HOLIDAY EVERY DAY. TRAVELBOOK.de. Media Kit

Transcription

1 HOLIDAY EVERY DAY TRAVELBOOK.de Media Kit

2 TRAVELBOOK.de PLATFORM, REACH AND TARGET AUDIENCE 2

3 TRAVELBOOK.de Get inspired for your trip: plan, compare, book, rate TRAVELBOOK.de is the unique combination of travel magazine, digital travel guide as well as service and offer portal. is international and excels with beautiful imagery and design. offers inspiration for travel dreams and impart pure zest for life. rediscover the world every day! Reach 2.54 million Unique user million Visits million PIs 2 1 AGOF daily digital f acts, basis: digital WNK 16+ y ears (59.14 million); single month December 2018; 2 IVW December

4 TRAVELBOOK.de A place of inspiration for travel dreams! Facts 1 Age: 67% between 20 and 49 years 40% female / 60% male Professional activities: 79% employed 44% have a high education level (at least high school diploma) Family status married: 52%, unmarried: 38% 75 % of our users search for information about vacation trips or last minute travels Our Users // are modern, cosmopolitan and communicative. // think after the holiday already about the next. // like travelling diversified whether city tours, beach, wellness or adventure holidays. 1 AGOF daily digital f acts; basis: digital WNK 16+ y ears, single month December

5 Reach in comparison to competitors The Mix of editorial content & UGC is unique in the market! Booking and rating portals by UU* in million (digital total supply) Editorial travel portals by UU* in million (digital total supply) 1 2 2,54 4, ,12 1,25 2,54 3 2,38 4 1, ,47 1, ,64 0,56 0,41 8 0,39 9 0,22 *AGOF daily digital f acts, basis: digital WNK 16+ y ears (59.14 million); single month December

6 TRAVELBOOK.de Channel Specific channels for an expertly campaign staging SERVICE REISEN FOOD DESTINATIONS NATURE + further channels OFFERS PLACES FLYING PEOPLE VIDEO SPECIAL NEWS OVERNIGHT STAY FUN OUTDOOR 6

7 TRAVELBOOK.de Channel Channels individual designed Discover the new diversity of TRAVELBOOK.de Since the relaunch, the leading German online travel portal offers you even more integration possibilities. Together with Media Impact, you will be able to see how your personal Themed Special can be integrated into the world of TRAVELBOOK.de. NEW: Your special can appear now in the main or subnavigation of TRAVELBOOK.de. This guarantees you even more visibility and you reach your target audience exactly where the best travel stories are told! 7

8 TRAVELBOOK.de AD FORMATS 8

9 Display ad formats Videowall Wallpaper Billboard AdBundle A-Teaser 9

10 Get the spot // A-Teaser Perfect for travel agencies, airlines, hotels and more A-Teaser Place your attractive travel offer or competition prominently within the A-Teaser of TRAVELBOOK.deHome (editorial environment) Logo-Integration & advertisement label The linking happens either on the partnerwebsite or a specific landingpage Exclusive 1 fixed daily placement* campaigns amongst others with Vodafone and Travel Charme Price*: 4,500 / fixed daily placement (40,000 AIs in total) 10 *Approval by editors. Only 1-2 x per w eek from Monday to Friday bookable. Look & Feel has to differ from editorial arcticles. Advertisement label via TRAVELBOOK (installation into CMS, no AdServer area). The A-Teaser rotates. => less Impressions.

11 Homepagebranding Treat yourself a short-trip or long haul Large article teasers and imagery on the TRAVELBOOK.de Homepage guarantee an individual appearance! Attentive and exclusive branding formats inspire users. As fixed daily placement short-trip or directly as week package long haul. As Channelbranding bookable too. Fireplace + Billboard Logomorph + Fireplace Price*: from 6,000 / per day (60,000 AIs) from 30,000 / per week (360,000 AIs) 11

12 Takeover Ad Maximum presence on the Home and the channel start pages Complete Takeover including interactive elements and "transparent" areas distributed all over the page IHRE BOTSCHAFT Stationary: background + Superbanner + Billboard + Medium Rectangle Mobile: Header + Content Ad + Footer Placement: Home + Channel start pages Fixed daily placement: 6,600 (60,000 AIs) 12

13 TRAVELBOOK.de STRONG BRANDING FOR YOUR BRAND 13

14 INTEGRATIVE AD FORMATS 1 Advertorial 2 Brand Story / Channel 3 Sponsoring 4 Power Special 5 Advertorial Stage 6 Influencer Marketing 14

15 1. Advertorials Flexible and extensive integration of customer content Advertorials are individually produced. Thanks to the editorial presentation of the look & feel of TRAVELBOOK.de, your brand will be set in scene in a high-class environment. Convenient for the presentation of travel highlights, hotel openings, new services, flight routes or cruise routes Speak to your target audience directly and integrate interactive elements: Images and videos Competitions Personality-Quiz Votings elbook.de/adv ertorials 15

16 2. Brand Story Your story with the power of TRAVELBOOK.de Brand Stories are produced together with the Brand Studio Team. The focus is on contextual storytelling. The editorial impression provides a higher dwell time and click-through-rate. Homepage Teaser Clear dispatcher through Logo-Integration Traffic generation through native Homepage- and Run-of-Site placements, Facebook Sponsored Posts Imagery can be provided by the customer or the native photo team Native text with brand message of the customer Integrated social sharing funktion 16

