and you already believe in that! From the CAMP MASTERS ordering system, there is a link to order your Scout prizes. The link will take you to the prize site You can find prize ordering instructions on our website Make sure to provide an accurate shipping address for delivery DON T DELAY IN ORDERING AND DELIVERING YOUR SCOUTS PRIZES! They worked hard and deserve their rewards as soon as possible! Place online prize orders by October 14th. Prizes cannot be ordered past the final deadline of November 18th. POSTGAME 10 19

11 POSTGAME Time to Place Take Order Take Orders must be placed through the CAMP MASTERS system by October 14th, 5:00 p.m. Plan to collect your Scouts order forms earlier than that. Use the spreadsheet, Scout Take Order Form to Unit Order Conversion Tool, to enter total sales for each Scout (found on the website) This spreadsheet also allows you to input any leftover Show & Sell you may have so that you can utilize that product The spreadsheet will calculate the Unit Case Order Requirements for your order (taking in to account your leftover Show & Sell) Place the Take Order at ordering.campmasters.org Circle Ten Council only allows ordering in full cases. Sample Script Hi, SIR/MA AM, my name is. (First name ONLY) I m a Cub Scout/Boy Scout/Venturer/Explorer/STEM Scout with Pack/ Troop/Crew/Post/Lab. We re selling popcorn to help raise money for our Pack/Troop/Crew/ Post/Lab. (Place product in their hand) You can help us by trying some of our INCREDIBLY DELICIOUS POPCORN. PRE-GAME WRM-UP What if I only need 1-2 containers from a case? Work with other units to see if someone will have extra you can buy from them Post your needs on the Circle Ten Council Popcorn Facebook group What if I order in full cases and have extra containers? Work with other units to see if someone needs your extra popcorn Post your extras on the Circle Ten Council Popcorn Facebook group Do another Show & Sell You will help us, WON T YOU?!?! Superlatives are SUPERWORDS DEEEEEELICIOUS Thank everyone. Even the people who don t buy. Just saying thanks for listening will often cause people to change their mind! Use it to fill any late orders Use it as gifts for your charter organization or VIP s Attitude affects Aptitude 18 11

12 GAME TIME Unit Kickoff Motivate & Communicate A successful popcorn kickoff is the single most important part of your popcorn sale! Keep it FUN! Keep it MOVING! Keep it SHORT! 5 Steps for a Successful Kickoff 1. The objective is to get Scouts excited about what they can earn and to get the parents informed about why they should sell. 2. Preview the upcoming Scouting program and explain to the families how the entire program can be funded with one fundraiser. Communicate the per Scout popcorn sales goal. Unveil the unit s goal poster. 3. Explain the different sales methods (and the incentives for using each method) to be used to reach the sales goal. 4. Have families write down the dates for the Blitz Weekends. 5. Show Scouts what they can earn for selling popcorn. Review the popcorn prize program. 6. Do a skit or fun activity to get the boys trained with a sales pitch and to get them excited about the sale. Be sure to teach them about safety while out selling. Motivation It is important to keep the energy and momentum going from start to finish. Check in with your Scouts as often as possible. At weekly den meetings At weekly troop meetings Share successes and give out incentives. Track progress on the goal poster. At monthly pack meetings At weekly troop meetings or Courts of Honor Incentives can be dollar store items or donated items. Give raffle tickets for each 5 items sold (or whatever amount the committee determines) and have drawings. Communication It is extremely important to communicate with Scouts, leaders, and parents each week throughout the sale. This could be a weekly or even a weekly post on your unit website or Facebook. Communicate goals and deadlines Communicate prizes (how to earn, how to redeem, etc ) Share a tip GAME TIME Highlight a den or patrol Remind about Show & Sell dates/locations Ask each Scout to circle a prize they want to earn. After teaching the Michael Beck Sales Training methods and having the Scouts use it in their sales, have them tell you the new prize they want to go for! If they use the Sales Training, they will see their success and move their prize levels up! Invite to Blitz Weekend events COMMUNICATION IS KEY! 12 17

