Cambridge Judge Business School Further particulars EDITORIAL MARKETING AND CONTENT MANAGER HEAD OF MARKETING, EXECUTIVE EDUCATION.

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1 Cambridge Judge Business Schl Further particulars JOB TITLE: REPORTS TO: EDITORIAL MARKETING AND CONTENT MANAGER HEAD OF MARKETING, EXECUTIVE EDUCATION Backgrund Executive Educatin is a majr activity in Cambridge Judge Business Schl prviding pen and custmised prgrammes t the crprate wrld that are built n the knwledge and expertise f ur netwrk f academics and business practitiners. JBS Executive Educatin Limited is a limited cmpany, whlly wned by the University f Cambridge. The department wrks with the faculty frm the Business Schl and the wider University t design and deliver a range f shrt curses fr senir executives frm arund the wrld. The prgrammes are f bradly tw types: pen enrlment and custm designed prgrammes. The rle We are lking fr a creative marketing and cntent prducer t research, write, prduce and publish high-level cntent fr the purpse f psitining Cambridge Judge Business Schl as a glbal leader f Executive Educatin attractive t current and prspective clients. Creating engaging cntent fr bth nline and ffline channels, the Editrial Marketing and Cntent Manager plays a vital rle in driving marketing and business develpment effrts. Key t this rle will be using yur exceptinal writing skills t drive the cntent strategy and engage mre stakehlders with the rganisatin and the wrk we d. Yu'll be creating cntent fr a variety f utputs, frm prmtinal cpy fr web and print t in-depth thught leadership reprts, and will be cnfident adapting yur writing style t the cntent frmat and brand tne f vice. Yu will als be respnsible fr creating shareable and engaging cntent fr scial media channels, such as graphics, imagery and vide cntent. We are lking fr high quality wrk, delivered quickly and in respnse t the changing needs f the rganisatin. The candidate will be smene wh is naturally inclined t develp relatinships and jin up cnversatins with a variety f stakehlders. The psitin cllabrates with clients, faculty and clleagues within the Schl, as well as the ther University departments and the wider Cambridge ecsystem. MAIN RESPONSIBILITIES Ultimately, the rle f the Editrial Marketing and Cntent Manager is t think like a marketer, leading the develpment f purpseful cntent initiatives in all frms t drive new and current business. This includes: 1

2 Strategy, planning and psitining Wrk with key stakehlders in the cmpany, in particular the Head f Marketing, t frmulate a business-wide cntent strategy t supprt bth shrt- and lng-term business bjectives. Cntinuus evlvement f strategy is a must. Wrk with the Executive Team and Head f Marketing t develp and cmmunicate the Executive Educatin brand and market psitining, ensuring cntent is engaging and aligned with stakehlder perceptins f Cambridge Judge Business Schl Executive Educatin. Ensure all cntent is n-brand, cnsistent in terms f style, quality and tne f vice, and ptimised fr search and user experience fr all channels f cntent including nline, scial media, , mbile, vide, print and in-persn. Cntent generatin and distributin Create and deliver a functinal cntent calendar thrughut the business t bring tgether cmmn bjectives and link business gals acrss functins and departments. Develp standards, systems and best practices fr cntent creatin, distributin, maintenance, cntent retrieval and cntent repurpsing, including the real-time implementatin f cntent strategies. Prduce a variety f cntent, fr example: Translate faculty research prjects and cre subject capabilities int thught leadership (e.g. white papers, blg psts, vides, webinars, events). Cmmunicate the impact f ur executive educatin in the frm f impact studies, award entries and client/participant success stries. Liaise with clients t develp messages, cntent and marketing materials t prmte custm prgramme fferings t their audiences. Supprt the develpment f the Executive Educatin web and scial media presence by supplying high level cntent in a variety f frmats fr marketing and prmtinal purpses. Wrk with the Crprate Cmmunicatins and Marketing team t ensure regular PR, features and vlgs fcusing n Executive Educatin. Ensure business develpment effrts are supprted in the frm f cnsistent, up-t-date cntent and graphics fr brchures, prpsals and pitches. Manage relatinships with trade media and ther influencers fr Executive Educatin purpses. Perfrmance measurement Cnduct nging usability tests t gauge cntent effectiveness. Gather user data and make recmmendatins based n thse results. Wrk with wners f cntent t revise and measure particular cntent and marketing gals. Wrk clsely with Head f Marketing t assess effectiveness f cntent campaigns such as advertrial cpy in the media and cntent such as vides and imagery distributed via scial media platfrms. 2

