Automationspraxis Media Kit 2018

Transcription

1 Automationspraxis Media Kit 2018 Trade Magazine 5 Editorial Schedule 8 Website 16 Newsletter 20 Extras 23 Konradin Industry 26

2 Media Brand Automationspraxis The leading factory automation title In the 12 years since its launch, Automationspraxis has developed into the leading information platform for factory automation and is considered a leading trade magazine for industrial and service robotics. Expert and practical, Automationspraxis regularly reports on intelligent automation solutions from a wide range of industries. Its primary focus is on the successful use of robotic, assembly and handling applications. We also show the added value of Industry 4.0 and digitalization in manufacturing practice. As a recognised partner of the automation sector, the brand is the link between producers and users. However, Automationspraxis does not only report on smart solutions, but is intrinsically smart. With new ideas, concepts and formats, Automationspraxis breaks new ground in the world of trade magazines. The brand is based on three essential elements: print, online and events. The magazine s modern, readerfriendly layout and, above all, its expert and well-thought-out content ensure that it is regarded as authoritative. Newsletter The online newsletter of Automationspraxis provides monthly interesting and varied information from the world of automation. See page 20 for more details. responsive web design Available as e-paper Read all editions in digital form! automationspraxis.de The website offers knowledge on factory automation with a single click: news, trend reports, theme pages, industry specials as well as an extensive archive with intuitive search function directly provide the information required by the industry. See page 18 for further details. 2

3 Content Page Trade Events of Automationspraxis With the trade events of Automationspraxis, the world of automation meets potential customers from all industrial sectors. At the numerous clearly structured expert forums, concrete solutions are presented and impetus is given. One format that continues to gain even greater importance in 2018 is the theme parks and activities hosted by the brand at major trade fairs. Automationspraxis organizes such trade events at AMB, Automatica, EMO, Metav and Motek. "Anyone working in robotics or factory automation should definitely read Automationspraxis." We did not make this statement, but a sales person in the field of robot vision recently did. Automationspraxis is considered the leading trade magazine in the field of robotics and production optimization. In fact, we do not content ourselves with creating a fascinating and beautiful magazine. We are also renowned for our events from our expert forums to trade-fair events: in 2018, we will organise the official communication and expert forum at Automatica for the fifth time. You are cordially welcome to stop by in Munich from June 19 through 22. I am looking forward to your visit!" Armin Barnitzke, Assistant Editor-in-Chief TRADE MAGAZINE Portrait 5 Circulation and Distribution 6 Readership Analysis 7 Editorial Schedule 8 Rate Card 12 WEBSITE 16 NEWSLETTER 20 EXTRAS Adress Rental Mailing 23 Konradin Industry The Network of Expertise for Industry 26 fachjobs24.de 28 Contacts 33 Part of the network

4 Editorial Concept Automationspraxis the name speaks for itself As trade magazine for factory automation, Automationspraxis always focuses on the concrete solution and value for the user. Consequently, successful application examples characterise the editorial coverage we show precisely how robots, assembly and handling systems, image processing and sensors, actuators and components, control technology and safety engineering merge into a successful solution. Automationspraxis also offers more classification and evaluation: We reveal what megatrends such as Industry 4.0 and service robotics will really mean for everyday practice in the industry. And we intensify our reporting on the creators of successful automation: each issue features a portrait of influential personalities from the industry. Editorial team Editor-in-Chief Dipl.-Ing. (FH) Holger Röhr Phone: holger.roehr@ Assistant Editor-in-Chief Dipl.-Ing. (BA) Armin Barnitzke Phone armin.barnitzke@ Editor Frederick Rindle Phone frederick.rindle@ Assistant Editor Gabriele Rüdenauer Phone gabriele.ruedenauer@ 4

5 Trade Magazine 1 Portrait 01 Title: Automationspraxis 02 In brief: A practical and user-oriented trade magazine. Automationspraxis is clearly positioned in the market and crosses industries to focus on operational automation solutions in the manufacturing industry. 03 Target group: Managing directors, plant managers and decision-makers in production-related management as well as master craftsmen and specialists who are looking for automation solutions for their own company. 04 Frequency: Monthly (with two double issues) 05 Format: DIN A4 06 Year: 13 th year Subscription price: Annual subscription: Inland Abroad Organ: Industriemeisterverband Deutschland e.v. 09 Media partner: bvik Bundesverband Industrie Kommunikation e.v. 10 Publishing house: Konradin-Verlag Robert Kohlhammer GmbH 11 Publisher: Katja Kohlhammer 12 Advertising: Dipl.-Oec. Peter Hamberger, General Advertising Manager 13 Editorial: Dipl.-Ing. (FH) Holger Röhr, Editor-in-Chief 14 Pagination analysis 2016 = 10 issues Total number of pages 856 pages = 100.0% Editorial: 614 pages = 71.7% Advertising: 242pages = 28.3% comprising: Loose inserts: 16 pieces Tip-ons: 1 piece 15 Content analysis of the editorial section in pages = 100.0%. Robots in operation 173 pages = 28.2% News and trends 86 pages = 14.0% Assembly and handling technology 67 pages = 10.9% Digitalization 59 pages = 9.6% Show and event reports 51 pages = 8.3% Industry solutions 48 pages = 7.8% Controlling and protecting 41 pages = 6.7% Vision/quality assurance/measurement technology 35 pages = 5.7% Components and drives 30 pages = 4.9% Logistics and materials flow 24 pages = 3.9% 5

