R í o P i e d ra s C a m p u s

Transcription

1 Since 1981 A m e r i c a n M a r k e t i n g A s s c i a t i n U n i v e r s i t y f P u e r t R i c R í P i e d ra s C a m p u s Chapter Plan

2 C h a p t e r O v e r v i e w A C h a p t e r G a l s, S t r a t e g i e s a n d O p e r a t i n s P r f e s s i n a l D e v e l p m e n t C m m u n i t y S e r v i c e D F u n d r a i s i n g M e m b e r s h i p C m m u n i c a t i n s C a l e n d a r f E v e n t s B u d g e t B C1-C2 E F G H H T a b l e f C n t e n t s

3 C h a p t e r O v e r v i e w M i s s i n The prvisin f services f prfessinal caliber in the marketing field t satisfy students needs and t help them acquire the necessary skills fr their prfessinal develpment as leaders while sharing challenging experiences in a friendly and sciable envirnment. T a r g e t M a r k e t B a r d f D i r e c t r s Valerie Asmar President Adriana Santana Assistant t the President Nestr Sánchez Vice President Maite Arias Assistant t the Vice President Kevin Marrer VP Prfessinal Develpment Jeannette Rdríguez Assistant VP PD Nüzhet Sénquiz VP Membership María Chevres Assistant VP Membership Stephanie Trinidad VP Cmmunicatins Ashley Cuevas VP Cmmunity Service Gina Liard VP Fundraising Alisha Rdríguez Assistant VP Fundraising Lucia Zapata VP Events Dr. Myra Pérez Faculty Advisr Primary: Marketing students Secndary: Business students frm all majrs Tertiary: Students frm the Schl f Cmmunicatins The AMA Bard f Directrs is nw cmprised f 13 members. As a team f leaders ur main fcus is t prmte academic and prfessinal develpment in the marketing field amng ur members. As a diverse and enthusiastic team we try t prmte this develpment thrugh an pen mindset where innvative ideas are cnsidered and evaluated fr implementatin while appealing t different business majrs. We als strive and wrk hard t place ur chapter amng the Tp 10 Chapters. UNIVERSITY OF PUERTO RICO, RÍO PIEDRAS CAMPUS S W O T A n a l y s i s Strengths Winning the Brnze Chapter award at the 37 th Internatinal AMA Cllegiate Cnference has served as an encuragement amng ur members and a recgnitin frm ur faculty. The AMA Cllegiate Chapter is the secnd largest student rganizatin at the University f Puert Ric, Ri Piedras Campus. Extended bard f directrs with Assistant VPs in mst psitins that wrk hand in hand with the VP elected t make the best f every activity and prject. New cmmunicatin strategies directed t build trust and a sense f belnging amng ur members. The best and mst active AMA Chapter in Puert Ric. Chapter members f different majrs wh prvide a variety f perspectives and new ideas. Serving as mentrs fr emerging chapters at ther universities gives us a prestigius standing. Excellent cmmunicatins and relatinships with ther student rganizatins and faculty. Cperative and supprtive chapter advisr wh cnnects ur Chapter with an ample number f prfessinals and cmpanies. Excellent cmmunicatin with cllege students and prfessrs, ther student assciatins, and external institutins. Business partnerships with Nielsen and Ballester Hermans distributrs that will prvide us with new tls fr ur members prfessinal develpment. Weaknesses Participatin in case cmpetitins are limited since the majrity f ur members are freshmen and sphmres that have nt taken many marketing curses. Many members f the Bard f Directrs need t learn hw t delegate. They usually feel uncmfrtable by assigning and requesting thers t perfrm certain tasks. Bard f Directrs unfamiliar with Chapter peratins. Only tw members f the twelve in the bard f directrs had previus experience as leaders in the chapter. Sustaining active participatin frm ur members thrughut the academic year is difficult especially during midterms and at the end f the semester. The membership fee is the highest in the Business Schl. Limited budget fr educatin and prfessinal planning. N technlgical devices (prjectrs, printers and phtcpiers) wned by the chapter. Absence f an American Marketing Assciatin Prfessinal Chapter within ur area. A Opprtunities Strng cmmitment t wrk fr a Gld Chapter recgnitin in the 38 th annual cllegiate cnference. An increase in student enrllment in the University f Puert Ric Ri Piedras Campus fr the first time in 5 years. Having achieve the AACSB accreditatin has given us new pprtunities t interact with ther internatinal universities. Expansin f membership numbers amng new students Develp a partnership with Her Campus Magazine t serve as their marketing and prmtin prviders. New business partnerships as a result f psitive feedback frm last year experience with DIALOGO Digital (UPR Digital Newspaper). Develpment f a strng data base that cnnect us while incrprating active interactive participatin f members. Cmpliance with the requirement f schlarships and hnr prgrams t be part f at least tw rganizatins. Psitive wrd f muth between members and students allws thers t learn abut the assciatin. Interactin with ther students rganizatins t impact ur cmmunity as well as ur campus. Interest in establishing new cllegiate chapters thrugh the rganizatin f activities utside the university. Participatin in cllege events such as jb fairs and pen huses where ur chapter can be prmted. Threats The ecnmic crisis in Puert Ric creates instability and uncertainty within ur educatinal institutin since it is a state university primarily funded by the gvernment. Casins that als prvide funding t ur University (state university) are being clsed which aggravates the ecnmic crisis. Five mnths f cntinuus drught have hinder the pssibility t make mst f ur activities since water is available n alternate days. Lts f cmpetitin amng business rganizatins. The rise in the internatinal registratin fee affects the number f students willing t enrll in ur rganizatin. N schl funding and very limited initial budget fr the develpment and implementatin f activities. The reductin in the academic ffer at the university limits the students pprtunity t participate f ur activities.

