Looking for a unique way to advertise?

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1 Looking for a unique way to advertise? MEDIA KIT SPRING 2017 About Us... 2 Schedule & Media... 3 Pricing... 4 Package Details 6 Web Exposure... 7 Content... 9 Contact Us... 10

2 About Us CNY's Open House is a local television show that features area businesses and community organizations. We promote our sponsors through video segments, showing them working on a job or showcasing their product or event. It is content based advertising - an alternative to TV advertising in the world of DVR. Most importantly, all committed companies are 100% exclusive in their category we won t feature any competitors. The beauty of CNY s Open House is the fact that the sponsors are not only advertised on the show, but are featured as experts in their field. Since April 2007, the show has been owned and hosted by Scot & Jill Hayes, owners of home improvement company New York Sash. They are local business people, NOT advertising executives. Working with CNY s Open House has been a positive, professional experience. Through the show, we have added a new dimension to our business and been introduced to new customer opportunities. Each month members of the CNY s Open House team find creative ways to showcase our business and its services while still preserving the value and integrity that our company was built upon. - Geraty Pools & Spas We have had such a positive response to our segments on CNY s Open House. We have seen increased calls identifying that they saw us on the show. It has been a great tool helping us educate the public on what we have to offer. - Jennifer Keida, Chief Operating Officer, Standard Insulating Co. CNY s Open House Media Kit 2

3 Current Schedule A brand new show airs every week, and airs 6 times throughout the weekend. Weekly Schedule Sunday: 7:30 am WKTV 2 (NBC) 11:00 am WKTV 2 (NBC) 11:30 am CW 11 11:30 am WPNY 10:00 pm WFXV 33 (FOX) 10:30 pm WFXV 33 (FOX) *Premiere episodes CNY s Open House Media Kit 3

4 Pricing All prices valid for new contracts signed through December COMMITMENT DISCOUNTS! See package details SPONSOR PACKAGES MONTHLY COMMITMENT Package 1 $900 One Featured Segment per Month (3-4 mins.) One Commercial per Episode per Week (0:30) Featured Web Content on cnyopenhouse.com o Content listing on weekly CNY s Open House o Social media promotion and hosting of video clips $800 w/6 Month Plan Package 2 Commercial Only $480 One Commercial per Episode per Week (0:30) o Guaranteed 24 spots per month (only $ per spot!) Listing on cnyopenhouse.com $400 w/3 Month Plan Closed Caption Sponsor $400 One Billboard per Episode per Week (0:15) Featured Web Content o Sidebar banner ad on inside pages of cnyopenhouse.com o Banner ad on weekly CNY s Open House $350 w/6 Month Plan Web Upgrade $250 Featured Company page on cnyopenhouse.com cnyopenhouse.com/experts/new-york-sash/ o Featured playlists and video library o Map and quote request form Banner ad on web/ for one week per month One featured blast to list of 12,000+ per month o Includes pre-produced video segment or commercial o Includes advertisement/graphic provided by company $200 w/6 Month Plan CNY s Open House Media Kit 4

5 Pricing (cont d) All prices valid for new contracts signed through December Host a Special Episode One Time Sponsor $1,500 Host an entire special episode of CNY s Open House! The show will be broadcast from the location of your choice. You will be featured at the start, and anytime the host speaks during the show. That s 5x the exposure and double the amount of airtime! Includes One Featured Segment. Have an Idea or Special Event? Custom packages available on request. We will work with you. On Location at the Utica Zoo CNY s Open House Media Kit 5

6 Package Details All Sponsor Packages Include: Access to all of produced video clips for any use Business profile on 100% exclusivity in business category Two hours of production time per segment (maximum) Two new segments with production per quarter (maximum) 30 minute travel time to segment location (maximum) Note: All sponsor packages are based on the current weekly schedule (see page 3). CNY s Open House is not responsible for weeks when a regular schedule does not run due to network pre-emption or unexpected programming changes. CNY s Open House will make all reasonable efforts to make goods. Sponsors are responsible for providing 0:30 commercial and notifying CNY s Open House of all changes in commercial traffic. If a 0:30 commercial is unavailable, we can refer you to a partner production company. CNY s Open House Media Kit 6

7 Web Exposure Weekly Newsletter Sent every Monday to 12,000+ CNY Consumers Content includes show recap with videos and links to company websites, additional advertising opportunity for sponsors and upcoming sponsor events facebook.com/cnyopenhouse Total Fans: 779 Demographic of fans Weekly uploads of all videos with companies tagged CNY s Open House Media Kit 7

8 youtube.com/cnyopenhouse Channel Views: 363,491 Subscribers: 205 YouTube View Statistics: January-December 2016 CNY s Open House Media Kit 8

9 Content Current Sponsors CNY s Open House highly recommends all of our sponsor companies! Additionally, our sponsor companies support each other and can often be seen working together on projects. CNY s Open House Media Kit 9

10 Community Spotlights and Media Sponsorships CNY s Open House also features community events, charities and fundraising campaigns through Community Spotlight segments. CNY s Open House has created partnerships with area organizations to provide extended media sponsorships. It is our privilege to raise awareness of these positive events and happenings across the Mohawk Valley. We look to our sponsors for causes they support. Contact Us: SJTV dba CNY s Open House A part of New York Sash 349 Oriskany Boulevard Whitesboro, NY Phone: (315) Fax: (315) cnyopenhouse@gmail.com CNY s Open House Media Kit 10