6 Trade Magazine 2 Circulation Analysis 01 Audited by: 02 Circulation analysis: Average copies (July 1, 2016 to June 30, 2017) Print run: 15,100 Actual circulation: 15,046 of them abroad: 26 Sold copies: 2,772 of them abroad: 8 Subscriptions: 2,708 of them for members: 2,479 Retail sale: Other sales: 64 Free copies: 12,274 Residual/archive copies: Geographical analysis: Share of total distributed copies Economic area % Copies Germany ,020 Abroad Actual circulation , Circulation by postcode regions: Share of actual circulation Postcode 2 7.4% = 1,171 copies Postcode % = 1,983 copies Postcode % = 1,757 copies Postcode 6 7.5% = 1,202 copies Düsseldorf PLZ 4 Osnabrück Cologne PLZ 5 Dortmund Frankfurt Mainz Saarbrücken PLZ 6 PLZ 2 Bremen Hamburg Schwerin Postcode % = PLZ 7 PLZ 8 2,658 copies Munich Berlin Magdeburg Potsdam Hanover PLZ 3 Kassel Leipzig Dresden Erfurt PLZ 0 Stuttgart PLZ 9 Nürnberg PLZ 1 Postcode 1 3.6% = 616 copies Postcode % = 2,028 copies Postcode 0 5.0% = 826 copies Postcode 9 8.4% = 1,292 copies Postcode 8 9.0% = 1,487 copies Summary of the survey method: 1. Method: File-based recipient-structure analysis total circulation 2. Population: Actual circulation 3. Sample: Total circulation 4. Target persons of the study: Recipients of the magazine 5. Study period: June/July Survey completed by: Konradin Media Group 6

7 Trade Magazine 3 Readership Analysis 1.1 Industries/industrial sectors: Recipient categories Share of actual circulation Industry codes acc. to classif. of industrial sectors 2008 % Copies 10 Manufacture of foodstuffs and animal feed , Drink production Manufacture of metal products , Manufacture of data processing devices, electronic and optical products 27 Manufacture of electrical equipment Mechanical engineering , Manufacture of motor vehicles and vehicle components , Other vehicle manufacturing 7.2 1, Furniture manufacturing Production of other goods ,670 Actual circulation , Company size: Share of actual circulation % Copies 1 9 employees 6.9 1, employees , employees , employees , employees , employees , and more employees ,076 No information Non-commercial (colleges, etc.) Actual circulation , Job function Share of actual circulation % Copies 1 Area of responsibility General management ,565 Works management ,678 Production 9.7 1,460 Production management ,905 Project preparation/planning ,851 Work preparation Industrial safety/safety engineering Maintenance Actual circulation ,046 2 Position in company Owner/managing director/plant manager ,243 Department managers in production-related management ,619 Group leader/master craftsman in craft segment ,641 Skilled worker/master craftsman ,513 No information Actual circulation ,046 Through its address management activities, Konradin constantly updates and upgrades the address data for its target group, by a series of integrated measures from finding company addresses in the commercial register to using telemarketing campaigns to enhance personal data. To learn more, please contact us! 7

8 Trade magazine Editorial Schedule 2018 Issue Publication date Advertising deadline Editorial deadline Trade fairs/theme issues/special editions METAV Schunk Expert Days Medtec Europe automatica LogiMAT Anuga Foodtec Hannover Messe Control Theme issue HRC and service robotics 10 th mav innovation forum IT2Industry@ automatica Sensor+Test Industry focus Metal machining Foodstuffs and packaging Medical technology Automotive OEMS and automotive suppliers Intralogistics mobile robots Trend and Focus Robots at machines: more than just loading and unloading Robots in packaging: pick, pack, palletise Integrated robots for production Collaborative and mobile robots Future trends in robotics Handling systems compact and versatile Mobile robots and smart transport systems optimize intralogistics Automated quality assurance Adaptive and safe gripper technology Assembly and handling: integrated and intelligent Integrated controls for robots, motion and machines RFID, vision, sensors: track and trace for material flow and packaging Integrated industry: networked components and systems Safety and sensors Digitalised production 8

9 Issue Publication date Advertising deadline Robots in industrial use Painting/coating/welding/gluing/sealing/ mounting/picking/palletising/handling/ packaging Handling systems Gripping and positioning devices/linear axes/ material feed and removal units/palletising units/connecting units Automated assembly Complex systems for joining and bonding/ pressing and screw systems/riveting/ workstation equipment Image processing/quality assurance/sensors Cameras/accessories/machine and robot vision/quality assurance software/inspection and measurement systems/sensors Automated warehousing & transport systems Picking devices/crane systems/packaging units/lettering, marking and identification systems Components, assemblies Engines/transmissions/bearings/axles/sections/ shock absorbers/cables/lines/transfer systems/ energy chains Software and control systems PLC technology/motion control/prod.-related software (PPS, MES, MDE)/data communication Safety engineering in automated production areas Safety and monitoring systems/warning and protection devices/components for safety engineering Digitalization in production & Industry 4.0 Media Kit 2018 Automationspraxis Trade magazine: Editorial Schedule

10 Trade magazine Editorial Schedule 2018 Issue Publication date Advertising deadline Editorial deadline Trade fairs/theme issues/special editions AMB Motek / Bondexpo Vision Theme issue Industry 4.0 Fachpack Medica/Compamed Theme issue Future Automation Fakuma SPS IPC Drives EuroBLECH Industry focus Producing industry Metal machining Plastics Medical, pharma, biotech Electric mobility Trend and Focus Machine learning: artificial intelligence for machines and robots Integrated CNC automation and robots as machine tools Robots weld and join Sensitive, clean and precise robotics Additive as trend: from individual grippers to clamping systems for additive workpieces Smart data optimizes production Automated packaging Modular automation systems for assembly and handling: modular, flexible and sensitive Secure and integrated automation Smart grids: the future belongs to networked systems With the networked factory via fog and edge into the cloud Smart machine elements Integrated sensor systems and measurem. technology closes open loops Vision meets automation Trend integration: software instead of hardware 10

11 Issue Publication date Advertising deadline Robots in industrial use Painting/coating/welding/gluing/sealing/ mounting/picking/palletising/handling/ packaging Handling systems Gripping and positioning devices/linear axes/ material feed and removal units/palletising units/connecting units Automated assembly Complex systems for joining and bonding/ pressing and screw systems/riveting/ workstation equipment Image processing/quality assurance/sensors Cameras/accessories/machine and robot vision/quality assurance software/inspection and measurement systems/sensors Automated warehousing & transport systems Picking devices/crane systems/packaging units/lettering, marking and identification systems Components, assemblies Engines/transmissions/bearings/axles/sections/ shock absorbers/cables/lines/transfer systems/ energy chains Software and control systems PLC technology/motion control/prod.-related software (PPS, MES, MDE)/data communication Safety engineering in automated production areas Safety and monitoring systems/warning and protection devices/components for safety engineering Digitalization in production & Industry 4.0 Media Kit 2018 Automationspraxis Trade magazine: Editorial Schedule

12 Trade Magazine Rate Card No 12 Page 1 of 4 (Prices valid as of , in, plus VAT) Magazine format: DIN A4, 210 mm wide x 297 mm high Untrimmed: 216 mm wide x 303 mm high Type area: 188 mm wide x 270 mm high, 4 columns, each 44 mm wide Printing and binding: Web offset, perfect binding Charges: No discount on colour and bleed surcharges Your contact: Advice, booking: see contacts on page 31 Your quick link to us: Phone Order confirmation, invoices, vouchers, data delivery and technical details: Order management Matthias Rath, Phone Position: Price for guaranteed position (from 1/4 page), 10% surcharge on respective b/w price Colour: Print colours (CMYK) in accordance with ISO , see rate card for colour surcharges Formats: see pages Series discount: For orders within any 12 months (insertion year) 3 ads 6 ads 9 ads 12 ads 5% 10% 15% 20% Classified ads Basic rate Recommendation ads 1 col., 44 mm wide, per mm b/w 6,00 Classified ads 1 col., 44 mm wide, per mm b/w 5,00 Job market see page Premium company profile (online) per year 2, more on page 22 Combination of print business card per year Print business card without premium profile per year 1, Data delivery: Use our advertisement portal for data submission. Conditions: Prior to digital transfer of advertising artwork, the publisher must receive the corresponding advertisement booking. The order and copy deadlines are specified in the editorial schedule. A full-size print-out is required for checking the supplied advertisement, or a contract proof or press proof in the case of a colour advertisement. Advertising must be seen as distinct from the editorial section and, as such, a booked advertising format (ad, bound insert, loose insert, etc.) may contain only the offer of one advertiser. In the case of advertising specials or special formats, specific positioning and/or technical specifications may also apply. See page 14 for further information or visit: Payment conditions: 2% discount for direct debit, advance payment and payment within 10 days of invoice date, otherwise payment in full no later than 30 days from invoice date. VAT no.: DE Bank account: Baden-Württembergische Bank, BIC: SOLADEST600, IBAN: DE Our general terms and conditions are available on the Internet at We would be happy to send you a copy on request. 12

13 Trade Magazine Rate Card No. 12 Page 2 of 4 (Prices valid as of , in, plus VAT) Ads: Standard formats Formats Basic rates b/w Colour surcharge 2-colour 3-colour 4-colour Bleed surcharge Total rate Colour Total rate Colour 2c surcharge 3c surcharge Format: width x height in mm Trim: add 3 mm to each side Total rate 4c Type area Trimmed 1/1 page 3, , , , , x x 297 Junior page 3, , , , col 140 x x 205 1/2 page 2, , , , land. 4col port. 2col 188 x x x x 297 1/3 page 2, , , , land. 4col 188 x 88 port. 60 x x x 297 1/4 page 1, , , , land. port. 4col 2col 1col 188 x x x x x x 297 1/8 page , , , land. port. 4col 2col 1col 188 x x x 133 not possible No discounting is applied to surcharges. For special formats and ad specials, please see overleaf. For more information and technical details, visit 13

14 Trade Magazine Rate Card No. 12 Page 3 of 4 (Prices valid as of , in, plus VAT) Ads: Special formats and positions Formats Basic rates b/w 2-colour 3-colour 4-colour Bleed surcharge Surcharge Total rate Surcharge Total rate Surcharge 2c 3c Format: width x height in mm Trim: add 3 mm to each side Total rate 4c Type area Trimmed 2nd and 4th cover page 1/3 page next to editorial 4, , , , , x x 297 2, , , , x x 297 1/2 page next to table of contents 3, , , , x x 297 Panoramic spread 2 x 1/2 page 6, , Spread over 2 pages including gutter. Positioned at the foot of the page. 420 x 150 Promotion page 2/1 page 1/1 page In theme specials 7, , ,600 characters, 2-3 images 2,500 characters, 1-2 images Entry in Expertise Directory 1/4 page landscape Consisting of text, image, logo, company address including creation of printing documents 2, , , Package 1: 3 insertions Package 2: 5 insertions Package 3: 10 insertions 210 x 82 Business cards In combination with premium company profile (online)* per year Print business card without premium company profile (online) per year , *plus 2, x 82 14

