VOLUME mediabook

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1 VOLUME mediabook 09

2 In an increasingly fragmented media market, only the San Jose Mercury News delivers the reach, penetration and demographics you need in Silicon Valley. Read on and learn what the Newspaper of Silicon Valley can do for your business. SILICON VALLEY S Winner of the Pulitzer Prize, the Emmy Award and countless other honors, Mercury News print & online is the single dominant news source is Santa Clara County and surrounding communities, with a weekly reach of more than 1.2 MILLION ADULT READERS. It s the most respected paper in the market and a quality environment for your message. The Mercury News is the flagship of the Bay Area News Group, which reaches 2.7 MILLION ADULTS EVERY WEEK in the San Francisco / Oakland / San Jose DMA America s fifth largest market. The Mercury News can tailor a campaign to your precise needs through a wide array of print, online and specialized vehicles PLUS the Bay Area News Group s 22 paid dailies, four top local websites and dozens of targeted products. 2

3 ONLY MASS MEDIUM Source: Scarborough SF Market Study R

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5 Pricing SJMN Page 6 SJMN Page 8 San Jose Page 10 Zones Page 14 Special Rates Page 16 TOMA Page 18 Food and Travel Page 19 EYE Page 20 Business Section Page 22 SVCN Page 24 The Daily News Page 25 Community Publications Page 26 Ad Wizard Page 28 Specialty Products SPACES Page 32 Fronteras/ La Ganga Page 34 Interactive MercuryNews.com/ Shop Local Page 38 gotech! Page 40 Mercury News Direct Page 41 Targeted Delivery Mercury News Values Page 41 Preprints Page 42 P&D Inserts Page 44 Sunday Comics Page 46 Sticky Notes Page 48 Poly Bags Page 50 Kraft Jackets Page 52 Toppers Page 53 TABLE OF CONTENTS Guidelines & Policies Deadlines Page 54 Ad Sizes Page 55 Ad Desk Page 56 P&D Shipping Page 58 Business Policies Page 60 Credit Policies Page 61 Contact Information Page 62 5

6 SJMN +3 Total Adult Audience: 880,300 Daily 951,300 Sunday This print package extends your reach to include several of the Bay Area s most affluent communities. A single buy includes full run exposure in the Fremont Argus, the Santa Cruz Sentinel the San Mateo County Times as well as the San Jose Mercury News. Get all four of the South Bay s top dailies with one hassle-free, cost-effective buy. Enjoy higher impact, better demographics and lower cpm in this market than any other media. Target your best customers by choosing the sections they read most (we have the data to help). Build your brand with a fixed-position ad unit across all four newspapers. 6 Sources: Scarborough SF Market Study R2-2007; NAA RPC 2007 and Santa Cruz Sentinel ABC Audit,

7 Single Insertion Rate Investment Level A - Mon Tues Wed Thur Fri Sat Sunday Main News Other Sections Main News Other Sections Main News Other Sections $880,000 $124 $109 $134 $118 $144 $124 $690,000 $125 $110 $135 $120 $145 $125 $540,000 $126 $112 $136 $121 $146 $126 $420,000 $127 $113 $137 $122 $147 $127 $330,000 $129 $113 $138 $122 $149 $129 39x (4 min) B $260,000 $131 $115 $140 $124 $151 $130 $200,000 $131 $117 $142 $126 $153 $132 $156,000 $133 $118 $144 $128 $156 $134 $122,000 $135 $120 $146 $130 $158 $135 $95,000 $137 $122 $149 $131 $160 $137 16x (6 min) C $69,000 $139 $124 $162 $134 $163 $140 $50,000 $142 $126 $159 $136 $166 $142 $36,000 $144 $128 $157 $138 $169 $145 $26,000 $147 $130 $154 $136 $166 $142 $19,000 $149 $132 $151 $134 $163 $140 8x (8 min.) D $13,000 $152 $134 $165 $145 $178 $152 $8,000 $156 $137 $169 $149 $183 $156 $5,000 $159 $140 $173 $152 $187 $160 $3,000 $163 $144 $177 $156 $192 $163 $2,000 $166 $146 $181 $159 $196 $166 Single Insertion Earned Rate Dollars per Month Mon Tues Wed Thur Fri Sat Sun < $795 $156 $171 $180 $795 + $151 $165 $173 $1,995 + $146 $159 $166 Over $2,995 $140 $152 $160 Multiple Insertion Rate Investment Level A B C D Double Play Triple Play Power Play Double Power Triple Power (2x in 7 Days) (3x in 7 Days) (4x in 7 Days) (8x in 28 Days) (24x in 28 Days) Main News Other Sections Main News Other Sections Main News Other Sections Main News Other Sections Main News Other Sections $130 $113 $114 $100 $98 $86 $93 $82 $89 $78 $139 $121 $125 $113 $105 $92 $100 $87 $95 $83 $142 $123 $125 $109 $111 $97 $106 $92 $100 $88 $155 $134 $136 $119 $121 $106 $115 $100 $110 $95 No Ad Changes 1x Ad Change 2x Ad Change 39x (4 min.) 16x (6 min.) 8x (8 min.) Multiple Insertion Earned Rate Dollars per Month Triple Power Double Power Power Play (12x in 28 Days) (8x in 28 Days) (4x in 7 Days) < $795 $107 $102 $113 $795 + $104 $99 $110 $1,995 + $102 $97 $108 Over $2,995 $100 $95 $106 Single Insertion Color % of Space Charge Ad Size Full Color Spot Color 126" + 36% 31% 90" 125" 45% 38% 40" 89" 54% 46% 1" 39" 65% 55% * Minimum charge is $200 per insert Multiple Insertion Color Number % of Space Charge of Insertions Full Color Spot Color Double Play 45% 38% Triple Play 40% 34% Power Play 35% 30% Double Power 30% 26% Triple Power 25% 21% * Minimum charge is $200 per insert. Applies to any size ad. +3 7

8 SJMN +1 Total Adult Audience: The Argus /Mercury News 762,800 Daily, 835,000 Sunday San Mateo Co Times/Mercury News 737,100 Daily, 799,700 Sunday Santa Cruz Sentinel/Mercury News 721,000 Daily, 801,800 Sunday Daily News /Mercury News 760,900 Daily, 789,100 Sunday Does your customer base cover a more specific area? This print package combines the full run Mercury News with your choice of the following: Fremont Argus, Santa Cruz Sentinel, San Mateo County Times or a group buy of The Daily News. Target your geographic customer base for greater ROI. High-profile ads in the key local dailies brand your business as an integral part of the community. Again, all the convenience and savings of a single buy. 8 Sources: Scarborough SF Market Study R2-2007; Gallup SF Market Study, 2006; NAA RPC 2007 and Santa Cruz Sentinel ABC Audit,

9 Single Insertion Rate Investment Level A B Mon Tues Wed Thur Fri Sat Sunday Main News Other Sections Main News Other Sections Main News Other Sections $880,000 $99 $86 $110 $94 $119 $101 $690,000 $101 $87 $111 $96 $120 $102 $540,000 $102 $88 $112 $97 $121 $103 $420,000 $103 $89 $113 $98 $122 $104 $330,000 $105 $91 $114 $99 $124 $105 $260,000 $106 $92 $116 $101 $126 $106 $200,000 $108 $94 $118 $102 $128 $108 $156,000 $109 $95 $120 $104 $130 $109 $122,000 $111 $97 $122 $106 $132 $111 $95,000 $113 $98 $124 $107 $134 $113 39x (4 min.) 16x (6 min.) C D Over $1,100,000 $69,000 $115 $100 $126 $110 $137 $115 $50,000 $117 $102 $129 $112 $140 $118 $36,000 $120 $104 $131 $114 $143 $120 $26,000 $122 $106 $134 $116 $146 $122 $19,000 $124 $108 $136 $118 $148 $124 $13,000 $127 $110 $139 $121 $151 $127 $8,000 $130 $113 $143 $124 $156 $130 $5,000 $134 $116 $147 $127 $160 $134 $3,000 $137 $119 $151 $130 $164 $137 $2,000 $140 $121 $154 $133 $168 $140 8x (8 min.) Single Insertion Earned Rate Dollars per Month Mon Tues Wed Thur Fri Sat Sun < $795 $133 $145 $154 $795 + $127 $139 $147 $1,995 + $121 $133 $140 Over $2,995 $116 $127 $134 Multiple Insertion Rate Investment Level A B C D Double Play Triple Play Power Play Double Power Triple Power (2x in 7 Days) (3x in 7 Days) (4x in 7 Days) (8x in 28 Days) (24x in 28 Days) Main News Other Sections Main News Other Sections Main News Other Sections Main News Other Sections Main News Other Sections $107 $92 $94 $81 $80 $69 $76 $65 $72 $62 $117 $99 $104 $93 $87 $74 $82 $71 $78 $67 $119 $101 $104 $89 $93 $80 $88 $76 $84 $72 $131 $112 $115 $98 $102 $88 $97 $83 $92 $79 39x (4 min.) 16x (6 min.) 8x (8 min.) No Ad Changes 1x Ad Change 2x Ad Change Multiple Insertion Earned Rate Dollars per Month Triple Power Double Power Power Play (12x in 28 Days) (8x in 28 Days) (4x in 7 Days) < $795 $100 $795 + $90 $86 $95 $1,995 + $86 $82 $91 Over $2,995 $83 $79 $88 Single Insertion Color % of Space Charge Ad Size Full Color Spot Color 126" + 36% 31% 90" 125" 45% 38% 40" 89" 54% 46% 1" 39" 65% 55% * Minimum charge is $200 per insert Multiple Insertion Color Number % of Space Charge of Insertions Full Color Spot Color Double Play 45% 38% Triple Play 40% 34% Power Play 35% 30% Double Power 30% 26% Triple Power 25% 21% * Minimum charge is $200 per insert. Applies to any size ad. +1 9

10 SAN JOSE Total Audience: 1,236,600 past week Integrated Newspaper Audience Mercury News Print & Online The Mercury News print edition and our popular interactive products are seamlessly integrated in one powerful buy. Total audience includes more than 70% of all Santa Clara County adults. Extensive menu of interactive marketing options. This is Silicon Valley. What can beat the combination of its top newspaper and favorite local website? Sources: Scarborough SF Market Study R2-2007; Integrated Newspaper Audience is an accumulation of five daily and one Sunday print editions and one week on interactive. 10

11 CONTRA COSTA COUNTY SAN FRANCISCO COUNTY ALAMEDA COUNTY SAN MATEO COUNTY SANTA CLARA COUNTY SANTA CRUZ COUNTY Source: 2007 ABC Audit SJ = 25 Reader Households - Print 11

