Advertising on HuffPost. The young and innovative journalism portal

Transcription

1 Advertising on HuffPost The young and innovative journalism portal

2 HuffPost at a glance The world s largest news network with blogger expertise UUs Visits PIs AIs (Video) EDITORIAL CONCEPT News portal for a new generation Social media storytelling Blogging expertise USERS Young: 55% of the desktop users are between 20 and 49 years old Unisex: 52% male users, 48% female users Well-educated: 42% have Abitur (German university entrance qualification) or a university degree HuffPost is is the world s largest news network! is the news portal for a new generation! is the market leader in social media storytelling! Source: AGOF daily digital facts, May 2018, single month (May 2018), population of 16+; IVW 05/ Advertising on HuffPost DE BurdaForward Advertising

3 High reach on all devices Unique users in million Total digital reach 6.50 Online 2.00 Mobile Web 4.77 Smartphone Apps 0.08 Source: AGOF daily digital facts, May 2018, single month (May 2018), population of Advertising on HuffPost DE BurdaForward Advertising

4 We want to be the best in the web and bring the best of the web to one platform. We want to give an answer to today s demand for news with a different approach to current issues. Arianna Huffington Founder of HuffPost

5 A global media brand 120 m unique visitors <800 journalists 10,000 comments/hour 15 editions 1700 stories/day Canada USA Mexico UK France Spain Maghreb Germany Italy Greece Middle East India Japan South Korea Brazil Australia 5 Advertising on HuffPost DE BurdaForward Advertising

6 Editorial concept CONVERSATION We build communities around people, engage them to debate and tell touching stories. GIVING A VOICE We are a platform with a powerful voice and we listen to people who have something to say. SOCIAL We apply modern web standards and have a focus on the exchange in social networks. MOBILE We opt for growth areas, combine journalism and innovative technologies and our mindset is 100% digital. CONTENT We rate news and put important topics on one platform in an entertaining, informative and positive way. 6 Advertising on HuffPost DE BurdaForward Advertising

7 That s how you benefit from HuffPost 6.50 m UNIQUE USER We are reaching a new generation generation Y BLOGGERS More than 4500 authors and bloggers write for The HuffPost on a regular basis USER CONFIDENCE Positive brand image & reliability EXPERT IN DIGITAL STORYTELLING Customized content marketing concepts YOUNG TARGET AUDIENCE The HuffPost has one of the youngest target audiences in the news industry Source: AGOF daily digital facts, May 2018, single month (May 2018), population of Advertising on HuffPost DE BurdaForward Advertising

8 Advertising on HuffPost Brand Reach & Traffic

9 Top 13 of the biggest German news portals From the start we have been exceeding all expectations and are growing steadily Total digital reach - unique users in million Funke NRW TOP TOP RP Online TOP TOP Express Online TOP TOP 13 TOP Source: AGOF daily digital facts, May 2018, single month (May 2018), population of Advertising on HuffPost DE BurdaForward Advertising

10 Media performance development Page impressions and visits in million 25 Number of visits has DOUBLED in 3 years Apr 14 Mai 17 Jun 17 Jul 17 Aug 17 Sep 17 Okt 17 Nov 17 Dez 17 Jan 18 Feb 18 Mrz 18 Apr 18 Mai 18 Page impressions online Page impressions mobile Visits Source: IVW 05/ Advertising on HuffPost DE BurdaForward Advertising

11 We are video! The HuffPost keeps its users up-to-date in real-time Video visits in million 6, m visits 5,15 5,82 5,60 4, m visits 4,20 4,47 4,25 4, m visits 3,19 3,29 3,19 3, m visits May 17 Jun 17 Jul 17 Aug 17 Sep 17 Oct 17 Nov 17 Online Mobile Total Dec 17 Jan 18 Feb 18 Mar 18 Apr 18 May 18 With 3.37 m video visits The HuffPost outperforms the competition such as Zeit Online, Süddeutsche.de and Welt.de. Source: IVW 05/ Advertising on HuffPost DE BurdaForward Advertising

12 We are social! Social media followers 641,994 more than 700,000 social media followers! 69,100 6,673 Facebook Twitter Pinterest Source: Facebook, Twitter, Pinterest (05/2018) 12 Advertising on HuffPost DE BurdaForward Advertising

