EUROSKILLS TECHNICAL DESCRIPTION VISUAL MERCHANDISING / WINDOW DRESSING (44)

Transcription

1 EUROSKILLS TECHNICAL DESCRIPTION VISUAL MERCHANDISING / WINDOW DRESSING (44)

2 WrldSkills Eurpe, by a reslutin f the Cmpetitin Develpment Cmmittee (CDC) and in accrdance with the Cnstitutin, the Standing Orders and the Cmpetitin Rules, has adpted the fllwing minimum requirements fr this skill fr the EurSkills Cmpetitin. THE TECHNICAL DESCRIPTION CONSISTS OF THE FOLLOWING: INDEX: 1 INTRODUCTION THE WORLDSKILLS EUROPE STANDARDS SPECIFICATION THE ASSESSMENT STRATEGY AND SPECIFICATION THE MARKING SCHEME THE TEST PROJECTS SKILL MANAGEMENT AND COMMUNICATION SKILL SPECIFIC SAFETY REQUIREMENTS MATERIALS AND EQUIPMENT VISITOR AND MEDIA ENGAGEMENT SUSTAINABILITY Effective Mr Guillaume Suteau Chair - CDC Ms Szfia Csiszar Vice Chair - CDC WrldSkills Eurpe (WSE) reserves all rights in dcuments develped fr r n behalf f WSE, including translatin and electrnic distributin. This material may be reprduced fr nn-cmmercial vcatinal and educatinal purpses prvided that the WrldSkills Eurpe lg and cpyright ntice are left in place. ES2016_TD_VISUAL_MERCHANDISING_WINDOW_DRESSING_44_V1.2 2

3 1. INTRODUCTION 1.1 NAME AND DESCRIPTION OF THE SKILL COMPETITION THE NAME OF THE SKILLS COMPETITION IS Windw display/ Visual Merchandising DESCRIPTION OF THE ASSOCIATED WORK ROLE(S) OR OCCUPATION(S) A visual merchandiser creates windw and interir displays in shps and department stres thus is essentially respnsible fr the lk f the retail utlet. The chief aim f a visual merchandiser is t maximise sales by cmmunicating with the target audience and creating a psitive atmsphere. The visual merchandiser cmmunicates directly with the target audience thrugh their designs and creates a psitive impressin which in turn impacts n the sales revenue f the business. Whilst nt pssible t precisely measure the impact f the visual merchandiser s displays it is accepted that they are an increasingly imprtant element f the marketing and sales mix f a successful retail business. The visual merchandiser wrks in retail utlets, which are part f a grup with central supprt functins and in small independent shps where there is greater persnal autnmy and respnsibility. The activities a visual merchandiser undertakes are based n interpreting and researching a brief, creating a design, and implementatin - wrking with the prducts and their prps. Wrk rganisatin and self-management, cmmunicatin and interpersnal skills, prblem slving, innvatin and creativity: the ability t develp riginal eye-catching cncepts with the WOW factr which psitively engage the target market and attentin t detail/perfectin are the universal attributes f the utstanding visual merchandiser. The visual merchandiser may wrk in teams r alne, depending n the size f the business. In medium t large businesses they wrk very clsely with marketing and sales teams. Whatever the structure f the wrk, the trained and experienced visual merchandiser takes n a high level f persnal respnsibility and autnmy. Frm understanding the gals and targets f marketing and sales departments, interpreting the Brief crrectly and understanding the behaviur f target markets t creating a display with the WOW factr every stage in the visual merchandising prcess matters and displays have a clse relatinship with sales revenues. With the glbalisatin f visual imagery and the internatinal mbility f peple, the visual merchandiser faces rapidly expanding pprtunities and challenges. Fr the talented visual merchandiser there are many cmmercial and internatinal pprtunities; hwever these carry with them the need t understand and wrk with diverse cultures, trends and fashins. The diversity f skills assciated with visual merchandising is therefre likely t expand. 1.2 THE CONTENT, RELEVANCE AND SIGNIFICANCE OF THIS DOCUMENT This dcument incrprates a Rle Descriptin and Standards Specificatin which fllw the principles and sme r all f the cntent f the WrldSkills Standards Specificatins. In ding s WSE acknwledges WrldSkills Internatinal s (WSI s) cpyright. WSE als acknwledges WSI s intellectual prperty rights regarding the assessment principles, methds and prcedures that gvern the cmpetitin. Every Expert and Cmpetitr must knw and understand this Technical Descriptin. In the event f any cnflict within the different languages f the Technical Descriptins, the English versin takes precedence. ES2016_TD_VISUAL_MERCHANDISING_WINDOW_DRESSING_44_V1.2 3