17 2. Brand Story Further best cases Brand Story Logo Homepage Teaser

18 2. Brand Channel One Brand Story isn t enough? Brand Channel contains of at least three stories of the look and feel of TRAVELBOOK.de, which are presented of an own client stage on TRAVELBOOK.de. So the Brand Channel offers an exclusive customer presence. The traffic is generated through native Teaser and Social Sponsored Posts. Clear dispatcher of the customer in the Header of the stage 3x Brand Storys with the brand message of the customer Further native content of the client is possible At least 3 Brand Storys 18

19 2. Brand Channel Campaign example Western Digital Social Media Logo Homepage Teaser #1 #2 #3 elbook.de/menschen/globetrotter/brandstory -angst-was-ist-das-reiseblogger-sebastian-canav es-im-interv iew Native Medium Rectangle 19

20 3. Sponsoring IHR PRODUKT TRAVELBOOK.de Sponsoring offers customers the possibility to present a Themed Special exclusively (1-4 weeks). A individual designed themed stage consists of editorial articles with pictures, tips and breathtaking stories. You get: Special start page with Sponsoring Header ( presented by ) Exclusive customer presence on special start and article pages Traffic generation via AdBundle Editorial Homepage Teaser in rotation leads to the Special Package price: from 13,000 / 1 week (300,000 AIs in total) 20

21 4. Power Special The Power Special offers customers the possibility, to present exclusively Themed Special for 4 weeks. Here your brand is content-based integrated within TRAVELBOOK.de. The Special Stage is a combination of customer and editorial content. You get: Exclusive customer presence on special start and article pages Individual Presenting Header ( presended by ) and Traffic generation via AdBundle Editorial Homepage Teaser in rotation leads to the Special Integration of customer advertorial incl. Advertisement integration on the Special: Fireplace or Wallpaper with Medium Rectangle Package price: 40,000 / 4 weeks (1.36 million AIs in total) 21

22 5. Advertorial Stage The full inspiration! The ideal Advertorial Stage for a detailed presentation of new travel highlights or specific actions TRAVELBOOK.de Presentation of at least 3 customer contents, video integration, social media channels and more is feasable Traffic generation via ContentBar / B-Teaser and A-Teaser on the Homepage (CMS areas) Customer-AdBundle in ROS: 1,000,000 AIs Integration of partner content like Facebook- Widget is possible Package price: 35,000 / 4 weeks (1.5 million AIs in total) 22

23 Intergration options at a glance Sponsoring Pow er Special Advertorial Stage Editorial Themed Special with Presenting Header only. Themed Special Period: from 1 week, from 13,000 gross (300,000 AIs) Mix of editorial articles and customer contents. Native Special (4 weeks) incl. customer advertorial 40,000 gross (1,360,000 AIs) Stage, consisting of customer content for a detailed presentation of travel highlights/ specific actions. Advertorial Stage (4 weeks) 35,000 gross (1,500,000 AIs) 23

24 6. TRAVELBOOK.de Influencer Das Netzwerk für abenteuerlustige Influencer Presentation of your message in native posts Integration of influencer contents in high-quality and fitting theme evironment on TRAVELBOOK.de Campaign placement via diverse social media channels is possible High-quality campaign management, implementation and monitoring through the longtime experience of the TRAVELBOOK.de teams Advantages: authenticity, feedback of the follower & appropriate targeting campaign example 24

25 Best Case Malta Special Brand Story and Influencer Marketing BRAND STORY BLOGPOSTS VIDEO SOCIAL MEDIA 25

26 Best Case Malta Special Brand Story Native Teaser Brand Story Desktop & Mobil Brand Story on social media channels 26

27 Best Case Malta Special Influencer Marketing PERFORMANCE 5 bloggers give individual tips in each article on their blogs Every blogger wrote about his own experience and gives his readers a bucket-list with the Must-Do s SOCIAL MEDIA The campaign get extended via social media posts (Facebook/Instagram) 27

28 Contact For individual concepts Oksana Derjagin Media Impact / Publisher Marketing Marketing Manager Tel: (030) oksana.derjagin@mediaimpact.de For product cooperations Tanja Hellmig BILD GmbH & Co. KG Senior Productmanager TRAVELBOOK Tel: (030) tanja.hellmig@bild.de 28

29 Contact Digital Sales International Sales Media Impact GmbH & Co.KG Benedikt Faerber Axel-Springer-Straße Berlin Tel.: +49 (0) Nationale Trading Media Impact GmbH & Co.KG Matthias Schönwandt Axel-Springer-Straße Berlin Tel.: +49 (0) Region East Media Impact GmbH & Co.KG Daniel Papra Axel-Springer-Str Berlin Tel.: +49 (0) Region North Media Impact GmbH & Co.KG Marc Diele Axel-Springer-Platz Hamburg Tel.: +49 (0) marc.diele@axelspringer.de Region Mitte Media Impact GmbH & Co.KG Philipp Matschoss Mittlerer Hasenpfad Frankfurt Tel.: +49 (0) philipp.matschoss@axelspringer.de Region West Media Impact GmbH & Co.KG Sven Heintges Neuer Zollhof Düsseldorf Tel.: +49 (0) sven.heintges@axelspringer.de Region South-West Media Impact GmbH & Co.KG Daniel Seiler Zeppelinstraße Esslingen Tel.: +49 (0) daniel.seiler@axelspringer.de Region South Media Impact GmbH & Co. KG Daniel Maubach Theresienhöhe München Tel.:+49 (0) daniel.maubach@axelspringer.de 29