2017 POPCORN CAMPAIGN

Transcription

1 POPCORN CAMPAIGN Leader s Guide Monmouth Council s Trail s End Popcorn Sale

2 Page Title Table of Contents 2 Table of Contents 3 Letter from your Council Kernel 4 Popcorn Sale Leadership Contact Information 5 Popcorn Sale Calendar - Important Dates 6 Unit & Scout Incentive Prizes 7 Unit & Scout Individual Prize 8 Sales Methods 9 Unit Commissions 10 Why Popcorn as Your Unit s Fundraiser? And Patch Collection 11 Show and Sell Return Policy 12 Wawa Sale Dates & Locations 13 Monmouth Mall Dates 14 Scholarship Information 15 Popcorn Pick-Up & Return Dates & Warehouse Information 16 Timeline for Popcorn Kernels 17 Steps for a Successful Sale 18 Steps for a Successful Unit Kickoff 19 Sample Kickoff Agenda 20 Unit Popcorn Kernel Job Description 21 Ideal Year of Scouting 22 Show & Sell Location Ideas 23 Frequently Asked Questions 2 *Any chocolate popcorn products received, can NOT be returned.

3 Dear Unit Kernels, 3 Thank you for all that you do for your Unit and for being a part of the team dedicated to the popcorn sale. Last year in 2016, over $574,000 of popcorn was purchased. Troop 137 our top selling unit sold $27,600, and one Scout Bailey Ferrugia of Troop 49 sold over $5,000. People aren t buying popcorn they are supporting Scouting! So every Scout should always begin by saying Will YOU support Scouting by purchasing popcorn? This guidebook provides all the information you ll need to fund your adventure. If you follow the plan, it can be the one and only unit fundraiser for the year. Trails-End has been a partner of the Boy Scouts of America for nearly 30 years. Sales from Trails-End are the primary funding source for both the Boy Scouts of America and Monmouth Council in fulfilling their mission to provide scouting programs and activities throughout the year. Monmouth Council has three sales campaigns this fall: Show and Sell Unites get permission to sell in front of retail store. They set up displays with products for people to purchase as they walk by. Units can earn up to 38% commission. Take Order - Scouts take orders from their family, friends and neighbors. Their customers choose the product they want to buy; the scout collects the money and delivers the product a few weeks later. Units can earn up to 38% commission. Online Sales, a scout never needs to leave his home, product goes direct to the consumer and the commission for online sales is 50% with the scout earning his prizes. Any sale over $300 will earn the Scout a bonus 5% Amazon Gift card. In addition to the fall campaigns, online sales provide scouts with the ability to sell popcorn year-round and reach family and friends who live far away. Products are delivered directly to the consumer. Why sell Trails-End popcorn? Build your unit s and council s income over 70% of the purchase price goes to support local Scouting programs! Your unit can earn enough money to fund an entire year of Scouting! Scouts learn important life skills like goal setting, public speaking, teamwork and much more! Scouts earn cool prizes based on their sales level! There are numerous incentives such as Top Seller Awards and even College Scholarships! It s a turn-key program; no upfront money, no leftover product! Your District Popcorn Kernel and your District Executive are on hand to support your efforts and assist with service questions as they arise. See you on the trail, Donna Lombardi Monmouth Council, BSA Popcorn Kernel

4 4 Popcorn Sale Leadership Battleground District District Kernel Linda Simon Staff Advisor Priscilla Borges Middlesex District District Kernel Marty Engel Staff Advisor Anthony Cullen Thunderbird District District Kernel Karen Little Staff Advisor Donald Zumach Twin Lights District District Kernel Mike Elton Staff Advisor Robert Buob Monmouth Council Council Kernel Donna Lombardi Staff Advisor Kathleen Picciano Trail s End