12 SJ Single Insertion Rate Investment Level A Mon Tues Wed Thur Fri Sat Sunday Main News Other Sections Main News Other Sections Main News Other Sections $880,000 $80 $67 $89 $75 $86 $81 $690,000 $81 $68 $90 $77 $99 $82 $540,000 $82 $69 $91 $78 $100 $83 $420,000 $83 $70 $92 $79 $102 $84 $330,000 $85 $71 $93 $79 $103 $85 39x (4 min.) B $260,000 $86 $73 $95 $81 $105 $86 $200,000 $87 $74 $97 $83 $107 $88 $156,000 $89 $76 $99 $84 $109 $89 $122,000 $91 $77 $101 $86 $111 $91 $95,000 $92 $79 $103 $87 $113 $93 16x (6 min.) C $69,000 $95 $80 $105 $89 $116 $95 $50,000 $97 $82 $107 $91 $118 $97 $36,000 $99 $84 $110 $93 $121 $99 $26,000 $101 $86 $112 $95 $124 $101 $19,000 $103 $88 $115 $97 $126 $103 8x (8 min.) D $13,000 $106 $90 $118 $100 $129 $106 $8,000 $109 $93 $121 $103 $133 $109 $5,000 $112 $95 $125 $106 $137 $112 $3,000 $116 $98 $128 $109 $141 $116 $2,000 $118 $101 $132 $112 $145 $119 Over $1,100,000 Single Insertion Earned Rate Dollars per Month Mon Tues Wed Thur Fri Sat Sun < $795 $113 $124 $133 $795 + $107 $118 $126 $1,995 + $101 $112 $119 Over $2,995 $95 $106 $112 Multiple Insertion Rate Investment Level A B C D Double Play Triple Play Power Play Double Power Triple Power (2x in 7 Days) (3x in 7 Days) (4x in 7 Days) (8x in 28 Days) (24x in 28 Days) Main News Other Sections Main News Other Sections Main News Other Sections Main News Other Sections Main News Other Sections $85 $70 $74 $62 $66 $55 $62 $52 $59 $49 $90 $75 $79 $66 $70 $59 $66 $56 $63 $53 $100 $83 $87 $73 $77 $65 $73 $61 $70 $58 $112 $93 $97 $81 $86 $72 $82 $69 $78 $65 39x (4 min.) 16x (6 min.) 8x (8 min.) No Ad Changes 1x Ad Change 2x Ad Change Multiple Insertion Earned Rate Dollars per Month Triple Power Double Power Power Play (12x in 28 Days) (8x in 28 Days) (4x in 7 Days) < $795 $78 $74 $81 $795 + $75 $71 $78 $1,995 + $72 $68 $75 Over $2,995 $69 $65 $72 12 Single Insertion Color % of Space Charge Ad Size Full Color Spot Color 126" + 36% 31% 90" 125" 45% 38% 40" 89" 54% 46% 1" 39" 65% 55% * Minimum charge is $200 per insert Multiple Insertion Color Number % of Space Charge of Insertions Full Color Spot Color Double Play 45% 38% Triple Play 40% 34% Power Play 35% 30% Double Power 30% 26% Triple Power 25% 21% * Minimum charge is $200 per insert. Applies to any size ad.

13 Interactive Rate Investment Level A Go Tech Leaderboard Impressions 7-Day Package 15,000 = $325 40,000 = $650 80,000 = $1,300 Shop Local 7-Day Packages $79/pkg Clean Print $100 cpm Run of Site Leaderboard Impressions $15 cpm Blasts $55 cpm Min. 10K/send Minimum $30K Interactive Investment Video 7-Day Package $150/pkg Yahoo Hot Jobs Now Hiring $10 cpm Min. 25K Impressions B C D Over $1,100,000 and 39 Weeks Plus Flex and 16 Weeks Plus Flex and 8 Weeks Plus Flex Minimum $15K Interactive Investment 50, , ,000 N/A N/A Impressions Impressions Sends Sends Impressions $5,000 $2,250 $1,100 $1,200 $1,000 25,000 75, ,000 N/A N/A Impressions Impressions Sends Sends Impressions $2,500 $1,125 $1,100 $600 $500 Minimum $50K Interactive Investment Interactive Earned Rate Dollars per Month < $795 Go Tech Leaderboard Impressions 7-Day Package 15,000 = $325 40,000 = $650 80,000 = $1,300 Shop Local 7-Day Packages $79/pkg Clean Print $100 cpm Run of Site Leaderboard Impressions $15 cpm Blasts $55 cpm Min. 10K/send Video 7-Day Package $150/pkg Yahoo Hot Jobs Now Hiring $10 cpm Min. 25K Impressions 15,000 1 (1) 7-Day 25,000 Impressions Upload N/A N/A N/A Package Impressions $325 $75 $150 $250 $ , (2) 7-Day 50,000 Impressions Uploads N/A N/A Sends Package Impressions $650 $158 $550 $300 $500 $1, , (4) 7-Day 75,000 Impressions Uploads N/A N/A Sends Package Impressions $1,300 $316 $550 $600 $750 SJ 13

14 ZONES Total Audience: West Valley Edition 99,500 Daily, 127,000 Sunday Valley Edition 258,600 Daily, 287,500 Sunday South Valley Edition 221,100 Daily, 247,100 Sunday Peninsula Edition 85,600 Daily, 76,500 Sunday Mercury News Zones Aiming for a concentrated customer base? The Mercury News publishes four geographically zoned editions each day, and zoned advertising opportunities are available in the highly popular Local News section. Maximum impact with minimum wasted circulation. High-profile Mercury News ad positions at a fraction of the full-run price; ideal for long-term brand building. Local section content holds high reader appeal. Guaranteed placement in the local section/sections of your choice. 14 Source: Scarborough SF Market Study R

15 Single Insertion Zones Investment Level A B C D Earned Rate (Dollars per Month) Any Any 1 Zone 2 Zones $330,000 + $22 $20 $95,000 - $329,999 $25 $22 $19,000 - $94,999 $28 $25 $2,000 - $18,999 $32 $28a < $795 $45 $41 $795 + $41 $37 39x (4 min.) 16x (6 min.) 8x (8 min.) $1,995 + $39 $35 Local zoning pricing combine both South Valley and Valley zones. Zoning available Wednesday Sunday only. Monday and Tuesday full run only, pick-up rdates available. Multiple Insertion One Zone Investment Level A B C D Earned Rate (Dollars per Month) Double Triple Power Double Triple Play Play Play Power Power $330,000 + $19 $15 $11 $10 $9 $95,000 - $329,999 $21 $16 $12 $11 $10 $19,000 - $94,999 $24 $18 $14 $12 $11 $2,000 - $18,999 $27 $20 $16 $14 $13 < $795 N/A N/A $23 $10 $18 $795 + N/A N/A $21 $19 $17 $1,995 + N/A N/A $19 $17 $16 39x (4 min.) 16x (6 min.) 8x (8 min.) No Ad Changes 1x Ad Change 2x Ad Change Multiple Insertion Two Zones Investment Level A B C D Earned Rate (Dollars per Month) Double Triple Power Double Triple Play Play Play Power Power $330,000 + $16 $13 $10 $9 $8 $95,000 - $329,999 $18 $15 $11 $10 $9 $19,000 - $94,999 $20 $16 $12 $11 $10 $2,000 - $18,999 $23 $18 $14 $13 $11 < $795 N/A N/A $20 $18 $16 $795 + N/A N/A $19 $17 $15 39x (4 min.) 16x (6 min.) 8x (8 min.) $1,995 + N/A N/A $17 $16 $14 Full Run Pick-Up Pricing No Ad Changes 1x Ad Change 2x Ad Change Monday Tuesday full run pick-up pricing for zoned advertisers. Run two days within 7 days in any SJMN, Local Zone and pick-up Monday and/ or Tuesday full run at zoned pricing in the local section. Pick-up at must run in local section. Zoning available Wednesday Sunday with full run Monday/Tuesday contract. ZONES 15

16 SPECIAL RATES Section A Premium A 25% premium for guaranteed placement in Section A (on top of any rate program). Front Section Advertising Section Section Section Inside Inside Inside Inside Inside A A A Section Section Section Section Section Size 3x5 2x5 6x1 3x5 2x5 6x3 6x2 6x1 All Properties $14,838 $9,892 $6,569 $11,045 $8,654 $12,049 $9,890 $5,819 Former ANG $8,225 $5,141 $3,213 $5,860 $4,500 $6,390 $5,143 $2,846 Properties Mercury News $6,451 $4,032 $2,520 $4,950 $3,525 $5,400 $4,030 $2,230 Contra Costa $5,107 $3,192 $1,995 $3,920 $2,790 $4,275 $3,190 $1,770 Inside Sections Local Sports Business Travel Living/ A&E Non-Profit Rate $2,000 D LEVEL. Must provide 501c3 Form. Political / Advocacy Rate $95,000 B LEVEL 16

17 Weather Page 6 col x 10.5 full color daily. Properties Total Cost For One Day Cost Break Down Per Property 1st Property 2nd Property 3rd Property 1 $4,300 2 $8,170 $4,300 $3,870 3 $11,610 $4,300 $3,870 $3,440 Standby Full, 1/2 and 1/4 page insertions only. Full run any day: $25 pci Standby Zones Valley South Valley and West Valley Valley South Valley and Peninsula Valley South Valley West Valley and Peninsula Valley and South Valley Valley or South Valley with West Valley Valley or South Valley with Peninsula Valley or South Valley Valley and Peninsula West Valley $19 $18 $16 $14 $12 $11 $7 $9 $5 $4 Peninsula Late Fees Late Kill Fee: Ads killed after deadline charged $15 pci. Late Scheduling Fee: Ads scheduled after deadline charged an additional $7 pci. Late Ad Building Fee: Ads requiring composition after deadline charged $7 pci. SPECIAL RATES 17

18 TOMA TOMA Rate Guidelines: Minimum ad size: 2 inches As many inches deep as columns wide Counts towards dollar volume (excluding LOI, Auto & Real Estate) plus frequency contracts Copy restrictions in place NO PRICE AND ITEM Pricing are pci Must include interactive products (except zoned TOMA advertisers) 1-Year Contract 2-Year Contract Times Per Week 2 Inches + 4 Inches Inches pci pci pci 3 $33 $31 $27 5 $31 $29 $25 7 $29 $27 $23 Plus Online 3 $29 $27 $23 5 $27 $25 $21 7 $25 $23 $19 Plus Online 1-Year Contract Zone 2-9 Inches pci North or South SanJose AND West Valley AND Peninsula $22 North AND South SanJose $19 North OR South SanJose AND West Valley $17 North OR South SanJose AND Peninsula $16 North OR South SanJose $15 West/ Peninsula Combo $15 West Valley $9 Peninsula $9 * Add DNG, SVCN, Fronteras North or South for $5 pci. ** Color available; 18

19 Food and Travel Sections Qualifications: No contract needed Applies to retail advertisers only BANG wide section Rate: $55 PCI FOOD & TRAVEL 19

