Media-Informationen Media-Rate Online werben Leseranalyse: ab Seite 15. Nr. 48 gültig ab

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1 Media-Informationen 2016 Nr. 48 gültig ab Media-Rate 2016 No. 48 valid from Jan. 1st 2016 Online werben Leseranalyse: ab Seite 15

2 Inhaltsverzeichnis index of contents FACHZEITSCHRIFT Deutsch 1 Titel-Porträt Seite 3 P Preisliste Seite 4 f. F Formate und technische Angaben Seite 6 f. T Termin- und Themenplan Seite 8 f. 2 Auflagen- und Verbreitungs-Analyse Seite 12 3-E Empfänger-Struktur-Analyse Seite 13 Kurzfassung der Erhebungsmethode Seite 14 Leseranalyse Seite 15 f. Sonderhefte Seite 19 f. WEBSITE Deutsch 1 Porträt/Nutzungsdaten Seite 21 P Preise/Werbeformen Seite 22 F Formate und technische Angaben Seite 23 P Preise Rubrikanzeigen Seite 24 NEWSLETTER Deutsch Seite 25 ANSPRECHPARTNER Seite 44 TRADE JOURNAL English P Price list Page 26 f. F Formats and technical specifications Page 28 f. T Schedule of due dates and topics Page 30 f. 1 Title portrait Page 34 2 Circulation and distribution analysis Page 35 3-E Recipient structure analysis Page 36 Brief summary of the data collection method Page 37 Special issues Page 38 WEBSITE English 1 Portrait/Usage data Page 39 P Prices/Types of advertising Page 40 F Formats and technical specifications Page 41 P Prices classified advertisements Page 42 NEWSLETTER English Page 43 CONTACT PERSON Page 44 Es gelten unsere Allgemeinen Geschäftsbedingungen für Anzeigen und Fremdbeilagen sowie für Onlinewerbung in der jeweils aktuellen Fassung, abrufbar unter: The General Terms and Conditions for advertisements and supplementary inserts as well as online advertisements in the current version apply, available at: 2

3 Trade journal Price list no. 48, valid from 1/1/2016 P 1 Advertisement prices and formats (All prices specified are subject to effective statutory VAT.) Format Print space formats width x height in mm Basic prices b/w Prices 2-coloured Prices 3-coloured Prices 4-coloured 1/1 page 184 x 265 3,440. 3,990. 4,540. 5,090. Junior page 137 x 180 1,760. 2,190. 2,620. 3,050. 1/2 page 90 x 265 or 184 x 130 1,760. 2,190. 2,620. 3,050. 1/3 page 60 x 265 or 184 x 88 1,180. 1,530. 1,880. 2,230. 1/4 page 90 x 130 or 43 x 265 or 184 x ,210. 1,530. 1,850. 1/8 page 90 x 65 or 43 x 130 or 184 x Title page x 205 (+3 mm trim allowance on the right) 6, Back cover 184 x 265 3,940. 4,495. 5,055. 5, Back cover 184 x 265 3,940. 4,495. 5,055. 5, Back cover 184 x 265 3,940. 4,495. 5,055. 5,615. Cut-in ad/mm (43 mm wide) 9.35 Millimeter price single column (43 mm wide) 3.50 Dealer listing advertisements Millimeter price single column (50 mm wide) 2.90 Colour surcharge for Dealer listing section 39.00/CMYK (Euroscale) Your address is also published in our Dealer listing on Box number 5.00 Section formats and graphic illustration see page 28 26