5 Important Dates Please register for the below events using the online system: Monmouthbsa.org/popcorn Trail's End Popcorn Sale Calendar Monmouth Council, BSA June 24th, 9:30 am June 25th, 8:30 am August 8th, 7pm Popcorn Council Kickoff Training for all units, Quail Hill Scout Camp, Lawrence Lodge 56 La Valley Drive, Manalapan Units who are trained may begin selling popcorn, Official Launch Popcorn Council Kickoff Training for all units, Scout Service Center, 705 Ginesi Drive, Morganville Fill-A-Sheet Prize Drawings each week on Fridays at 5 pm Show & Sell Orders Due on-line by 5pm, with Trails End System August 11th - September 8th August 25th, 5 pm September 15th Unit Show & Sell Pick up distribution, Sunny Delight Warehouse, 10 Cord Road, Dayton units need to select time on-line in advance September 18th - October 19th Monmouth Mall sale dates for units to sell, sign up on-line in advance October 14th & 15th October 23rd - 28th October 28th, 5 pm Wawa sale dates for units to sell, sign up on-line in advance Show & Sell unit returns are accepted during business hours through the week without penalty. Saturday the 28th between 9 am -11am, Scout Service Center, 705 Ginesi Drive, Morganville Unit Door to door, Take orders DUE on-line with Trails End System, by 5pm November 15th, 5 pm Unit Prize orders, bonus incentive prizes are due by 5pm, with Trails End System on-line November 15th Unit Sales Roster Due, required for Top Seller Recognition for District and Council, required for earning full commission, due to: Ruthellen Patterson ruthellen.patterson@scouting.org November 17th Unit pick up distribution, Sunny Delight Warehouse, 10 Corn Rd., Dayton, units need to select time on-line in advance December 4th, 5 pm Unit Popcorn Payment due by 5pm to Council without penalty December 6th 2% finance charge for any late payment incurred after this date, no exceptions. February 2018 Special Skyzone of Ocean Popcorn Sponsor 2017 Event Party for Top 100 Sellers On-line sales will earn a 50% commission to the scouts, and they will earn prizes too, prizes can not be ordered after November 15th No prizes can be ordered after November 15th *Any chocolate popcorn products received, can NOT be returned.

6 6 Monmouth Council is proud to announce Skyzone of Ocean as the 2017 Sponsor, hosting an Event Party 100 years of Scouting in Monmouth Council 100 Top Popcorn Sellers Event Top 100 popcorn sellers will receive: Sky Zone sponsored event party which includes dinner & dessert Two Lakewood Blue Claws baseball tickets for 2018 Season A custom T-Shirt with the 100 top seller names on the shirt Raffle prize give away! Top Three Council Sellers will receive: Top Seller - $300 gift card & National Jamboree duffle bag 2nd Top Seller - $200 gift card & National Jamboree duffle bag 3rd Top Seller - $100 gift card & National Jamboree duffle bag Top Three District Sellers will receive: Top Seller - $100 gift card & mystery gift 2nd Top Seller - $75 gift card & mystery gift 3rd Top Seller - $50 gift card & mystery gift Council & District Top Seller Recognition Unit Sales Roster MUST be completed and submitted by November 15th for your Scouts to qualify for Council and District top seller recognition. **BONUS PRIZES: Top 100 popcorn Sellers, Top Three Council Sellers, Top Three District Sellers, and a Fill a Sheet Weekly drawings**

7 7 Fill A Sheet Giveaway During the Take Order & Show and Deliver sale only Scouts will have the chance to enter a drawing for great prizes. To enter, make a copy of the Scout s filled order form and then either drop it off at the Scout Service Center for Ruthellen Patterson, fax (732) , mail, or it to Ruthellen.patterson@scouting.org. There is no limit to the number of different filled order forms a Scout can submit, but each form can only be entered once. Drawings will take place every Friday and winners will be notified by phone/ and the council website/ e-trail. Order forms must be in the office by 5:00 pm Thursday to qualify for the following weeks drawing. The drawings will be on: August 11th, August 18th, August 25th, September 1st, and September 8th for a mystery gift during the Show & Sell Dates (not intended for group selling).