15 Trade Magazine Rate Card No. 12 Page 4 of 4 (Prices valid as of , in, plus VAT) Ad Specials Specifications Prices More options/ technical notes Quantities/formats: width x height in mm, plus 3 mm bleed Bound inserts gsm Bound inserts gsm 1 leaf = 2 pages gsm 2 leaf = 4 pages gsm 1 leaf = 2 pages gsm 2 leaf = 4 pages gsm 4, , , , Front page marked. Other formats and weights on request, with sample. Insert format: Delivery: untrimmed Quantity: 210 x x ,000 cop. Loose inserts up to 25 g Tip-ons Postcard Tip-ons Post-it With insert note in magazine. Partial allocation by first digit of post code possible. Postcard, automatic gluing, Minimum size of carrier advertisement: 1/1 page Postcard, automatic gluing, Minimum size of carrier advertisement: 1/2 page pro Tsd. Min. run 3,000 cop per thsd per thsd.* plus carrier ad per thsd per thsd.* plus carrier ad Other formats and weights on request, with sample. Manual gluing (pin-point accuracy) per thousand Booklets and other tip-ons as well as product samples upon request. Max. format of insert: Quantity: 200 x ,000 cop. Quantity: 16,000 cop. Partial allocation not available Quantity: 16,000 cop. Partial allocation not available *no agency commission on technical costs Delivery note for ad specials: For "Automationspraxis", issue (no.) Euro-pallet dimensions: 80 x 120 cm (max. height 110 cm) Delivery address for bound inserts and tip-ons: at advertiser's expense to: Konradin Druck GmbH, Kohlhammerstraße 15, Leinfelden-Echterdingen Delivery times: Mon. to Fri., 7:00 a.m. 6:00 p.m. More on ad specials Delivery address for loose inserts: at advertiser's expense to Beck Servicepack GmbH, Raiffeisenstraße 25, Filderstadt Delivery times: Mon. to Fri. 7:30 a.m. 4:30 p.m. 15

16 Website automationspraxis.de (Prices valid as of , in, plus VAT) automationspraxis.de the portal for robotics and handling responsive web design The website is clearly structured and extremely user-friendly. The themes: news, industry solutions, events, movers & shakers help users find what they are looking for without having to spend time searching. Focused advertising The structure of the website allows specifically targeted advertising with no wastage. It presents successfully implemented automation solutions from actual practice in all areas of the process industry. The user is taken from his or her daily working environment and selectively guided to the solutions to his or her problem. This increases the chances of triggering interaction. Cross-media in the automation expertise network Target group: Managing directors, plant managers and decision-makers in production related management, as well as specialised workers looking for automation solutions in their fields of work. In brief: automationspraxis.de offers expert, specialist information for all specialised workers and managers involved in automation. Decisive synergy is generated by coordinating the content and timing of print, events and online. Well-known market leaders advertise Automationspraxisevents on their home pages. This increases traffic and raises its profile. The talks and additional information are made available as downloads after the events. This is a heavily used service and it helps to develop the portal into an extremely lively community that promotes dialogue between experts. Low prices, massive service The prices for online advertising on automationspraxis.de are low and calculated fairly. Attractive fixed weekly prices mean that you can control your campaign precisely and achieve maximum benefit for the minimum spend. 16

17 Advertising format Position on desktop and tablet Desktop Size in pixels (w x h) Mobile Tablet Mobile Smartphone Positioning Mobile Smartphone Size in pixels (w x h) Price per week Leaderboard/ large leaderboard On all pages 728 x 90 or 970 x 90 scaled Mobile content ad 6 : x Skyscraper/ wide skyscraper On all pages 120 x 600 or 160 x 600 (wide) scaled Mobile content ad 6 : x Hockeystick or wallpaper with background colour* On all pages 728/970 x 90 and 120/160 x 600 *Please specify background colour as HEX code. scaled Mobile content ad 4 : x Frame ad On all pages 120 x 600 and 1,125 x 90 and 120 x 600 Hockeystick scaled Mobile content ad 4 : x 75 1, Billboard On all pages 970 x 250 scaled Mobile content ad 4 : x Medium rectangle On all pages 300 x 250 scaled Mobile medium rectangle 1 : x Video ad (medium rectangle) On all pages 300 x 250 scaled Mobile medium rectangle 1 : x Size and position in illustration indicative; rotating position. Data delivery: 7 days before start of campaign by to auftragsmanagement@ Formats: GIF, JPG, HTML5 (responsive), redirect (file size max. 80KB). Please create HTTPS-compatible HTML5 and redirect files. Video ad format: MPEG4 (file size max. 30 MB). Additional ad formats: Native advertising on request *Does not apply to selected theme pages and company profiles Media Kit 2018 Automationspraxis Website: automationspraxis.de 17

18 Website Native Advertising (Prices valid as of , in, plus VAT) Native advertising will raise your company's profile and gain new sales prospects Konradin Industry's new native advertising options will convey your messages to your target audience - convincingly, effectively and packed with a high information content. Focus on specific contents: your product, your solution, your company and offer genuine benefits and added value to your readers/ users. Your advertising and brand message is embedded in well-researched editorial articles on websites covering relevant topics. Benefit from the high credibility and professional competence of our media brands. With Konradin Industry's native advertising, your topics will be placed in the perfect editorial environment! Your benefits: High credibility and reliability, as articles are embedded in the editorial content Articles will be SEO-optimized (and thus found and listed by search engines) High reader/user acceptance of this advertising format Your contents will be accessible on various devices, ensuring that you also reach mobile users Distribution via social networks (Facebook, Twitter etc.) is also possible Full service: we assure the quality of your contributions and mutually create the content Your native advertising content cannot be blocked by ad blockers In combination with traditional forms of advertising, native advertising will help you to sustainably consolidate and enhance your competence for specific topics in your relevant target groups. You can count on Konradin Industry's sector specialists we know your target groups, industry sectors and topics. In addition to sponsored articles, we also create complete theme pages based on your input, specifically focusing on your individual topics. For at least six months, we will place your topic in the minds of your readers/users in your target market! Sponsored article Theme page 18