4 1.3 ASSOCIATED DOCUMENTS Since this Technical Descriptin cntains nly skill-specific infrmatin it must be used in assciatin with the fllwing: WSE Cmpetitin Rules WSI WrldSkills Standard Specificatin framewrk WSE WrldSkills Eurpe Assessment Strategy WSE Online resurces as referenced in this dcument Hst Cuntry Health and Safety regulatins ES2016_TD_VISUAL_MERCHANDISING_WINDOW_DRESSING_44_V1.2 4

5 2. THE STANDARDS SPECIFICATION 2.1 GENERAL NOTES REGARDING WSSS / WSESS Where apprpriate WSE has utilised sme r all f the WrldSkills Internatinal Standards Specificatins (WSSS) fr thse skills cmpetitins that naturally align between the tw internatinal Cmpetitins. Where the skill is exclusive t the EurSkills Cmpetitin, WrldSkills Eurpe has develped its wn Standards Specificatin (WSESS) using the same principles and framewrk t that used fr the develpment f the WSSS. Fr the purpses f this dcument the use f the wrds Standards Specificatin will refer t bth WSSS and WSESS. The Standards Specificatin specifies the knwledge, understanding and specific skills that underpin internatinal best practice in technical and vcatinal perfrmance. It shuld reflect a shared glbal understanding f what the assciated wrk rle(s) r ccupatin(s) represent fr industry and business. ( (TBA fr WrldSkills Eurpe) Helpfully, fr the glbal cnsultatin n the WSSS in 2014, arund 50 per cent f respnses came frm Eurpean industry and business. Each skill cmpetitin is intended t reflect internatinal best practice as described by the Standards Specificatin, and t the extent that it is able t. The Standards Specificatin is therefre a guide t the required training and preparatin fr the skill cmpetitin. In the skill cmpetitin the assessment f knwledge and understanding will take place thrugh the assessment f perfrmance. There will nt be separate tests f knwledge and understanding. The Standards Specificatin is divided int distinct sectins with headings and reference numbers added. Each sectin is assigned a percentage f the ttal marks t indicate its relative imprtance within the Standards Specificatin. The sum f all the percentage marks is 100. The Marking Scheme and Test Prject will assess nly thse skills that are set ut in the Standards Specificatin. They will reflect the Standards Specificatin as cmprehensively as pssible within the cnstraints f the skill cmpetitin. The Marking Scheme and Test Prject will fllw the allcatin f marks within the Standards Specificatin t the extent practically pssible. A variatin f five percent is allwed, prvided that this des nt distrt the weightings assigned by the Standards Specificatin. 2.2 STANDARDS SPECIFICATION SECTION RELATIVE IMPORTANCE % 1 Wrk rganizatin and self-management 10 The individual needs t knw and understand: health and safety legislatin, bligatins, regulatins and dcumentatin the situatins when persnal prtective clthing including ftwear must be used the purpses, uses, care, maintenance and safe/secure strage f hand/electric tls and equipment ES2016_TD_VISUAL_MERCHANDISING_WINDOW_DRESSING_44_V1.2 5

6 the purpses, uses, care and safe/secure strage f materials IT prgrams fr 2D and 3D design techniques f time management t supprt prductivity the principles f ergnmics t supprt efficient wrk flw the significance f sustainability and envirnmentally friendly wrk practices the value f managing wn cntinuing prfessinal develpment The individual shall be able t: fllw health and safety standards, rules and regulatins identify and use the apprpriate persnal prtective clthing including safe ftwear as required select, use, clean, maintain and stre all tls, paint brushes and equipment safely/securely select, use materials including mixing paints, effectively/efficiently and stre safely/securely plan, schedule and re-priritise wrk as the need arises t meet deadlines wrk well under pressure t meet the demands f the business maintain safe and ergnmic wrking practices keep the wrking area clean and tidy discard waste eclgically keep up-t-date with fashin, trends and develpments in the industry and sciety 2 Cmmunicatin and Interpersnal Skills 10 The individual needs t knw and understand: the rles and requirements f clleagues and prfessinals related t visual merchandising e.g. brand managers the imprtance f building and maintaining prductive wrking relatinships with clleagues acrss the rganisatin e.g. marketing and sales techniques fr effective team wrk the educatinal/scial respnsibility rle f visual merchandising negtiatin methds e.g. purchasing materials techniques fr reslving misunderstandings and cnflicting demands the features f a successful presentatin The individual shall be able t: accurately determine the needs and aspiratins f the target audience: internal and external custmers build and maintain trust f the target audience: internal and external custmers cnsistently manage effective verbal, and written cmmunicatins with clleagues listen, reflect and respnd psitively and cnstructively t feedback frm clleagues and external custmers prfessinally present ideas, ratinale and designs/displays t clleagues and related departments/prfessinals ES2016_TD_VISUAL_MERCHANDISING_WINDOW_DRESSING_44_V1.2 6