8 8 Sales Methods On-Line Sales receive a straight 50% Commission and Scouts Earn Prizes Scouts contact friends and family members in person or via , phone, person contact, etc. Consumers log onto and order products, pay by credit card, and have product delivered to their home. Advantage: Allows Scouts to sell to friends and family members who live out of state. Also allows for repeat purchases year round. No work to unit and Scouts don t have to leave their home to sell. Take Order Sale The Scout goes door to door with a Take Order form. The customer writes his/her order and the Scout delivers product and collects the money in a few weeks. 1. Set up a sales territory within your Unit s area. 2. Assign two Scouts to a territory. 3. Have a parent accompany each sales team, Scouts are not to enter any home. 4. Determine the timeline for when orders are due to the leader. 5. Two out of three people will buy. 6. Less than 30% of households have been called on to buy popcorn. Advantage: High dollar sales per customer & only order what you need Show and Deliver Scouts will have some of the product on hand before the sale begins. When going door to door with a Take Order form, Scouts offer the consumer an opportunity to purchase the Popcorn and take the product on the spot. Scouts will make additional deliveries in a few weeks to fulfill remaining requests. Advantage: High dollar sales per customer and only 1 visit per customer. Reduces time spent delivering Show-N-Sell Unit orders product up front and sets up in front of a busy storefront. 1. Secure location prior to the sale: Ask store manager for permission Some good locations: supermarkets, convenience stores, shopping malls, donut shops, 2. Work in two-hour shifts. Don t have the entire unit attend at one time. 3. Do not block the store entrance. 4. Be sure to leave the location clean. 5. Set up a display of the products. Do not use tables; Scouts tend to hide behind them. 6. Sales are credited to the Scouts working the shift at the time. 7. Left over product is used to fulfill Take Order needs. Advantage: This method of sales, provides a confidence building opportunity for Scouts. Typically, this produces a lower dollar sale, but when combined with the Take Order method this will increase overall sales.

9 9 Unit Commissions Your unit will receive 31% of your gross sales as your base commission. In 2017, your unit will have the opportunity to earn an additional 7% commission for a possible total of 38%, one of the highest in the country. The 7% bonus is broken into two parts: Preparing Your Unit for the Sale - 5% To receive the Preparing your Unit 5% your unit must complete the following items: Attend one of the two Sale Kickoff/Training meetings (June 25th or August 8th) Schedule, conduct, AND invite your District Kernel or District Executive to your unit sale kickoff. Submit all popcorn and prize orders on time and online and meet all other due dates. And Submitting a Unit Goal Planning Worksheet - 2% To receive the Unit Sales Goal Planning Worksheet 2% your unit must complete the following items: Each Unit submits a Unit Popcorn Sales Goal planning worksheet no later than October 27th to Ruthellen Patterson at Ruthellen.patterson@scouting.org, fax it at (732) , or drop it off at council. Visit the Trails End Popcorn System and use the online tool, Ideal Year of Scouting to help establish a Unit Popcorn Sales Goal, or review this with your District Kernel or District Executive. A unit needs to simply set and communicate a goal. Achieving a unit sales goal is not a prerequisite to receive the additional 2% commission. Online sales commission will be a straight 50% Scouts will earn prizes and a bonus incentive, sell $300 in online sales and earn 5% Amazon gift card.

10 Why Popcorn as your Unit s Fundraiser? Over 71% of the purchase price goes to support local Scouting programs. Up to 38% commission for units - one of the top in the country! NO RISK! A turn-key program; no upfront money, no leftover product, order just what your Scouts sold. A Council supported prize program for many levels. Three ways of selling: Take Order, Show & Sell or Online. Scouts can earn their own way in Scouting with One fundraiser a year. There is a Scholarship Program. Sell $2,500 just once and you re in! 10 Trail s End is Better Than Ever Highest quality/best tasting products. All microwave products are made with Canola Oil. All Trail s End products have ZERO grams of Trans Fat. PATCH PIECE COLLECTION How it works Take selling to new heights as Scouts make sales that complete the collection patch and earn the Top Seller Pin. Unit Kernels order their patches when they order their other prizes.

11 11 SHOW AND SELL RETURN POLICY In order to ensure a successful popcorn sale for both your unit and the council, the 2017 Popcorn Committee has established a Show and Sell Return Policy. All popcorn is a liability for the council so we encourage you to follow a few key practices: Check on your outstanding inventory and make frequent honest assessments on your unit s ability to sell. Subscribe to a time based sales plan (i.e. we are halfway through the sale Have we sold least half of our inventory?, What plans are in place to sell all the products?). Check with your District Kernel or District Executive if you have an inventory challenge too much or too little popcorn can usually find a home with enough notice. Work toward zero return policy so that every dollar of popcorn revenue provides programs for your boys. Try to use unsold Show and Sell product to fill your take order forms and only order what you need to complete your take order. The Show and Sell part of the Popcorn Sale is an excellent way for your Scouts to sell popcorn and provide the product directly to our customers. Any returns to the Monmouth Council of unsold product on or before Saturday, Oct. 28th, 2017 will have no fees or penalties (as long as products are returned in the original condition and *no chocolate items may be returned to the Council). This gives council ample amount of time to redistribute unused popcorn to other units or councils to reduce leftover product. *Any chocolate popcorn products received, can NOT be returned.

