SUMMER 2018 NASHVILLE, TN

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Corey Parsons
5 years ago
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1 SUMMER 2018 NASHVILLE, TN

THE GEEKS HAVE INHERITED THE EARTH Everywhere you turn in entertainment and arts, there are caped crusaders, wizards, zombies, and spacefarers galore.

2 THE GEEKS HAVE INHERITED THE EARTH Everywhere you turn in entertainment and arts, there are caped crusaders, wizards, zombies, and spacefarers galore. This reflects a population who have come of age among this lore - who command the entertainment market and the majority of disposable dollars within it. Geeks are everywhere: the corner market, schools, the board room. The convention domain is exclusive to those wearing that S under their shirt and tie, and the best place to reach them. 8/10 Of the 10 top-grossing films of all time, 8 are geek. About half are Star Wars. The #1 TV program in 2016, The Walking Dead, earned TWICE as many viewers with half the episodes of #2, which was also geeky, along with 3 of the next 8 shows in the top 10. 2x Attendance at fan conventions has tripled over the past 15 years, on average LOOK, UP IN THE SKY, IT S EVENT GROWTH Heading into the 3rd year of our re-branded, expanded event, with the most experienced fan convention team, it s up, up, and away! Our attendance doubled in 2016 & We expect 1000 fans attending in 2018.

3 UNCOVER THE GEEK MARKET S SECRET IDENTITY Fan conventions are the ultimate immersive experience, especially for those who value it most - Millennials. But there s more. Nearly half who don t attend events track them on social media. Source: Eventbrite 3 Most claim to be super fans of at least 3 genres. 1/yr 53% 2-3/yr Most fans attend an average of 2-3 events per year and travel throughout their region to do so. 5+/yr 70% list buying stuff as a primary aim at cons. Sponsors help us keep more spending money in their pockets! Working up from a 55/45 gender split, convention attendance has Over half of attendees spend $ at a convention The largest age groups attending cons are the most profitable, averaging $30-60K incomes. Half of fans say they prefer smaller events to giant ones, and 11% have given up on huge events. Social interaction is far and away the motivation to attend fan cons, with 65% making new friends, 55% attending with friends and family, 40% reconnecting with old friends and 15% making romantic connections.

OUR CROWD: IMPRESARIOS OF IMPRESSIONS Online and off, our community connects. x100 x100 Convention x100 fans have an average of 100 active followers in social media.

4 OUR CROWD: IMPRESARIOS OF IMPRESSIONS Online and off, our community connects. x100 x100 Convention x100 fans have an average of 100 active followers in social media. Brands on-site show fans a more genuine level of engagement, complimenting other promotion and advertising. Attendees of a 1000-person fandom event have a social reach of up to 100,000 impressions. 100K Franchise dedication among fans demonstrates a commitment which translates into brand loyalty Copies of our souvenir program are provided to fans and are retained and revisited frequently post-event.

MORE THAN JUST ENTERTAINMENT, WE RE ON A MISSION Our social missions support enrichment through geekery, by benefiting the creative

hands-on experiences in science, tech, engineering and math.

Additionally, we support the promotion of literacy through the popular arts by raising money for the Nashville Public Library

5 MORE THAN JUST ENTERTAINMENT, WE RE ON A MISSION Our social missions support enrichment through geekery, by benefiting the creative and collaborative community resources of our co-presenters, Make Nashville, and their ongoing engagement of young minds through hands-on experiences in science, tech, engineering and math. Maker groups are injecting the economy with billions of dollars as major brands continue to join them in supporting roles. Additionally, we support the promotion of literacy through the popular arts by raising money for the Nashville Public Library Foundation and other similar groups. Comic books and other genre media are proven enhancers of literacy across all demographics. Your sponsorship and support investments are taxdeductible and help us help these organizations do great work.

6 CREATIVE OPTIONS TO ENGAGE OUR FANS Main Events Sponsor (Exclusive!) $5,000 Logo/ID displayed in on main stage screen in rotation with content Corporate name added to room title & related signs ( The Main Events Room ) Vendor Booth (upon request by April 1) 10 3-day passes to the event Full page ad in the Event Program (1000ct) & social media recognition (50-100K reach) Logo Link on Hypericon Website and logo inclusion in pre-event promotions Advertisement piece or approved promotional item in Event Swag Bag (supplied by sponsor) Additional requests can be submitted for approval Celebrity Guest Sponsor (2) $5,000 Branding attached to celebrity appearance in all promotion & during appearance on-site Vendor Booth (upon request by April 1) 4 3-day passes to the event, including exclusive VIP meet & greet with sponsored celebrity Half page ad in the Event Program (1000ct) & social media recognition (50-100K reach) Logo Link on Hypericon Website and logo inclusion in pre-event promotions Advertisement piece or approved promotional item in Event Swag Bag (supplied by sponsor) Additional requests can be submitted for approval Marquee Sponsor (2) $2,500 Vendor Table (upon request by April 1) Logo/ID displayed in on digital sign screens 2 3-day passes to the event Half page ad in the Event Program (1000ct) & social media recognition (50-100K reach) Logo Link on Hypericon Website and logo inclusion in pre-event promotions Advertisement piece or approved promotional item in Event Swag Bag (supplied by sponsor) Additional requests can be submitted for approval Programming/Game Room Sponsor (5) $500/$1,000 (by room size) Banner displayed in Programming Area 2 3-day passes to the event Quarter page ad in the Event Program (1000ct) & social media recognition (50-100K reach) Logo Link on Hypericon Website and logo inclusion in pre-event promotions Bag Sponsor (Exclusive!) In-Kind Supply 1000 bags for Event Swag Bag use (featuring your branding & your design) We welcome investor support in addition to the packages listed here. Custom options also available. Y^

