JOB AND PERSON SPECIFICATION Position Title: Marketing Coordinator Reports Directly to: Executive Services Manager Responsible for: NA

Transcription

1 JOB AND PERSON SPECIFICATION Position Title: Marketing Coordinator Reports Directly to: Executive Services Manager Responsible for: NA Member of: CEO s Office Grade: Grade 3 About St John St John is a charity in the South Australian community working for the Service of Humanity. Our vision for the future, whether acting alone or in partnership with others, is the provision of charitable and humanitarian services to individuals, groups and organisations. Our relief work for persons in sickness, distress, suffering or danger recognises no barrier of race, colour or creed. Within South Australia, St John engages some 1,500 volunteers supporting the community in the provision of First Aid services and Community engagement. St John also employs approximately 100 paid staff, located at State Office and across the state. Purpose of the Position The Marketing Coordinator, in consultation with the Executive Services Manager, will be responsible for producing marketing collateral, digital campaign implementation and coordination and marketing related support to the organisation. The Marketing Coordinator will help maintain a high level of community awareness and maximise business and charitable income potential as well as be responsible for St John SA digital marketing and social media. The Marketing Coordinator will work closely with the Executive Services Manager and Graphic Designer to ensure quality contemporary designs and implementation strategies. St John Values Fairness Integrity Responsibility Service Trust Accountability Inclusive Dependable Put people and patients first, upholding St John s standards of fairness a ethical conduct. Ensure at all times conduct, integrity and behaviour reflects the values of John. Through the services we provide, uphold St John s responsibility to prote persons from injury or death. Provide a quality and responsive service which meets customer a community expectations. Be Trusted to remain calm in stressful situations, make tough decisions an discover practical solutions. Be responsible, take action and have accountability for the services provid to others. Recognise diversity and be inclusive in working with everyone in the spirit one St John. Will be dedicated to providing a consistent, dependable service that others c rely on. Special Conditions Some out of hours work may be required Current South Australian Driver s License Must be prepared to relocate within St John should the need arise 1

2 The incumbent is required to hold a National Police Certificate (NPC) prior to commencement of employment with St John. Continued employment is subject to the maintenance of a satisfactory NPC Will be required to undertake Child Safe Environments training within the first 6 months of employment Organisational Relationships Executive Services Manager Marketing Coordinator Graphic Design Officer Senior Advisor Communications Receptionist Key Responsibilities Digital Marketing Coordinate the design for and e-newsletter marketing. Contribute to social media strategies and contemporary EDM messaging. Coordinate and analyse search engine optimisation (SEO). Coordinate and analyse Adwords and online advertising. Manage and coordinate the content of the St John SA website. In conjunction with the Executive Services Manager, ensure St John SA is a leader in evolving digital trends and technologies. Publications and Marketing Collateral Contribute creative ideas for promotions, advertising, and marketing campaigns. Assist with the development of marketing strategies. Work across St John SA to ensure consistent messaging and branding design are adhered to. Implement the Marketing/Branding Strategy across the organisation under the guidance of the Executive Services Manager. Research advertising opportunities and make recommendations to the Executive Services Manager. Maintain relationships, liaise and coordinate with professional photographers and other related marketing clients. 2

3 Marketing Assistance Assist with event bump in/bump out and event set-up. Build relationships with suppliers, internal and external stakeholders. Source quotes from suppliers and maintain supplier list. Coordinate promotional stand designs and layouts. Coordinate promotional materials and give-aways for Divisions and internal departments. Workplace Health & Safety Maintain current First Aid Certificate. Ensure work station is kept safe and tidy. Undertake work station self-assessment on an annual basis. Follow safe and healthy work practices at all times, including reporting of hazards and incidents immediately, and referring WHS issues and requirements to managers. Core Competencies, Skills and Experience PEOPLE Communication Uses appropriate styles and methods/mediums for the particular audience Uses positive and inclusive communication techniques Messages delivered are clear and articulate Team Work Actively participates as a member of a team Responds positively to instructions and directives Demonstrates respect for the opinions of others Shares knowledge, information and expertise with the team Self-Management Able to prioritise own work tasks appropriately Aware of own emotions and those of others, takes these into consideration when acting Self-motivated and diplomatic SERVICE DELIVERY Customer Focus Develops and sustains productive internal and external customer relationships Understand and is responsive to customers objectives and needs Problem Solving Involves others when required when seeking solutions Results Focused All actions support the Business Unit plan Knows what outcomes are required and focused on delivering these Maintain focus at all times 3

4 Innovation Is receptive to new ideas and solutions Makes constructive suggestions Contributes to improvement of processes, methods and systems Decision Making Decisions are made in a timely manner CONTROLS Resources Resources are used effectively and appropriately ensuring minimal waste Resource utilisation complies with policy Managing Risk Understands and applies risk management to daily actions in accordance with agreed standards Quality Is aware of and undertakes training to enhance and support continuous improvement efforts Ensure high standards are maintained Workplace Health & Maintains required training and qualifications for self Safety Responding appropriately when risks identified or an incident occurs Change Adapts to changing needs, conditions and responsibilities Maintains effectiveness when experiencing major work changes Job Specific Competencies, Skills and Experience Skills Demonstrates capacity for self-management and well developed organisational skills Excellent written, communication and interpersonal skills with the ability to deal with a diverse range of people Ability to build and maintain positive working relationships with a range of stakeholders Ability to manage multiple projects while keeping a keen attention to detail Ability to keep to strict deadlines Strong eye for detail Experience Demonstrated experience in a similar role Prior experience in event management Demonstrated experience in assisting and implementing marketing campaigns and producing marketing collateral Expertise in and e-newsletter marketing development Experience in Search Engine Optimisation (SEO), Adwords, online advertising and analytics Demonstrable experience in using various design and publication tools such as InDesign, Photoshop, Illustrator, MS Word, MS Office Knowledge Strong understanding of social media applications and expertise analysing and reporting on results Knowledge of marketing tools and techniques Knowledge of media production, communication, and dissemination techniques and methods Knowledge of design techniques, tools, and principles Exposure to, or an understanding of, the dynamics and drivers of charitable organisations Essential Qualifications Tertiary qualifications in Marketing, Commerce or Communications or relevant experience Acquire (if not already held) and maintain first aid certification 4

5 General Position Information This is an ongoing position with the option of either full-time or part time currently based St John State Office, 85 Edmund Avenue, Unley. Nominal working hours are 5 days per week from 8.30am to 5.00pm; however the position requires flexibility in order to meet organisational needs. J&PS Review and Acceptance Name: Job Holder Signature: Date: Name: Supervisor / Manager Signature: Date: 5