12 12 Wawa Sale Locations & Instructions Store Address City Highway 35 Aberdeen Monmouth Road Cream Ridge Georges Road Dayton Ryders Lane East Brunswick Highway 34 Farmingdale Highway 33 Freehold Highway 36 & Poole Ave. Hazlet Newtown Corner Road Howell Rt 9 North Howell 938 Route 9 And Kent Howell Twp Cranbury South River Road Jamesburg Appleton Ave Leonardo Union Hill Road Manalapan Woodward Ave Manalapan Highway #35 Manasquan Country Rd 520 West Marlboro Route 34 Matawan Applegarth Road Monroe Twp Rt. 33 Monroe Twp Rt. 66 Neptune Corlies Ave. Neptune Route 27 North Brunswick US Highway 9 Old Bridge Route 18 South Old Bridge Englishtown Road Old Bridge Twp Bridge Street Red Bank Washington Road Sayreville Old Bridge Tpk South River Shafto Road Tinton Falls To sign your unit up to participate in the Wawa sale go on-line at: *Only 1 slot is available for each unit to reserve. Additional slots may open up to units already participating in the Wawa sales on a first come first serve basis.

13 13 Monmouth Mall dates are: September 18th through 30th & October 1st through 19th To sign your unit up to participate in the Monmouth Mall sale go on-line at:

14 14 Scholarship Information Scouts who sell at least $2,500 (online, face-to-face or combination) in any calendar year receive 6% of their total sales invested in their own college scholarship account. That is $0.06 of every dollar they sell! Once Scouts are enrolled, 6% of their sales each year will be added to their account. Scouts only have to hit the $2,500 minimum one time. Online sales count! To credit a Scholarship account, please send to Council (Ruthellen.patterson@scouting.org) the following documents: 1. Scholarship Form (with your council s signature) (Please go to our website: Monmouthbsa.org/popcorn for a form if you do not have one.) 2. A copy of each Take Order Form used in the Fall Sale 3. A copy of your online sales report from trails-end.com Scholarship Payout Request: In order for your college, university, vocational or technical school to receive your scholarship payment, you must the following documents to scholarship@trails-end.com: 1. High school transcript 2. Class schedule issued by the Registrar s Office of your educational institution 3. Letter of recommendation from an educator or Scout leader 4. One-page essay on the impact Scouting has had on your life 5. Completed payout request form (Please ask your council for this if they do not have it we can provide this to you) Scholarship balances will be ed to Scouts annually.

15 Trail s End Popcorn Sale Our warehouse location for both our Show & Sell and Take Order portions of our Popcorn Sale will be: Sunny Delight 10 Corn Road Dayton, NJ We will distribute popcorn on Friday, September 15th and Friday, November 17th. If you are willing to help sort, please let your District Kernel know. Sorting will occur at 8am - noon on the Distribution dates. *It is important to reserve your time! To reserve your units warehouse popcorn pick-up, return times and offer to help sort go on-line at:

16 16 Timeline for Popcorn Kernels Are you feeling a little overwhelmed by your Kernel job? Are you a NEW Kernel or a Seasoned Kernel? All these papers??? Well, don t be overwhelmed as we all have been there before! Many new Kernels, after the first year, enjoy this job, and they continue for several years! We are here to help and offer support! The main thing is ORGANIZATION! As soon as possible, text/ /sit down with your unit leader and discuss dates, timeline, and their support! Here s a timeline you can follow. Don t be afraid to call the District Kernel for help! Date Item Done Spring You volunteer to be Kernel Summer Talk with your Unit Leader about sale, due dates, goals, etc. Contact District Kernel with any questions. Set your Show and Sell dates for September/October Council dates Wawa Oct 14 & 15th this is standing outside store with product and selling, sell at Monmouth Mall Sept. 18th - Oct. 19th, and other stores you can identify. August Council Kick-Off training for Unit Kernels, who have not previously attended a 2017 training on Aug 8th, 7pm Scout Office. Unit Sales begins Aug 8th. Orders due on-line (look at last year s order) due date Aug 25th. September Unit Kickoff discuss sales techniques, safety, checks made to unit, Fill-a-Sheet weekly drawings, Top 100 Sellers, Top 3 Council Sellers and Top 3 District Sellers, prize sheet, due dates, do a skit good salesman/bad salesman. Hand out Family Guide and prize insert to each scout. October Council sponsored Show and Sell date at Wawa s on Oct 14 & Oct 15th, and Monmouth Mall on Sept 18th - Oct. 19th. Sell at other stores you can make arrangements with. *Return any un-sold product to Council for by Oct 23rd - 27th (9 a.m. till 5 p.m.) and Oct. 28th till noon. Take Orders are Due Oct.27th November Unit Prize Orders, bonus incentives prizes due on November 15th! Order pick-up November 15th (bring several mini-vans or trucks) Sunny Delight Warehouse, 10 Corn Rd. Dayton, Sort and deliver popcorn within the unit December Unit Popcorn payment due to Council on or before Dec. 4th at 5 p.m. Ask Unit Treasurer for check made to MCBSA Sort and give out prizes. *Any chocolate popcorn products received, can NOT be returned.

17 17 Steps for a Successful Sale Set a sales goal for your Unit and for each Den or Patrol. Most important step a Unit can do. Base this goal on your actual budget needs. Use the tool from Trails End website, Ideal Year of Scouting, The Unit popcorn goal must be submitted to receive the extra sales commission. Communicate the Unit s plan to assistant leaders and committee members and together, determine a sales goal for each Scout based on the Unit s goal. Conduct a Fun-Filled Kickoff event for Scouts and their parents. Emphasize what the Scouts will receive for hitting their goal; prizes, Scouting programs, camp, etc. Provide a letter to parents that clearly spells out: the purpose of the sale. how the money raised will be used. and what the per-scout goal is. They will be much more interested when they know this information. Consider using some of the Unit s commissions to offer additional incentives that your Scouts really want. Encourage ALL your Scouts to go out and sell! 67% of people will buy when asked, and less than 30% of the public is approached! Sell to friends, family members, neighbors, etc. Bring Take Order form to work. Set up an organized Show and Sell at the beginning of the sale to help give your Scouts a good start to their sale. Have a victory celebration! Have a fun activity planned at the end of your Show and Sell day. At the first Pack Meeting after the sale ends, give out prizes, additional incentives, trophy to top-seller(s) and remind everyone how the money raised will help Scouts and Parents fund their year in Scouting.

18 18 Steps for a Successful Unit Kickoff Provide plenty of popcorn and snacks and make it exciting for your sales team - The Scouts. Review the year s Scouting Program calendar and explain to the families how the entire program can be funded with one fundraiser: the Trail s End Popcorn Sale. Communicate the Unit s sales goal and each Scout s Popcorn sales goal. Have the boys write their goals on the Take Order Forms. Show the Scouts what prizes they can earn by hitting their sales goal. Have a prize for the top seller in the Unit and/or each Den; Ticket to local amusement park, a video game, gift cards, etc. Review the Popcorn Bonus Incentives, Skyzone of Ocean Sponsored Event Party!, Top 100 Popcorn Seller, Top 3 Council Sellers and Top 3 District Sellers. Review the Monmouth Council Fill-a-Sheet Incentive Role-play with the Scouts on how to sell. Review the safety and selling tips. Review sales materials and key dates. Do a skit or fun activity to get the boys trained and excited about the sale, and to teach them about safety when selling. During the gathering period, have a popcorn display and samples. Use the pictures taken at camp to create a collage of activities the unit participated in last year and what you want to do this year. Have a poster with the Scout s names and a place for them to write in their popcorn goals.