7 Cosplay Contest Sponsor (Exclusive!) $ 1,000 On-screen branding displayed before & during Cosplay Event Recognized on website, social media, in the program & at event as the sponsor of contest 2 3-day passes to the event Social media recognition (50-100K reach) Opportunity to present a special award, prize, or package provided by the sponsor Registration Sponsor (Exclusive!) $750 Branding is seen first by attendees checking in Banner (supplied) by sponsor displayed in registration booth Silent Auction Item Donation (supplied by sponsor) Social media recognition (50-100K reach) Logo Link on Hypericon Website Advertisement piece or approved promotional handed directly to each attendee Convention Hospitality Suite Sponsor (4) $500 - $1000 Branding displayed in ConSuite, during specific day-part ($500) or all weekend ($1000) Social media recognition (50-100K reach) Logo Link on Hypericon Website Badge Sponsor (Exclusive!) $500 Logo & branding on event credentials Barcade Sponsor (Exclusive!) $500 Recognition on screen-border signs & table tents in our all-new Barcade Lounge Sponsor (2) $500 Recognition on screens & table tents in our unique Concourse Lounge Mixer Sponsor (3) $250 (plus room cost) Present a social mixer in an Executive Suite on Friday or Saturday night Opportunity to brand & control interaction in space Listing as featured event in program & listings of mixers Program Guide Sponsor $250/$450/$750 Quarter, Half, or Full page ad in the Event Program Auction Sponsor min $250 in-kind Silent Auction Item Donation ($250+ value) (supplied by sponsor) Social media recognition (50-100K reach) Advertisement piece or approved promotional item in Event Swag Bag (supplied by sponsor) Customized Sponsorship/Activation We will partner with you to create a custom package from any of the benefits herein

8 DRIVING OUR ATTENDANCE WITH SOLID MESSAGES We speak to the geek culture of our peers by highlighting their affinities and genre passions. Our sponsors are attached to that relevance, through our promotional efforts and ongoing social media and identity. IF SCI-FI YOU STEAMPUNK COMICS GAMING COSPLAY TECH & SCIENCE MAKING FANTASY HORROR & ALL THINGS GEEK... Social media image, employing our own mascot, Hype the Dragon, as a stand-in for a dragon in the popular HBO series, Game of Thrones.

KEEP COMPANY WITH WELL-KEPT COMPANIES Previous

geek culture, and the advantage given to brands who

9 KEEP COMPANY WITH WELL-KEPT COMPANIES Previous sponsors continue to return to Hypericon, offering an excellent accompaniment for your own brand. These partners understand the loyalty inherent in geek culture, and the advantage given to brands who stand out in the memory of convention attendees at events like Hypericon.

EXPLORE UNIQUE OPPORTUNITIES TO OWN EVENTS WITHIN THE EVENT Choose to sponsor a room or a specific event, and

Hand-pick subject matter which best matches the market for your products and services.

schedule. Cosplay Showase Cabaret Car Show Ready to conjure up something new?

10 EXPLORE UNIQUE OPPORTUNITIES TO OWN EVENTS WITHIN THE EVENT Choose to sponsor a room or a specific event, and connect your brand to the most popular content at the convention. Hand-pick subject matter which best matches the market for your products and services. Build recogniton year after year by planting your flag and owning these and other highlights of the weekend s schedule. Cosplay Showase Cabaret Car Show Ready to conjure up something new? We re always adding new contests, featured events, exhibits and more. Share your suggestions for ways to activate your brand and we can craft premier engagement concepts to appeal to our captive audience.

town and our partners at similar events.

11 Adventure Science Center: Way Late PLay Date nights Genre-related movie premieres GET THE BENEFIT OF YEAR-ROUND EXPOSURE As we promote our annual convention, we travel to other cities and represent our home town and our partners at similar events. Locally, we participate in and produce ongoing experiences related to genres represented within Hypericon, and bonus this exposure through social media coverage of these happenings.

LEADERSHIP SUMMIT 2018

LEADERSHIP SUMMIT 2018 SPONSOR OPPPORTUNITIES TITLE SPONSOR Level 1 - $50,000 Co-branding on all promotional materials leading up to 2018 Leadership Summit Premier company banner ad placement on Womengrow.com