19 Theme: You define the theme you would like to communicate to the market. Content: You supply the text, the editorial team checks and edits it, if necessary. The text should be written exclusively for this campaign and must not be published in other online/print media. Time frame: Sponsored articles will be published for four weeks, unless otherwise agreed. A start is possible anytime. After expiry of the four weeks, the sponsored article is still available in the archive. Target group: 11 attractive websites with relevant users and functions. Images: One image (694 x 456 pixels) is mandatory, up to 3 additional images are possible. Positioning: Integration as article (teaser) within the editorial part of the start page. A maximum of two sponsored articles on the start page is possible. Theme: You define the theme you would like to communicate to the market. We will then optimise it together in terms of keywords. Contents: The editorial team creates the texts, edits them and adds relevant texts for the website. Updates are performed in the course of the running time. You add a maximum of two to five sponsored articles. Time frame: Theme pages are published for 6 months, unless otherwise agreed. A start is possible anytime. Target group: 11 attractive websites with relevant users and functions. Images: Images can also be placed in the header, next to your company logo. Additional images can then be positioned in the text body. Positioning: Your theme page can be accessed from all pages via the navigation bar. Teasers will generate additional traffic. Going live: We will ask you to release the theme page before it officially goes live. Sponsored article Services and prices (minimum lead time 3 weeks) Sponsored article (will be marked as "advertisement") up to approx. 6,000 characters (DOC) incl. spaces plus 1 teaser image and a maximum of 2-3 additional images (150 dpi, JPG) plus links within the text Package price per website 3, Extension by another 4 weeks 3, Think in campaigns! Depending on the intensity with which you would like to communicate your topic to the market, it might be useful to combine/optimize your campaign with additional elements, such as leads, newsletters, editorial special newsletters, ing, print or display ads. Let's discuss your campaign together. Theme page Services and prices (minimum lead time 6 weeks) Definition of the theme together with the editorial team. Theme pages are included in the menu under "Top Themes". The partner is listed on the theme page. Integration of up to 5 articles (sponsored articles) by the partner, they will be marked as "advertisement". Theme-related content may be added during the running time Optional: integration of download options offered by the partner e.g. white papers, videos, etc. (leads are charged separately) Optional: integration of a social media feed 6 months running time, unless otherwise agreed Package price from 12, Extension by another 6 months 6, Media Kit 2018 Automationspraxis Website: Native Advertising 19

20 Newsletter Automationspraxis Newsletter (Prices valid as of , in, plus VAT) Driving automation forward automatic practical compact Ad format*/position Size in pixels (w x h) Preis** Leaderboard above header 728 x 90*** Text/image ad Image: 200 x 150, text: 300 char. (incl. spaces) responsive web design Full banner 468 x 60*** 590 x 100*** Medium rectangle 300 x Title: Automationspraxis Newsletter In brief: The newsletter offers topical, expert, trade-specific information for all specialised workers and managers in industrial production who are involved in automation. Frequency: The newsletter is sent out on the fourth Wednesday of each month. Distribution: More than 10,000 personal addresses. Target group: Decision-makers in production-related management as well as master craftsmen and specialised workers looking for automation solutions for their operations. * Size and position in picture illustrative. **Price per issue/ad ***Display on mobile devices: scaled to a width of 300 pixels Data delivery: 7 days prior to start of campaign via to: auftragsmanagement@ Formats: GIF, JPG (DOC additionally for text/image ad), tracking code is possible, tracking pixels are not built in (file size max. 60KB). With animated GIF files, only the first frame is displayed in the . To view the current newsletter and subscribe, please go to: or scan QR code 20

21 Newsletter Editors Special Newsletter (Prices valid as of , in, plus VAT) Ad format*/position Size in pixels (w x h) Price 1 x leaderboard above header 728 x 90** responsive web design 3 x text/image ad or 3 x full banner or Image: 200 x 150, text: 300 char. (incl. spaces) 468 x 60** Your benefits: You benefit from a strong media brand. We present your topic to the market. Your advertising message receives the complete attention of the subscribers, all of the ad placements are exclusively at your disposal. Attractive pricing. 3 x medium rectangle 300 x 250 Maximum of 4 positions * Size and position in picture illustrative. **Display on mobile devices: scaled to a width of 300 pixels 4, Contents: The range of editorial topics will be agreed with you in advance and compiled by our editors, including a personal message from your organisation. Recipients: approx. 10,000 recipients of the Automationspraxis newsletter Data delivery: 7 days prior to start of campaign via to: auftragsmanagement@ Formats: GIF, JPG (DOC additionally for text/image ad), tracking code is possible, tracking pixels are not built in (file size max. 60KB). With animated GIF files, only the first frame is displayed in the . Send date: on request Availability: on request 21