7 reflect n and respnd apprpriately t questins and ideas frm clleagues 3 Prblem Slving, Innvatin and Creativity 10 The individual needs t knw and understand: the cmmn types f prblem which can ccur within visual merchandising wrk e.g. imprvisatin f prps diagnstic appraches t prblem slving bundaries fr reslving prblems safely e.g. referring t an electrician creative thinking techniques t generate unique designs latest/future trends and fashins The individual shall be able t: recgnise prblems swiftly and fllw a self-managed prcess fr reslving pr-actively re-priritise internal custmer s prblem(s) as the situatin demands recgnise the bundaries f wn expertise/respnsibility and refer t the apprpriate clleagues gain inspiratin e.g. thrugh reviewing bks/magazines/ the internet, city/shp visits, films, exhibitins and prfessinal literature maintain an pen mind whilst accurately determining the needs f the target audience, internal and external custmer use imaginatin and inspiratin t generate riginal ideas develp and maintain the cnfidence t be different keep up t date with IT prgrams fr 2D and 3D design lead changes in design fr the rganisatin 4 Interpret and Research Brief 20 The individual needs t knw and understand: the cncept f visual merchandising: cmmunicating with the target audience by attracting, cnnecting and engaging with custmers t maximise sales rles f related departments/prfessinals and their fcus/needs e.g. marketing and sales targets the flr plan and sizes f areas t be used fr display purpses target market cnsumer behaviur and aspiratins the cmmn factrs which determine themes t include: seasns f the year, current fashins/trends, special events and prmtins cmpsitin f images ES2016_TD_VISUAL_MERCHANDISING_WINDOW_DRESSING_44_V1.2 7

8 The individual shall be able t: cnduct research based n lifestyle cncepts, trends and stre attributes identify and effectively use research tls e.g. internet research brief, theme and prduct/brand t design a unique display research and develp display ideas t meet client/rganisatinal gals/target market needs and aspiratins evaluate current trends in display design, equipment and materials develp an riginal cncept which clearly meets the client/rganisatinal gals/target market needs and aspiratins create and prfessinally present a clean, prfessinal md bard t clleagues, managers and related departments/prfessinals t include: sketches, images and clur fabric charts 5 Design 20 The individual needs t knw and understand: full range f applicatins f IT prgrams e.g. Phtshp and Illustratr technlgical develpments and hw t explit them rendering graphic design/2d design design f prps and spaces/3d design The individual shall be able t: make 2D and 3D designs e.g. display s and windw s with prps and text visualise and accurately translate ideas and designs demnstrate brand empathy prduce scale drawings by hand and by cmputer using Phtshp and Illustratr wrk within the budget available prfessinally present visual t clleagues, managers and related departments/prfessinals and gain sign ff 6 Implementatin 30 The individual needs t knw and understand: principles f windw display t include: use and effectiveness f clur shapes and text, utilisatin and mst efficient use f space, balance, gruping and prduct dynamics, fcus and specific use f lighting the bjectives f windw display: t achieve brand cmpatibility, effective display f prducts, impact, drama, cmmerciality and aesthetics materials and their purpses/characteristics e.g. wd, MDF, PVC, glue and paints ES2016_TD_VISUAL_MERCHANDISING_WINDOW_DRESSING_44_V1.2 8

9 The individual shall be able t: select and display merchandise accrding t its characteristics and translatin f the riginal cncept and the Brief present a range f prducts t include: fashin, accessries, tableware and bks cllect, present and supprt the merchandise t cmmunicate effectively with the target market(s) handle all merchandise, mannequins and materials with care including furniture, plinths and supprt structures accurately and efficiently plan a task breakdwn fr installatin including timings select, tint and paint pure and clean surfaces t decrate walls, fixtures and panels use different types f materials and tls t precisely measure, cut and finish display cver flrs and walls with materials as apprpriate prfessinally cnstruct self-designed prps, t enhance the theme, supprt the merchandise and cmmunicate effectively with the target market(s) cllect and style prducts, dress and style mannequins fr maximum effect t enhance the theme, supprt the merchandise and cmmunicate effectively with the target market(s) select and place all prps, materials and mannequins in an effective cmpsitin in the windw t enhance the theme, supprt the branding f the merchandise and cmmunicate effectively with the target market(s) maximize the space and layut f the area t best advantage make creative use f lighting, allcate sptlights and adjust lighting as required t ensure merchandise is highlighted apprpriately review display t ensure it is aesthetically pleasing and has the WOW factr evaluate the effectiveness f the windw display in supprting the intended merchandise and brand check final standard f installatin and ensure it is cmplete, safe, neat, clean, tidy prfessinal and finished n time analyse feedback and respnd apprpriately making suggestins fr imprvements Ttal 100% ES2016_TD_VISUAL_MERCHANDISING_WINDOW_DRESSING_44_V1.2 9