4 Trade journal Price list no. 48, valid from 1/1/2016 P 2 Surcharges: Placement Colour Binding placement regulations: in each case 10 % of basic price Per standard colour (Euroscale) see price list. Special colours which cannot be obtained from the Euroscale, 30 % surcharge on the colour surcharge. Format Advertisements across the gutter 10 % of the basic price Bleed advertisements up to 1/1 pages 264. up to 1/2 pages Discounts: for purchase within one year of insertion (starting from the appearance of the first advertisement) frequency discount volume discount Appearing 3 times 5 % 1 page 3 % Appearing 6 times 10 % 3 pages 5 % Appearing 8 times 15 % 5 pages 10 % Appearing 10 times 20 % 8 pages 15 % 10 pages 20 % No discount on loose inserts, postcards, glued inserts and technical supplementary costs. 4 Categories: Box number charge 5.00 b/w coloured Classified ad per mm (43 mm wide) jop offer per mm (43 mm wide) jop wanted per mm (43 mm wide) Dealer listing CMYK (Euroscale) per mm (50 mm wide) (10 issues, 10 % discount) also possible in special issues of 'Die Fleischerei international' 5 Special types of advertising: Bound inserts 2 pages (1 sheet) 3,585. Uncut format 217 x 307 mm Trim size 210 x 297 mm Required batch 6,700 copies (discount: 1 sheet = 1/1 advertisement page) Inserts (loose, maximum size DIN A4) Price per 1,000 items, incl. postage and shipping costs Weight Price up to 25 g 275. Glued advertising material on request 6 Contact: Isabella Stahl (Advertising Management) Telephone isabella.stahl@holzmann-medien.de Andrea Ries (Advertising Administration) Telephone andrea.ries@holzmann-medien.de 7 Payment terms and bank details: Within 14 days of date of invoice without deduction; 2 % discount for advance payments. VAT ID no. DE Sparkasse Memmingen IBAN: DE , BIC: BYLADEM1MLM BAWAG P.S.K. Vienna IBAN: AT , BIC: OPSKATWW for payments in CHF: Postfinance Zürich IBAN: CH , BIC: POFICHBEXXX 27

5 Trade journal Formats and technical specifications F Advertisement formats in the print space Bleed 1/1 page Width 184 mm Height 265 mm Junior page Width 137 mm Height 180 mm 1/2 p. horizontal Width 184 mm Height 130 mm 1/2 p. vertical Width 90 mm Height 265 mm 1/1 page Width 210 mm Height 297 mm Junior page Width 149 mm Height 199 mm 1/2 p. horizontal Width 210 mm Height 149 mm 1/2 p. vertical Width 102 mm Height 297 mm 1/3 p. horizontal Width 184 mm Height 88 mm 1/3 p. vertical Width 60 mm Height 265 mm 1/4 p. horizontal Width 184 mm Height 65 mm 1/4 p. vertical Width 43 mm Height 265 mm 1/3 p. horizontal Width 210 mm Height 109 mm 1/3 p. vertical Width 72 mm Height 297 mm 1/4 p. horizontal Width 210 mm Height 85 mm 1/4 p. vertical Width 54 mm Height 297 mm 2 column 2 column 1/4 page Width 90 mm Height 130 mm 1/8 p. horizontal Width 184 mm Height 30 mm 1/8 page Width 90 mm Height 65 mm 1/8 p. vertical Width 43 mm Height 130 mm 2 column 1/4 page Width 101 mm Height 147 mm 1/8 page Width 210 mm Height 50 mm Bleed advertisement formats: all formats plus 3 mm trim allowance on all sides. Please ensure that sufficient space is provided between the text and the edge of the advertisement for bleed ads (at least 5 mm). 28

6 Trade journal Formats and technical specifications F 1 Magazine format: 210 mm wide x 297 mm high, DIN A4 uncut: 217 mm wide x 307 mm high 4 mm edge trimming respectively 5 mm head and foot trimming 3 mm gutter bleed Print space: 184 mm wide x 265 mm high 4 columns each 43 mm wide 2 Print and binding process: sheet offset, paper inner section: 90 g/m², image print matt, cover: 150 g/m², image print glossy, adhesive binding, DIN ISO , colour sequence black/cyan/magenta/yellow. Please send us your documents for printing in digital form. 3 Data transmission: Via to anzfl@holzmann-medien.de. Please call to obtain username and password for FTP access. Data storage medium: CD-ROM, DVD. 4 Data formats: high resolution, printable PDF file, press proof or proof (colour-consistent) File resolution: 300 dpi (CMYK) 5 Colours: Printing inks (CMYK) according to ISO Coated v2 (ECI) 6 Proof: Caution regarding colour advertisements: No consistent colour reproduction can be guaranteed without supplying a proof. 7 Data archiving: Printing material/media is not stored by the publishing house for more than one year after the last placement. 8 Warranty: Complaints can not be accepted for incomplete or inaccurate data/printing material. 9 Contact: Order placement in advance to Holzmann Medien Advertisement department 'Die Fleischerei' Gewerbestraße Bad Wörishofen, Germany Telephone Fax anzfl@holzmann-medien.de Delivery address for loose inserts and bound inserts: Silber Druck ohg, password Die Fleischerei no.../2016, Am Waldstrauch 1, Niestetal, Germany 29