22 Crossmedia Premium Company Profile Business card (Prices valid as of , in, plus VAT) Premium company profile (online) Your online presence at industrie.de and 12 additional Konradin Industry websites includes: Data and contact Own header image Logo A description of your company Published articles with Konradin Industry NEW: on all Konradin Industry websites Downloads: your videos, webinars, white papers with Konradin Industry* Max. 3 additional download offers (optional with registration)* Link to your social media account Integration of your RSS feed on the page Premium company profile (online) Price/year Premium company profile at industrie.de and 12 additional websites of Konradin Industry Start possible anytime Basic price for 1 year 2, *Leads on demand, per lead Additional 3 download offers Extension by additional 12 months 2, Additional combination with print per trade magazine and category Prices without agency commission Details: Please request our check list. Data submission: via to auftragsmanagement@ automationspraxis.de industrieanzeiger.de qe-online.de beschaffung-aktuell.de kem.de sifa-sibe.de epp-europe.eu mav-online.de wirautomatisierer.de epp-online.de medizin-und-technik.de industrie.de prozesstechnik-online.de Business card Your print business card 1 year presence in the trade magazine of your choice in the relevant category* *Categories print (examples): Drive technology Industrial safety Automation engineering Operating equipment C-parts management Energy management Fluid technology Used machines Handling technology Industrial construction Industrial service Components + systems Plastics processing Laser technology Logistics Material flow Microsystem technology Assembly technology Surface technology Robotics Connection technology Packaging technology Materials Tool + mould making Supplies Categories might be modified by Konradin Business card Partner for robotics and factory automation Start possible with any issue Formats Prices without agency commission Online combo Price/year solo print 3, , Business card 60 mm wide x 82 mm high, logo, 4-colour, 2 lines for company name and web address, 14 lines of text, approx. 50 characters incl. spaces. Positioning in your category of choice Raise your company s profile and promote your services with a premium company profile in the network of Konradin Industry. We generate traffic through extensive promotion in print, online and the newsletters within our network. 22

23 Extras Address Rental Mailing (Prices valid as of , in, plus VAT) Address rental Take advantage of our professional addresses to attract new customers for your company. Select addresses for your mailings from our qualified database using criteria such as: Region Industry Company size Function Position Communicate successfully with professional print and ings. Just get in touch. Tip: ings are perfect for invitations to roadshows, open houses and events, trade fairs, webinars, webcasts, product launches and much more. ing We manage your ings to interested and potential customers, including dispatch and reporting. Multiple shots lead to higher success rates. Print mailing Lettershop We manage your complete print-mailing service via our Lettershop from print to dispatch. ing Benefits and prices (at least 6 weeks lead time) Handling: 1 ing, 1 draft (correction), 1 selection, use of the existing template, dispatch, reporting Address rental from 0.75 per address Minimum order value = 1,000 addresses Multiple shots: 1 reminder with same content, same template, same address selection No agency commission on price Handling per address from 0.40 Print mailing services and prices (at least 6 weeks lead time) Handling: 1 selection by industry and function effort-based Creation, handling, postage, dispatch Address rental from 0.55 per address Minimum order value 1, = 2,000 addresses No agency commission on price Detailed information on request. Detailed information on request. 23

24 Event Automationspraxis your premium partner at events Automationspraxis EVENTS Competent, successful, established Trade events hosted by Automationspraxis Automationspraxis is your premium partner for the organisation and realisation of events For 10 years, the team of Automationspraxis has been organising trade events that fascinate both our partners and the attendees. We benefit from an extensive knowledge of the industry, a dense network as well as a comprehensive range of modern media services (or cross-media service packages). We are currently offering you three different formats (see below). We are also open to new ideas and concepts, however. Feel free to address us, we would also be delighted to develop individual event formats with you 24

25 Expert forums These are held together with and at the industrial client s. In addition to the host, we compile a network of supplementing technology suppliers to ensure a comprehensive reflection of the process chain (in coordination with the anchor client). In-house exhibitions As media partner, we organise and support in-house exhibitions at companies. Theme parks and trade-fair forums Being a media partner of trade-fair companies and institutions, we organise joint stands and expert forums at trade fairs. Our services: Theme finding and matching Concept Acquisition of partners Complete organisation Visitor invitation campaign Editorial reporting Conference reader Microsite Your benefits: Less effort More visitors New contacts Media attention Concrete leads Archive function Visitor survey Our services: Consulting on focal themes Conceptual support Acquisition of partners Organisation Complete visitor invitation campaign (print, online, phone marketing) Editorial coverage Microsite Your benefits: Higher attractiveness Less effort More visitors New contacts Media attention Concrete leads Archive function Evaluation and reporting Our services: Definition of suitable themes Speaker acquisition Acquisition of partners Complete organisation Stand design Comprehensive invitation campaign Editorial coverage Conference reader Microsite Your benefits: Higher attractiveness Raises the attractiveness of the trade fair New exhibitors More visitors High media attention Support with visitor promotion Interested? Do not hesitate to contact us in case of questions. Peter Hamberger, head of advertising, phone , peter.hamberger@ Media Kit 2018 Automationspraxis your premium partner at events 25

26 Website Industrie.de (Prices valid as of , in, plus VAT) Industrie.de the portal for industry Your benefits as an advertiser responsive web design On the Industrie.de website, we provide you with comprehensive and clearly structured information on current industry trends and give you background information on relevant topics in the sectors mechanical engineering, automotive, electronics/electrical engineering, quality assurance and process engineering. Use Industrie.de for advertising that reaches a broad target audience and combine it with the Konradin Industry websites relevant to your needs. Importance of digital trade media services for B2B decision-makers Target group: Managing directors, technical and commercial managers, executives and specialists. In brief: As the online presence of the industry magazines of the Konradin Media Group, industrie.de provides a unique synthesis of expertise and is the DACH region s information portal for the process industry and associated service providers. The exceptional content of industrie.de includes current news, a feature article archive, company database, newsletter, relevant links, new products, technical trends and much more. Advertising formats and prices: See next page for overview of standard formats. Other advertising formats on request. Please supply the correct advertising materials for mobile options. You can find more information and technical details at media.industrie.de. Conveys which products and services a supplier is currently offering Offers sound information on the evaluation of products and solutions I use it to be up-to-date with current industry developments Shows the experience others have made with products and solutions 74% 71% 68% 64% 12% 86% 13% 84% 15% 19% 83% 83% I use it to obtain information on developments regarding products in service and relevant suppliers. 67% 14% 81% applies (1-3) partially applies (4-5) B2B Decision-Maker Analysis 2017, Deutsche Fachpresse Cross-media increases success! Campaigns that utilise more than one media channel are more successful, as they increase the impact of your advertising and deepen the impression you make on customers. We have a powerful media network to help you achieve this objective. 26