20 EYE Local Entertainment Rate Investment Level Over $1,100,000 A B C D Open 1/8 1/4 1/3 1/2 2/3 Full $880,000 $690,000 $540,000 $210 $380 $480 $750 $1,035 $1,400 $420,000 $330,000 $260,000 $200,000 $156,000 $220 $390 $490 $760 $1,055 $1,425 $122,000 $95,000 $69,000 $50,000 $36,000 $230 $400 $500 $770 $1,075 $1,460 $26,00 $19,000 $13,000 $8,000 $5,000 $240 $410 $510 $780 $1,100 $1,500 $3,000 $2,000 8x 16x 39x * Rates only available to local arts groups and local restaurants. Consumer Segmentation The typical eye reader is more likely to: Spend money on entertainment Dine out Travel abroad He/she also ranks above average in the following shopping categories: Music Watches and jewelry 20

21 EYE The Mercury News offers entertainment and lifestyle coverage every day of the week -- most notably in Thursday's eye, the popular weekend guide. When it comes to actually seeking out the entertainment, cultural and recreational options we cover, readers of these sections rank significantly ahead of Bay Area adults as a whole. Top 5 Psychographic Reader Groups (Based on composition of readers) MONEY & BRAINS Just what they sound like, with high incomes, advanced degrees and sophisticated tastes to match. Many of these city dwellers--mostly white with a high concentration of Asian Americans--are married couples with few children who live in fashionable homes on small lots. YOUNG DIGERATI Tech-savvy singles and couples in fashionable communities in Silicon Valley and beyond.affluent, highly educated and ethnically mixed, their neighborhoods are typically filled with trendy apartments and condos, fitness clubs, clothing boutiques, casual restaurants and all types of bars--from juice to coffee to microbrew. BOHEMIAN MIX Young, mobile urbanites embracing the nation's most liberal lifestyles. This is a progressive mix of singles and couples, students and professionals, Hispanics, Asians, African-Americans and whites. Living in restored Victorians and eclectic apartments, these early adopters are quick to embrace the latest entertainment, tech toys and products. UPPER CRUST The wealthiest segment of the population, dominated by empty-nest couples over 55 years old.they boast the highest concentration of residents earning over $200,000 a year and of those possessing a postgraduate degree. And no group has a more opulent standard of living. AMERICAN DREAMS This increasingly important group personifies America s diversity: more than half the residents are Hispanic, Asian or African-American. These middle-aged immigrants favor multilingual neighborhoods one in ten speaks a language other. EYE 21

22 BIZ Mercury News Business Sections The Mercury News Business sections (Tech on Monday, Biz+Tech Tuesday through Saturday and Sunday Business) are essential reading for everybody who works in, invests in or uses high tech. 22

23 Monday: Tech, highlighting product news and reviews. No stock listings. Tuesday: Biz+Tech, highlighting commercial Real Estate. Wednesday Saturday: Biz+Tech, with regular business coverage and columns. Sunday: Sunday Business, with the week in review, insider trading, and the Money Page (personal finance). No stock listings. Especially effective for reaching male readers with higher education and household income, usually in a technical or managerial position. A natural environment for financial services, B2B, tech products and high-end home electronics. Fixed position ads here are a powerful branding opportunity, combining the fullrun reach of the Mercury News with targeted appeal. Regular ad positions available: Available Friday Monday All positions sold on a first-come basis and subject to availability. Page 2: Three 2x7 positions Page 3: One 6x3 position Stock Island (floated in stock listings): One 3x10.5 position Last two inside pages: Multiple 3x10.5 positions depending on layout. Ad Position Ad Size Price Per Price Per or Column Inch Ad Page 2 (3) 2x7 $27 $378 Page 3 6x3 $27 $486 Stock Island 3x10.5 $27 $ Only 2 Available 1/4 Page 3x10.5 $ Commercial Real Estate 6x10.5 $27 $1,701 Only 2 Available BIZ 23

24 SVCN Total audience: 274,032 Daily SILICON VALLEY COMMUNITY NEWSPAPERS delivers quality local news right to the door, publishes in some of the area s most affluent neighborhoods and distribute to businesses and homes. And what s true across the nation is true here: Adults are most interested in reading about events in their own community. These award-winning weeklies combine quality editorial content, neighborhood appeal and targeted distribution: Almaden Resident, Cambrian Resident, The Campbell Reporter, The Cupertino Courier, Los Gatos Weekly-Times, Los Gatos Weekender, Rose Garden Resident, Saratoga News, The Sunnyvale Sun, Willow Glen Resident, The West San Jose Resident and San Jose City Times. Source: Silicon Valley Community Newspapers. 7/08 24

25 THE DAILY NEWS Award-winning community paper combine quality editorial content, neighborhood appeal and targeted distribution. Serving Peninsula cities including: Atherton, East Palo Alto, Los Altos, Los Altos Hills,Menlo Park,Mountain View, Palo Alto, Portola Valley, Redwood City, San Carlos, Stanford & Woodside. The Daily News papers are distributed to: More than 1,800 racks, strategically placed in areas with high levels of pedestrian traffic More than 11,000 popular retail businesses, from local institutions to popular chains Communities with strong daytime and evening foot traffic Source: Scarborough San Francisco Market Study, R (Current Release) 19,350 Daily Total Audience: DAILY NEWS 25

26 COMMUNITY PUBLISHING Publication Name Open Rate Day of Publication San Mateo County Times $39 pci Monday - Sunday Daily News $30 pci Tuesday Silicon Valley Community Newspapers (please see available sizes below) All SVCN $52 PCI - No other discounts apply Please note Silicon Valley Newspapers are not eligible for multi-day discounts Almaden Resident $28 Thursday Cambrian Resident $28 Thursday Campbell Reporter $28 Friday Cupertino Courier $28 Wednesday Rose Garden Resident $28 Thursday Saratoga News $28 Tuesday Sunnyvale Sun $28 Wednesday Willow Glen Resident $28 Friday Los Gatos $28 Tuesday Pacifica Tribune $15 Wednesday Milpitas Post $28 Thursday Fremont Bulletin $28 Saturday Berryessa Sun $28 Monthly San Jose Mercury News Peninsula Zone $39 Monday San Jose Mercury News South Valley Zone $61 Monday San Jose Mercury News North Valley Zone $61 Monday Front Page Strip Ads All Papers Front Page Strip Ads: Price is 3x the pricing listed above Other Section Fronts: Price is 2x the pricing listed above Color Any ad larger than half a page, color is included based on availability. Any ad less than half a page, color is $4. pci per publication. Color Discounts All color discount programs are based on availability. Color is included in the fourth ad when you buy a four-insertion flight within seven days. Contract Discounts: Multi Paper Discounts: Multi Day Discounts: 6 Weeks...15% Two papers...20% 1st additional day...20% 13 Weeks...25% Three papers...30% 2nd additional day...35% 26 Weeks...45% Four Five papers...40% 3rd additional day...50% 48 Weeks...55% Six Eight papers...45% 4th additional day...55%... Nine plus papers...50% 5th additional day...60% th additional day...65% Minimum PCI Limit: $3.00 pci limit per publication applicable to all publications except the San Jose Mercury News and the San Mateo County Times. Preprints: Distribution is available in all community publications. Distribution is by full publication. See PREPRINTS section for pre-print pricing. See P&D SHIPPING section for specifications, deadlines and delivery locations. 26

27 Following are the eight simple steps to help you calculate your investment. Step 1 Select your frequency commitment to earn your first discount. 48 weeks 26 weeks 13 weeks 6 weeks Step 2 Select the papers you wish to advertise in to take advantage of multi-paper discounts. Keep in mind the trade zone of your business. (Multi Day discounts don t apply to SVCN) Step 3 Add the base rates for your choices together. For example: Campbell Reporter, Cambrian Resident, Daily News $28 + $28 + $15 = $71 per column inch Step 4 Apply frequency commitment discount Example: 26x Frequency Discount = 45% $71-45% = $39.05 Step 5 Example: Apply multi-paper discount: Campbell Reporter, Cambrian Resident, Daily News (3-paper buy) $ % = $27.34 Step 6 Apply the appropriate multi-day discount: Example: Campbell Reporter Thursday distribution Cambrian Resident Thursday distribution Daily News Friday distribution This would be considered a two-day purchase; therefore the discount would equal 20% $ % = $21.87 Step 7 Verify minimum price limit Step 8 Select insertion size. Overall example: A 2 x 3 (6 ) ad based on the above calculation would equal $ per day Base rate: $71pci minus the 26x frequency discount (45%) = $39.05 minus the 3 paper multi discount (30%) = $27.34 minus the 1st day pick up discount (20%) = $21.87 x 6 = $ per day or a total of $ for the two day schedule. Column Sizes Milpitas SVCN DN Pacifica SJMN SMCT Berryessa Fremont 1 col cols cols cols cols cols. n/a n/a Full Page x x x x x x10.25 Double truck x x x21 22 x21 22 x x10.25 INVESTMENT CALCULATOR 27

28 AD WIZARD The Ad Wizard, the online ad-building resource, gives Mercury News advertisers the power to design, edit and submit their own ads straight from their home or office. With the ease and convenience of shopping online, the Ad Wizard enables advertisers to take greater control of their marketing while saving time and money. Perfect for the advertiser who doesn t want to commit to a contract just yet, the Ad Wizard eliminates time spent waiting for appointments, proofs, and phone calls. It provides more flexibility because advertisers can create ads at any time online and at no extra cost. Ad Wizard features: A wide variety of pre-made templates Ability to create a custom ad or template Flat, discounted pricing no contract needed Register Online at and start building ads today! 28

29 Pricing and Sizes 1col x 2 1 col x col x 2 2 col x 7 2 col x col x 7 Full Run $90.00 $ $ $ $ $ North San Jose, South San Jose & West Valley $81.50 $ $ $ $ $ North San Jose, South San Jose & Peninsula $74.00 $ $ $ $ $ North or South San Jose, West Valley & Peninsula $68.50 $ $ $ $ $ North San Jose & South San Jose $58.00 $98.00 $ $ $ $ North or South San Jose & West Valley $52.50 $88.00 $94.50 $ $ $ North or South San Jose & Peninsula $45.00 $75.50 $81.00 $ $ $ North San Jose or South San Jose $34.00 $56.00 $62.00 $ $ $ West Valley & Peninsula $39.50 $65.50 $70.50 $ $ $ West Valley Zone $17.50 $29.00 $31.50 $92.50 $ $ Peninsula Zone $16.00 $26.50 $28.50 $84.00 $ $ DNG Pick-Up $15.00 $26.25 $30.00 $ $ $ $30 BIG SALE! Design, edit and submit your own ads online anytime. NO EXTRA COST! Pre-made Templates Custom Ads Discount Pricing THE AD WIZARD Call your sales representative today! http/:sjmn.theadwizard.com BLOWOUT SALE Direct from Manufacturer to You We have the largest selection! Constructed of solids woods with wood veneers Made of Eco-friendly Rubberwood. THE AD WIZARD Call your sales representative today! http/:sjmn.theadwizard.com CLEARANCE SALE! 50% - 75% Off This Weekend Only! Design, edit and submit your own ads online anytime. Many templates and styles available! LEATHER JACKETS DISCOUNTED! $ ALL STOCK MUST GO! THE AD WIZARD Call your sales representative today! http/:sjmn.theadwizard.com Mid-Year Reductions Discounted furniture and homewares 5-Drawer Dresser Design, edit and submit your own ads online anytime. Many templates and styles available! WAS $2,300 NOW $1,300 Modern Wood Chair Design, edit and submit your own ads online anytime. Many templates and styles available! WAS $2,300 NOW $1,300 THE AD WIZARD Call your sales representative today! http/:sjmn.theadwizard.com 29