10 3. THE ASSESSMENT APPROACH & PRINCIPLES 3.1 GENERAL GUIDANCE Nte: this Sectin and Sectin 4 summarize a great deal f new infrmatin and guidance regarding assessment. Please refer t the Cmpetitin Rules fr greater detail. The Cmpetitin Develpment Cmmittee (CDC) establishes the principles and techniques t which assessment at the EurSkills Cmpetitin must cnfrm. Expert assessment practice lies at the heart f the EurSkills Cmpetitin. Fr this reasn it is the subject f cntinuing prfessinal develpment and scrutiny. The grwth f expertise in assessment will infrm the future use and directin f the main assessment instruments used by the EurSkills Cmpetitin: the Marking Scheme, Test Prject, and Cmpetitin Infrmatin System (CIS). Assessment at the EurSkills Cmpetitin falls int tw brad types: measurement and judgement. Where the earlier terms bjective and subjective still ccur, these must be understd t mean measurement and judgement fr all prcedural and practical purpses. All assessment will be gverned by explicit benchmarks, referenced t best practice in industry and business. The Marking Scheme must include these benchmarks and fllw the weightings within the Standards Specificatin. The Test Prject is the assessment vehicle fr the skill cmpetitin, and als fllws the Standards Specificatin. The CIS enables the timely and accurate recrding f marks, and has expanding supprtive capacity. The Marking Scheme, in utline, will lead the prcess f Test Prject design. After this, the Marking Scheme and Test Prject will be designed and develped thrugh an iterative prcess, t ensure that bth tgether ptimize their relatinship with the Technical Descriptin and the principles fr assessment as set ut in the WSE Assessment Strategy. They will be agreed by the Experts and submitted t WSE fr apprval tgether, in rder t demnstrate their quality and cnfrmity with the Standard Specificatin. Prir t submissin fr apprval t WSE, the Marking Scheme and Test Prject will be reviewed by the WSE Skill Advisrs in rder t benefit frm the capabilities f the CIS. ES2016_TD_VISUAL_MERCHANDISING_WINDOW_DRESSING_44_V1.2 10

11 4. THE MARKING SCHEME 4.1 GENERAL GUIDANCE This Sectin describes the rle and place f the Marking Scheme, hw the Experts will assess Cmpetitrs wrk as demnstrated thrugh the Test Prject, and the prcedures and requirements fr marking. The Marking Scheme is the pivtal instrument f the EurSkills Cmpetitin, in that it ties assessment t the standards that represent the skills t be tested. It is designed t allcate marks fr each assessed aspect f perfrmance in accrdance with the weightings in the Standards Specificatin. By reflecting the weightings in the Standards Specificatin, the Marking Scheme establishes the parameters fr the design f the Test Prject. Depending n the nature f the skill and its assessment needs, it may initially be apprpriate t develp the Marking Scheme in mre detail as a guide fr Test Prject design. Alternatively, initial Test Prject design can be based n the utline Marking Scheme. Frm this pint nwards the Marking Scheme and Test Prject shuld be develped tgether. Sectin 2.1 abve indicates the extent t which the Marking Scheme and Test Prject may diverge frm the weightings given in the Standards Specificatin, if there is n practicable alternative. The Marking Scheme and Test Prject may be develped by ne persn, r several, r by all Experts. The detailed and final Marking Scheme and Test Prject must be apprved by the whle Expert Jury prir t submissin fr independent quality assurance. The exceptin t this prcess is fr thse skill cmpetitins which use an external designer fr the develpment f the Marking Scheme and Test Prject. In additin, Experts are encuraged t submit their Marking Schemes and Test Prjects fr cmment and prvisinal apprval well in advance f cmpletin, in rder t avid disappintment r setbacks at a late stage. They are als advised t wrk with the CIS Team at this intermediate stage, in rder t take full advantage f the pssibilities f the CIS. In all cases the cmplete and apprved Marking Scheme must be entered int the CIS at least eight weeks prir t the Cmpetitin using the CIS standard spreadsheet r ther agreed methds. 4.2 ASSESSMENT CRITERIA The main headings f the Marking Scheme are the Assessment Criteria. These headings are derived in cnjunctin with the Test Prject. In sme skill cmpetitins the Assessment Criteria may be similar t the sectin headings in the Standards Specificatin; in thers they may be ttally different. There will nrmally be between five and nine Assessment Criteria. Whether r nt the headings match, the Marking Scheme must reflect the weightings in the Standard Specificatin. Assessment Criteria are created by the persn(s) develping the Marking Scheme, wh are free t define criteria that they cnsider mst suited t the assessment and marking f the Test Prject. Each Assessment Criterin is defined by a letter (A-I). The Mark Summary Frm generated by the CIS will cmprise a list f the Assessment Criteria. The marks allcated t each criterin will be calculated by the CIS. These will be the cumulative sum f marks given t each aspect f assessment within that Assessment Criterin. ES2016_TD_VISUAL_MERCHANDISING_WINDOW_DRESSING_44_V1.2 11

