Job Description ABOUT OTAGO CRICKET PURPOSE OF THE POSITION. Manager Marketing, Sponsorship & Events. Otago Cricket

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1 Jb Descriptin TITLE OF POSITION: POSITION TYPE: TEAM: REPORTS TO: LOCATION: Manager Marketing, Spnsrship & Events Permanent, Full Time Emplyee Otag Cricket Chief Executive Otag Cricket Assciatin, Lgan Park, Dunedin DATE ESTABLISHED: May 2017 ABOUT OTAGO CRICKET A Game fr all New Zealanders; A Game fr Life Cricket is recgnised as New Zealand s premier summer sprt. Cricket will be a game fr all New Zealanders; a game withut barriers a game that can be played anywhere, by anyne. Whatever the individual circumstances, Kiwis will be given every reasn t celebrate and engage with cricket as their game, fr life. Otag Cricket is ne f six Majr Assciatins acrss NZ with a gvernance and management respnsibility t the wider Otag and Suthland regin. Our rganisatinal visin is t inspire ur existing and next Generatin f Cricketer and Cricket Fan fr Life. Our purpse is t lead the grwth f Cricket within ur Cmmunity; frm kids and caches starting ut n a lng and enjyable cricket jurney all the way up t supprt and success f ur flagship teams the Otag Vlts and the Otag Sparks. We are cmmitted t a cre set f values that will drive ur mtivatin, planning and delivery and will be a strng catalyst t strengthening the brand and image f Otag Cricket. Curage, Pride, Cmmitment, Respect, Unity PURPOSE OF THE POSITION The purpse f this rle, which is a key member f the Otag Cricket leadership team, is t wrk clsely with the Chief Executive t drive and deliver the strategic pririties as set ut in the Strategic Plan A critical cmpnent f this dynamic rle is t derive new spnsrship revenue whilst retaining strng sustainable relatinships and cntracts with current shrt and medium term spnsrs. The rle will cmbine yur skill, qualificatins and experience in sprt marketing, cmmercial acumen, event and cmmunicatin management t ensure ptimal revenue generatin and rganisatin credibility thrugh innvative and creative cncentratin n new pprtunities, events, cmmunicatin and marketing initiatives. TASK DESCRIPTION (Prime Respnsibilities) Key Task: Expected Outcme: KPIs Strategic Lead develpment and executin f plans emanating frm Strategic Plan that fcus n actins t market and sell the game f Cricket acrss Otag/ Suthland On an annual basis develp and effectively deliver spnsrship, marketing and event plans that deliver bttm line results and rganisatin credibility. All plans written, agreed and effectively delivered Strategic cntent delivered t very high standards and always n time 1 Manager Spnsrship, Marketing & Events March 2016

2 Jb Descriptin TASK DESCRIPTION (Prime Respnsibilities) Key Task: Expected Outcme: KPIs Spnsrship Membership Event Management Marketing, Advertising & Prmtin Develp and execute a spnsrship grwth and retentin plan resulting in at least same but preferably greater revenue generatin n an annual basis Effectively manage spnsrship relatinships and servicing t a high level Establish and maintain effective spnsr database Wrk with CEO t cnduct cntract negtiatins Cnduct spnsr end f seasn reviews t ensure cntract carry ver Deliver high percentage f multi-year cntracts Deliver an ptimal membership strategy Grund memberships Lng Rm memberships Other Seek expertise and research best practice membership schemes ahead f implementing innvative annual plans Thrugh liaisn with all staff write and deliver effective marketing, cmmunicatin and event plans that ensure successful marketing and delivery f all key prduct and service Otag Vlts & Sparks in three dmestic cmpetitins Particular fcus n T20 cmpetitin Hands n marketing and event management at all T20 and Frd Trphy fixtures acrss MA Delivery f sustainable and exciting fundraising and annual events Review and refresh events Otag Vlts and Sparks cmmunity prgrammes Effective supprt and management f marketing, hspitality and purage respnsibilities at Internatinal fixtures at University Oval Develp and implement abve and belw the line advertising strategies Develp and implement lcal prmtinal initiatives t include but nt limited t: Prductin and distributin f cllateral Distributin f game day and ther memrabilia All plans develped and executed t a high standard Optimal spnsrship relatinships maintained and spnsrships carried ver t fllwing years Best practice sught and membership campaigns enacted that grw membership acrss Otag Cricket Marketing and event plan written and utputs met by end f each seasn Highly effective delivery f marketing and spectatrship at flagship dmestic fixtures Operate effective fundraising events Effectively manage marketing and hspitality respnsibilities at Internatinal fixtures t grw bth rganisatin revenue and credibility Marketing plan written and led Innvative game day activatin and cmmunity prgrammes that grw rganisatin credibility and player brand, recgnitin and identity and that leads t increased spectatrship 2 Manager Spnsrship, Marketing & Events March 2016