19 19 Sample Kickoff Agenda Key Ingredients to Our Successful Scouting Year Planning the entire year focus on program in a Scouting activity Developing a budget to fund the program Setting goals for the unit and Scouts Communicating the plan and budget Participating in one fundraiser to meet the needs of the budget Building excitement for the program Annual Program Go over activities unit will be participating in throughout the year Discuss the cost for activities Communicate to the parents how much it will cost each Scout to receive a full scouting program Financing our plan One Fundraiser! Using the budget to set goals Describe the popcorn program, Why a sale? Scout level: Build leadership and earn advancements Unit level: Fund the unit programs Council level: improve camping facilities and programs Prize program and bonus incentives Emphasize 100% participation from all Scouts Discuss safety concerns Train on sales techniques for Show and Deliver and Take Order. Role play - have fun! Instruct Scouts to wear uniforms when selling. Scouts are never permitted to enter into any individuals home. Use buddy system. Question and answer period Go over courtesy points Say thanks! Count change in front of the customer Make checks payable to unit Do not leave popcorn unattended Discuss details (dates, locations, etc.) *Any chocolate popcorn products received, can NOT be returned.

20 20 The Responsibilities of The Unit Popcorn Kernel Unit Popcorn Kernel Job Description 1. Attend the Council popcorn sales training session. Pick up forms and information. 2. Work with committee to develop a unit sales goal. Divide that goal into a per scout goal. 3. Develop a unit incentive plan for your Scouts. 4. Decide when Take Order, money, and prize forms will be due to you. 5. Prepare handouts for Unit Kick-off meeting for both leaders and Scouts. Handouts include: a) Timeline showing sale dates, date orders due, time and place for pick up. b) Unit goal and per boy sales goal. c) One order form. 6. Hold Unit Kick-off meeting near date popcorn sales begins. Discuss sales techniques, Scout goals, money collection, and safety. Invite District Popcorn kernel and District Executive to kickoff. 7. Collect and total orders from den/patrol leaders on designated unit order due date. 8. Enter your Popcorn Unit Order and Prizes online. 9. Pick up the popcorn at the Popcorn Distribution site ( Sunny Delight Warehouse, 10 Corn Rd. Dayton). Reserve your unit time online on the popcorn pick up dates. Make sure to bring vehicles large enough to accommodate your order. You will be expected to verify counts and sign the Unit Packing Slip form acknowledging receipt. 10. Units pick up popcorn as scheduled. Scouts distribute popcorn to customers. 11. Remind Scouts of money due dates. Make sure checks are payable to the unit. 12. Collect and tally money by unit money due date. 13. Issue one check payable to Council for Total Amount Due Council by December 4th.

21 21 IDEAL YEAR OF SCOUTING Plan your Unit s program year. Get the Scouts engaged. It s THEIR program. Determine the budget for the year. Set the goal for the Unit and each Scout. Have a well thought out communication plan. Earn the desired funds needed from one fundraiser. Enjoy the activities planned and HAVE FUN

22 22 Other Locations for Show and Sell s Think outside the Big Box! Ask your Scouts where they and their families visit most frequently. What about a busy library or a medical complex? Maybe a local gym. Remember, the Show and Sell is only one part of the overall sale. For your unit to really maximize its sale this year you need to incorporate all the selling options.

23 23 Frequently Asked Questions I have a problem with my bill. Who do I call? Call the Monmouth Council Office at (732) between 9:00 am and 5:00 pm, Monday through Friday Can I order individual boxes or tins? Your customers can order individual boxes or tins from you. For the Show and Sell Sale all orders must be in whole cases. For the Take Order Sale you may order individual containers. Returns can be partial cases. There will be no product returns after October 28th.* I ordered too much popcorn for my Show & Sell. Can I return the extras to the council? Yes. You may return popcorn on or before October 28th. We will accept full and partial cases for return. After October 28th we cannot accept anymore product. Please plan accordingly. During the sale, if you know that you will have extra popcorn, let your district kernel know. Other units in your neighborhood are often looking for extra popcorn and they may be able to take some of your hands. We can arrange a transfer of popcorn from one unit to another.* Can people order additional popcorn from my unit after the official sale is over? Yes they can. We generally have additional popcorn available through the holidays so please let us know your needs. Your consumers can also log onto and purchase popcorn with a credit card. The product is shipped directly from Trail's End to the consumer and your unit and Scouts receive credit for the sale. The Monmouth Council will distribute 50% commission to units on all sales generated online year-round. Where Can I Find Additional Information? Visit the Trail's End at for online video training for both scouts and leaders, nutritional information, and other helpful hints. Other questions can be answered by your district kernel or your district executive. *Any chocolate popcorn products received, can NOT be returned.

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