Welcome Home! A POWERFUL BRAND

Transcription

1 2018 MEDIA KIT

2 A POWERFUL BRAND Welcome Home! At Westchester Home we deliver a targeted clientele in print, online, and in person. Westchester Home, with exquisite photography and inspiring editorial, brings readers into Westchester s best-designed spaces. From home, gardens, real estate and entertaining, Westchester Home is a trusted brand. Advertisers rely on Westchester Home to reach stylish homeowners that insist on good design and want a home to fit their personality and lifestyle. With our stunning print publication, strong digital and social media presence, and the prestigious Design Awards, we bring advertisers and customers together across a variety of platforms. As members of CRMA (City & Regional Magazine Association), MPA (Association of Magazine Media) and ASME (American Society of Magazine Editors), Westchester Home is published under strict guidelines, ensuring the highest quality editorial credibility and integrity. These high standards create an engaged reader, which in turn maximizes ROI for our clients. WESTCHESTER HOME MEDIA KIT 2018 [ 2 ] 2 CLINTON AVENUE, RYE, NY

3 AUDIENCE Reaching a demographic perfectly matched to your potential customers. AVERAGE COPIES READ EACH QTR* 77,710 $409,655 AVERAGE HOME VALUE $1,594,613 AVERAGE HOUSEHOLD INCOME 77 % WOMEN 23 % MEN 57 AVERAGE AGE MINUTES SPENT READING THE 48MAGAZINE 82 % PLAN TO HOME PURCHASE 81 % PLAN ON PURCHASING FURNITURE/ APPLIANCES/ COMPUTERS/ HOME TABLETS/TVS/ ELECTRONICS FURNISHING 61 % PRODUCTS PLAN TO PURCHASE LAWN/ GARDEN *2016 CVC Readership Study WESTCHESTER HOME MEDIA KIT 2018 [ 3 ] 2 CLINTON AVENUE, RYE, NY

4 EXPERIENTIAL Creating meaningful customer connections with annual events. Become a Sponsor of the 2018 Design Awards and partner with the premier shelter publication in Westchester County. Sponsorships are available at a variety of levels to meet your budget and marketing needs. Design Awards Westchester Home s prestigious annual Design Awards honor the area s best designers, architects and builders. From hundreds of submissions, a judging panel of well-known industry professionals selects the top intriguing interiors and appealing architecture in a variety of categories. The finalists are revealed in the Spring 2018 issue of Westchester Home and the winners are announced live on stage at a gala awards celebration. WESTCHESTER HOME MEDIA KIT 2018 [ 4 ] 2 CLINTON AVENUE, RYE, NY

5 DIGITAL Extend your reach to an active, online audience. We deliver dynamic, high-quality content to our audience and valuable, impactful advertising and marketing campaigns to our partners and clients WESTCHESTERMAGAZINE.COM/HOME TOTAL YEARLY VISITS TOTAL YEARLY PAGEVIEWS 3,653,432 * AVG. MONTHLY UNIQUE VISITORS 199,652 * OPT-IN E-NEWSLETTER SUBSCRIBERS 6,988,565 * AVG. MONTHLY MOBILE VISITS 149,691 * OPT-IN E-BLAST VIP SUBSCRIBERS 58, , ,300+ ** FOLLOWERS 31,000+ ** FOLLOWERS 19,400+ ** FOLLOWERS * Google Analytics July 2016-July 2017 ** As of July 2017 WESTCHESTER HOME MEDIA KIT 2018 [ 5 ] 2 CLINTON AVENUE, RYE, NY

6 2018 EDITORIAL CALENDAR SPRING DESIGN AWARDS FINALISTS Behind-the-Scenes of a Design Map Out a Great Vegetable Garden SPONSORED CONTENT The Design Directory EVENT Design Awards SPACE CLOSE: FEBRUARY 2 PUB. DATE: FEBRUARY 27 SUMMER WATER! She Sheds Summer Entertaining 4 Ways SPONSORED CONTENT The Design Directory Outdoor Living SPONSORED CONTENT CLOSE: APRIL 27 SPACE CLOSE: MAY 4 PUB. DATE: MAY 29 FALL THE ADVICE ISSUE: HOW TO CREATE THE HOME YOU LOVE Great Guest Quarters The Best Trees for You SPONSORED CONTENT The Design Directory Home Renovation Guide SPONSORED CONTENT CLOSE: AUGUST 3 SPACE CLOSE: AUGUST 10 PUB. DATE: SEPTEMBER 4 WINTER KITCHENS & BATHS DO S & DON TS Inside a Celebrity Kitchen Kitchen & Bath Trends SPONSORED CONTENT The Design Directory Faces of Home & Garden Design SPONSORED CONTENT CLOSE: OCTOBER 26 SPACE CLOSE: NOVEMBER 2 PUB. DATE: NOVEMBER 27 Cover story in purple. Calendar subject to change without notice. WESTCHESTER HOME MEDIA KIT 2018 [ 6 ] 2 CLINTON AVENUE, RYE, NY