27 Advertising format Position on desktop and tablet Desktop Size in pixels (w x h) Mobile Tablet Mobile Smartphone Positioning Mobile Smartphone Size in pixels (w x h) Price per week Leaderboard/ large leaderboard On all pages 728 x 90 or 970 x 90 scaled Mobile content ad 6 : x Skyscraper/ wide skyscraper On all pages 120 x 600 or 160 x 600 (wide) scaled Mobile content ad 6 : x Hockeystick or wallpaper with background colour* On all pages 728/970 x 90 and 120/160 x 600 *Please specify background colour as HEX code. scaled Mobile content ad 4 : x 75 1, Frame ad On all pages 120 x 600 and 1,125 x 90 and 120 x 600 Hockeystick scaled Mobile content ad 4 : x 75 1, Billboard On all pages 970 x 250 scaled Mobile content ad 4 : x Medium rectangle On all pages 300 x 250 scaled Mobile medium rectangle 1 : x Video ad (medium rectangle) On all pages 300 x 250 scaled Mobile medium rectangle 1 : x Size and position in illustration indicative; rotating position. Data delivery: 7 days before start of campaign by to auftragsmanagement@ Formats: GIF, JPG, HTML5 (responsive), redirect (file size max. 80KB). Please create HTTPS-compatible HTML5 and redirect files. Video ad format: MPEG4 (file size max. 30 MB). Additional ad format: Native advertising on request *Does not apply to selected theme pages and company profiles Media Kit 2018 Automationspraxis Website: industrie.de 27

28 The job portal for your success! fachjobs24.de is the job portal of the Konradin Publishing Group. Fachjobs24.de represents a unique media network built upon 60 print and online brands with the highest level of professional competence. The magazines and websites are used by readers and users predominantly as a source of professional information and cover the most important industry sectors. With your job advertisement in one of our six industry channels, you will directly address the future specialists and executives within your precise target group. 27 print partners with 570,190 print editions per month 33 online partners with 8,094,930 PIs per month 4,761,545 visits per month Architecture 231,270 PIs, 71,065 visits, 71,150 print run copies Crafts 578,450 PIs, 178,670 visits, 70,390 print run copies Knowledge 6,989,250 PIs, 4,328,680 visits, 182,100 print run copies Optometry 47,520 PIs, 20,180 visits, 13,850 print run copies Working World 41,800 PIs, 10,170 visits, 16,800 print run copies Industry 206,640 PIs, 152,780 visits, 215,900 print run copies Double combo package print 30% discount on adver tising rates for placements in two magazines Triple combo package print 40% discount on adver tising rates for placements in three magazines 28

29 With your job advertisement in the Industry channel, you will reach an unprecedented functional array of qualified specialists and managers. Industry The Industry channel comprises a total of 24 trade magazines and professional online portals for the industry s decision-makers, making it one of the most diverse brands in German-speaking markets. PRINT JOURNAL ONLINE Industry 1/4 page 1/2 page 1/1 page Circulation/frequency p.a. Channel Automationspraxis 1, , , ,100 copies 10x Beschaffung aktuell 2, , , ,100 copies 10x cav Prozesstechnik für die Chemieindustrie 1, , , ,700 copies 15x dei Prozesstechnik für die Lebensmittelindustrie 1, , , ,100 copies 10x elektro AUTOMATION 1, , , ,100 copies 12x EPP Elektronik Produktion & Prüftechnik 1, , , ,200 copies 7x Industrieanzeiger 1, , , ,100 copies 34x KEM Konstruktion 1, , , ,600 copies 10x mav Innovation in der spanenden Fertigung 1, , , ,100 copies 10x medizin&technik 1, , , ,000 copies 6x phpro Prozesstechnik für die Pharmaindustrie 1, , , ,100 copies 5x QUALITY ENGINEERING 1, , , ,700 copies 4x Price for 4 weeks in the Industry channel of fachjobs24.de With print booking, the respective online channel is complimentary for 4 weeks! All print ads set to type area, specific formats are available upon request, prices in plus VAT., all print rates indicated are valid for 4-colour print. Publication rates are provided by the publisher and are valid as of January

30 Konradin Industry The Network of Expertise for Industry 18 cross-media brands form the network of expertise for industry The Konradin Industry portfolio comprises 18 industrial media brands. The range of trade magazines is complemented by individual websites and newsletters for each respective title. In addition to this, there are focused online portals. Trade events, which are carried out by individual media brands or in collaboration, round off the consummate brand portfolio. The professional trade media of Konradin Industry primarily reach audiences within the sectors electrical engineering, food and nutrition industry, automotive engineering, precision mechanics/optics, mechanical and plant engineering, medical technology, metal production/working and the pharmaceutical and chemical industries. Automationspraxis FOR: Managing directors, plant managers, production managers, master craftsmen, planning engineers IN: Production companies in all industries EPP Elektronik Produktion + Prüftechnik FOR: Managing directors, technical managers, quality managers, skilled workers in production and development IN: Electronics prod./testing medizin&technik FOR: Managing directors, heads of design/development, production, product managers, quality managers IN: Medical technology Beschaffung aktuell FOR: Board members, managing directors, heads of area/department in purchasing, materials management and logistics. IN: All industries, focus on companies with 500 employees and more EPP EUROPE FOR: Managing directors, technical managers, quality managers, skilled workers in production and development IN: Electronics production and testing international/in English medicine& technology FOR: Managing directors, heads of design/development, production, product managers, quality managers IN: Medical technology international/in English 30