4 C h a p te r G a l s, S t ra te g i e s a n d O p e ra t i n s UNIVERSITY OF PUERTO RICO, RÍO PIEDRAS CAMPUS We intend t ffer ur students a full marketing experience, giving them cnferences, rganizing fundraising activities and cmmunity service activities that will enhance their prfessinal and persnal lives. We, as a chapter, have t take int cnsideratin new marketing trends t update ur strategies in rder t achieve ur gals. We rganize a calendar f activities each mnth that appeal t diverse interests and areas f marketing t give ur students a variety f ways t cntribute t the success f the American Marketing Assciatin. We always plan fr success s in ur plans we prepare fr the multiple bstacles we may face during the academic year. We must deal with different situatins such as cancellatins f cnferences r fundraising activities due t bad weather r ther reasns that prevent students f attending t these activities. Hwever, we pride urselves in taking actin and cntrlling the situatin by either quickly rescheduling the activity r bringing an alternate curse f actin. After the annual cnventin, we have t prepare urselves fr a restructure f ur chapter we will hld electins at the end f the semester and we will prepare the new incming directive with the tls and knwledge t cntinue ur traditin and ur legacy. O v e r a l l C h a p t e r G a l s Prmte academic and prfessinal develpment in the marketing field amng ur members. Increase the AMA UPR Ri Piedras Cllegiate Chapter membership frm 60 t 80 members in the schl year f Cntinue last year business partnerships and develp new business partnerships t imprve ur prfessinal develpment activities and fundraising activities. Help small and medium size businesses arund ur campus by serving as their strategic marketing and prmtin prviders. Integratin f cmmunity service activities, scial events planning and cmmunicatins t prfessinal develpment while building and develping students prfessinal skills within these internal and external activities. Imprve ur chapter standing internatinally. Gain active member participatin in activities such as prfessinal develpment, cmmunity service and fundraising. Develp effective, engaging and executable planning t prvide prfessinal and academic experiences t ur members thrughut the year. Wrk in crdinatin with ther Business Schl Assciatins in ur campus such as Human Resurces, Accunting and Finance, t benefit the whle student cmmunity. O v e r a l l C h a p t e r S t r a t e g i e s Develp a recruitment campaign that highlights the imprtance f marketing in the business wrld and the imprtance f being an active member in a student rganizatin. Reward active participatin and gd wrk amng members by a Members f the Mnth recgnitin with the reimbursement f their membership fee. Develp enriching activities that cmplement curse learning experiences which will be integrated in all activities celebrated internally and externally by the chapter. Wrk with ur business partners fr the prfessinal develpment f ur members and by acting as their marketing and cmmunicatin prviders. Create a series f team building activities t prmte members cmmunicatin and team wrking abilities. Prepare the freshmen and sphmres fr their take-ff as future leaders in the rganizatin. Participate in as many AMA cmpetitins pssible t cmplement students academic experiences. Create alliances and efficient interpersnal relatins with business schls assciatins. Fster relatinships with cmpanies thrugh the exchange f services, internships and spnsrs benefits. Reinfrce ur cmmunicatin strategy thrugh varius cmmunicatin channels. C h a p t e r O p e r a t i n s E-Bard Meetings Gal: Meet nce every week t rganize activities, cmpetitins and members meetings. Have a 90% participatin f the e-bards members. Celebrate all the meetings in ur ffice in rder t maintain a cnstant lcatin. This ffice is inside the Campus. Make suitable use f apps like WhatsApp. With these applicatins the e-bard can maintain the cmmunicatin, make a list f the things t d, keep recrd f the activities and als establish deadlines fr each activity. Membership Meetings Gal: Celebrate ne meeting per mnth with the members t present them the mnth activities, infrm them hw they may participate and receive their suggestins. Strategy: Celebrate the meetings in a cmfrtable place (air cnditin, chairs, cmputers and prjectr) where the executive bard and the members can build strng relatinships Executive Bard Retreats Gal: Organize ne leadership and teamwrk wrkshp every semester. Strategy: Wrking tgether with a prfessinal in the field f leadership and business and als with the ther executive bards f ther business assciatins in campus Member s Evaluatins f the Cllegiate Chapter Gal: Have feedback f activities and the wrk executed by the executive bard. Strategy: Have the members evaluate the activities t measure their satisfactin and knw their pinin twards the activities r twards the chapter Chapter Plan Gal: Prpse new challenging gals fr all the members. Strategy: Use the Chapter plan as a guide t thse gals. Keep a list f the future gals and a list f the gals accmplished. Annual Reprt Gal: Achieve the gals presented in the Chapter Plan. Strategy: Keep the data f the gals achieved. B

