Invitation to Sponsor
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1 Invitation to Sponsor This is your invitation to participate in the 2013 program destined to be an event everyone will be talking about. Through your sponsorship and as a recognized leader in the information industry you can be affiliated with shaping the future direction of two of the world's largest organizations representing library, information service and knowledge management professionals. Sign on now to be an early sponsor of the SLA Maryland Chapter's signature event of 2013: Strategic Liaisons: Game-changing Conversations. Program Description Professional associations have provided stability and focus for generations of librarians. They've helped shape and sustain our profession as it navigated epic transformations in technology, publishing, access and services. The continued value of our professional associations rests with their ability to envision the future and evolve. So what might our associations look like 10 to 20 years from now? What forces are at work that could cause seismic shifts in our profession? And how are our associations preparing for them? Join the SLA Maryland Chapter for an evening of provocative conversation featuring special guests, Maureen Sullivan, President of the American Library Association and Deb Hunt, 2013 President of the Special Libraries Association. Our speakers will address key issues facing associations including: What will be required of tomorrow's leaders? How will communities of practice impact our associations? What new mutually-beneficial opportunities exist for collaboration? What calculated risks should be taken to realize transformational change? How will critical thinking skills and innovation be cultivated across the profession? Have the stakes been raised for the profession's future success? When: Where: What: April 30, 2013 (5:30pm - 8:30pm) Marriott Hotel, Greenbelt, Maryland Cash bar reception followed by a seated dinner We developed this event because the future endeavors of our professional associations and how they operate within the information services industry is important to everyone. We welcome the leaders of industry companies to stand with us as our associations position themselves to tackle future challenges and plan a sustainable future. page 1 of 8
2 Target Audience We are targeting Movers and Shakers from all types of library and information management settings including corporate, associations, public, government, military, legal, academic, knowledge managers, researchers and analyst. Members of the ALA & SLA national Boards, SLA Fellows, SLA & ALA association management, the LIS press, leaders from AALL, MLA, and ASIST are among the expected attendees. We encourage sponsors to invite the thought leaders and decision-makers within their organizations to participate in an evening of riveting dialogue and pivotal conversation. This is a not-to-be-missed opportunity to better understand how your company can assist the Associations in realizing future outcomes. Bonus ticketing incentives (see the attached Opportunities-At-A-Glance Chart) are perfect for facilitating VIP participation! Promotion will target all corners of the U.S. and Canada. We believe this program is so important for our colleagues that we aim to generate nation-wide awareness and attendance, especially among library and information leaders. Our promotion mix includes repeated and frequent advertising on library, information service and knowledge management listservs, blogs, social media and publications. Recognized opinion-leaders and personal contacts in the profession will be invited to spread the word. Together, our mix of promotion activities will yield maximum exposure for our event... and for the sponsors who support us. Event Organizer: SLA Maryland Chapter The SLA Maryland Chapter represents information professionals throughout the state of Maryland. It has earned a reputation for delivering high-quality events with expert speakers and insightful programs. As demonstrated in prior "SLA Maryland Signature Events," our chapter takes its responsibilities to sponsors very seriously. We understand financial business goals and the importance of ROI. In return for your sponsorship, we give you an attractive package of brand awareness and professional goodwill, in addition to the unique opportunity to participate in visioning of the future of the profession. Your sponsorship of this premier program is a strong statement about your organization's commitment to the future of the profession. By sponsoring Strategic Liaisons: Game-changing Conversations your organization will: receive national recognition through events promotion confirm your organization's role as a leader and early adopter by joining a collaborative dialogue about the future of the profession be on the cutting-edge of exploring new business trends and issues of association and professional development ensure that we can provide a first-class event for this unique, not-to-miss program. page 2 of 8
3 Why Invest as a Sponsor? Demonstrate interest in supporting future excellence Build awareness of your company brand, products and services Be associated with a successful program which is expected to generate follow-up initiatives and thought-provoking conversations in leadership circles Increase perspectives for future business strategies Glean insights into future synergies among association memberships Enhance your company's reputation for recruitment efforts Be perceived as a leader, supporter, and key player among some of the foremost experts in the profession. Benefits of Sponsorship! Have your company brand name associated with a high-profile event that addresses tomorrow's critical issues Increased name recognition among current customers and prospects realized from a polished event marketing campaign. Conduct conversations with industry leaders in a comfortable venue Build business intelligence insights and customer prospect networks Secure your company's participation in the conversation and influence the outcomes. Your Sponsorship Helps to Defray the Costs of this Program Leverage your program sponsorship dollars, reward loyal customers and entice prospects all at the same time! A hotel venue in the heart of the Baltimore-Washington metro area, close to public transportation and airports has been specially selected for ease-of-access to your customers. Sponsorship levels including the coveted Gold Circle Sponsorship have been designed to meet today's budget-challenged economy. We think you will be impressed with the value your sponsorship dollars buy! page 3 of 8