7 SPECS DIMENSIONS WIDTH HEIGHT Trim Size /8 ( ) Bleed Size 9 1/4 (9.25 ) 11 1/8 ( ) Image Area (Full) /2 Vertical 3 5/8 (3.625 ) 9 7/8 ( ) 1/2 Horizontal 7 1/2 (7.5") 4 7/8 (4.875 ) 1/4 Vertical 3 5/8 (3.625 ) 4 3/4 (4.75 ) TERMS & GUIDELINES Frequency: Published quarterly. On sale approximately the first week of March (Spring issue), June (Summer issue), Sept. (Fall issue), and Dec. (Winter issue). Cancellations: Neither the advertiser nor its agent may cancel after the closing date. If by the closing date the magazine has not received copy that, in its sole discretion, it deems acceptable for publication, it may either repeat the advertiser s most recent advertisement which it has published or publish nothing, charging the agency and advertiser for any space reserved by them. File Requirement: Preferred file format for camera-ready art is PDF/x-1a Advertisements created by publisher will be charged a nominal fee. Please call for details. All production charges will be billed to advertisers.all production charges will be billed to advertisers. Full Page (Bleed) Full Page (Non-Bleed) 1/4 Vertical 1/2 Horizontal 1/2 Vertical Keep live matter 5/16 from trim edge on top, sides and bottom. Keep all printer s marks outside of bleed area. For bleed allow 1/8 beyond all trim. WESTCHESTER HOME MEDIA KIT 2018 [ 7 ] 2 CLINTON AVENUE, RYE, NY

8 AUTHORITATIVE VOICE Delivering local information in print, online and across social media platforms. Westchester Home is part of Today Media, known for its award-winning regional magazines reaching more than 700,000 readers each month. Additional specialty publications focusing on more specific topics including Business, Weddings, and Home & Garden provide an extended reach and distribution to targeted special-interest audiences within our affluent demographic. Foodie Adventures Eating Experiences Worth a Trip Our Four-Star Restaurants 7 Places You Must Dine WESTCHESTER FOOD DINING The & Issue B2B Services Ultimate Guide SMALL BUSINESS EXPLORE OUR Rail Trails A Resource for Newcomers and Natives Awards d 2017 Published by Westchester Magazine 5th Annual Meet 15 Small Organizations Getting Big Results 8 DISTINCTIVE BED & BREAKFASTS WESTCHESTER 66 Top Lawyers Gigabit Internet SOMETHING YOU ALWAYS LOOK FORWARD TO Where to Eat, Shop, and Play 4 Biking Day Trips REAL ESTATE Data Chart ULTIMATE SUMMER SEAFOOD PICNIC LOVER S GUIDE RECIPES WHERE TO EAT, WHERE TO BUY LOCAL CHEFS SHARE THEIR FAVES Restaurant Listings OUR LUXURY MOVIE THEATERS Pre-K/Nursery SCHOOL LISTINGS EVENTS Plus: The Business of Personal Finance Fixing Office Blunders Happy Hour: Mad for Mezcal New York Air Show 6 Cities, 17 Towns, 18 Villages One Exceptional County Westchester Magazine 914INC. Ultimate Guide to Westchester weddings ANDREW WYETH AT 100 Whatever Happened tobash John Hoyt? A Supermodel s Tale. A 100TH BIRTHDAY FOR ANDREW WYETH Gorgeous Gowns in Stunning Silhouettes Your 12-Month Countdown From I Will to I Do! The Hottest Trends What s In, What s Out, Real Weddings See how (and where) Local couples tied the knot RESOURCE GUIDE 100+ WHERE TO WED reception sites 400+ vendors, pros, products & services Westchester/Hudson Valley Weddings WESTCHESTER HOME MEDIA KIT 2018 DELAWARE 300 What s Coming Back OVER 300 WINNERS! BEST OF GREAT PLACES TO EAT, SHOP, PLAY be st of the Main Line Hudson Valley Magazine FA L L www. thehuntmagazine. com PICKING A PACK Cheshire s new huntsman and WILMINGTON U s NEW PRESIDENT western Suburbs DELAWARE IN THE 1960S Plus HOPKINS FARM CREAMERY BEST ICE CREAM, DOWNSTATE Delaware Today 000-Final Cover-DT-July17.indd 1 Decadent Donuts in Beacon Life in the Brandywine Valley Published by Westchester and Hudson Valley Magazines LOOKBOOK Hot Air Balloons Fireworks Guide Not-to-Miss Annual CHAMPAGNE WITH YOUR POPCORN? THE ULTIMATE WEDDING PLANNER 200 Years of the Erie Canal Walking Our MAIN STREETS A bounty of belted cows Jody Petty retires Big Island Hawai i Main Line Today 6/9/17 7:34 PM [ 8 ] The Hunt 8/21/17 10:19 AM 2 CLINTON AVENUE, RYE, NY

9 2 Clinton Avenue, Rye, NY westchestermagazine.com/home Westchester County at a glance* 431 square miles 48 cities, towns & villages Population - 974,542 48% men/52% women 52% married Median age years Total employment - 380,587 Average family median income - $83,958 Average value of home - $506,900 *U.S. Census, westchestergov.com