12 TOTAL MARKS PER CRITERION STANDARD SPECIFICATION SECTIONS 4.3 SUB CRITERIA Each Assessment Criterin is divided int ne r mre Sub Criteria. Each Sub Criterin becmes the heading fr a EurSkills marking frm. Each marking frm (Sub Criterin) has a specified day n which it will be marked. Each marking frm (Sub Criterin) cntains Aspects t be assessed and marked by measurement r judgement. Sme Sub Criteria have assessment by bth measurement and judgement, in which case there is a separate marking frm fr each methd 4.4 ASPECTS Each Aspect defines, in detail, a single item t be assessed and marked tgether with the marks, r instructins fr hw the marks are t be awarded. Aspects are assessed either by measurement r judgement and appear n the apprpriate marking frm. The marking frm lists, in detail, every Aspect t be marked tgether with the mark allcated t it, the benchmarks, and a reference t the sectin f the Standards Specificatin. The sum f the marks allcated t each Aspect must fall within the range f marks specified fr that sectin f the Standards Specificatin. This will be displayed in the Mark Allcatin Table f the CIS, in the fllwing frmat, when the Marking Scheme is reviewed frm C-8 weeks. (Sectin 0). CRITERIA TOTAL MARKS PER SECTION A B C D E F G H I 100 ES2016_TD_VISUAL_MERCHANDISING_WINDOW_DRESSING_44_V1.2 12

13 4.5 ASSESSMENT AND MARKING BY JUDGEMENT In additin t measurement, Experts are expected t make prfessinal judgements. These are nrmally judgements abut quality. Benchmarks will be designed, agreed and recrded during the design and finalizatin f the Marking Scheme and Test Prject in rder t steer and supprt these judgements. Marking thrugh judgement uses the fllwing scale: 0: perfrmance belw industry standard t any extent, including a nn-attempt 1: perfrmance that meets industry standard 2: perfrmance that bth meets industry standard and surpasses that standard t sme extent 3: excellent r utstanding perfrmance relative t industry standards and expectatins. 4.6 ASSESSMENT AND MARKING BY MEASUREMENT Unless therwise stated, nly the maximum mark r zer will be awarded. Where they are used, partial marks will be clearly defined within the Aspect. 4.7 ASSESSMENT OVERVIEW Fr bth measurement and judgement there will be three Experts in the assessment team. Gd practice in assessment cmprises measurement and judgement applied bth specifically and bradly. The final prprtins f measurement and judgment, whether specific r brad, will be determined by the standards, their weightings and the nature f the Test Prject. 4.8 COMPLETION OF SKILL ASSESSMENT SPECIFICATION This sectin defines the assessment criteria and the number f marks (subjective and bjective) awarded. The ttal number f marks fr all assessment criteria must be 100. The cntent f this Table is subject t change during the detailed prcess f assessment design. Day 1 (7hrs) pm, inc 1 hr lunch Lifestyle windw display Day 2 (7hrs) pm, inc 1 hr lunch Fashin windw display Day 3 (4hrs) pm Fashin windw display Mdule 1 (5hrs) Measuring and installatin skills Mdule 2 (2hrs) Research Mdule 3 Design and cmmunicatin Mdule 4 Prepare the windw and make prps Mdule 5 Install the windw display Judgement Objective Ttal TBC TBC 25% 10% TBC TBC 18% 19% TBC TBC 28% 100% ES2016_TD_VISUAL_MERCHANDISING_WINDOW_DRESSING_44_V1.2 13

14 4.9 SKILL ASSESSMENT PROCEDURES The Experts will be split int grups accrding t WS experience, culture, language etc. T the extent reasnable, assessment grups will be respnsible fr a bradly similar percentage f marks. The grups will judge the same aspects fr all cmpetitrs rather than an entire mdule fr few cmpetitrs. There will be n cmpatrit marking. ES2016_TD_VISUAL_MERCHANDISING_WINDOW_DRESSING_44_V1.2 14

15 5. THE TEST PROJECT 5.1 GENERAL NOTES Sectins 3 and 4 gvern the develpment f the Test Prject. These ntes are supplementary. Whether it is a single entity, r a series f stand-alne r cnnected mdules, the Test Prject will enable the assessment f the skills in each sectin f the Standards Specificatin. The purpse f the Test Prject is t prvide full and balanced pprtunities fr assessment and marking acrss the Standards Specificatin, in cnjunctin with the Marking Scheme. The relatinship between the Test Prject, Marking Scheme and Standards Specificatin will be a key indicatr f quality. The Test Prject will nt cver areas utside the Standards Specificatin, r affect the balance f marks within the Standards Specificatin ther than in the circumstances indicated by Sectin 0.1. The Test Prject will enable knwledge and understanding t be assessed slely thrugh their applicatins within practical wrk. The Test Prject will nt assess knwledge f the EurSkills Cmpetitin s rules and regulatins. This Technical Descriptin will nte any issues that affect the Test Prject s capacity t supprt the full range f assessment relative t the Standard Specificatin. Sectin 2.1 refers. 5.2 FORMAT/ STRUCTURE OF THE TEST PROJECT [ ] Test Prject assessed at end f Cmpetitin [ X ] Test Prject with separately assessed mdules [ ] Test Prject assessed in stages [ ] Series f standalne mdules [ ] Other If ther, please specify here: 5.3 TEST PROJECT DESIGN REQUIREMENTS Please cnsider the pprtunities t design the Test Prject in a way that attracts spectatrs. Eur skills Test Prject: Windw display /Visual Merchandising ES2016_TD_VISUAL_MERCHANDISING_WINDOW_DRESSING_44_V1.2 15

16 Cmpetitrs will wrk n 2 windw display tasks, which will be undertaken ver 3 days f cmpetitin. The first is a lifestyle windw wrking t a set brief, theme and prduct allcatin and als implementing a set f measurable tasks, The secnd is a fashin windw allwing creative/ innvative interpretatin and design f a given theme, using materials prvided fr prp making. Materials will be prvided. Prduct use and surprise prps, will nt be seen by cmpetitrs until day 1 f cmpetitin, allwing the element change and prblem slving, which reflects real life wrking practice. Cmpetitrs will be prvided with all tls and materials and allwed t test these n familiarizatin day. Mdule 1 WSSS 1,3,4,6 Task 1 Lifestyle display. Plt and apply vinyl t measurements. Cver flr panels prfessinally, use prps/materials supplied, install innvative display f lifestyle prduct. Cmmunicate effectively t specified target custmer, wrk in and rganized and neat manner, adhering t health and safety rules and gd time management. Use materials with minimum waste. Mdule 2 WSSS 4 Task 2 Fashin display. Research the given theme t the specified target custmer, cllating images in named flders 1. Mdule 3 WSSS 2,4,5 Task 2 Fashin display. Design the cmplete windw display frm images cllated n day 1. Design a windw visual shwing all elements in the windw clearly. Write a simple bullet pint design ratinale explaining all cre elements f the final windw design. Explaining the interpretatin f the theme and hw des this appeal t the target custmer and the theme. Mdule 4 WSSS 1,3,4,5 Prepare the windw, walls and flrs. Make/custmise prps with given materials. Mdule 5 WSSS 2,5,6 Prep garments and install all display elements t the specificatin f the final windw design. Lifestyle Display: Day 1, mdule 1,2 The first task will judge measurable skills, which will challenge the cmpetitrs in their cmpetency t wrk t a specific client brief and given target custmer; implementing prps, materials and prduct t a specific set f guidelines and measurements. The windw installatin size is: 1.70 X 0.75 X 1,05 meters. Fashin Display: Day 2 and 3, mdule 3,4,5 The secnd task will challenge the cmpetitrs in their creative design interpretatin, cmmunicatin and practical implementatin skills. Cmpetitrs will wrk t a client set brief with specific target custmer and given theme. They will be given prps, materials and prduct t wrk with. The ready ES2016_TD_VISUAL_MERCHANDISING_WINDOW_DRESSING_44_V1.2 16

17 made prps and prduct will be unseen by cmpetitrs until familiarizatin day. The windw installatin size is 1,20 X 1,20 X 2,20 meters. Marking Guideline Mdule 1: 25% Measuring and installatin skills 1 = 5% 3 = 6% 4 = 4% 6 = 10% Mdule 2: 10% Research 4 = 10% Mdule 3: 18% Design and cmmunicatin 2 = 4% 4 = 6% 5 = 8% Mdule 4: 19% Prepare the windw and make prps 1 = 5% 3 = 4% 5 = 10% Mdule 5: 28% Install the windw display 2 = 6% 5 = 2% 6 = 20% Ttal = 100% 5.4 TEST PROJECT DEVELOPMENT The Test Prject MUST be submitted using the templates prvided by WSE. Use the Wrd template fr text dcuments and DWG template fr drawings. Please cntact technical.crdinatr@eurskills.rg fr guidance WHO DEVELOPS THE TEST PROJECTS OR MODULES The Test Prject / mdules (develped under the supervisin f the Jury President and respnsibility f the Chief Expert) by: [ X ] Chief Expert ES2016_TD_VISUAL_MERCHANDISING_WINDOW_DRESSING_44_V1.2 17

18 [ ] All Experts [ ] Sme Experts [ ] Nminated Experts [ ] Equipment supplier HOW AND WHERE IS THE TEST PROJECTS OR MODULES DEVELOPED The Test Prject r mdules are develped: [ X ] Jintly n the Discussin Frum [ ] By an external enterprise [ ] Independently WHEN IS THE TEST PROJECT DEVELOPED The Test Prject is develped accrding t the fllwing timeline: TIME ACTIVITY At the previus Cmpetitin XX mnths prir t the Cmpetitin At the Cmpetitin A part f the TP cntent is discussed and decided n ESC 2014 with the all the Experts Until 6 mnths befre the current Cmpetitin nt applicable The Test Prject must be accmpanied by a draft Marking Scheme that reflects the standards and the weightings assigned t them. 5.5 TEST PROJECT VALIDATION Test Prject prpsals must be validated and tested thrugh being cnstructed and timed t prve that it is reasnable given the cnstraints f the Cmpetitin. 5.6 TEST PROJECT SELECTION [ ] By vte f Experts at the previus Cmpetitin [ X ] By vte f Experts n the Discussin Frum [ ] By vte f Experts at the current Cmpetitin [ ] By randm draw by Technical Directr 3 mnths befre the current Cmpetitin ES2016_TD_VISUAL_MERCHANDISING_WINDOW_DRESSING_44_V1.2 18

19 [ ] Other If ther, please specify here 5.7 TEST PROJECT CIRCULATION The Test Prject is circulated via the website as fllws: [ X ] Submitted t Secretariat at previus Cmpetitin fr circulatin 3 mnths befre the current Cmpetitin. Nte: the prduct and a list f sme f the materials will be held back frm circulatin until the Familiarisatin Day preceding the Cmpetitin. This will cnstitute the 30% change fr this cmpetitin. [ ] Nt circulated [ ] Other If ther, please specify here 5.8 TEST PROJECT COORDINATION (PREPARATION FOR COMPETITION) Crdinatin f the Test Prject will be undertaken by: [ ] Skill Management Team [ ] Chief Expert [ X ] Chief Expert and Deputy Chief Expert [ ] Chief Expert and Wrkshp Manager [ ] Chief Expert with selected Experts [ ] Chief Expert with Cmpetitin Organizer [ ] Experts [ ] Other If ther, please specify here: ES2016_TD_VISUAL_MERCHANDISING_WINDOW_DRESSING_44_V1.2 19

20 5.9 TEST PROJECT CHANGE AT THE COMPETITION See Sectin MATERIAL OR MANUFACTURER SPECIFICATIONS 3 mnths befre the current Cmpetitin by the Chief Expert n the Discussin Frum. ES2016_TD_VISUAL_MERCHANDISING_WINDOW_DRESSING_44_V1.2 20

21 6. SKILL MANAGEMENT AND COMMUNICATION 6.1 DISCUSSION FORUM Prir t the EurSkills Cmpetitin, all discussin, cmmunicatin, cllabratin, and decisin making regarding the skill cmpetitin must take place n the skill specific Discussin Frum, which can be reached via Skill related decisins and cmmunicatin are nly valid if they take place n the frum. The Chief Expert (r an Expert nminated by the Chief Expert) will be the mderatr fr this Frum. Refer t Cmpetitin Rules fr the timeline f cmmunicatin and cmpetitin develpment requirements. 6.2 COMPETITOR INFORMATION All infrmatin fr registered Cmpetitrs is available frm the WrldSkills Eurpe website Please cntact technical.crdinatr@eurskills.rg fr guidance. The infrmatin includes: Cmpetitin Rules Technical Descriptins Marking Schemes Test Prjects Infrastructure List Health and Safety dcumentatin Other Cmpetitin-related infrmatin 6.3 TEST PROJECTS AND MARKING SCHEMES Circulated Test Prjects will be available at the WrldSkills Eurpe website frm Please cntact technical.crdinatr@eurskills.rg fr guidance. 6.4 DAY-TO-DAY MANAGEMENT The day-t-day management f the skill cmpetitin during the EurSkills Cmpetitin is defined in the Skill Management Plan that is created by the Skill Management Team led by the Chief Expert. The Skill Management Team cmprises the Jury President, Chief Expert and Deputy Chief Expert. The Skill Management Plan is prgressively develped in the six mnths prir t the Cmpetitin and finalized at the Cmpetitin by agreement f the Experts. The Skill Management Plan can be viewed at Please cntact technical.crdinatr@eurskills.rg fr guidance. ES2016_TD_VISUAL_MERCHANDISING_WINDOW_DRESSING_44_V1.2 21

22 7. SKILL SPECIFIC SAFETY REQUIREMENTS Refer t Hst Cuntry/Regin Health and Safety dcumentatin fr Hst Cuntry/Regin regulatins. All cmpetitrs must use safety glasses when using any hand, pwer r machine tls r equipment likely t cause r create chips r fragments that may injure the eyes. Experts will use the apprpriate persnal safety equipment when inspecting, checking r wrking with a cmpetitr s prject. ES2016_TD_VISUAL_MERCHANDISING_WINDOW_DRESSING_44_V1.2 22

23 8. MATERIALS AND EQUIPMENT 8.1 INFRASTRCUTURE LIST The Infrastructure List details all equipment, materials and facilities prvided by the Cmpetitin Organizer. The Infrastructure Lists will be available at the WrldSkills Eurpe website frm Please cntact fr guidance. The Infrastructure List specifies the items and quantities requested by the Experts fr the next Cmpetitin. The Cmpetitin Organizer will prgressively update the Infrastructure List specifying the actual quantity, type, brand, and mdel f the items. Items supplied by the Cmpetitin Organizer are shwn in a separate clumn. At each Cmpetitin, the Experts must review and update the Infrastructure List in preparatin fr the next Cmpetitin. Experts must advise the Technical Directr f any increases in space and/r equipment. At each Cmpetitin, the Technical Observer must audit the Infrastructure List that was used at that Cmpetitin. The Infrastructure List des nt include items that Cmpetitrs and/r Experts are required t bring and items that Cmpetitrs are nt allwed t bring they are specified belw. 8.2 MATERIALS, EQUIPMENT AND TOOLS SUPPLIED BY COMPETITORS IN THEIR TOOLBOX Nt applicable. 8.3 MATERIALS, EQUIPMENT AND TOOLS SUPPLIED BY EXPERTS Nt applicable 8.4 MATERIALS AND EQUIPMENT PROHIBITED IN THE SKILL AREA It will be explained t all experts and cmpetitrs that nthing is t cme int r ut f the site unless apprved by the Chief Expert r Deputy Chief Expert. This includes any items that are being added r remved frm tlbxes. The judges will carry ut a tl bx check prir t cmpetitin in line with accepted WrldSkills Eurpe rules. 8.5 PROPOSED WORKSHOP AND WORKSTATION Wrkshp layuts frm previus cmpetitins are available by cntacting the Technical Crdinatr at: technical.crdinatr@eurskills.rg ES2016_TD_VISUAL_MERCHANDISING_WINDOW_DRESSING_44_V1.2 23

24 Wrkstatin layut: Each cmpetitr needs t have a stand, with 2 windws inside, each windw with 2 extra flr panels, 4 spt lights and a metal grid ceiling, table, wrkbench and a chair. Each space will have a cmputer with internet, illustratr and phtshp. Each space will have small string areas in rder t stre tls, materials and wrking utfits. During the cmpetitin, the display area will als be used as a wrking area t perfrm the prject, make the rnaments and accessries and assemble the display. Cleaning the display area will als be evaluated at the time f the final presentatin. Besides the wrking and display area, the fllwing areas are requested: Shared wrking area with a water system fr cleaning and washing tls fr cmpetitrs. Shared wrking area with an A3 clur printer and pltter fr vinyl. Strage fr materials. ES2016_TD_VISUAL_MERCHANDISING_WINDOW_DRESSING_44_V1.2 24

25 9. VISITOR AND MEDIA ENGAGEMENT Try a trade Display screens Test Prject descriptins Enhanced understanding f Cmpetitr activity Cmpetitr prfiles Career pprtunities Daily reprting f cmpetitin status Time based parts f the Test Prject ES2016_TD_VISUAL_MERCHANDISING_WINDOW_DRESSING_44_V1.2 25

26 10. SUSTAINABILITY We intend t prvide green materials and encurage recycling t the cmpetitrs. ES2016_TD_VISUAL_MERCHANDISING_WINDOW_DRESSING_44_V1.2 26