UK Marketing & Student Recruitment Communications Officer. Melbury House, Lansdowne Campus. UK Marketing & Student Recruitment Manager

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1 Job Descriptions Post/job title: Ref: Location: Faculty/ Professional Service: Group/Section: Normal Hours Per Week: UK Marketing & Student Recruitment Communications Officer MC200/ Melbury House, Lansdowne Campus Marketing & Communications (M&C) UK Student Recruitment & Outreach Full-time Grade: 5 Accountable to: Special conditions: UK Marketing & Student Recruitment Manager Flexible approach and additional hours occasionally required Job Purpose The postholder has responsibility to plan and implement BU s UK marketing and student recruitment communications activities, to support achievement of the University s UK student recruitment targets, at both undergraduate and postgraduate (taught and research) level. They will develop outstanding, innovative and creative content for Bournemouth University s UK marketing activity drawing on their excellent level of understanding of the BU portfolio, they will ensure campaign integration and provide consideration for all prospective UK students and stakeholders. Main Responsibilities 1. Develop and manage integrated marketing communications plans to target UK undergraduate and postgraduate audiences, which meet demanding student recruitment targets in the UK market 2. Plan and manage the development of targeted and compelling integrated campaigns and communications, for all student recruitment audiences 3. Plan and produce publications and promotional material to support campaigns, considering the needs of all audiences, including underrepresented groups in H 4. Act as a key contributor for all online and offline content relevant for a UK audience, and to work closely with colleagues in M&C to deliver an effective content editorial plan, including rich content accessible for all audiences

2 5. Lead the provision of accurate, compelling and comprehensive information about BU in appropriate channels and platforms - monitoring, evaluating and reporting on effectiveness and ROI 6. Recruit, select and train BU students to share the student voice for all student recruitment audiences through rich content. Manage the development and implementation of editorial plans for student-generated content using the most effective platforms and ensuring effective promotion 7. Plan, manage and implement an effective editorial programme for BU s UK student recruitment social media accounts, ensuring content is relevant, engaging and aligns to the UK student journey 8. Work closely with the Corporate Marketing & Liaison Manager to develop and implement targeted, engaging and measurable relationship marketing activities for the UK market to maximise conversion from enquiry to enrolment, successful managing activity through the CRM system 9. Work closely with the UK Marketing and Student Recruitment Manager to ensure that the budget for UK marketing communications activities is robustly planned, managed and reviewed, including to review the ROI of individual activities and to compile recommendations that inform plans for subsequent years 10. Work closely with the UK Marketing and Student Recruitment vents Officer to ensure effective delivery of the UK marketing and student recruitment objectives and to access support from the UK Marketing & Student Recruitment Coordinator, as appropriate 11. Work flexibly, sometimes outside normal working hours.. Support wider BU events in and outside normal working hours, in line with M&C departmental commitments 12. Undertake any other relevant duties as required by the UK Marketing and Student Recruitment Manager.

3 Organisation Structure Dimensions M&C is responsible for the University s strategic marketing, student recruitment, information and research, corporate and internal communications The UK Marketing & Student Recruitment Communications Officer reports to the UK Marketing & Student Recruitment Manager. Contacts Internal xternal Students, academic and administrative staff across all Faculties and Professional Services Prospective UK students, alumni, staff from other Higher and Further ducation Institutions, external marketing communications agencies, UCAS, HLOA, and government agencies Challenges Time management and prioritisation nsuring current knowledge of emerging new and preferred channels to audiences. Reaching the target audiences, delivering ROI in a highly competitive and crowded marketplace

4 Additional Information NB: The purpose of the job description is to indicate the general level of responsibility and location of the position. The duties may vary from time to time without changing their general character or level of responsibility. BU is an equal opportunities employer which values a diverse workforce. The post holder must at all times carry out their responsibilities with due regard to the University s Dignity, Diversity and quality Policy Statement. Our highly skilled and creative workforce is comprised of individuals drawn from a broad cross section of the globe, and who reflect a variety of backgrounds, talents, perspectives and experiences to build our global learning community. Through fused activity, the post holder must have an understanding of and commitment to promoting a global outlook. All employees have an obligation to be aware of and comply with the Universities Sustainability Policy, Carbon Management Plan and associated documents, and to ensure that whilst at work that they demonstrate the adoption of sustainable habits or practices and carry out their dayto-day activities in an environmentally responsible manner. February 2018

5 Person Specification Post / Job Title: UK Marketing & Student Recruitment Communications Officer Post No: Faculty/ Service: Marketing & Communications Date: February 2018 SLCTION CRITRIA ssential / Desirable Knowledge (including experience & qualifications ducated to degree-level or equivalent, or possessing relevant professional qualifications. Significant experience of working in a marketing or communications role or environment. xperience of managing the planning, implementation and monitoring of marketing/communications campaigns to completion, Knowledge and experience of online marketing and the use of social media Knowledge and experience of rich media production and multi-media editing, i.e. D videos, photography xcellent knowledge of technology to support marketing and student recruitment efforts including databases, marketing tools, office package and basic application of publishing/editing software xperience of analysing data from a wide range of information sources and drawing up market intelligence reports and plans underpinned by use of marketing metrics Budget management experience D Skills xcellent verbal and written communication skills, including preparation of advertising copy, promotional material etc. Strong project planning, organisational skills and attention to detail Demonstrable marketing communications campaign planning and implementation D skills with excellence understanding of digital communications channels. xcellent time management, ability to prioritise a demanding and varied workload xcellent communications and interpersonal skills, with the confidence and ability to build effective relationships Accurate with close attention to detail Ability to build effective relationships, persuade and influence Attributes Ability to problem-solve with the skills to deliver creative communications solutions Motivated self-starter with initiative Analytical mind nthusiasm and commitment to marketing communications with the context of H Commitment to delivering Service xcellence