5 Prfessinal Develpment UNIVERSITY OF PUERTO RICO RÍO PIEDRAS CAMPUS The majr gal f the American Marketing Assciatin, Rí Piedras Campus Chapter, is t give the future prfessinals and entrepreneurs in the marketing and business field experiences that help them understand the reality f the business wrld and hw t succeed in it. The main strategy t achieve this gal is the cncerted implementatin f a series f cnferences, wrkshps, internship pprtunities and develpmental activities that will prpel them t grw as a business peple and as human beings with a sense f wrk ethic and persnal integrity. The American Marketing Assciatin, Rí Piedras Chapter, will ffer their members all the tls they need t becme successful prfessinals at their careers alng their way. AMA Chapter Business - Marketing Service Prvider and Cnsultants fr Tw Cmpanies Fr its secnd year in a rw, the AMA UPR Chapter is prmting its students as marketing cnsultants and prviders fr cmpanies, business cperatives and nnprfit rganizatins. As part f this initiative we will cntinue wrking with ur first client The Newspaper Dialg, the first newspaper in the island f Puert Ric, which made the transitin t nly digital business ( In additin, we recently made an agreement with the Centr para Puert Ric a nnprfit rganizatin that wrks with pr cmmunities and wmen by prviding them the pprtunity t develp entrepreneurship skills in an effrt t reduce their deprived ecnmic status. This assciatin with the Centr para Puert Ric (Sila M. Caldern Fundatin) is an integrated effrt between the areas f Cmmunity services and Prfessinal develpment. Develp marketing and entrepreneurial skills amng students by acting as prviders f marketing services fr real cmpanies and fr nnprfit rganizatins. Cntinue ur cllabrative alliance with the newspaper Diálg fr the develpment and implementatin f a prmtinal prgram fr their digital platfrm and t help them develp a sales prgram t sell ads in exchange f the pprtunity f publishing and cmmunicating all AMA activities in the newspaper. Wrk with Centr para Puert Ric in the prcess f evaluating the feasibility f sme business ideas and business plans. In additin, we will help them in the prcess f develping and implementing their prmtinal strategy fr the prgrams and prjects the Centr ffers. This will be a pr bn activity in which students will be able t apply their knwledge by helping thers, a true scially respnsible activity. Find at least anther cmpany r nnprfit rganizatin tprvide cnsulting service. Evaluate and analyze business plans fr small business entrepreneur. Develp a marketing and prmtinal campaign fr Centr para Puert Ric. Evaluate and fllw up Dialg prmtinal campaign and sales effrts. FAE Jb & Internship Fair Prmte jbs and internship pprtunities in marketing t students. Wrk alngside the Cllege f Business Administratin and the Enlace Prgram t bring marketing recruiters t the campus. Increase student attendance and participatin. Prmte ur members invlvement and participatin as vlunteers in the rganizatin f the Jb Fair and by serving as ushers. Invite different cmpanies tthe Jb fair and shw them the best candidates that ur faculty can prvide them. Orient students n hw t prepare a resume and hw t be successful in an interview. Prvide ur members the pprtunity t develp a list f cmpanies f their interest t participate in the jb fair. Hst netwrking sessins between prestigius cmpanies and students. C-1 Marketing Week This year ur Marketing week will educate students n Persnal selling and Retailing strategies, tw areas that are nt being extensively cvered in ur curriculum and that we realized are essential in ur critical ecnmy. Prmte Marketing as an imprtant tl fr all business areas. Schedule a week lng activities in the campus with prfessinal speakers, scial activities, cmmunity service, wrkshps and sales. Get at least 25 students t attend each cnference given by prfessinals in the industry. Advertise these event arund the UPR Ri Piedras campus using internal and external cmmunicatin such as flyers, scial media and s. Fcus all f ur cnferences and wrkshp f the Marketing Week in Persnal sales and Retailing Strategies. Cnferences Educate and prmte the discussin n new marketing and business trends t strengthen ur students skills. Hst 10 different cnferences per semester with an average attendance f 25 students. Identify the areas that prfessrs, members and prfessinals think that ur bachelr degree needs t imprve and select the mst essentials tpics. Cntact and persuade prestigius speakers t give us cnferences in the tpics that we identify as the essentials nes. Advertise each cnference in advance, thrugh s, scial netwrks, different students rganizatins and classes. Wrkshps Develp the ultimate business skills besides marketing. Identify the skills that ur members need tdevelp t relate r prvide the wrkshps inthse specific areas. Hst a minimum f 5 wrkshps thrughut the year. The wrkshps will include but nt will be limited t: Micrsft Excel, marketing research, LinkedIn, resume building, netwrking. Have an average attendance f 25 students per wrkshp. Strategy: Use ur members, faculty resurces and prfessinal netwrk t seek qualified individuals t crdinate each wrkshp. Mentring Prgram Persuade 2 r 3 cmpanies t accept ur members in their cmpany fr a perid f time; and t assign ur members a mentr fr prfessinal advice during a shrt perid. Give ur members the pprtunity t start a prfessinal experience, with the purpse f understanding the differences between thery and practice. Search fr cmpanies that culd bring us the mst enriching experience in the applicatin f marketing principles and strategic implementatin. Prmte the prgram t bring the mst members pssible t participate in it.