3 Regularly liaise with Directr f Open Prgrammes and Directr f Custm Prgrammes t review impact and utcmes f cntent strategy n their respective business areas. Psitive brand recgnitin and cnsistency acrss chsen published channels. Website and scial media traffic grwth. Increases in key search engine keywrd rankings. The persn The Editrial Marketing and Cntent Manager requires a cmbinatin f marketing and cntent publishing mindset, with the mst imprtant aspect being t think "custmer first". In essence the rle is t be the stryteller f Executive Educatin within Cambridge Judge. The ideal candidate shuld have the fllwing qualities, skills and attributes. Yu are asked t prvide a cvering letter demnstrating hw yur wn experience meets these requirements. Bachelr/undergraduate degree r equivalent required. Exceptinal written cmmunicatin skills, utilised and prven in a marketing cntext. Extensive experience prducing engaging and infrmative cntent acrss print and digital frmats (including graphics, animatin, vide) that stands ut in a crwded market place. Ability t create bth lng-frm cntent and real-time cntent, whilst managing distributin. Clear articulatin f the business gal behind the creatin f a piece (r series) f cntent. Familiarity with principles f marketing and the ability t adapt as dictated by data t achieve articulated gals. Prject management skills t manage editrial schedules and meet deadlines. Exceptinal attentin t detail. Strng relatinship building skills with the ability t jin up cnversatins with a variety f stakehlders. Agile and highly practive with a willingness t embrace change and t adapt strategies. Demnstrable knwledge, preferably frm a relevant pst within business educatin, jurnalism, marketing r public relatins. Desirable: training in hw t tell a stry using wrds, images, r audi, and an understanding f hw t create cntent that draws an audience Benefits This is a full-time psitin wrking 40 hurs per week. The salary will be in the range f 35,000-40,000 per annum. There will be a six mnth prbatinary perid. Hliday entitlement is 33 days per annum plus eight days f public hlidays (the hliday year runs frm 1 Octber t 30 September). The pst hlder will be eligible t participate in the Cmpany s staff incentive plan (Annual Emplyee Bnus Scheme). The University f Cambridge cmprises mre than 150 departments, faculties, schls and ther institutins, plus a central administratin and 31 independent and autnmus Clleges. It is ne f the wrld s ldest and mst successful Universities, with an utstanding reputatin fr academic achievement and research. 3

4 With excellent benefits, extensive learning pprtunities and a stimulating and attractive envirnment, the University f Cambridge is a great place t wrk. Our emplyees are eligible fr a wide range f cmpetitive benefits and services. We give them access t numerus discunts n shpping, health care, financial services and public transprt. We als ffer final salary pensins and tax-efficient bicycle and car lease schemes. We have tw nurseries and a hliday play scheme t help supprt thse with childcare respnsibilities and we ffer varius types f family-friendly leave t aid emplyees wrk-life balance. In additin, we perate a number f initiatives t prmte career develpment, health and well-being. Further details can be fund at There is als a range f infrmatin abut living and wrking in Cambridge at Applicatin arrangements Candidates are asked t cmplete the CHRIS/6 cver sheet (parts 1 & 3) available n the website and send it, with a full curriculum vitae, a small prtfli f relevant cntent they have prduced and a cvering letter explaining yur interest in the psitin and hw yur experience wuld help yu t fulfil the rle, t Chle Caley, HR Crdinatr, Cambridge Judge Business Schl, Trumpingtn Street, Cambridge CB2 1AG, r hr@jbs.cam.ac.uk. The clsing date fr applicatins is 16 March We anticipate that first stage interviews will take place n 27 March Applicants are required t prvide details f tw referees. These will nt be cntacted unless the applicant is shrt listed. Applicants wh d nt hear frm us within tw weeks f the abve date shuld assume they have nt been shrtlisted. Equality f pprtunity at the University The University f Cambridge is cmmitted t a practive apprach t equality, which supprts and encurages all under-represented grups, prmtes an inclusive culture and values diversity. Entry int emplyment with the University is determined by persnal merit and by the applicatin f criteria required fr the pst. N applicant fr an appintment r member f staff will be treated less favurably than anther n the grunds f sex (including gender reassignment), marital r parental status, race, ethnic r natinal rigin, clur, disability (including HIV status), sexual rientatin, religin, age r sciecnmic factrs. The University has varius diversity netwrks which help it t prgress equality; these include the Wmen s Staff Netwrk, the Disabled Staff Netwrk, the Black and Minrity Ethnic Staff Netwrk and the Lesbian, Gay, Bisexual and Transgender Staff Netwrk. In additin, the University was ranked in the tp 100 emplyers fr lesbian, gay and bisexual (LGB) staff in Stnewall s Wrkplace Equality Index Infrmatin if yu have a disability The University welcmes applicatins frm individuals with disabilities and is cmmitted t ensuring fair treatment thrughut the recruitment prcess. Adjustments will be made, wherever reasnable t d s, t enable applicants t cmpete t the best f their ability and, if successful, t assist them during their emplyment. 4

5 We encurage applicants t declare their disabilities in rder that any special arrangements, particularly fr the selectin prcess, can be accmmdated. Applicants r emplyees can declare a disability at any time. Applicants wishing t discuss any special arrangements cnnected with their disability can, at any pint in the recruitment prcess, cntact, a member f Cambridge Judge Business Schl's HR team wh are respnsible fr recruitment t this psitin, n (01223) r by n hr@jbs.cam.ac.uk. Alternatively, applicants can cntact the HR Business Manager respnsible fr the department they are applying t via hrenquiries@admin.cam.ac.uk. 5