30 SPECIALTY PRODUCTS Innovative Print Opportunities 30

31 31

32 SPACES SPACES is uniquely designed to meet the needs of local home improvement, furnishings and other luxury advertisers. More importantly, our distribution model assures you reach your most valuable customers throughout the San Francisco DMA. Total circulation for SPACES is 40,000 porches delivered households with income levels of $200,000, plus in affluent area such as Los Gatos, Danville, Palo Alto, Lafayette, Morgan hill, Pleasanton, Fremont, Mountain View, Piedmont, San Mateo, Walnut Creek, Los Altos, Berkeley and more. In addition, 10,000 copies are distributed to more than 500 targeted service and retail locations. **Homes purchased in the last 36 months for $500,000 or more. Compared to those valued less and whose residents have lived there for more that 3 years. Source: 2006 Scarborough Research (HH Base) 32

33 Ad Sizes Page Dimension Final trim: Live image area: 8.875''W x ''L 8.375''W x ''L 2 pg. spread w/o bleed 16.80''W x 10.37''L 2 pg. spread w/bleed 18.25''W x 11.37''L Full page w/o bleed 8.10''W x 10.37''L Full page w/bleed 9.10''W x 11.37''L 1/3 page (V) 2.60''W x 10.37''L 1/3 square (H) 5.335''W x 5.07''L 1/2 page 8.10''W x 5.07''L 2/3 vertical 5.35''W x 10.37''L 1/6 page 2.60''W x 5.07''L Rates 1/6 1/3 1/2 2/3 Full 10x $610 $960 $1,250 $1,530 $2,191 6x $683 $1,075 $1,400 $1,714 $2,453 3x $765 $1,204 $1,568 $1,919 $2,749 OPEN $880 $1,445 $1,882 $2,303 $3,298 Premium Rates Back Cover Inside Cover Page 3 Ahead of TOC 10x $3,845 $3,292 $3,292 $ x $4,366 $3,742 $3,742 $3,118 3x $4,891 $4,192 $4,192 $3,493 OPEN $5,766 $4,942 $4,942 $4,118 SPACES 33

34 FRONTERAS/ LA GANGA Your best choice in reaching the Hispanic marketing: Written in Spanish by award-winning journalists Complete content including entertainment, sports, local, national and international news Full Color, tabloid format Zoning in Fronteras is by North and South. Zoning in LaGanga is by full publication. Distributed Saturdays via racks and retail outlets SONOMA ZONE 1 MARIN SAN FRANCISCO NAPA SAN MATEO ZONE 3 LA GANGA Circulation 25,000 CONTRA COSTA SANTA CRUZ SOLANO ALAMEDA SANTA CLARA FRONTERAS Circulation 25,000 SAN JOAQUIN MONTEREY SAN BENITO ZONE 2 FRONTERAS Circulation 25,000 34

35 Mechanicals 5 col TAB Format Column Measures 1 column= inches 2 column= inches 3 column= inches 4 column= inches 5 column= 8.73 inches Camera ready preferred format PDF. New Ad Sizes Mechanicals Total Inches Rates Open Rate 4x 13x 26x 48x Full Page 5 x /2 Page H 5 x /4 Page 2 x /8 Page 1 x /12 Page 2 x All rates include color and represent one zone Pick-up rates are set at 25% per each additional Zone Position Mechanicals Total Inches Open Rate 4x 13x 26x 48x Back Cover 5 x $1,100 $900 $850 $750 $650 Inside Back Cover 5 x $1,000 $800 $750 $650 $550 Inside Back Cover Inside 5 x $900 $750 $700 $600 $500 Inside Front Cover 5 x $1,000 $800 $750 $650 $550 Inside Back Cover Inside 5 x $900 $750 $700 $600 $500 Double Truck 11 x $1,300 $1,150 $980 $900 $799 Front Cover 1.5 x $0 $0 $350 $315 $289 35

36 INTERACTIVE 36

37 ROP insertions over $1,000 appearing in the Mercury News will automatically receive a posting on MercuryNews.com s ShopLocal, increasing your already impressive Silicon Valley reach from 43% to 53% Million Page Views Per Month 3.7 MIllion Unique Visitors Per Month We feature the content of the Mercury News print edition as well as blogs, podcasts, breaking news and other content. The result is the Bay Area s best site for news, entertainment, sports, business, health, travel and home information. MercuryNews.com is also home to the Bay Area s largest online classified section, teaming with Yahoo! HotJobs, Cars.com, Yahoo!, Zillow and others to bring our visitors access to a robust database of local ads and information. The Audience at a Glance MercuryNews.com users represent Silicon Valley's best demographics. In Santa Clara County, their median age is 41; their median household income is $114,300; and 60% hold college degrees. Powerful Tools To Draw Customers MercuryNews.com creates more routes to your door. Users can search by advertiser name or category, print your ad, link to your website, get door-to-door directions and even receive alerts about your latest sale. Additional Advertising Opportunities Other advertising opportunities available on MercuryNews.com include banner ads, buttons, ribbons, skyscrapers, pop-ups, pop-unders and more. Contact your client manager for details and pricing. ShopLocal ShopLocal is the Mercury News shopping site that enables shoppers to find out what s on sale at stores in the neighborhood. Users can search for sales or browse by store, brand or product category. Display ads appearing in ROP (insertions over $1,000) will be posted on ShopLocal for seven days. If the same display ad runs more than one time in a given week, the first display ad will receive one seven-day posting on ShopLocal. Costs: 1. Included in all ROP insertions over $1, Stand alone $99 per insertion 3. Frequency Contract $49-$79 per insertion Note: Silicon Valley is Santa Clara County. Sources: Scarborough Research R Omniture Jan - Sept 2008 average. MERCURY NEWS.COM 37

38 gotech! The online industry is booming. 95% of Bay Area residents use the internet. Now, with gotech! you too can be a part of this expanding market. Mercury News.com has prime advertising opportunities to complement any print campaign. Simply tell your sales rep that you want to gotech! and they ll arrange for your ad to appear on our website s news pages. Don t miss out! Getting your company online has never been easier, just gotech! What is gotech! Add a placement on our website to run concurrent to your print ad with the same advertising message. Packages Leaderboard Ads (728 x 90 pixels) (A) 15,000 to run within 7 days $325 (B) 40,000 to run within 7 days $650 Ordering Process Simply add packages (A) or (B) when you order your print ad. 38

39 Database Marketing Your One Stop Marketing Source Mercury News Direct is the Mercury News team of database marketing and direct mail specialists. Our diverse product line and direct mail experience, combined with our established relationships with industry suppliers, makes us your one-stop shop for all of your database marketing needs. Product List Solo Mailing We can identify addresses that match specific demographics, or target your message by postal carrier route. A wide variety of mailing formats and services are available. We will customize each to fit your specific needs. Production Mailing Lists List Services As a product of the Mercury News, we are able to take advantage of volume discounts with commercial printers and lettershops. As a data broker, we have access to information at discounted rates, as well as our own address database. We can customize to fit your specific needs. List selects Call for a customized quote Address standardization $350 (Up to 40,000 records) File de-duplication $350 (Up to 40,000 records) Merge / Purge $350 (Up to 40,000 records) National Change of Address (NCOA) $400 (Up to 25,000) For the pricing of more records, call your Mercury News representative. Database Analysis Through demographic profiling, customer behavioral analysis, modeling, list maintenance, and other services, we help your marketing dollars work harder. Mapping Our mapping technology allows you to see your existing customers, prospects or specified demographics displayed on a map. Creative Staff Designers are available to help you create effective direct mail ad materials. More Information For more information about Mercury News Direct, including custom rates, contact your client manager or call (408) MERCURY NEWS DIRECT 39

40 TARGETED DELIVERY 40

41 Now you can saturate the market with your inserts in Mercury News Values, the Mercury News TMC program. Mercury News Values offers a combination of subscriber and non-subscriber distribution to deliver 98% penetration in your selected geographic area. Subscribers to the Mercury News receive their insert package with their home-delivered copy of the Mercury News on Tuesday. Non-subscribers receive their inserts on Monday/Tuesday through U.S. Postal distribution. 61 ZIP codes including all of Santa Clara and San Benito Counties plus Menlo Park, Atherton, and Portola Valley - are available through this program. Distribution to the sub-zip level (average 3,500 households per zone) is available in all areas served by the program. Mercury News Value is part of Bay Area Values, offering distribution to nearly 2.2 million Bay Area households every week. Preprints are charged on a cost-per-thousand basis. Required distribution quantities are available from your advertising representative 90 days prior to distribution date. A minimum distribution of 10,000 is required per day. A combined Shared Mail/Home Delivery distribution on Monday and Tuesday will count towards the 10,000 minimum. For complete preprint specifications including minimum and maximum sizes, packaging instructions, and ordering requirements - Preprint Specifications section. Pricing -For customer-supplied preprints, see the Preprint Grid in the Preprints section. Distribution in the Monday nonsubscriber package receives a $10/cpm drop day discount. Distribution in the Tuesday subscriber package receives a $10/cpm drop day discount. All other discounts apply. Any piece over 1.5 ounces is subject to overweight charges. Late reservations, changes, kills, or materials are subject to a late fee of $3 per thousand or actual costs incurred by the Mercury News. Print and Deliver pricing is found in the P&D Inserts section. Print and Deliver pricing applies to all Mercury News publications including Mercury News Values. Total print order quantity (combined with distribution in any other publication) is used to determine P&D pricing. MN VALUES/TMC 41

42 PREPRINTS Preprint distribution in the Mercury News is available to subscribers and single-copy readers on Thursdays, Fridays, and Sundays. Zoning to subscribers is available at the sub-zip code level (average 1,000 households per zone) in Santa Clara County and at the zip and zip-cluster level outside of Santa Clara County. Zoning to single-copy readers is at the zip-cluster level. Distribution to Mercury News subscribers is also available on Tuesdays in the Mercury News Values package in Santa Clara, San Benito, and parts of San Mateo County. Single-copy distribution on Tuesdays is not available. See Mercury News Values section for more information. See Preprint Specifications section for complete specifications, spoilage requirements, and delivery locations. Deadlines Publication Day Reservation Deadline Materials Deadline Monday Non-Subscriber 17 days prior 10 days prior Tuesday Subscriber 18 days prior 11 days prior Thursday 13 days prior 10 days prior Friday 14 days prior 10 days prior Sunday 16 days prior 10 days prior SVCN 14 days prior Friday of week prior The Daily News 10 days prior 3 days prior Fronteras/La Ganga 14 days prior 10 days prior Qualifications All preprints are priced on a cost-per-thousand basis. 10% premium applies to New Year s Day, President s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving, and Christmas. If the holiday falls on a Sunday, Sunday rates will be charged rather than the 10% premium. Subscriber sub-zip premium is $8.00 cpm. Non-subscriber sub-zip premium is $5.00 cpm. Tabloid preprints not in increments of 4 pages will be charged at the next 4-page increment. Late reservations, changes, kills, or materials are subject to a late fee of $3 cpm or actual costs incurred by the Mercury News. Overweight pieces (> 1.5 ounces) are subject to overweight charges for non-subscriber distribution. ShopLocal can be added to any preprint order for $45 per page. See page 14 for more information. 42

43 Calculator Step 1 Determine your page count price Page Size Std Tab Price 1 2 $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $205 Step 2 Apply dollar volume discount Dollar Volume Agreement Discounts CPM $1,000,000 -$25 $900,000 -$23 $800,000 -$21 $700,000 -$19 $600,000 -$17 $500,000 -$15 $400,000 -$14 $300,000 -$13 $250,000 -$12 $200,000 -$11 $150,000 -$10 $125,000 -$9 $100,000 -$8 $75,000 -$7 $50,000 -$6 $30,000 -$5 $15,000 -$4 $10,000 -$3 $5,000 -$2 $2,500 -$1 Open $0 Step 3 Apply insert day discount Insert Day Discounts CPM Monday Non-sub -$10 Tuesday sub -$10 Thursday or Friday sub -$5 Sunday sub $0 SVCN -$4 DNG -$9 Fronteras/LaGanga -$9 Distribution available on Monday, Wednesdays and Saturdays for a surcharge of $7,500 Step 4 Apply drop count discount Drop Count Discounts CPM 250,000 and over -$16 220, ,000 -$12 190, ,000 -$8 150, ,000 -$4 90, ,000 -$2 10,000 89,000 $0 Step 5 Verify minimum price limit Insert Price Minimum CPM Monday Non-sub $45 Tuesday Sub $39 Thursday or Friday $45 Sunday $49 Price Calculator Step 1 Determine page count price Step 2 Apply dollar volume discount Step 3 Apply insert day discount Step 4 Apply drop count discount Step 5 Verify minimum price limit Total PREPRINTS 43

44 P&D INSERTS The Single Sheet 8-1/2 x 11 on 60# Offset The Half Sheet 5-1/2 x 8-1/2 on 60# Offset Quantity Colors (Front/Back) 1/0 1/1 2/0 2/1 2/2 4/0 4/1 4/ $37 $39 $39 $43 $45 $45 $46 $ $31 $33 $33 $35 $36 $36 $ $30 $31 $31 $32 $33 $33 $ $29 $30 $30 $31 $30 $32 $ $28 $29 $29 $30 $31 $31 $ $27 $28 $28 $29 $30 $30 $ $26 $27 $29 $28 $29 $29 $30 31 Paper Upgrade Options, added cost per thousand: 60# Coated Matte $6 80# Coated Matte $9 100# Coated Matte $11 60# Colored $5 7 pt Uncoated Reply Card $9 (Includes perfs) Quantity Colors (Front/Back) 1/0 1/1 2/0 2/1 2/2 4/0 4/1 4/4 25,000 $27 $30 $30 $31 $37 $38 $41 $50 50,000 $25 $26 $26 $27 $30 $30 $33 $37 100,000 $22 $23 $23 $24 $25 $25 $26 $30 200,000 $21 $22 $22 $23 $24 $24 $25 $26 300,000 $20 $21 $21 $22 $23 $23 $24 $25 400,000 $19 $20 $20 $21 $22 $22 $23 $24 500,000 $18 $19 $19 $20 $21 $21 $22 $23 Paper Upgrade Options (5-1/2 x 8-1/2), added cost per thousand: 60# Coated Matte $3 80# Coated Matte $5 100# Coated Matte $6 60# Colored $3 7 pt Uncoated Reply Card $5 100# Cover $16 The Tabloid 11 x 17 on 60# Offset Quantity Colors (Front/Back) 1/1 2/1 2/2 4/1 4/4 25,000 $60 $64 $72 $80 $104 50,000 $55 $56 $60 $67 $78 100,000 $52 $53 $57 $62 $67 200,000 $50 $51 $54 $59 $63 300,000 $49 $50 $53 $58 $61 400,000 $48 $49 $52 $57 $60 500,000 $47 $48 $51 $56 $59 Paper Upgrade Options (11 x 17), added cost per thousand: 60# Coated Matte $9 80# Coated Matte $13 100# Coated Matte $16 60# Colored $9 The Hot Sheet/ Hot Tab 10 x 12-1/2 on 43# Satin 2 Pages 4 Pages Quantity 4/4 4/4 25,000 $61 $164 50,000 $48 $ ,000 $42 $73 200,000 $37 $62 300,000 $36 $60 400,000 $35 $59 500,000 $34 $58 600,000 $33 $57 750,000 $32 $54 1,000,000 $31 $53 The Premium Sheet 8-1/2 x 10-1/2 on 60# Coated Quantity 4/4 25,000 $50 50,000 $40 100,000 $34 200,000 $33 300,000 $32 400,000 $31 500,000 $30 750,000 $29 100,0000 $28 44

45 The Mercury News will design, print, and deliver your advertising message on a variety of sizes of coated and uncoated paper stock. Distribution is available through any of the Mercury News publications Mercury News Subscribers, Mercury News Values, Silicon Valley Community Newspapers, The Daily News and Fronteras/ La Ganga. P&D are priced at a cost per thousand. To determine your cost per thousand, first calculate the total print order quantity. Distribution in any publication counts towards the total print order quantity. From that distribution row, find the column that corresponds to the ink colors. For example, 2/1 indicates two colors on the front side and one color on the reverse side. Black is considered a color. Add the additional cost for upgraded stocks, if applicable. The result is your final cpm for your P&D order. Important Notes 1. Your best rate is obtained by printing in greater quantities and distributing anytime in any publication within 90 days from date of first insertion. (Customer is liable for printing costs for all undistributed printed product). 2. Plate changes within a print order are available for $100 per plate. 3. Pick up your ad into ShopLocal for $45 per side per week. See page 13 for more information on ShopLocal. 4. Deadlines shown below include a standard design and proof for a two-page P&D. Larger P&Ds, more complex designs, or additional proofing will require additional time. Check with your Mercury News sales representative. 5. Bleeds are available at additional charge. 6. All Print & Deliver inserts may include the following tagline: Printed and distributed by the San Jose Mercury News. To advertise, call Deadlines Publication Day Reservation Deadline Materials Deadline Thursday Tuesday 4 p.m. 16 days prior Friday Tuesday 4 p.m. 17 days prior Sunday Tuesday 4 p.m. 19 days prior Monday Tuesday 4 p.m. 20 days prior Tuesday Previous Tuesday 4 p.m. 21 days prior P&D INSERTS 45

46 SUNDAY COMICS Mechanical Specifications CNP - 44 Mechanical Specifications Effective November 9, 2008 Unit Inches Gatefold W x 20.0 H Shared Gatefold W x 9.75 H Spadeas Full W x 20.0 H Front 3/4 fold W W x 20.0 H Front 1/3 fold W W x 20.0 H Front 1/2 fold W x 20.0 H Front 1/4 fold W W x 20.0 H Front 1/6 fold W W x 20.0 H Impact Strip W H Inside spread W x 20 H Note: A 3/4 gutter is recommended to minimize marking from press rollers Image area is represented by the dotted line. Page element should never extend beyond this point. (No bleeds on comics ads) " 11" A 3/4 gutter is recommended on spadeas printing coldset. 7.5" 2" 6.583" 2.917" 4.75" 4.75" 8.25" 2.75" 7.333" 3.667" 5.5" 5.5" 50/50 Spadea 10.25" 11" 9.75" 9.75" 10.5" 10.5" 10.25" 11" 21" 20" 21" 20" 21" 20" 25/75 Spadea 33/66 Spadea 10.25" 11" 10.25" 11" 5" 5.5" 5" 5.5" 10.5" 9.75" Ad B Fold 21" 20" Fold Fold Fold 21" 20" 2 Standard 10.25" 11" Ad A Tabloid Full Gate Top/ Bottom A/B Split Shared Gate 20" 21" 5" 5.5" 5" 5.5" 46

47 Unit Rates Annual Dollars Spadea Gatefold Flysheet Open $23,000 $14,000 $8,050 5,000 22,000 13,500 7,700 15,000 21,000 13,000 7,350 25,000 20,000 12,500 7,000 50,000 19,000 12,000 6,650 60,000 18,000 11,500 6,300 75,000 17,000 11,000 5, ,000 16,000 10,500 5, ,000 15,000 10,000 5, ,000 14,000 9,500 4, ,000 13,000 9,000 4, ,000 12,000 8,500 4, ,000 11,000 8,000 4, ,000 10,000 7,500 4,200 Vertical unit surcharge: $240 (Vertical units available by special arrangement only). Cover position available with a 13 consecutive week commitment. Gatefold A gatefold is an attached piece on the front, right-hand side of the Comics, equivalent to a vertical half page (two-sided). Spadea A spadea is a full broadsheet page wrapping the front left portion of the Comics section (two-sided). Flysheet A flysheet is a freestanding broadsheet page that is inserted behind the Comics (two-sided). 47

48 STICKY NOTES Sticky Notes put your ad right on the front page of the Mercury News or selected inside section fronts. This extra-high profile is just the beginning. Sticky Notes can literally stick with your customers as coupons attached to shopping lists, sale reminders stuck on refrigerator doors, or service numbers posted by telephones. Sticky Notes are available in a 3 x 3 size on a glossy white paper. Color choices include from 1 to 4 spot colors (choose any PMS color). Four-color process is also available. Full bleeds are available at no extra charge. Several premium products are also available. Add one-color printing on the backside of your sticky note for a 10% premium. Choose a die-cut from our standard selection of die-cut shapes for 10% premium. Custom die-cut shapes are also available by special quotation. Select a coupon note for a 15% premium. See your Mercury News sales representative for samples and more information about Sticky Note premium products. Distribution Distribution options include page 1 of the Mercury News seven days a week, selected inside section fronts, any of the Silicon Valley Community Newspapers, The Daily News and Fronteras. See your Mercury News sales representative for more information on inside section front availability. Distribution in the Mercury News is available in six zones, including a single copy zone. Minimum quantity/purchase is one zone for inside positions and three zones for 1A. Smaller minimums on 1A are subject to prior reservation. Distribution in SVCN and DNG requires a two-publication minimum purchase per week. All three-zones and larger sticky notes sales include a 30-day Video Ad at no charge. Zones must run within 30 days to qualify for Video Ads. 1. Plate changes within a print order are available for $100 per plate. 2. Bleeds are available at no additional charge. 3. Customer is liable for all undistributed printed products. 4. $500 cancellation fee after deadline Sticky Note deadlines are twelve (12) working days prior to publication date. Deadlines include a standard design and proof. Deadline for customer-supplied sticky notes is three working days prior to publication date. Video Ads Important Notes Deadlines 48

49 Customer Pricing Supplied Rates Rates Pricing shown below include design, printing and distribution of your sticky note. Customer-supplied sticky notes will only be accepted from approved printers. For customer-supplied pricing, see the Subscriber Preprint Table on Page 18 and start with a base pricing of $79 cpm. Then apply all discounts and minimum price limits to obtain your final pricing. 10% premium applies to New Year s Day, President s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, and Christmas Day. If the holiday falls on a Sunday, Sunday pricing will apply rather than the holiday premium. Pricing shown below include printing and distribution of your Sticky Note. One to four spot colors or process color is included in the prices shown. First Zone Each Additional Zone Mercury News Zone 1- North $2,000 $1,500 Zone 2- West $2,500 $2,000 Zone 3- East/ Central $2,000 $1,500 Zone 4- South $2,000 $1,500 Zone 5- Milpitas/ Fremont $1,000 $750 Zone 6- Single Copy $1,500 $500 All Zones $7,500 insidebayarea.com $500 $500 mercurynews.com $500 $500 North Bay/ Santa Cruz/ Fronteras/ La Ganga Fronteras (per zone) $1,500 $1,000 La Ganga $1,500 $1,000 Silicon Valley Community Newspapers Los Gatos $1,500 Saratoga News $750 Cupertino Courier $750 Sunnyvale Sun $1,000 Campbell Reporter $750 Willow Resident $750 Rose Garden Resident $750 Almaden Resident $750 West San Jose Resident $750 Cambrian Resident $750 Full Run $6,000 The Daily News Serving Peninsula cities including: Atherton, East Palo Alto, Los Altos, Los Altos Hills, Menlo Park,Mountain View, Palo Alto, Portola Valley, Redwood City, San Carlos, Stanford,Woodside STICKY NOTES 49

50 POLY BAGS Customer Supplied Rates Polybag distribution is available to home delivery subscribers every day of the week.. Customers may supply their own polybags to our specifications or we can provide design, printing, and distribution for one turn-key price. Polybag distribution can be zoned to the zip code level within Santa Clara County and by zip cluster outside of Santa Clara County. Minimum distribution is 25,000 per day. Minimum Bag Specifications: Monday-Thursday 9 x 21 inches, 1.4 mil. Friday-Sunday 10 x 23 inches, 1.4 mil. Bags must be in headers of 100 and cases of All bags must include California-approved suffocation warning. Customer-supplied polybags are accepted from most polybag printers. For customer-supplied pricing, see the Subscriber Preprint Table on Page 18 and start with a base pricing of $79 cpm. Then apply all discounts and minimum price limits to obtain your final pricing. Wednesday and Saturday earn a $4/cpm insert day discount and a $45/cpm minimum price limit. 10% premium applies to New Year s Day, President s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, and Christmas Day. If the holiday falls on a Sunday, Sunday pricing will apply rather than the holiday premium. Deadlines for Customer Supplied Polybags Reservation deadline for customer-supplied polybags is 14 days prior to publication. Materials deadline is 6 days prior to publication. Reservation/materials deadline for P&D polybags is 45 days prior to publication. Polybag reservations are subject to prior reservation. Pricing shown below include design, printing and distribution of your polybag. Find the column containing your total print order quantity and locate your cpm in the row containing your size and color choice. Color choices are SPOT unless indicated as PROCESS. Other color combinations are available. See your Mercury News advertising executive for more details. Print & Distribute Polybags 50

51 Pricing Monday-Thursday up 1C1S 25,000 $115 50,000 $91 100,000 $76 150,000 $71 200,000 $69 250,000 $68 300,000 $68 400,000 $66 500,000 $66 1C2S* $157 $114 $88 $81 $78 $76 $74 $72 $71 2C1S $147 $108 $85 $78 $76 $74 $73 $70 $69 2C2S* $222 $148 $106 $93 $88 $84 $82 $78 $77 3C1S $177 $124 $93 $84 $80 $78 $76 $72 $71 3C2S* $289 $182 $123 $105 $97 $92 $89 $84 $81 4C1S $207 $139 $101 $89 $84 $81 $79 $75 $73 4C2S* $350 $214 $140 $117 $106 $99 $95 $88 $85 PROCESS 1S $512 $295 $189 $157 $141 $124 $118 $110 $102 PROCESS 2S $941 $513 $302 $238 $205 $176 $164 $148 $134 Friday-Thursday up 1C1S 25,000 $130 50,000 $ ,000 $88 150,000 $83 200,000 $81 250,000 $80 300,000 $80 400,000 $78 500,000 $78 1C2S* $171 $127 $101 $93 $90 $88 $87 $85 $84 2C1S $161 $122 $97 $91 $88 $86 $85 $82 $81 2C2S* $237 $162 $119 $106 $101 $97 $95 $91 $89 3C1S $192 $138 $106 $97 $93 $90 $89 $85 $84 3C2S* $302 $197 $137 $119 $110 $105 $102 $97 $94 4C1S $222 $153 $113 $102 $97 $94 $91 $87 $85 4C2S* $366 $229 $153 $130 $119 $112 $108 $102 $98 PROCESS 1S $534 $314 $206 $174 $159 $140 $134 $126 $117 PROCESS 2S $967 $535 $323 $258 $226 $195 $183 $167 $152 Product Sample Polybags Distribute your product sample to Mercury News subscribers with a Product Sample polybag. Customers may supply their own polybags to our specifications or we can provide design, printing, and distribution for one turn-key price. Product Sample polybags can be zoned to the zip code level within Santa Clara County and by zip cluster outside of Santa Clara County. Minimum distribution is 25,000 per day. Product samples must be heat-sealed in a 10 x 23-inch minimum size bag with a minimum thickness of 1.6 mil. We will not accept Product Samples which require the Mercury News to bag the samples. Product Sample polybags must be on headers of 50 and cartons of All bags must include California-approved suffocation warning. The following rates apply to product samples no greater than 0.25 inches thick. Other product samples require custom quotation. For customer-supplied rates, see the Subscriber Preprint Table on Page 18 and start with a base rate of $102/cpm. Then apply all discounts and minimum price limits to obtain your final rate. Wednesday and Saturday earn a $4/cpm insert day discount and a $45/cpm minimum price limit. Perishable items which require bonded warehousing are subject to additional charges. 10% premium applies to New Year s Day, President s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, and Christmas Day. If the holiday falls on a Sunday, Sunday rates will apply rather than the holiday premium. Print and Distribute rates are also available. See your Mercury News sales representative for more details. Deadlines for Product Supplied Polybags Reservation deadlines for product sample polybags are 14 days prior to publication. Materials deadline is 6 days prior to publication. Reservation/materials deadline for P&D product sample polybags is 11 weeks prior to publication. Polybag reservations are subject to prior reservation. POLY BAGS 51

52 KRAFT JACKETS Kraft Jackets are wrapped around preprinted inserts and distributed with the Mercury News on Thursdays, Fridays and Sundays. As the jacket for the preprints, the Kraft Jacket provides a super-premium position for your advertisement capturing attention with its heavier paper stock and contents. Standard Kraft Jackets are printed 12 x 21.5 on 45# Electrobrite paper. Upgrade options are available. Turnkey pricing includes: Creative, printing, and distribution Full color on all pages Full distribution 1X 3X 6X 12X Daily - 2 page 11,733 10,560 9,600 8,800 Sunday - 4 page 21,330 19,391 17,775 16,408 Reservation is subject to availability. Contact your Mercury News sales representative for more information. 52

53 Get premium placement for your insert with the Mercury News Topper program. As a Topper, your insert will be placed on top of every other section of the newspaper and will be the first thing our readers see when they open the paper. Toppers are available Mondays, Wednesdays, Thursdays and Saturdays (subject to prior reservations) and can be zip-code zoned with a 10,000 minimum distribution quantity per day. Toppers are available for Home Delivery only. Single Copy distribution is not available. Toppers can be customer-supplied or ordered as Print & Deliver. If customer-supplied, the pricing is the total of the regular insert price and a Topper Premium. The Topper Premium is determined by starting with a base pricing of $100 cpm and applying all discounts found on the Subscriber Preprint Pricing Table on page 18. Toppers for Monday, Wednesday, Thursday and Saturday all take a $4/cpm drop day discount. Print & Deliver pricing is available upon request from your Mercury News sales representative. TOPPERS 53

54 DEADLINES Placement Space Ad Camera & Product Reservation Materials Ready (* = One Week Prior); **= Two weeks prior; ***= 12 days prior) MONDAY Main FRI.10:00 am TUE. 6:00 pm FRI.10:00 am Sports FRI.10:00 am TUE. 6:00 pm FRI.10:00 am Tech FRI.10:00 am TUE. 6:00 pm FRI.10:00 am Class Display THR. 5:00 pm TUE. 6:00 pm FRI.10:00 am TUESDAY Main FRI. 5:00 pm WED. 10:00 am MON. 10:00 am Sports FRI. 5:00 pm WED. 10:00 am MON. 10:00 am Biz+Tech FRI. 5:00 pm WED. 10:00 am MON. 10:00 am SV Life FRI.10:00 am WED. 10:00 am FRI. 10:00 am Class Display FRI.10:00 am WED. 10:00 am FRI. 10:00 am WEDNESDAY Main MON. 10:00 am THR. 6:00 pm TUE. 10:00 am Sports MON. 10:00 am THR. 6:00 pm TUE. 10:00 am Biz+Tech MON. 10:00 am THR. 6:00 pm TUE. 10:00 am SV Life/Food+Wine FRI. 5:00 pm THR. 10:00 am MON. 10:00 am Class Display FRI. 5:00 pm THR. 10:00 am MON. 10:00 am THURSDAY Main TUE. 10:00 am MON. 10:00 am WED. 10:00 am Sports TUE. 10:00 am MON. 10:00 am WED. 10:00 am Biz+Tech TUE. 10:00 am MON. 10:00 am WED. 10:00 am Eye MON. 5:00 pm FRI. 4:00 pm TUE. 9:00 am Class Display TUE. 10:00 am FRI. 4:00 pm TUE. 10:00 am FRIDAY Main WED. 10:00 am TUE. 10:00 am THR. 10:00 am Sports WED. 10:00 am TUE. 10:00 am THR. 10:00 am Biz+Tech WED. 10:00 am TUE. 10:00 am THR. 10:00 am SV Life WED. 10:00 am TUE. 10:00 am THR. 10:00 am SV Life/Movies TUE. 3:00 pm (Not applicable) WED. 4:00 pm Class Display WED. 12 noon TUE. 5:00 pm WED. 6:00 pm Class Display (Auto) WED. 12:00 pm TUE. 5:00 pm WED. 6:00 pm Class Display (Real Estate) WED. 5:00 pm FRI. 6:00 pm WED. 6:00 pm Class Display (Recruit) WED. 5:00 pm FRI. 6:00 pm WED. 6:00 pm SATURDAY Main THR. 10:00 am TUE. 6:00 pm FRI. 10:00 am Sports THR. 10:00 am TUE. 6:00 pm FRI. 10:00 am Biz+Tech THR. 10:00 am TUE. 6:00 pm FRI. 10:00 am SV Life/Home+Garden WED. 5:00 pm TUE. 4:00 pm THR. 12 noon Real Estate WED. 12 noon TUE. 6:00 pm THR. 2:00 pm Class Display THR. 9:00 am TUE. 4:00 pm THR. 12 noon Class Display (Real Estate) WED. 12 noon WED. 12 noon THR. 2:00 pm SUNDAY Main FRI. 10:00 am WED. 10:00 am FRI. 10:00 am Sports FRI. 10:00 am WED. 10:00 am FRI. 10:00 am Business THR. 5:00 pm WED. 10:00 am FRI. 10:00 am Sunday Home WED. 12 noon TUE. 6:00 pm FRI. 10:00 am LifeStyle TUE. 5:00 pm WED. 10:00 am FRI. 10:00 am Travel WED. 5:00 pm WED. 10:00 am FRI. 10:00 am Television WED. 5:00 pm*** WED. 10:00 am FRI. 10:00 am Class Display THR. 5:00 pm WED. 12 noon FRI. 10:00 am Class Display (Auto) THR. 5:00 pm WED. 12 pm FRI. 10:00 am Class Display (Real Estate) WED. 12 noon WED. 12 noon FRI. 10:00 am Class Display (Recruit) THR. 5:00 pm WED. 12 noon FRI. 4:00 pm DAILY NEWS GROUP PAPERS (Same as above) SVCN WEEKLY PAPERS WED. 12 noon* Wed. 4pm* Fri. 5 p.m.* 54

55 Standard Column Widths Columns Inches Points Picas 1 Column p92 2 Column p50 3 Column p17 4 Column p75 5 Column p42 6 Column p Image size of full page negatives should be 10.5 wide x 21 deep. Billed page 126. Double Trucks Columns Inches Points Picas 7 Columns p4.5 8 Columns p6 9 Columns p Columns p9 11 Columns p Columns p 12 col DT includes the 1" gutter. Double trucks less than 12 columns (23, includes the 1 gutter) x require prior management approval. Please contract your sales representative. Advance deadlines by 24 hours. Tabloid Page Makeup Tabloid page is 6 columns x and will be charged at 64.5 per page. Advertising more than 9 in depth will be billed at full column depth of Tabloid Column Widths Tabloid columns use the same width specifications as standard columns (see above). Tabloids will be produced on a 11 x grid. Tabloid Double Truck 12 columns (23, includes 1 gutter) x Tabloid Double Truck Makeup Advertiser s tabloid section will be billed at 64.5 per tabloid page. Minimum size, eight pages. Tabloid page size is 11 x Camera Ready Copy All artwork and printing material requires 100-line screen. Camera ready material (press ready) should be submitted electronically via AdDesk. Ad images may shrink in width during production. ROP Depth Requirements Minimum space 1. Variation accepted in 0.25 increments. Advertisements exceeding 18.5 in depth will be charged full column depth of 21. For tabloid sections, ads more than 9 in depth will be charged full column depth of Late Scheduling Fee Insertions accepted after deadline will incur an additional fee of $7 pci. After deadline acceptance is not always possible due to newsroom and production processes that are subsequently put in motion. Fees will only be applied if the request can be fulfilled. Please see your account manager for details. Late Materials Fee Materials received past deadline will result in a $7 pci fee. Cancellation Charges Insertions killed after deadline will result in a $15 pci surcharge for the unused space. AD SIZES 55

56 AD DESK Sending Ads Electronically Welcome To AdDesk! AdDesk is a service designed to make your advertising experience easier and more effective. From information about ad preparation and building effective ads, to free electronic delivery of your advertising files, it's all here. Complete information, along with visual aids, can be accessed online at or by calling the Digital Ad Team at (408)

57 AdDesk Tutorial 1. Log on to Click on the field that says Membership to register for a login and password. 4. Now that you have registered for membership, you will be able to upload ad materials any time by going to the File Delivery section on the Home Page, and clicking on: a) Display Ad to submit a Camera Ready Ad OR b) Ad Materials if you want to submit logos, photos, and other ad materials. 2. Click to register FREE Membership. 4. It will ask you to Sign in and then you will arrive at this page where you will upload your ad or ad materials. You only need to fill in the required fields which are marked by a red star *, but the more information you can provide, the better. Next time you want to upload ad materials, just login. You only have to register once. 3. Register your information. Create a username & password. You will get a confirmation of your registration. Then click on the Home Tab to go back to page 1. g g p g Note: Please make sure to specify your Account Representative when uploading your ad. This will automatically send a notification to your Sales Rep that the material has been uploaded and will make processing your ad more efficient and accurate! 57

58 P&D SHIPPING General Information Distribution is available at the zip code level to San Francisco Bay Area Buy (Mercury News, Contra Costa Times and ANG) subscribers on Thursday, Fridays and Sundays. Mercury News - distribution may be available on other days upon request/availability and will incur a premium charge. Contra Costa Times - distribution is available everyday except Mondays and Saturdays. Distribution in outerlying area and in single copy is limited to clusters. 1. All preprints are billed on a cost per thousand basis. 2. Tabloid pages are 85 column inches or less. 3. Standard pages are larger than 85 column inches and not more than 129 inches (must be folded). 4. A sample is needed for any preprint not meeting specifications before acceptance can be confirmed. 5. Minimum quantity: 10,000 per paper per day (Mercury News and Contra Costa Times). Deadlines Space Reservations: 14 business days. Holidays will advance these deadlines. Materials Deadline: 10 business days. Holidays will advance these deadlines. Preprint Delivery Locations Newspaper Publication Day of Week Christmas TMC Sunday Monday Tuesday Wednesday Thursday Friday Saturday San Jose Mercury News SJMN* N/A Valassis N/A SJMN SJMN N/A SJMN** Valassis Contra Costa Times CCN* N/A CCN CCN CCN CCN N/A CCN** Valassis West County Times CCN* N/A CCN CCN CCN CCN N/A CCN** Valassis East County Times CCN* N/A CCN CCN CCN CCN N/A CCN** Valassis San Ramon Valley Times CCN* N/A CCN CCN CCN CCN N/A CCN** Valassis Valley Times CCN* N/A CCN CCN CCN CCN N/A CCN** Valassis Oakland Tribune Arden N/A Arden Arden Arden Arden N/A Arden Valassis Alameda Star Times Arden N/A Arden Arden Arden Arden N/A Arden Valassis Hayward Daily Review Arden N/A Arden Arden Arden Arden N/A Arden Valassis Fremont Argus Arden N/A Arden Arden Arden Arden N/A Arden Valassis San Mateo County Times Arden N/A Arden Arden Arden Arden N/A Arden Valassis Tri-Valley Herald Arden N/A CCN-S CCN-S CCN-S CCN-S N/A CCN Valassis Marin independent Journal Marin Marin Marin Marin Marin Marin Marin Marin Valassis Vallejo Times Herald Arden Vacaville Vacaville Vacaville Vacaville Vacaville Vacaville Arden Valassis Vacaville Reporter Arden Vacaville Vacaville Vacaville Vacaville Vacaville Vacaville Arden MVP Monterey County Herald Arden Monterey Monterey Monterey Monterey Monterey Monterey Arden Valassis Santa Cruz Sentinel Arden Arden Arden Arden Arden Arden Arden Arden Arden Woodland Daily Democrat Arden N/A Vacaville Vacaville Vacaville Vacaville Vacaville Arden MVP * Some Sunday inserts are produced as part of the BANG Sunday Common Insert Package, which is produced at Arden. Your sales rep will notify you if this applies to you. ** Note that the BANG Sunday Common Insert Package does not apply to Christmas. Sunday inserts that may ship to Arden as part of the BANG Sunday Common Insert Package still ship to the SJMN or CCN facility for Thanksgiving. Location Address Delivery Hours Location Address Delivery Hours Arden ANG Insert Packaging Center Mon-Fri: 8am 4pm (510) Arden Road Sat, Sun, Holidays: Closed Hayward, CA CCN Contra Costa Insert Warehouse Mon-Fri: 8am 4pm (925) Dean Lasher Drive Sat, Sun, Holidays: Closed Concord, CA CCN-S Contra Costa Insert Warehouse Mon-Fri: 8am 4pm (925) Shadelands Drive Sat, Sun, Holidays: Closed Walnut Creek, CA Marin Marin Independent Journal Mon-Fri: 8:30am 5pm (415) Alameda del Prado Sat, Sun, Holidays: Closed Novato, CA Monterey Monterey County Herald Mon-Fri: 8:30am 4:30pm (831) Upper Ragsdale Drive Sat, Sun, Holidays: Closed Monterey, CA MVP Name of Newspaper Mon-Fri: 7am 5pm (916) c/o The Sacramento Bee Sat, Sun, Holidays: Closed 22nd Street and R Street Sacramento, CA SJMN San Jose Mercury News Mon-Fri: 8am 4pm (408) Attn: Preprint Receiving Sat, Sun, Holidays: Closed (408) Ridder Park Drive San Jose, CA Vacaville Vacaville Reporter Mon-Fri: 7:30am 4:30pm (707) Cotting Lane Sat, Sun, Holidays: Closed Vacaville, CA Valassis Name of Newspaper Mon-Fri: 6am 4pm (Formerly Advo) c/o VALASSIS,Inc Sat, Sun, Holidays: Closed (510) Mowry Avenue Newark, CA