13 We provide traffic! Traffic proportions Social media traffic in the competitive environment 27% Typed/ bookmarked 2% Display 7% Social media In the competitive environment the HuffPost generates significantly more traffic through social networks. 31% 4.99 % Search engines Referrals 7.82 % % 30% 8.65 % Source: (05/2018) 13 Advertising on HuffPost DE BurdaForward Advertising

14 Advertising on HuffPost User Demographics

15 HuffPost users are YOUNG Around 55 percent of the users are between 20 and 40 years old. UNISEX 52 percent of the users are male, 48 percent are female. WELL-EDUCATED 42 percent of the users have Abitur or a university degree. HIGH-INCOME 42 percent of the users have a monthly household net income of about 3,000 or more. Source: AGOF daily digital facts, May 2018, single month (May 2018), population of Advertising on HuffPost DE BurdaForward Advertising

16 User demographics Gender Proportion in % Male 52 Female 48 Age years years years years years 39 Education No secondary school qualification 2 Secondary school 56 Abitur, university degree 42 Occupation Working 69 Not (no longer) working 21 Household net income Trainee 9 up to 1, ,000 to less than 3, ,000 or more 42 Source: AGOF daily digital facts, May 2018, single month (May 2018), population of Advertising on HuffPost DE BurdaForward Advertising

17 Advertising on HuffPost DE Rates & Additional Services

18 Premium publishing products Rates effective as of 1 October 2017 DESIGN Customizable and creative in the form of text, video, quiz and many more CONTENT MEDIA PRIMARY Traffic feed through native and social teaser elements SECONDARY Additional branding through display media CREATION Emotional and relevant content using the tonality of the brand with added value for the user NATIVE ADVERTISING EXTERNAL TRAFFIC FEED Through all of our BurdaForward brands OUR PRODUCTS Branded Piece Branded Hub Editorial Branded Hub Branded World A single article that is created by our Partner Studio to fit the media brand s target audience. A dedicated website for the customer with several articles created by our Partner Studio. The content created by our Partner Studio is also combined with the independent editorial articles. A content world within a dedicated website which is created by our Partner Studio to fit the customers target audience. from 15,000 gross from 1 month from 55,000 gross from 3 months from 65,000 gross from 3 months Clear labelling as well as separation of advertising content provided by the customer and editorial articles. Time frame and rates vary depending on the scope, time frame and booked media brand. We would be happy to prepare a customized advertising concept for you. from 150,000 gross from 3 months 18 Advertising on HuffPost DE BurdaForward Advertising

19 Rate card Media Booking options and rates from 1 October 2017 (CPM in euro) Online Smartphone Mobile PREMIUM REACH Ad format Device Environment Run-of-site Channel Run-of-networld Pre-roll* Shortclip Ad Billing: cost per completed view Outstream Ad Nicht inapp Billboard / Mobile MPU 2:1 Halfpage Ad Wallpaper Premium Ad Bundle (Billboard, Half Page Ad) Medium Rectangle Ad Bundle (Leaderboard, Skyscraper, Medium Rectangle, Mobile MPU 6:1) Skyscraper Leaderboard / MCA 4: *Surcharge for HTML5 creatives via VPaid technology: 10 gross, available on stationary and mobile web. 19 Advertising on HuffPost DE BurdaForward Advertising

20 Rate card Media Booking options and rates from 1 October 2017 (CPM in euro) Additional services Ad production Landing page production for all devices Rate On request On request Targeting Audience extension Targeting on real data, keyword targeting Re-targeting, Predicitive Behavioural Targeting, Technical Targeting (i.e. geo, browser targeting), weather targeting Exclusion of devices (multi-screen bookings) (surcharge per excluded device) Surcharge per criteria on rate card CPM Auf Anfrage 7,50 5 Exclusion of single websites / apps from run-of-site placements (surcharge per website / app) For additonal rates, fixed rates, T&Cs, information and formats please visit Our minimum booking amount is net per insertion order. 20 Advertising on HuffPost DE BurdaForward Advertising

21 Your contact KOLJA KLEIST Director Customer & Brand Management Tel.: (+49) 89/ PETRA ALBERS Deputy Director Customer & Brand Management Director International Sales Tel.: (+49) 89/ SABRINA BÜCHEL Director Programmatic & Agency Management Tel.: (+49) 211/ BurdaForward Advertising GmbH BurdaForward Advertising GmbH BurdaForward Advertising GmbH 21 Advertising on HuffPost DE BurdaForward Advertising

22 Advertising on HuffPost DE We would be happy to prepare a customized advertising concept for you. Images used: