TOTAL AUDIENCE CALL US

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1 TOTAL AUDIENCE TOTAL PROFILE AUDIENCEREPORT PROFILE CALL US TEL: WEBSITE ConstructionNetworkMediaKit.com For Quarterly Period of October- PROFILE OF SERVED Contractor targets management-level contractors involved in residential and commercial concrete construction, concrete road and highway construction, and general contractors that self-perform concrete. Contractor delivers original content to help contractors build their projects and run their businesses more efficiently and profitably. The magazine is a source for new product information and best practices in flatwork/slabs, foundations and walls, decorative concrete, polished concrete and technical information. Audience Profile for Quarterly Period: October - Qualified Distribution Frequency Contractor Print Version (BPA audited) - issue Digital Version (BPA audited) - issue,003,6 Digital Version (Non-audited) issue,09 Weekly 0,99 E-Newsletters In the Mix Marketing Marketing 0, Social Media Facebook Likes 6,6 LinkedIn Members 6,63 Twitter Followers,6 WEBSITE METRICS ForConstructionPros.com Sessions Users Pageviews Average Session Duration October 0 3,3,69,0 November 0 36,33 60,3 6,9 0:0:3 0,9 6, 606,36 0:0: 3,3 3, 66,3 0:0: Average 0:0: Source: Google Analytics Sessions: number of visits to the site. Users: The total number of unique people who visited the site, based on browser and/or device combinations. Pageviews: The total number of pages viewed on the site Average Session Duration: The average time a person spends on the website each visit.

2 OCTOBER-DECEMBER 0 TOTAL AUDIENCE PROFILE / Contractor PRINT & DIGITAL AUDIENCE BY BUSINESS AND TITLE April/May 0 Issue % of Print (Note ) Digital (Note ) (Note 3) Architect, Titled (Note ) General Contractor That SelfPerform,90 0.%,0 0,9 6 Residential Contractor,96.%,6 90, 3 Commercial Contractor 3,.% 3,3 30 3, 3 Contractor,9.%,39 6 6,9 0 Contractor, Contractor,9.6% 6,63 33, FAA,9 6.%,6 9, % 3 3 6,00,6,33 3, %.9%.%.%.%.% (Note ) - Qualified Circulation 9, Note : MANAGEMENT includes: Owner, President, Partner, VP, General Manager, other Officers and Related Personnel. Note : SUPERVISORY FIELD STAFF includes: Superintendent, Project Manager, Field Supervisor and Related Personnel. Note 3: EQUIPMENT STAFF includes:, Fleet or Maintenance Supervisor, Shop & Mechanical Supervisor, Master Mechanic and Related Personnel. Note : Includes members of the American Society of Contractors (ASCC), Tilt-Up Association (TCA), and Foundations Association (CFA). PRINT & DIGITAL AUDIENCE BY SALES VOLUME April/May 0 Classification By Sales Volume % of Less than $00,000 $00,000 $999,999 $ Million $,99,999 $. Million $,999,999 $ Million -$0 Million Over $0 Million Not Provided General Contractor That SelfPerform,90 0.%,,0, Residential Contractor,96.%, 3 9 Commercial Contractor 3,.% Contractor,9.%,3,69, 3 96 Contractor, Contractor,9.6%,3,0,,6 60 3,0 FAA,9 6.% % 9 9 0, Includes Association Members - Qualified Circulation 9,33 0 0,6,0,0 3,3,33, 3,03.9%.% 9.%.%.0%.% 0.% Source: Publisher's Own Data AC BUSINESS MEDIA / 0 N. Main Street, Fort Atkinson, WI 33 / / ACBusinessMedia.com

3 OCTOBER-DECEMBER 0 TOTAL AUDIENCE PROFILE / Contractor PRINT & DIGITAL AUDIENCE BY NUMBER OF EMPLOYEES April/May 0 Classification By Number of Employees % of Not Provided General Contractor That Self-Perform,90 0.% ,3 Residential Contractor,96.% , Commercial Contractor 3,.% ,0 Contractor,9.%, , Contractor, Polishing Contractor, Decorative Contractor,9.6%,6,,0,0 9 3, FAA,9 6.% , % 9 3, Includes Association Members - Qualified Circulation 9,33 0, 3,3,9, ,039 Source: Publisher's Own Data 0 6.6%.% 9.%.6%.%.6%.%.9% NON-AUDITED DIGITAL AUDIENCE BY BUSINESS AND TITLE August/September 0 Non-Audited Digital Issue % of (Note ) (Note ) (Note 3) (Note ) General Contractor That Self-Perform 3,39 0.% 3, Residential Contractor,33 6.6%, Commercial Contractor,.0%,9 3 3 Contractor 6,.6%, 3 Road & Highway Contractor.% Contractor, Polishing Contractor, Decorative Contractor,6 9.6%,33,03 6 3,3 FAA.% % 0 3 Subtotal 33,6 96.%,6, , s Allied to the Field,3 3.% Circulation 3,0 0 6,0, , %.%.0%.% 0.3% Note : MANAGEMENT includes: Owner, President, Partner, VP, General Manager, other Officers and Related Personnel. Note : SUPERVISORY FIELD STAFF includes: Superintendent, Project Manager, Field Supervisor and Related Personnel. Note 3: EQUIPMENT STAFF includes:, Fleet or Maintenance Supervisor, Shop & Mechanical Supervisor, Master Mechanic and Related Personnel. Note : OTHER includes: titles not included above and non-titled qualified subscribers. Source: Publisher s Own Data AC BUSINESS MEDIA / 0 N. Main Street, Fort Atkinson, WI 33 / / ACBusinessMedia.com 3

4 OCTOBER-DECEMBER 0 TOTAL AUDIENCE PROFILE / Contractor E-NEWSLETTER DISTRIBUTION In the Mix E-Newsletter % of Field General Contractor That Self- Perform 3,99.9% 3, Residential Contractor,0.%,0 3 6 Commercial Contractor,0 6.%, Both Residential and Commercial Contractor,3.%, Road & Highway Contractor 6.% Contractor, Contractor 9,9.9% 6,69 9 6,0 FAA 99.3% % Subtotal,9 60.% 9,6,6,0 s Allied to the Field,9 39.3% , Circulation 0, 0 9,6, 3,39 0.6% 6.%.3% 0.% 3.% AC BUSINESS MEDIA / 0 N. Main Street, Fort Atkinson, WI 33 / / ACBusinessMedia.com

5 OCTOBER-DECEMBER 0 TOTAL AUDIENCE PROFILE / Contractor ING Contractor Marketing % of General Contractor That Self-Perform,3 0.%,39 6 Residential Contractor 3,99 6.0%,0 9 6 Commercial Contractor 3,.0% 3,0 6 6 Both Residential and Commercial Contractor,.9%, % ,90.% 9,0 6 3,66,.% % 3 6,6 6.3%, 3, ,9 3.% 3 Circulation 3,0 0,6 3,3 9 0, %.0%.% 0.% 3.% Road & Highway Contractor Contractor, Polishing Contractor, Decorative Contractor FAA Subtotal s Allied to the Field 3,90 6,93 SOCIAL INTERACTION Social Media September 0 Facebook Likes 6,63 Twitter Followers, 6, LinkedIn Members Sources: Facebook, LinkedIn and Twitter The data reflected within this report is provided in good faith as an accurate representation of the audience served for Contractor. Ryan Olson, Publisher Audience Profile report provided by AC Business Media 0 N. Main Street, th Floor Fort Atkinson WI ACBusinessMedia.com Copyright 0 AC Business Media. All rights reserved. AC BUSINESS MEDIA / 0 N. Main Street, Fort Atkinson, WI 33 / / ACBusinessMedia.com