MEDIA DATA Tichys Einblick Stand: 12/2015
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1 MEDIA DATA Tichys Einblick Stand: 12/2015 1
2 Fact Sheet Tichys Einblick rolandtichy.de New perspectives by great authors Tichys Einblick is a liberal-conservative column magazine for politics, economy, private finance and society. The opinion page falls back on an ever-growing pool of important authors moderated by Roland Tichy. Tichys Einblick recognizes the trends in politics, economics and society. This way the online-portal provides guidance for decision-makers from economy and politics. Traffic Target group Sections Page Impressions: Visits: Unique User: Stand: DFP 11/2015 Decision-makers from economy and politics Entrepreneurs Executive employeesmul Multipliers High-income earners Tichys Einblick Kolumnen Gastbeitrag Daili es sentials Meinungen Feuilleton Mediathek Autoren 2
3 Tichys Einblick The author pool (short excerpt) Relevance through competence Roland Tichy Economic Journalist Roland Tichy worked for renowned German business magazines such as Handelsblatt and Wirtschaftswoche. He was the chief editor of the Wirtschaftswoche from July 2007 to July His column named Tichys Totale was awarded with the Ludwig Erhard Prize for economic journalism in Hugo Müller-Vogg Publicist Dr. Hugo Müller-Vogg (former FAZ publisher) is one of the most famous journalists in Germany. Public debates are determined again and again by his books on politics and economy. Bettina Röhl Journalist & Author Bettina Röhl wrote for the Spiegel, Spiegel online, die Zeit, Weltwoche, Cicero, Emotion, Welt, Welt am Sonntag, Bild am Sonntag, Hamburger Abendblatt, BZ, Rheinische Post, die Presse, die TAZ and many more. According to the magazine Cicero Bettina Röhl belongs to the 500 most important intellectuals in Germany. 3
4 Ad Specials Integrations Cooperations Button + Microsite The classical advertorial Link to an external landing page or an integrated microsite with individual product info in the look & feel of the site Button Further specifications on request Button: Position on request 4
5 Mobile Advertising The perfect supplement for Onsite campaigns Mobil Enabled Website [ The actual traffic and possible advertising formats are shown on our website: Rates Tichys Einblick: Integrated CPM 40 (MMA 6:1) CPM 50 (MMA 4:1) CPM 60 (MMA 2:1) CPM 90 CAD (300 x 250) CPM 100 HPAD (300 x 600) Interstitial CPM Reminder possible 5
6 Rate Card rolandtichy.de Homepage / Section Website-Rotation Channel-Rotation Portfolio-Rotation Full Banner Super Banner Medium Rectangle Skyscraper (Universal) Flash Layer Wallpaper / Wallpaper excl. HP Banderole Ad AdBundle 12,50 17,50 Halfpage Ad Floor Ad BillboardAd / BillboardAd excl. HP Sitebar / Sitebar excl. HP Homepage Takeover / HP Takeover excl.hp 125 Advertorial (Button + Microsite) On request All Rates are with legally VAT and are capable of agency discounts. The prices are set in CPM, Expandables with 25% CPM-extra charge. 6
7 Conditions and Specifications Volume discounts* From % From % From % From % From % From % * Depending on other cash / natural discounts. Minimum booking volume (net) 25% CPT-surcharge for expandables 10 % CPT-surcharge for video ads Terms and Conditions Technical specifications Delivery of the advertising media Three working days before the placement of advertisements to banner@businessad.de Redirect Third-Party-Advertising is possible Targeting: Comprehensive possibilities for targeting: Regional / national (A - Austria, CH - Switzerland ) Temporary Browser-specific Operating systems Quality control Optimized campaign monitoring Transparent Reporting 7
8 For Further Information. Business Advertising GmbH Headquarter Kronprinzenstraße Düsseldorf Business Advertising GmbH Sales Office Hamburg Stresemannstraße Hamburg Tel.: Fax: Tel.: Fax: Website: 8
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