59 Waste & Leftovers The Mercury News requires an appropriate spoilage quantity to ensure complete distribution. The following minimum spoilage quantities are recommended. The newspaper will not be responsible for distribution shortages if the quantity received does not include the appropriate spoilage quantity as shown below. Version Quantity 0-25,000 25,000-50,000 50, , ,000+ Full Zip 5% 4% 3% 2% Sub-Zip 6% 5% 4% 3% For single sheets, add 1% to all columns. All unscheduled leftover preprints will be discarded immediately after date of publication unless otherwise requested by the client at the time of order. Any material held after the order is completed is subject to a monthly storage fee. Every effort is made to notify clients and provide solutions whenever a problem or variance with client-supplied material exists. In the event a client cannot be reached, we reserve the right to proceed with the job in a manner judged to be most reasonable to both parties. Unless otherwise agreed upon in advance, the following situations are subject to additional charges or may result in excessive waste, missed insertion, or possible rescheduling of insert: Interruption of production, waiting time, or re-setup caused by shortages or late delivery of customersupplied material. Any client-supplied material that is damaged in transit and must be restacked, repackaged, or reprinted. Change notices requiring rescheduling of production. Special weight verification requests. Version Coding Every insertion order must contain a version code and version description. The version code is a unique series of letters and/or numbers that positively identifies a preprint. The version code must appear on the preprint and must match the insertion order form exactly. Version codes must be: 5-12 alphanumeric characters (hyphens count as characters). Located on the front or back cover of the insert, preferably in the lower left or right hand corner. Printed in clear, easy-to-read type. The version description is a secondary unique identifier. It commonly describes the type of sale or type of product being featured in the sale. Like Version Codes, the Version Description must appear on the preprint and must match the insertion order form exactly. Version Descriptions may be up to 20 alphanumeric characters in length. Packaging Requirements Preprints for all distribution programs must meet the following requirements. Exceptions may result in additional charges, rescheduling, or refusal of your preprint. Pallets All product loads must be delivered on pallets. Pallets must be open on all sides, allowing for 4-way entry, and have the following dimensions: Maximum Length Maximum Width Maximum Height Maximum Weight 48 inches 40 inches 60 inches 2,200 pounds Multiple Versions Multiple versions in cartons packaged on a single pallet must be separated by cardboard dividers. Multiple versions not in cartons must be placed on separate pallets. Multiple Insertion Days Inserts for multiple insertion days must be palletized by individual insertion day. The appropriate waste quantity should be included for each insertion on each individual pallet. P&D SHIPPING 59

60 BUSINESS POLICIES 1. The San Jose Mercury News is published mornings every day of the year including holidays. 2. Minimum space sold is one column inch. 3. Advertisements more than 18.5 inches in depth will be charged full column depth of 21.5 inches. For tabloid sections, ads more than 9 inches in depth will be charged full column depth of 11 inches. 4. The advertising pricing in effect as of the day the contract is signed will remain in effect for the duration of the contract. Client may elect to terminate a contract prior to the end date without penalty, provided the minimum agreed upon spending level has been achieved. If the Client does not meet the minimum agreed upon level, the San Jose Mercury News will re-bill for the difference in price of the agreed upon level and the actual level achieved, per the pricing card in effect during the term of this agreement. 5. Forwarding of an order is construed as an acceptance of all pricing and conditions under which the San Jose Mercury News at the time sells advertising space. Failure to make order correspond in price, or otherwise, with the pricing card is regarded as a clerical error and publication is made and charged for upon the pricing and terms of the pricing card, without further notification. 6. The Publisher reserves the right to edit, alter, or omit any advertisement submitted for publication that, in the publisher s sole discretion, is determined not to be in the best interest of the newspaper. All advertising positions are at the option of the Publisher. Advertising orders directing insertion of advertising to a special position or on a designated page "or omit" will not be accepted. 7. Advertiser agrees that the laws of the State of California govern the placement and publication of advertising. Advertiser agrees that the City of San Jose and the County of Santa Clara, in which the San Jose Mercury News is located, shall be the venue for any legal action relating to advertising placed or published. 8. Advertiser, and any agent or agency representing Advertiser, agrees to hold harmless, indemnify and defend the Mercury News, its officers, agents, employees, and contractors from and against any and all loss, liabilities, injuries, or damages ("Loss") (including reasonable attorneys' fees and other costs associated with such Loss) for any and all claims of every kind or nature, including but not limited to defamation, misrepresentation, invasion of privacy, unfair competition or trade practice, copyright infringement, trademark infringement, plagiarism or deficient postage in the case of a preprinted insert, directly or indirectly arising from the Mercury News s publication or distribution of Advertiser's advertisement and/or product pursuant to this Contract, regardless of the Mercury News s responsibility, active or passive. 9. The San Jose Mercury News reserves the right to revise its advertising pricing and/or terms at any time. New pricing will be effective with the billing cycle following the pricing change announcement. An Advertiser may elect to cancel their existing contract after the announcement of the change. If the Advertiser cancels their contract then they will be re-billed the difference between the contracted pricing and the actual pricing earned. 10. If Advertiser wishes to upgrade an existing contract, the Advertiser may do so within the first six-(6) months of the specified contract dates. No contract upgrades will be accepted after this period. The revised contract and appropriate pricing will be effective on the first day of the following month from date of the contract upgrade. The San Jose Mercury News will not re-bill any advertising run prior to the effective date of the upgrade. 11. The Publisher reserves the right to insert the word "Advertisement" at the Advertiser s expense. The Publisher also reserves the right to reset body type in advertising because of the resemblance to the typeface used in news stories and / or compatibility and legibility. 12. The San Jose Mercury News will not be responsible for an Advertiser s printing material left thirty days after publication. 13. Every effort will be made to meet reasonable position requests. Failure to meet position requests will not constitute cause for adjustment, refund, or rerun. 14. Submission of an advertisement does not constitute a commitment to publish the advertisement. Publication of an advertisement does not constitute an agreement for continued publication. 15. The San Jose Mercury News shall not be liable for failure to publish all or any portion of the advertising which is the subject hereof when such failure results directly or indirectly from fire, flood, earthquake, other act of God, strikes, lockouts, other labor difficulties, acts of the public enemy, riots, insurrections, government regulations, or any other cause or event beyond their control. 16. If advertising is rejected, any consideration paid to the San Jose Mercury News will be returned to the Advertiser and all parties will be released. 17. Foreign language advertisements will be accepted by the San Jose Mercury News, providing a full translation is also published in equal space. This does not apply to Fronteras. 18. Cancellations, changes of insertion dates, and/or corrections must conform to published deadlines. 19. All disclaimers contained in advertising agency insertion orders or contracts, such as "agency for" are void and suspended by this pricing book. The advertising agency is solely financially liable for all advertising. Credit is not available to advertising agencies with disclaimers. 20. Excessive changes to a proof that are not corrections but changes in either copy or layout are not guaranteed nor warranted to be corrected for any ad scheduled for publication unless 48 hours is allowed. Changes indicated would then be made and charged at 50% of advertiser s daily contract pricing for the space in which the changes are made. 21. The Mercury News reserves the right to revise non-subscriber advertising pricing in the event of postage pricing changes. 22. Any preprint received that varies from the original order will be charged for any additional costs incurred plus a 25% premium. 60

61 1. Payment must accompany all orders from Advertisers who have not established credit with the San Jose Mercury News, Inc. and Bay Area News Group. 2. Acceptance and publication of advertising does not constitute an extension of credit to the advertiser or advertising agency, if there is one. The San Jose Mercury News may, at its option, extend credit upon completion of an application for credit and/or personal guarantee, along with any other additional information, surety, and credit reference deemed necessary by the San Jose Mercury News. 3. All billed advertising is due and payable 15 days following statement end date. Failure to receive tear sheets will not be considered reason to delay payment beyond the 15th day. In the event that legal action has to be taken to collect a debt, Advertiser agrees to pay all collection costs incurred, including attorney s fees in any collection suit, any appeal therefrom, or otherwise. Rebates or credits may be applied to advertiser s/agency s delinquent account at the discretion of the San Jose Mercury News 4. The San Jose Mercury News may require payment in full for any outstanding balance before accepting copy for publication or require cash payment with copy or both. 5. It is our policy to review accounts to determine if a change in account status is necessary. 6. Contract advertisers who have not been extended credit may be required to pay the open pricing until the contract period has been fulfilled. On completion of the contract period, the customer may apply any difference between the open and contract pricing to future advertising. If there is no future advertising, and the account has no outstanding balances, the credit may be refunded. 7. Credit is not available to advertising agencies with disclaimers. Advertising submitted with insertion orders or other forms, which deny liability for payment or claim sequential liability (agency will not pay the Mercury News until they receive payment from the advertiser) will not be accepted unless the submitting agency satisfies at least one of the following conditions: a. Signs a "Confirmation of Liability for Payment" form, which supersedes the denial of liability for payment in any and all insertion orders received from that agency; or, b. Prepays for the advertising submitted with such a denial of liability c. Submits a Joint and Several Liability Agreement. Signed by both the agency and the client. This agreement must be accompanied by a credit application from the client. 8. Claims for adjustment due to errors must be made within seven days of publication. IF THERE ARE DISPUTES OR DISCREPANCIES ADVERTISER MUST PROMPTLY PAY ALL AMOUNTS NOT SUBJECT TO DISPUTE, and presented to the advertising representative and Credit Department, in writing, a complete and detailed explanation of any payment withheld and reason therefore. 9. Cash discounts are not available. 10. If no claim has been made on a payment by an advertiser within two (2) years, it shall be deemed to have been paid to the San Jose Mercury News, Inc. and Bay Area News Group, for services rendered. 11. The aforementioned terms and general information are not all inclusive and are subject to change at the sole discretion of the San Jose Mercury News, Inc. 12. The San Jose Mercury News accepts cash, check, Visa/MasterCard, Discover or AMEX for advertising payments. 13. Prepayment of advertising is required for companies located offshore, in Canada or Mexico. CREDIT POLICIES 61

62 CONTACT The Mercury News A MediaNews Group Newspaper Audience Reach Daily: 880,300 Sunday: 951,300 ABC FAS FAX, March 2008 Mercury News Main Office 750 Ridder Park Drive San Jose, CA Phone: (408) Personnel Officers of the Mercury New Mac Tully Group Vice President - Bay Area News Group Newspapers President and Publisher of the San Jose Mercury News (408) Michael Turpin Vice President of Advertising (408) Shawn Oliver Director of Classified Advertising (408) Ginny Banuelos Director of Retail Advertising (408) Vice President of Interactive - Bay Area News Group Newspapers Chris Howard (408) Stephanie Roberts Director Interactive Sales, South Bay (408) National Representative Newspapers First New York Office 330 Madison Ave. New York, NY Phone: (212) Fax: (212) Chicago Office 444 N. Michigan Ave., #1100 Chicago, IL Phone: (312) Fax: (312) Dallas Office 8115 Preston Rd., #640 Dallas, TX Phone: (214) Fax: (214) Los Angeles Office 5757 Wilshire Blvd., #570 Los Angeles, CA Phone: (323) Fax: (323) Miami Office 4601 Sheridan St., #570 Hollywood, FL Phone: (954) Fax: (954) National Hawaii Representative ProMedia 1135 Makawao Ave., #328 Makawao, HI Phone: (808) Fax: (808) Eastern Canada Impact Media 190 Attwell St., #630 Toronto, Ontario Canada M9W 6H8 Phone: (416) Fax: (416)

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