How to develop an effective presentation

Transcription

1 Hw t develp an effective presentatin

2 Agenda Hw t structure yur presentatin? Hw t use the right types f slide and visual aids?

3 Hw t structure yur presentatin?

4 Hw t structure yur presentatin Analyst presentatin slides Identity Perfrmance Event

5 Hw t structure yur presentatin Identity Industry verview Cmpany verview Crprate strategies Cre prducts Market-based peratins Custmers Cmpetitive advantages / strengths Credit ratings Recgnitins

6 Hw t structure yur presentatin Perfrmance Key achievements Market updates Operatinal perfrmance highlights Financial perfrmance highlights Analysis f the results CAPEX plans Maintenance schedules Outlk 6

7 Hw t structure yur presentatin Event Executive Summary Ratinal f the transactin Impact Timeline What happened? Impact Slutin/ What s next?

8 Hw t structure yur presentatin Analyst presentatin pitfall Stry and Structure Lack f cnvincing stryline Nt structured and illgical Lack f fact and/r ratinale Dcument sectins are nt clearly linked tgether Management Cmmunicatin N clear messages In adequate supprting data Cnfusing strategy Just present fact with n guideline r what s next? Prfessinal Arrangement Nt attractive & prfessinal visual appeal Incnsistency in terms & reference Unclear graphs, misaligned text Pr quality f printing

9 Hw t structure yur presentatin Five steps t successful presentatin Knw yur audience Define yur stry Structure Presentatin Gather Infrmatin Develp Presentatin Whm yu will give ut the presentatin t? Hw well d they knw abut yur cmpany? What makes yur cmpany special? Cre cmpetitive advantages Business strategy Develp lgical structure Key message Stryline & Strybard Cmpany data Industry data Ecnmic data Investment cmmunity data Slide types Effectively designed visual aids

10 Hw t structure yur presentatin Five steps t successful presentatin Knw yur audience Define yur stry Structure Presentatin Gather Infrmatin Develp Presentatin Whm yu will give ut the presentatin t? Hw well d they knw abut yur cmpany? What makes yur cmpany special? Cre cmpetitive advantages Business strategy Develp lgical structure Key message Stryline & Strybard Cmpany data Industry data Ecnmic data Investment cmmunity data Slide types Effectively designed visual aids

11 Hw t structure yur presentatin Analysts New Beginner Sharehlders Audience Fund managers Experienced Experts Bnd hlders

12 Hw t structure yur presentatin Five steps t successful presentatin Knw yur audience Define yur stry Structure Presentatin Gather Infrmatin Develp Presentatin Whm yu will give ut the presentatin t? Hw well d they knw abut yur cmpany? What makes yur cmpany special? Cre cmpetitive advantages Business strategy Develp lgical structure Key message Stryline & Strybard Cmpany data Industry data Ecnmic data Investment cmmunity data Slide types Effectively designed visual aids

13 Hw t structure yur presentatin Samples f investment stry Industry verview Number f players in the market: where are yu? Key cmpetitrs: glbal, reginal, dmestic Business pprtunities: Where When Why Hw? Cmpany strategies fr grwth: rganic, new prduct, innvatin Management cmpetence/credibility Sustained financial perfrmance Crprate partnership Scial respnsibility

14 Hw t structure yur presentatin Cmmn investment stry MISTAKE Inadequate Differentiatin Me t Discnnectin Nt knwing yur audience T much emphasis Di n earning Death by numbers T much like a missin statement Wish list MISTAKE

15 Hw t structure yur presentatin Five steps t successful presentatin Knw yur audience Define yur stry Structure Presentatin Gather Infrmatin Develp Presentatin Whm yu will give ut the presentatin t? Hw well d they knw abut yur cmpany? What makes yur cmpany special? Cre cmpetitive advantages Business strategy Develp lgical structure Key message Stryline & Strybard Cmpany data Industry data Ecnmic data Investment cmmunity data Slide types Effectively designed visual aids

16 Hw t structure yur presentatin A Strybard helps yu rganize yur ideas and visualize yur final prduct and lets yu lay ut the lgic f yur presentatin in the mst effective sequence.

17 Hw t structure yur presentatin Five steps t successful presentatin Knw yur audience Define yur stry Structure Presentatin Gather Infrmatin Develp Presentatin Whm yu will give ut the presentatin t? Hw well d they knw abut yur cmpany? What makes yur cmpany special? Cre cmpetitive advantages Business strategy Develp lgical structure Key message Stryline & Strybard Cmpany data Industry data Ecnmic data Investment cmmunity data Slide types Effectively designed visual aids

18 Hw t structure yur presentatin Cmpany Data Industry Data Ecnmic Data IC Data Financial data Financial statements (Finance & Accunt departments) Nn-financial data Cmpany database and statistics (Other related business units) Cntext Cmpany Strategy, Visin, Missin (Management) Industry-specific publicatins Market Research Industry studies Market Research Cmpetitrs Suppliers Bank f Thailand Financial sectr data, interest rates, exchange rates Ministry f Finance Gvernment incme, budget, public investment prjects, GDP grwth Natinal Statistical Office Emplyment, ppulatin Sell and Buy-Side Analysts Reprts, In-huse analysis Natinal Ecnmic & Scial Develpment Bard (NESDB) Retail sales, direct investment

19 Hw t structure yur presentatin Five steps t successful presentatin Knw yur audience Define yur stry Structure Presentatin Gather Infrmatin Develp Presentatin Whm yu will give ut the presentatin t? Hw well d they knw abut yur cmpany? What makes yur cmpany special? Cre cmpetitive advantages Business strategy Develp lgical structure Key message Stryline & Strybard Cmpany data Industry data Ecnmic data Investment cmmunity data Slide types Effectively designed visual aids

20 Hw t structure yur presentatin Three basic cntent slides t help develp supprting stry Text Exhibits Cnvey specific facts r ideas Eliminate errrs in interpretatin f the infrmatin presented Summarize infrmatin n previus r subsequent slides Organize large amunts f infrmatin Diagrams Cnvey cause / effect, sequential relatinships between bservatins Organize infrmatin Explain cnceptual ideas Graphs Summarize numerical data Draw attentin t specific facts Explain trends in underlying data

21 Hw t use the right types f slide and visual aids?

22 Hw t use the right types f slide and visual aids? 75% f what we knw cmes t us VISUALLY

23 Hw t use the right types f slide and visual aids? Presentatin Ds and Dn ts Have a theme Have a title Intrduce yur cmpany Use descriptive heading Pint ut key infrmatin Check spelling Give summary Avid lng sentences Avid clrful backgrunds Avid cmplex tables Avid unnecessary jargn Avid cmplexity Avid t many animatins Avid t many slides

24 Hw t use the right types f slide and visual aids? Presentatin Ds and Dn ts Clr Fnts Charts and graphs Use yur crprate clrs r clrs that match yur crprate images Be cnsistent thrughut the presentatin Use prfessinal fnts such as Calibri, Arial, Crdia New Use ne fnt thrughut the presentatin Make charts and graphs clear t understand Add cntext r key ntes t graphs Haettenschweiler French Script Curlz MT Old English Snap ITC Harlw Frmal

25 Hw t use the right types f slide and visual aids? Samples f Ds and Dn ts Grw & Turn Bunce Swivel Teeter Xxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxx Xxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxx Xxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxx Xxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxx 1,400 1,200 1, % % % % 1,

26 Hw t use the right types f slide and visual aids? Samples f Ds and Dn ts Our Satellite Ftprints 50.5E 78.5E 119.5E 120E Cverage Area TC4 TC5 TC6 TC7 TC8 TC5 (C,Ku) TC6 (C,Ku) TC8 (Ku) TC4 (Ku) TC7 (C) Cnventinal Satellite Capacity (TPE) Nte: 1. TPE = 36 MHz transpnder equivalents 2. Current capacity (2015) f cnventinal satellites is 87 TPE. 3. TC8 capacity f 24 TPE is included in

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