4 Opportunities-At-A-Glance Promotion for this event begins this fall with a series of teasers and "save the date" announcements. As soon as payment is received and your company logo art is secured, your company will begin to receive sponsorship recognition on the event web site, registration forms, electronic announcements, 2013 event flyers and print PSAs. If you participated in our Chapter's Xtreme Reference event in 2009 you know that our events are popular with both attendees and sponsors. Don't be caught short! Sign up now to be a sponsor and ensure your participation. There are only 20 dinner tables available for sponsorship and we expect them to go fast at $1,200 per table. Early sign-up guarantees maximum exposure! On the following page is our "Opportunities-At-A-Glance" Chart showing sponsorship levels and benefits per level. To secure your sponsorship, go to and complete the electronic form. You have built and reinforced your reputation on the quality of your information products, customer services, industry knowledge and innovation. Take this opportunity to reflect your brand's values by adding your name to the list of sponsors supporting Strategic Liaisons: Game-changing Conversations! Thank you for your support! For questions or additional information send an to: slquestion@chrisolson.com Communications Committee Co-Chairs Chris Olson Maria Pisa Chris@ChrisOlson.com pisa.mariag@gmail.com SLA Maryland Chapter Sponsor Relations Patricia Sproehnle patsproehnle@gmail.com page 4 of 8
5 Sponsorship Opportunities-At-A-Glance page 5 of 8
6 About the Speakers Maureen Sullivan Sullivan assumed the ALA presidency in June 2012, following the ALA Annual Conference in Anaheim, Calif. She will serve a one-year term as president and a one-year term as immediate past president. Ms. Sullivan is a organizational development and transformation consultant to numerous libraries of all types academic, public, school, law, health sciences and other special libraries and library consortia. In addition to her consulting work, Sullivan is a professor of practice in the Ph.D. program, Managerial Leadership in the Information Professions, at the Simmons College Graduate School of Library and Information Science. She spent 12 years as the human resources administrator in the libraries at the University of Maryland ( ) and at Yale University ( ). She was also the management training specialist at the Association of Research Libraries ( ). Ms. Sullivan is past president ( ) of the Association of College and Research Libraries (ACRL). She was also president of the Library Administration and Management Association (now LLAMA) for the term. Her other ALA activities include work as co-chair of ALA President Roberta Stevens initiative, Our Authors, Our Advocates, co-chair of the Emerging Leaders Initiative ( ), chair of the Office for Library Personnel Resources Advisory Committee ( ) and chair of the Minority Fellow Program Advisory Board ( ). She was chosen the 2010 Academic/Research Librarian of the Year by the Association of College and Research Libraries. Her other honors include the American Library Association s Elizabeth Futas Catalyst for Change Award in Deb Hunt Deb Hunt assumes the Presidency of SLA in January She served as a director on the SLA Board of Directors ( ), chaired the creation and recent update of online professional development initiative, SLA's 23 Things, and is currently chair of the Leadership and Management Division (LMD) Nominating Committee. She has served on the Information Ethics Advisory Council ( ) and is currently on the Professional Development Advisory Council (2008-present). Deb received an SLA Presidential Citation for 23 Things and was awarded the Karen J. Swit Leadership Award from the Leadership and Management Division in Deb was featured in the SLA Member Profile in the July 2006 issue of Information Outlook ("As Easy as Jumping Off a Cliff") on pages page 6 of 8
7 Deb has been a leader in the San Francisco Bay Region Chapter, serving as chapter president, initiating the first chapter listserv in 2000 and chairing various committees. She received the chapter's Professional Achievement Award in She is also a member of the Silicon Valley Chapter. She has been profiled by Information World Review (Feb. 5, 2010) and has authored many articles, including "Demonstrating Your Value 2.0" in Best Practices in Government Libraries She is a member of the Knowledge Management, Information Technology, and Leadership and Management Divisions as well as the Content Buying and Consulting sections of LMD. Deb is an independent information professional and Principal of Information Edge, which specializes in value-added research, knowledge services, enterprise content management, and library creation and automation. She is an active member in the Association of Independent Information Professionals (AIIP) and served on its Board of Directors from Event Schedule 5:30-6:15 Reception (cash bar and hors d'oeuvres) 6:15-6:45 Welcome by SLA Maryland Chapter President Dinner 6:45-7:00 Announcements by the Program Chair Dessert 7:00-7:05 Introduce Speaker: Maureen Sullivan 7:05-7:35 Maureen Sullivan Presentation 7:35-7:40 Introduce Speaker: Deb Hunt 7:40-8:10 Deb Hunt Presentation 8:10-8:25 Q & A 8:25 Drawing for $25 sponsor cash cards 8:30 Close Program by Chapter President page 7 of 8
8 About the Venue Greenbelt Marriott 6400 Ivy Lane Greenbelt, MD phone: The Hotel has reserved a block of rooms for our event. If you need lodging for the night, ask us for the link to receive the discounted room rate associated with our event. The hotel is approximately 1 mile away from the Greenbelt METRO station. The hotel has a free van shuttle service and will be transporting attendees arriving and departing the station. There are also taxi's available at the station. Attendee Registration To register clients, perspective customers or company staff members (in addition to those who use the sponsor VIP guest tickets) go to: page 8 of 8
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