31 cav process technology for the chemical industry FOR: Managing directors, technical managers, plant managers IN: Chemical/pharmaceutical industry, suppliers/manufacturers of plants and equipment Industrieanzeiger FOR: Managing directors, techn./commercial managers IN: SMEs in mech. engineering, metalworking and processing, automotive, plastics processing and electrical engineering phpro Prozesstechnik für die Pharmaindustrie FOR: Plant/production managers, technical management, IN: Pharmaceutical industry, suppliers/manufacturers of plants and equipment cpp process technology for the chemical industry FOR: Managing directors, technical managers, plant managers IN: Chemical/pharmaceutical industry, suppliers/manufacturers of plants and equipment international/in English dei Prozesstechnik für die Lebensmittelindustrie FOR: Managing directors, technical managers, production managers IN: Food and beverage industry Industrie.de is the information portal for the process industry and associated service providers. KEM Konstruktion FOR: Heads of design/ development, design/ development engineers, technical management IN: Mechanical and electrical engineering QUALITY ENGINEERING FOR: Persons responsible for quality in management and production IN: Manufacturers with focus on mechanical engineering, metals, plastics, automotive Sicherheitsbeauftragter FOR: Managing directors, safety officers, specialists for occupational safety, safety engineers IN: All industries elektro AUTOMATION FOR: Technical management, automators, heads of design engineering/development, system integrators IN: Mechanical engineering, electrical engineering and other automation-intensive industries mav Innovation in der spanenden Fertigung FOR: Production managers, technical managers, CEOs IN: Metal working and processing, mechanical engineering, automotive Sicherheitsingenieur FOR: Managing directors, specialists for occupational safety, safety engineers IN: All industries 31

32 Konradin Industry The Network of Expertise for Industry Our portfolio for your successful target-group communication Media advice and campaign planning We will advise you competently and comprehensively on all your media planning needs within the network of Konradin Industry. Working closely with you, we select the appropriate channels and media brands. Extras for your target-group marketing Extras such as Lead Generation, Video or Address Rental are just a few of the media channels available to reach your target group. Talk to us, we provide you with the relevant options. Optimising your advertising material With our experience in advertising efficacy research, we support you in developing your customized campaign, helping you to achieve your specific communication objectives. Printing your products Corporate publishing B2B market and media research KonradinHeckel is your specialist for the complete production of catalogues. konradin-printshop.de Order your printed matter easily and at a good price directly at Our corporate publishing experts develop and realise corporate communication measures tailored to your target group, such as customer magazines, specialist online portals or events 100% individually. www. Whether you are considering advertisement tests, brand image or brand awareness studies, we have extensive experience in B2B market research and work closely with qualified institutes. We can conduct efficient and affordable surveys on your behalf. Talk to us! We will gladly advise you and put you in touch with the relevant departments of our company. 32

33 Media Advice Your quick link to us: Phone Fax , Martina Lebherz Pfullingen Martin Sellig General Advertising Manager Peter Hamberger Angelika Hörmann Melanie Müller Helga Schönholzer IFF Media AG Technoparkstr. 3 CH-8406 Winterthur h.schoenholzer@iff-media.ch Helmut Bolldorf Johannes Hucke Ingo Neubert Iris Villeggiante Würzburg helmut.bolldorf@ johannes.hucke@ ingo.neubert@ iris.villeggiante@ Manuela Bumler Dunja Jakob Walter Rojan manuela.bumler@ dunja.jakob@ Schwifting walter.rojan@ Irena Dantele irena.dantele@ Ann-Kathrin Klemmer ann-kathrin.klemmer@ Clemens Scheffler Langenhagen clemens.scheffler@ Great Britain Jens Smith Partnership Jens Smith The Court Long Sutton Hook, Hampshire RG 29 1TA media@jens.demon.co.uk Heike Durz Fellbach heike.durz@ Julia Knapp julia.knapp@ Walter Schwager walter.schwager@ USA, Canada D.A. Fox Advertising Sales, Inc. Detlef Fox 5 Penn Plaza, 19th Floor, New York, NY detleffox@comcast.net 33

34 The Network of Expertise for Industry 18 media brands for the industry with more than 150 publication dates per year and more than 250,000 copies distributed monthly. 13 industry websites with about 470,000 page impressions every month! WEBSITE the online magazine TRADE MAGAZINE also as an e-paper NEWSLETTER the regular e-newsletter 109 webinars as of June With up to 280 registrations! More than 1,000 videos (as of June 2017) on the YouTube channel of Konradin Industry. With more than 190,000 views. Approx. 14 trade events per year. Experts from the profession for the profession. With up to 1,000 participants. 30 newsletters per month, with a total of around 120,000 opt-in recipients. Use our comprehensive market presence for your dialogue with the industry and your target audience and benefit from practical experience and unrivalled communication skills. LEAD GENERATION via webinars, white papers and so on EXTRAS e.g. videos, market research, address rental, corporate publishing and much more TRADE EVENTS including collaborations Sicherheitsbeauftragter Sicherheitsingenieur 34