7 Trade journal Schedule of due dates and topics T Issue Due dates* Main topics Other topics Trade fairs/exhibitions 1-2 January/ February DP: 03/02/2016 AD/PM: 18/01/2016 ED: 01/12/2015 Packaging and packaging material Project planning and facilities of industrial slaughterhouses Solutions for warehouses and logistics Shop and counter fitting Lighting systems Artificial sausage skins and casings Gourmet foods in an additional assortment Sales campaign Nutritional advice Industrial trends International Green Week Berlin, 15/1 to 24/1/2016, Berlin (Germany) IME IME International Meat Expo / AMI International Meat, Poultry & Feed Expo, 26/1 to 28/1/2016, Atlanta (USA) UPAKOVKA/UPAK ITALIA, 26/1 to 29/1/2016, Moscow (Russia) BioFach + Vivaness, 10/2 to 13/2/2016, Nuremberg (Germany) PRODEXPO, 8/2 to 12/2/2016, Moscow (Russia) Intergastra, 20/2 to 24/2/2016, Stuttgart (Germany) IHM, 24/2 to 1/3/2016, Munich (Germany) Special issue DP: 19/02/2016 AD/PM: 03/02/2016 ED: 24/11/2015 'Catering & Partyservice' for Intergastra und Internorga see page 38 3 March DP: 02/03/2016 AD/PM: 15/02/2016 ED: 15/01/2016 Export issue IFFA 2016: Preliminary report I Industrial equipment for smoking and climatic maturing Measuring and weighing technology, quality control Cooling, refrigerating and freezing Refrigerated vehicles and vehicle fleet Natural sausage skins Easter in the meat industry Follow-up report IGW 2016 Sales advisory services Market trends Dairy & Meat Industry, 1/3 to 4/3/2016, Moscow (Russia) LogiMAT, 8/3 to 10/3/2016, Stuttgart (Germany) Ingredients Russia, 1/3 to 4/3/2016, Moscow (Russia) FOODEX JAPAN International Food & Beverage Exhibition, 8/3 to 11/3/2016, Chiba/Tokio (Japan) CFIA The Food Industry Suppliers Trade Show, 8/3 to 10/3/2016, Rennes (France) INTERNORGA, 11/3 to 16/3/2016, Hamburg (Germany) Taste, 12/3 to 14/3/2016, Florence (Italy) PROPAK AFRICA, 15/3 to 18/3/2016, Johannesburg (Africa) AAHAR International Trade Fair Food, Food Processing, Machinery & Technology, March 2016, New Delhi (India) 30

8 4 April Special issue DP: 31/03/2016 AD/PM: 11/03/2016 ED: 12/02/2016 Export issue DP: 22/04/2016 AD/PM: 06/04/2016 ED: 04/03/2016 IFFA 2016: Preliminary report II Industrial machinery for filling and portioning Packaging solutions for Butcher Shops Work and protective clothing Cold cuts slicer and shop scales Cauldron equipment 'Die Fleischerei international' at IFFA 2016 in the English language Ham and asparagus Follow-up report BioFach 2016 Sales promotion Nutritional advice see page 38 Slow Food, 31/3 to 3/4/2016, Stuttgart (Germany) Foodex, 18/4 to 20/4/2016, Birmingham (Great Britain) FoodTechMash (ProdTechMash), Exhibition for equipment and technology for the food industry, April 2016, Kiev (Ukraine) USETEC International exhibition for used technology, 13/4 to 15/4/2016, Karlsruhe (Germany) InterFood International exhibition for food products and beverages, April 2016, St. Petersburg (Russia) Prodtech International exhibition for equipment, technology and packaging for the food and processing industry, April 2016, St. Petersburg (Russia) 5 May DP: 27/04/2016 AD/PM: 11/04/2016 ED: 10/03/2016 Export issue IFFA 2016: Highlights Derinding and skinning Production of flake/chip and crushed ice Curing and massaging Production of cured food products Ideas for the barbecue season Sauces and mustard Gourmet foods Regional specialties Market trends IFFA The No. 1 for the meat industry, 7/5 to 12/5/2016, Frankfurt (Germany) IFIA JAPAN International Food Ingredients & Additives, 20/5 to 22/5/2016, Tokyo (Japan) Fi Istanbul Food Ingredients Istanbul, May 2016, Istanbul (Turkey) FoodExpo Kazakhstan, May 2016, Almaty (Kazakhstan) Food Tech Cairo, May 2016, Cairo (Egypt) SIAL CHINA, May 2016, Shanghai (China, VR) 6 June DP: 02/06/2016 AD/PM: 17/05/2016 ED: 18/04/2016 Cutter technology for industrial meat processing Slicers and frozen meat slicers for industrial companies Cleaning, disinfection and hygiene Pest control Universal equipment for smoking, cooking, roasting and baking Antipasti Barbecue summer 2016 Sales campaign Nutritional advice ProPak Asia International exhibition for processing and packaging technology in the food industry, 15/6 to 18/6/2016, Bangkok (Thailand) FOOMA Japan International exhibition for machinery and technology in the food industry, June 2016, Tokyo (Japan) FiAC Food Ingredients Asia-China, June 2016, Shanghai (China, VR) Belagro International exhibition for agricultural technology and animal breeding, June 2016, Minsk (Belarus) FISPAL Tecnologia International exhibition for packaging and processing in the food and beverage industry, June 2016, Sao Paulo (Brazil) 31

9 Trade journal Schedule of due dates and topics T Issue Due dates* Main topics Other topics Trade fairs/exhibitions 7-8 July/ August DP: 04/07/2016 AD/PM: 16/06/2016 ED: 19/05/2016 IFFA 2016: Follow-up report Mincing and mixing Vacuum chamber machines Light meals, snacks and convenience products Equipment for hot food consumption Mobile sales vehicles Campains for Summertime Kulmbacher Week 2016 Sales advisory services Market tendencies ProPak China International exhibition for processing, packaging and printing, July 2016, Shanghai (China, VR) Food & Technology Expo, July 2016, New Delhi (India) Food Expo, August 2016, Hongkong/SVR (China, VR) 9 September DP: 01/09/2016 AD/PM: 16/08/2016 ED: 04/07/2016 Fachpack 2016 Preview Processing machines for filling, portioning and clipping for crafts enterprises Outfitting of trade-scale slaughter houses Software for the meat trade sale Canning industry All about the cheese Nutritional advice Counter sales promotion Industrial trends POLAGRA TECH International Trade Fair for Food Processing Technologies, 25/9 to 29/9/2016, Poznan (Poland) Fachpack, 27/9 to 29/9/2016, Nuremberg (Germany) WorldFood Istanbul (GIDA), September 2016, Istanbul (Turkey) RIGAFOOD International exhibition for food, beverages, food processing and packaging, September 2016, Riga (Latvia) InProdMash Ukraine, September 2016, Kiev (Ukraine) AFEX AsiaFood Expo, September 2016, Manila (Philippines) 10 October DP: 04/10/2016 AD/PM: 16/09/2016 ED: 04/08/2016 Export issue Cutting machinery and bone saws Energy efficiency and sustainable production Spices and additives Starter, mould and protective cultures Smoking with liquid smoke Evenord Mobile sales Customer advisory service coffee specialties Evenord, 15/10 to 16/10/2016, Nuremberg (Germany) SIAL, 16/10 to 20/10/2016, Paris (France) Meat Industry incl. AGROPRODMASH October 2016, Moscow (Russia) SAUDI AGRO-FOOD INDUSTRIES Food Products, Processing and Packaging Technologies, October 2016, Riad (Saudi-Arabia) WorldFood Ukraine, October 2016, Kiev (Ukraine) 32

10 11 November Special issue DP: 02/11/2016 AD/PM: 14/10/2016 ED: 16/09/2016 Export issue DP: 02/11/2016 AD/PM: 14/10/2016 ED: 16/09/2016 Packaging technology for the industry Labelling and printing Clipping machines for the meat processing industry Promotion and advertising material for specialised shops 'Die Fleischerei international' in the English language Pasta products Regional specialties Campaigns for Christmas Nutritional advice see page 38 PACK EXPO International 6/11 to 9/11/2016, Chicago (USA) EMBALLAGE, 14/11 to 17/11/2016, Paris (France) Iraq Agro Food Expo, 14/11 to 17/11/2016, Erbil (Iraq) PETERFOOD, November 2016, St. Petersburg (Russia) PachEx India, November 2016, Bombay (India) SIAL Middle East November 2016, Abu Dhabi (United Arab Emirates) Interfood Indonesia November 2016, Jakarta (Indonesia) 12 December DP: 02/12/2016 AD/PM: 15/11/2016 ED: 14/10/2016 Washers for containers, aprons and boots Software for industrial meat processors Cutter technology for crafts enterprises Knives, special machinery knifes, grinding machines New Years in the specialised retail business Customer advisory service Market trends Gourmet foods International PackTech India 15/12 to 17/12/2016, Bombay (India) International Green Week Berlin Exhibition for food, agriculture and horticulture, 20/1 to 29/1/2017, Berlin (Germany) * DP = Date of publication AD = Advertising deadline PM = Printing material ED = Editorial Deadline Main regular editorial topics: Current industrial development technical innovations and solutions in the machinery and supply industry marketing for retail butcher shops sales promotion campaigns party catering and snack business recipes for the hot and cold food counter snack and convenience products sciences for the practitioner reports on trade fairs advice on nutrition commercial and refrigeration vehicles law pertaining to food products and meat hygiene labour law tax law English language export section for readers abroad 33

11 Trade journal Title portrait 1 1 Title: 'Die Fleischerei' 2 Brief outline: 'Die Fleischerei' offers trade and industrial meat processors all specialist information needed for their daily work in a complete, well-founded, clear layout, clearly structured and always practically orientated. The editorial content is determined by its benefit to the reader. This applies to all topics addressed in the categories of the meat trade, technology, sector, operations and management. 'Die Fleischerei' is therefore an indispensable instrument for company management, reporting on current sector developments, market opportunities in new business areas, consumer trends, legal and economic parameters as well as the latest machinery and technical installations for meat processing. It supports owners and managers of the company in investment and financing decisions, in the optimisation of operational processes and in the strategic direction of the company. 3 Target group: 'Die Fleischerei' addresses meat processing companies of any size and consequently, reaches readers in trade and industry. The reader analysis from 2014 reflects a high proportion of decision makers: 70 % of the readers come from the area of the executive board/owners/general managers, 15 % are chief executives or foremen (see page 15 f). 'Die Fleischerei' is also a popular source of information abroad owing to the provision of an English language version. 4 Frequency of publication: monthly (dual issue no. 1 2 and 7 8) at the start of a month 5 Issue format: DIN A4 6 Year: 67th year Purchase price: Annual subscription national (incl. VAT and postage) Annual subscription abroad (incl. VAT and postage) Retail price (incl. VAT plus postage) Industry issue: Annual subscription national (incl. VAT and postage) Annual subscription abroad (incl. VAT and postage) With translated section (incl. VAT and postage) Retail price (incl. VAT plus postage) 8 Organ: 9 Membership/ Participation: IVW 10 Publishing house: Holzmann Medien GmbH & Co. KG P.O. Box 13 42, Bad Wörishofen, Germany Gewerbestraße 2, Bad Wörishofen, Germany Telephone Fax anzfl@holzmann-medien.de 11 Publisher: Alexander Holzmann 12 Advertisements: Isabella Stahl (in charge) Telephone isabella.stahl@holzmann-medien.de 13 Editorial department: Thomas Röhr (in charge) Telephone thomas.roehr@holzmann-medien.de 14 Circulation analysis 2014 = 10 issues Overall size: 878 pages = % Editorial section 598 pages = 68.1 % Advertisement section 280 pages = 31.9 % thereof: employment and classified advertisements 0.9 pages = 0.32 % publisher advertisements 47.3 pages = % bound inserts 78.0 pages = % loose inserts 16 items 15 Content analysis of the editorial section not ascertained 34

12 Trade journal Circulation and distribution analysis 2 1 Circulation control: 2 Circulation analysis: Copies per issue as an annual average (1 July 2014 to 30 June 2015) Print run 6,500 of which abroad Total circulation: 6,189 1,446 Paid circulation: 1, Copies subscribed: 1, Other sales: single-copy sale: 3 Geographical distribution analysis: thereof 0 Member copies 0 Multiple copies Free copies: 5,029 thereof 163 laid out 1 display location Remaining, file and archived 311 copies: , Proportion of the total circulation Economic region % Copies National ,743 Abroad ,446 Total circulation , Distribution according to the Nielsen regions/federal states: Nielsen region I Schleswig-Holstein 2.15 % Hamburg 0.70 % Lower Saxony 6.77 % Bremen 0.27 % Europe Liechtenstein/Austria Switzerland/South Tyrol EU countries (without Germany/Austria) Middle and Eastern European countries inkl. CIS others America North America Middle and South America % % 9.54 % % 0.48 % 0.07 % % 9.68 % Africa 1.04 % 15 Asia % 199 Australia and Oceania 5.88 % 85 Total circulation abroad % 1, Nielsen region II North Rhine-Westphalia % 630 Nielsen Region IIIa Hesse Rhineland-Palatinate Saarland 8.37 % 5.17 % 1.22 % Nielsen region IIIb Baden-Wuerttemberg % 849 Nielsen region IV Bavaria % 1,290 Nielsen region V Berlin 0.86 % 41 Nielsen region VI Brandenburg Mecklenburg-West Pomerania Saxony-Anhalt Nielsen region VII Saxony Thuringia 2.34 % 1.08 % 3.10 % 5.27 % 4.32 % Total circulation national % 4,743 Distribution abroad:

13 Trade journal Recipient structure analysis 3-E 1.1 Branches of trade/industrial sectors/types of companies WZ 2008 code 101/10110/10120/ / /4614/ /90-93/ / /35-45/86-88 Recipient groups (according to classification of the industrial sectors 2008) Industry (producing industry) Slaughtering and meat processing Meat products industry Butcher s shop, meat market and horse meat market Production of condiments and sauces Other commercial producers Commercial trade Wholesale trade in meat and meat products Wholesale trade in techn. Butcher supplies Other wholesale trade Retail trade in meat and meat products Other retail trade Other recipient groups Service industry Public authorities Education and teaching Special interest groups Other information in total % Copies Proportion of the total circulation 1, , National Copies , Abroad Copies No information Total circulation ,189 4,743 1, Size of the business entity: not ascertained 2.1 Job characteristics: not ascertained 2.2 Socio-demographics: not ascertained 2.3 Decision areas or purchasing intentions: not ascertained 36

14 Brief summary of the data collection method used for the recipient structure analysis (AMF - Advertisements-Marketing Trade Journals - procedure 3-E) 1. Survey methods Recipient structure analysis by the evaluation of data - total collection 2. Description of the recipient group at the time of data collection: 2.1 Quality of the file: The addresses of all recipients are stored in the recipient file. The file can be sorted by the postal code or by national recipients and recipients abroad based on the available postal information. The file also contains: industry classification, company size class, position and function. 2.2 Total number of recipients in the file: 40, Total number of alternating recipients: 34,894 (change after every third issue) 2.4 Structure of the recipient group of a current average issue according to the type of distribution: - paid circulation 1,160 thereof: copies subscribed 1,113 single-copy sales - other sales 47 - free copies 5,029 thereof: regular free copies 378 variable free copies 4,434 advertising copies 217 total circulation 6,189 - thereof national 4,743 - thereof abroad 1, Description of the survey: 3.1 Population (proportion analysed): population 6, % thereof not ascertained % - single-copy sales - - advertising copies supplied by the bookselling trade 44 The survey represents 5, % of the population (total circulation) 3.2 Date of the file evaluation: 31/07/ Description of the database: The following were used to allocate class sizes for industry and trade to the recipient addresses: - qualification of addresses by the publisher - address and telephone books, written information sent to the publisher, trade fair catalogues, Internet research utilisation of industry characteristics 40,006 cases = 97.6 % no information in the file 978 cases = 2.4 % 40,984 cases = % utilisation of trade class size 12,770 cases = 31.2 % no information in the file 28,214 cases = 68.8 % 40,984 cases = % utilisation of position and function 517 cases = 1.3 % No information in the file 40,467 cases = 98.7 % 40,984 cases = % 3.4 Target person of the survey: does not apply 3.5 Definition of the reader: does not apply 3.6 Period of the survey: July Implementation of the survey: Publishing house Brief summary of the data collection method used for the recipient structure analysis (AMF - Advertisements-Marketing Trade Journals - procedure 2) 1. Survey methods Distribution analysis by the evaluation of data - total collection 2. Description of the recipient group at the time of data collection: 2.1 Quality of the file: The addresses of all recipients are stored in the recipient file. Based on the postal information available, the files can be sorted by postal code or by national recipients or recipients abroad. 2.2 Total number of recipients in the file: 40, Total number of alternating recipients: 34,894 (change after every third issue) 2.4 Structure of the recipient group of a current average issue according to the type of distribution: - paid circulation 1,160 thereof: copies subscribed 1,113 single-copy sales - other sales 47 - free copies 5,029 thereof: regular free copies 378 variable free copies 4,434 advertising copies 217 total circulation 6,189 - thereof national 4,743 - thereof abroad 1, Description of the survey: 3.1 Population (proportion analysed): population 6, % thereof not ascertained % - single-copy sales - - advertising copies supplied by bookselling trade 44 The survey represents 5, % of the population (total circulation) 3.2 Date of the file evaluation: 31/07/ Description of the database: The evaluation is based on the basic overall file. The proportions determined for the distribution regions were projected for the actual distribution on an annual average in accordance with AMF no Target person of the survey: does not apply 3.5 Definition of the reader: does not apply 3.6 Period of the survey: July Implementation of the survey: Publishing house This survey meets the requirements of the ZAW framework for advertising media analysis in the current version regarding structure, implementation and reporting. 37