13 GAME TIME Online Hold a Blitz Day Got friends and family out of town who would be willing to support the Scouting Program? Blitz Day is the best way to start a unit s sale. It gives Scouts an opportunity to sell with their friends and get off to a good start. It also helps units cover their communities. Unit kernels will/can enter individual Scouts into the CAMP MASTERS system and assign a password. A valid must also be entered (can be the parent s or Scout s ). An will go out to the entered address with information on how to finish setting up the Scout s online selling. From there, you can send customized s to friends and family anywhere in the world, with an ID that will credit the Scout with the sale. Did you know that research shows that fewer than 20% of households, nationally, have been contacted by a Scout to purchase popcorn? You can set your own dates, or use the planned dates set by the council. Advance planning is essential. Know the area and set it up for Scouts and parents to cover well. Have a fun activity planned for everyone afterwards. Maybe even award prizes to dens/patrols that sell the most during that time. GAME TIME Entering the Scouts into the CAMP MASTERS system not only enables online selling, but allows you to track and credit individual Scouts for Show & Sell and Take Order for prize purposes! Ensure parental involvement. Explain that Blitz Days (and Show & Sell) are times when you need their assistance. 1 2 parents per 4 Scouts is plenty. Ask more consumers. With the statistic above, did you know that 70% buy when asked? Keep a list of no one home and plan a complete coverage plan for beyond the Blitz Days. PRIZES Keep going! Celebrate the good start you have had. Discuss successes and offer additional ideas and suggestions. Remind Scouts and parents about the Prize Program. Sell at least $150 in Online Sales and earn a rocker from the 5-part patch PRIZES Sell at least one item on your first Blitz Weekend and earn the center of the 5-part patch Instructions for online sales will be available at Circleten.org/popcorn Sell at least one item on your second Blitz Weekend and earn a rocker from the 5-part patch 16 13

14 GAME TIME Show & Sell You placed your Show & Sell order by August 26th. You attended the council kickoff on August 31st. You held a unit kickoff and your Blitz Day is planned. Now what? Take Order This is the standard, door-to-door version of the sale. Use the SAME SALES TECHNIQUES that are used for Show & Sell! WHAT TO DO? Wear your uniform. Keep it neat and tucked in You must pick up your Show & Sell order on September 17th at Shippers Sell with a buddy Warehouse, 8901 Forney Rd, Dallas, TX THIS IS A NEW LOCATION! Pick-ups will be scheduled for morning and will be sent to you, through the weekly newsletter (The Lineup). Be polite and courteous Follow the 5 Principles of the sales pitch Watch for traffic and leave yards and flower beds untouched We have a document on our website to help you determine the size vehicle you will need to pick up the amount you ordered. Having enough room and helpers help the process move quickly. You will need to count and verify your order and sign for it when you pick up. Take extra pens and order forms with you Bring a container/bag to secure payments Be familiar with your order form Know when you will be back to deliver popcorn Always say thank you, even if they tell you no Give a receipt with contact information and delivery date GAME TIME If something is MISSING or DAMAGED when you pick-up, it MUST BE WRITTEN on the picking slip AT THAT TIME. Leave damaged product behind. We will work with you to get replacement product, or we will adjust invoices accordingly. BEST METHODS It is recommended that you collect the money upfront. Have checks made PAYABLE TO YOUR UNIT. Deposit those checks right away. Keep a copy of your order forms so you can call upon these customers next year If you sign for it and leave no notes then you are responsible for the product signed for! PRIZES Show & Sell payments are due on October 14th. You are welcome to make payments early! Sell at least $150 in Take Orders and earn a rocker from the 5-part patch Fill up a sheet (30 orders) and choose a Fill It Up prize PRIZES Sell at least $150 in Show & Sell and earn a rocker from the 5-part patch For every sheet filled up, Scouts get entered into weekly drawings (GoPro camera, Xbox One, drone, $250 VISA gift card, ipad mini 2, 2 Six Flags season passes) Circleten.org/popcorn-prizes 14 15