3 Jb Descriptin TASK DESCRIPTION (Prime Respnsibilities) Key Task: Expected Outcme: KPIs Crdinatin f Otag Vlts team and individual prmtinal appearances Prductin and placement f signage relating t marketing activities Maintaining prfessinal standards and rganisatin visibility thrugh signage at Edgar Centre Marketing and cmmunicatin f all representative cricket Marketing, prmtin and cmmunicatin f all ther cmmunity cricket prgrammes and initiatives emanating frm Cmmunity team Hspitality & purage Database management Lng Rm Cmmunicatin & Scial Media Develp a hspitality strategy and actin plan t execute at T20, Frd Trphy and Internatinal fixtures at University Oval and ther MA grunds Establish and maintain a hspitality client database Manage effective purage at all dmestic and Internatinal fixtures Effective bar management and assciated plicies Understand and enfrce all relevant liqur laws Effective relatinships with key suppliers Effective management f assciatin marketing database Wrk with NZC t intrduce ptimal database tl Effective management, marketing and prmtin f Lng Rm t ptimize event bkings and bttm line net revenue Oversee management f bar staff and stck and assciated plicies Establish, maintain and grw a Lng Rm client database Take a lead in cllatin and print f Otag Cricket Annual reprt Utilise apprpriate technlgy (including scial media tls) t cmmunicate in a scheduled manner t ur stakehlders Develp and deliver a scial media strategy and build n current Otag Cricket scial media frums Otag Vlts and Otag Sparks Optimise hspitality ptential at all hme games and Internatinal fixtures Effective management f all legal requirements relating t the sale f alchl at events Optimal database tls established and regular cmmunicatins maintained Grwth in Lng Rm membership n an annual basis Annual Reprt printed n time and t a high standard Annual scial media strategy implemented Greater than 75% supprt f effective rganisatin cmmunicatin 3 Manager Spnsrship, Marketing & Events March 2016

4 Jb Descriptin TASK DESCRIPTION (Prime Respnsibilities) Key Task: Expected Outcme: KPIs Website management and maintenance Optimise visibility thrugh Ggle SEOs and ther tls t build awareness f Otag Cricket and ur prducts and services Staff management Oversee Marketing and admin Internship/s supprting marketing and event based activity inclusive f: Fan engagement strategies Scial Media strategies Match day prmtins Marketing supprt Apprpriate emplyment and cntracting f paid staff and vlunteers t assist with key events. Effective leadership f staff including perfrmance appraisal and staff develpment pprtunities Attend all NZC and ther relevant marketing and wrkshp develpment pprtunities Annual appraisals and staff develpment maintained Efficient emplyment and training f cntracted r vlunteer event based staff WORKING EXPERIENCE: At least 4 years industry experience acrss all facets in the sprts sectr, and preferably experience f the dmestic game f cricket. A prven track recrd in marketing and understanding f changing marketing methds and techniques at reginal sprt level A prven track recrd in sales and spnsrship A prven track recrd in establishing and managing high quality incme generating events. A histry f success in establishing and sustaining high quality stakehlder relatinships QUALIFICATIONS: Ideally a tertiary qualificatin in sprt management, sales and marketing, event management r cmmunicatins r similar Must be legally entitled t wrk in New Zealand Driver s licence SKILLS AND KNOWLEDGE: Leadership Strng interpersnal skills with a demnstrated track recrd f successful leadership and management f peple Able t prvide the visin, energy and passin fr Otag Cricket s that thers 4 Manager Spnsrship, Marketing & Events March 2016

5 Jb Descriptin SKILLS AND KNOWLEDGE: fllw willingly and in a fully cmmitted way Able t prvide a fcus n innvative leadership t create a learning and participative envirnment Drives fr results and can be cunted n t achieve gals successfully Displays the curage t make decisins Ability t influence thers, with excellent team building, cllabratin and partnering skills Technical Skills (Specific Jb Skills) Peple Management Cre Cmpetencies Ability t present effectively at a high level. High attentin t detail Exceptinal written and verbal cmmunicatins skills Can effectively manage prjects and events t high standard and deliver n time Cmpetent in the use f current Micrsft Office Suite prducts particularly Outlk, Wrd, Excel and PwerPint Expertise in Scial media, website management and database tls and database management Gets the best ut f thers (sets challenging expectatins, ensures team learning, custmises cmmunicatin, prvides feedback / reinfrcement, builds cnfidence) Ability t manage and measure wrk including setting clear bjectives and measures and mnitring prgress against targets set Self-awareness (seeks feedback, challenges wn caching ability, understands the impact their behaviur has n thers) Builds trust (displays empathy, perates with integrity, supprts thers) Makes change happen (encurages bundaries t be brken, ensures perfrmance imprvements happen) Is cl under pressure (can be cunted n t hld things tgether during tugh times, is nt kncked ff balance by the unexpected, is a settling influence in a crisis) PERSONAL ATTRIBUTES Cmmitment and alignment t the visin and values f Otag Cricket Is passinate and enthusiastic abut sprt and particularly cricket Diplmatic and tactful apprach and is a gd listener Articulate and able t cmmunicate with all stakehlders Must be practive and demnstrate initiative and curage when required Capacity and enthusiasm t learn new cncepts and tasks and take n additinal respnsibilities and be pen t feedback Respnsible Fr / Relatinships: 5 Manager Spnsrship, Marketing & Events March 2016

6 Jb Descriptin N. f Staff Internal relatinships External relatinships One tertiary Internship per year, cntract and vlunteer event staff Otag Cricket staff, Cuncils, Districts Players, stakehlders, media, public, Sprt Otag, NZC, LTAs Signature f Jb Hlder Date signed 6 Manager Spnsrship, Marketing & Events March 2016