15 Special issues Special issues 2016 Special issues 'Die Fleischerei international' in the English language Print run: Target group: Distribution: 5,000 copies Print run for IFFA 2016: 6,000 copies Meat processing industrial enterprises America/Asia/Australia/Africa/Canada/Great Britain/Benelux countries/scandinavia Issue format: 210 x 297 mm Special issue 'Catering & Partyservice' for Intergastra and Interorga Print run: 15,000 copies Target group: Managers of retail butcher shops Date of publication: 19/02/2016 Ad deadline: 03/02/2016 Editorial deadline: 24/11/2015 Topics: Internorga 2016: Everything for the catering market Full service: Serving the business area professionally Practical report: Keys to success for catering Combi steamers: Automated chefs make the work easier Operating equipment: Optimally equipped for the service Hygiene: Machinery and means for perfect cleanliness Clothing: Dressed attractively and functionally Delivery: Special-purpose vehicles for caterers Issue April 2016: Date of publication: 22/04/2016 Ad deadline: 06/04/2016 Editorial deadline: 04/03/2016 Topics: IFFA 2016: Leading trade fair for the meat industry Cutting: Sharp machines for a clean cut image Packaging: Installations for larger requirements Features: Labelling and printing systems Finishing: Smoking and maturing systems for raw products Cleaning: Fulfilling all hygiene requirements Measurement technology: Safety by means of quality controls Refrigeration engineering: Cool solutions for food products Issue November 2016: Date of publication: 02/11/2016 Ad deadline: 14/10/2016 Editorial deadline: 16/09/2016 Topics: Features: Installations and equipment for slaughterhouses Processing: Mincing machines and mixers for industrial requirements Cutting mixers: Slicing at high performance Slicer: Cutting pieces, slices or cubes Production line solutions: Filling, portioning and clipping systems Sausage casings: Natural and artificial casings Spices and additives: Ingredients for good taste Price list: see pages 26 and 27 38

16 Website Portrait/Usage data 1 1 Web address: 2 Brief outline: fleischerei.de is the website of the trade journal 'Die Fleischerei'. In addition to the latest information from the industrial sector, meat processors in trade and industry can find an abundance of practical tips and answers to questions regarding their daily work: Tips on selling, nutritional advice, production, catering and business management. In Bezugsquellen on fleischerei.de, companies present their products and services. The integrated search enables users to obtain information on products and manufacturers quickly and selectively. This service is supplemented by classified advertisements as well as an extensive archive of issues. Information relating to the meat industry is also published in the English language and appeals to international users. Features such as e.g. the media gallery with videos and pictures or the database on recipes for butchers, round off this informative online site. 3 Target group: Owners of specialist retail butcher shops as well as general managers, executive managers and decision-makers in the meat processing industry and supply companies. 4 Publishing house : Holzmann Medien GmbH & Co. KG Gewerbestraße 2, Bad Wörishofen, Germany P.O. Box 1342, Bad Wörishofen, Germany Telephone Fax anzfl@holzmann-medien.de Contact person Editorial department: Contact person Online advertising: Data access control: Usage data: Thomas Röhr (in charge) Telephone thomas.roehr@holzmann-medien.de Isabella Stahl (in charge) Telephone isabella.stahl@holzmann-medien.de Visits 11,334 (monthly average July 2014 to June 2015) Page impressions 21,078 (monthly average July 2014 to June 2015) 39

