SPONSORSHIP OPPORTUNITIES. GoDowntownSac.com/icerink

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1 SONSORSHI OORTUNITIES

2 ULTIMATE URBAN DESTINATION The 26th season promises to be an exceptionally exciting time for the Downtown Sacramento Ice Rink. Located at the corner of 7th & K streets, only steps from Golden 1 Center, Downtown Commons, new urban housing and dozens of unique dining and retail businesses, the Downtown Sacramento Ice Rink provides world-class entertainment and recreational experiences unmatched by anything in the region. roduced by Downtown Sacramento artnership, the Downtown Sacramento Ice Rink is fun for the family and an excellent opportunity for corporate events, employee and member appreciation tokens, and birthday parties. The 10-week season attracts more than 25,000 skaters to the heart of downtown Sacramento. Additionally, nearly 225,000 pedestrians will walk by the rink during the season, providing extraordinary exposure to sponsors. Sponsors also enjoy an array of additional benefits including, complimentary or discounted tickets, private party opportunities, on-site acknowledgments, signage, advertising exposure and much more. Become a sponsor today to be part of the incredible momentum pulsing through downtown Sacramento. The following pages share information about the Downtown Sacramento Ice Rink s tremendous reach, digital, traditional promotional campaigns, and opportunities for you to participate. With your support, this can be one of our most successful seasons yet! CELEBRATING 26 YEARS IN DOWNTOWN SACRAMENTO 2

3 SEASON BY THE NUMBERS 2.7% T O TA L AT T E N D A N C E 25,368 INCREASE from season 46 GROUS 5, CHILDREN 6 & UNDER SACRAMENTO KINGS GAMES 224, BUSIEST DAY 18 GOLDEN 1 CENTER EVENTS T O TA L E D E S T R I A N S AT 7 t h & K S T R E E T S 80.6% INCREASE from season OVER 19,000 ER WEEK COMLIMENTARY ASSES REDEEMED FRIDAY 1, R O S S T N UN O O S ISC D D E R EE 1,744 LOCKERS RENTED 3 M ED 1,210 SKATERS BUSIEST HOUR 6:00.M. 50.6% INCREASE from season GLOVES & SOCKS URCHASED 311

4 DIGITAL ADVERTISING EARNED MEDIA 87,388 MEDIA HITS % WEBAGE VIEWS 35+ CALENDAR OSTINGS 8,600+ N E W S L E T T E R S U BS C RIBERS CREATE YOUR HOLIDAY MEMORIES in the heart of Downtown Sacramento 7th and K Streets OEN DAILY THROUGH JANUARY 16 Dec p.m. Santa s Village 111,800 UBLICITY VALUE $224,117 10% AUDIENCE REACH ON-AIR TIME 3.11 MILLION Dec. 20 6:30 7:30 p.m. Holiday Carolers For more information, visit: #URBANHOLIDAY NEWSLET TER IMRESSIONS ADVERTISING VALUE $79, HOURS+

5 SOCIAL MEDIA 421,846 ORGANIC REACH 146,965 IMRESSIONS 12,248 F A C E B O O K C H E C K- I N S 4.1 FACEBOOK RATING 150,000+ SOCIAL MEDIA FOLLOWERS NEARLY 500 MENTIONS DOWNTOWN ICE RINK SOCIAL MEDIA DEMOGRAHICS % 35% Female 74% AGE % 65+ Male 26% 10% 3% 2% 5

6 SONSORSHI OORTUNITY RESENTING GOLD $15,000 $7,500 (1 available) (2 available) (4 available) 3 1 center placement perimeter placement Logo Logo Logo All sized ads All sized ads Full-page only Co-branded graphics Social media mentions Naming rights Opening week dedicated to sponsor driven promotions Opportunity to speak at the grand opening ceremony Acknowledgement at grand opening ceremony Sponsored blog post(s) Logo on ice Experience days opportunities Exclusive discounts for employees/members Included in on-site signage Logo on dasher boards Logo and link on website Logo on marketing collateral Logo on print paid advertisements Mention in press releases Sponsored mural on-site with logo $30,000 LATINUM SILVER MEDIA (12 available) ($5,000 minimum value) $2,500 Name 1 Complimentary weekday passes Questions? Contact Sureena Johl: sureena@downtownsac.org Full-page only 10x10 booth space Logo

7 RESENTING $30,000 1 Opportunity 2 Opportunities Naming rights with horizontal logo lock-up Discount for members, sponsored skaters, or complimentary passes (up to $5,000 in value) Opening 5 days dedicated to sponsor driven promotions 4 days of on-site activation opportunities 3 sponsored blog posts remier logo placement on: - center of the ice - all paid advertisements - staff shirts - ice rink website with link - printed on street pole banners - printed marketing collateral - digital collateral (where available) - 6 dedicated dasher walls - skate shop signs Opportunity to speak at the grand opening ceremony Social media mentions 4 exclusive co-branded graphics Sponsor a mural (with logo) on main wall of chiller cabinet Industry exclusivity and first right of refusal for season LATINUM $15,000 Discount for members, sponsored skaters, or complimentary passes (up to $3,000 in value) 2 days of on-site activation opportunities 1 sponsored blog post rimary logo placement on: - ice rink perimeter (2) - all paid print advertisements - ice rink website with link to own website for 8 months - street pole banners - secondary placement on printed marketing collateral - 4 dedicated dasher walls - skate shop signs Acknowledgment at the grand opening ceremony Social media mentions 2 exclusive co-branded graphics Opportunity to display and give out promotional material approved by Downtown Sacramento artnership Sponsor a mural (with logo) on east or west end of chiller cabinet Industry exclusivity and first right of refusal for season 7

8 GOLD $7,500 4 Opportunities 12 Opportunities Discount for members, sponsored skaters, or complimentary passes (up to $1,500 in value) 1 day on-site activation opportunity Secondary logo placement on: - ice rink website with link - street pole banners - printed marketing collateral - full-page print advertisements - skate shop signs - 2 dedicated dasher walls 1 exclusive co-branded graphic SILVER $2, x 10 vendor booth for 2 days Tertiary logo placement on: - ice rink website with link Mention name on on-site signage $900 worth of complimentary weekday passes* *blackout dates apply 8

9 MEDIA $5,000 minimum value Multiple Opportunities Opportunity to display and give out promotional material approved by Downtown Sacramento artnership Acknowledgment at the grand opening ceremony Secondary logo placement on: - ice rink website with link - printed marketing collateral - full-page print advertisements - skate shop signs - 1 dedicated dasher wall ADDITIONAL OORTUNITIES Skate aids Lockers Learn to Skate oint of sale classes VI area Cashier stand Lighting Outdoor garden Apparel pop up Holiday tree Concession Free Music Friday / Zamboni DJ booth School group 9

10 LOCK IN YOUR SONSORSHI TODAY! The 26th season of Downtown Sacramento Ice Rink is expected to be our most successful yet. Don t miss your opportunity to increase your brand exposure this holiday season. FOR SONSORSHI INQUIRIES, CONTACT: Sureena Johl sureena@downtownsac.org November 3, January 15, 2018