17 Website Prices/Types of advertising P 1 Prices and types of advertising: Types of advertising Placement Format/Size in pixels 2 Discounts: according to turnover as of 1, % as of 2, % as of 3, % as of 4, % 3. Payment terms and bank details: see page 27 Settlement mode: AdImpressions are charged at the TCP (thousand contact price). Example: TCP 80. and 10,000 AdImpressions = Holzmann Medien draws up the invoice based on the calculated figures of the Adition Adserver. TCP Superbanner Run of Site 728 x Skyscraper Expandable Skyscraper Run of Site 160 x x Wallpaper Run of Site 728 x x Medium Rectangle Run of Site 300 x Billboard Run of Site 940 x FireplaceAd Run of Site individual 155. Additional types of online advertising available upon request. Please enquire in due time regarding availability before the placement of the order. All prices specified are subject to statutory VAT. 4 Online entry of Bezugsquellen: Entry contains price per year Standard Special Premium Contact information (company name, address, telephone, fax, mail, web address), link to website, categories such as print contact information, link to website, company logo, presentation of a max. of 3 products with image and brief description, max. of 3 categories contact information, link to website, company logo, presentation of a max. of 3 products with image and a brief description, company profile, image film, max. of 5 categories free of charge when placing a print order into Dealer listing Billing takes place once at the beginning of the term. All prices specified are subject to statutory VAT. Booking through 40

18 Website Formats and technical specifications F 1 Banner formats: Skyscaper Super banner Skyscaper Super banner (728 x 90 pixels) Powerful eye-catching advertising format completely fills the banner bar. Placed in an immediately visible area with plenty of space for creative design. Skycraper (160 x 600 pixels), expandable skyscraper Placement to the right or left edge of the screen, remains within the sight of the user when scrolling. Wallpaper Wallpaper Combination of super banner and skyscraper. Wallpaper mostly colours in the upper and right border of the website. A powerful eye-catching advertising medium, strongly increasing the recognition value. Billboard (940 x 250 Pixel) Extensive format positioned between navigation and content. A lot of space for layout and information is at your disposal. This positioning provides a new stage for your advertising message. Medium rectangle (300 x 250 pixels) Placement in the proximity of the content format strengthens the trust in the advertising message and achieves a powerful advertising effect. Medium rectangle FireplaceAd This positioning frames the content by three sides. The FireplaceAd is a large format remaining long in the user s sight field and increases attention to your advertising message. Optionally, an extension around the Billboard is possible. Additional online advertising information available upon request 2 File formats: gif, jpg or swf file, maximum file size 30 KB The target URL needs to be provided with the variable click tag. 3 Data supply: Please send the advertising material for your campaign at least 3 days prior to the placement date to admanagement@ holzmann-medien.de. Here craft bundled goes online On the business platform of 'handwerks-channel' you reach a premium target group i ndependent contractors, executive managers and decisionmakers of medium-sized companies. 41

19 Website Prices for classified advertisements F Employment and classified advertisements in the advertisement market online: Advertising package 1 1 online advertisement, period of 4 weeks Titel up to 100 characters Category/categories Text up to 3,000 characters up to 3 images Advertising package 2 Company logo up to 3 files (PDF) 18 online advertisements within 6 months (total price, corresponds to monthly, or per ad) Link to ( + Internet) 1 video Advertising package 3 36 online advertisements within12 months (total price, corresponds to monthly, or per ad) Additional options: publication of the box number publication 5.00 top position Billing takes place once at the beginning of the term. All prices specified are subject to statutory VAT. Booking through 42

20 Newsletter 1 Name: Frequency of publication: Brief outline: Advertising opportunities and prices: fleischerei.de Newsletter monthly (in the middle of the month) The fleischerei.de newsletter provides its subscribers with the latest industry information between the print issues at a glance. Categories are: Fleischerei ticker Practical tip of the month In focus Optimising operations Full-size banner Format in pixels: 468 x 60 pixels file formats: jpg, png, gif price: Text-image advertisement Format: text maximum of 450 characters including title and link, image or logo from 100 x 100 to w190 pixels x h max. 250 pixels price: All prices specified are subject to statutory VAT. 43

21 Ihre Ansprechpartner Contact Anzeigenleitung: Advertising manager: Isabella Stahl Telefon Telefax Anzeigenverwaltung: Advertisement administration: Andrea Ries Telefon Telefax Chefredaktion: Editor-in-chief: Thomas Röhr Telefon Telefax Redaktion: Editor: Conny Salzgeber Telefon Telefax Holzmann Medien GmbH & Co. KG Die Fleischerei Postfach Bad Wörishofen Telefon Telefax eischerei.de