6 Prfessinal develpment UNIVERSITY OF PUERTO RICO RÍO PIEDRAS CAMPUS C-2 Plant Turs Gal: Visit 4 different cmpanies t experience and understand their daily peratins in marketing, manufacturing and distributin phases. Strategy: Search fr interesting cmpanies that brings a cmplete view f all majr business areas. Lending a Hand Share ur marketing expertise with ther students rganizatins. Help in the prmtin f the events f ther students assciatins. Organize events in cllabratin with thers faculty rganizatins timpact a greater number f students. Strategy: Cllabrate with SHRM, FMA, AEC, ALPHA, AISEC, ENACTUS and thers assciatins f business administratin by prviding them the prmtinal and lgistic tls t achieve their gals. Resume Data Base Cllect at least 30 resumes f ur members Offer students a platfrm t prmte them fr jbs and internship pprtunities. Develp a data base t share with recruiters the students with the characteristics that they are lking fr. Strategy: Invite ur members t give us their resumes s we can create a database with their infrmatin and divide them by a grup f specifics characteristics and share that infrmatin with cmpanies recruiters. Internatinal Cllegiate Cnference and Cmpetitin Develp a sense f unity and teamwrk fr cmpetitin. Prepare at least 20 r mre members t represent ur chapter in the cmpetitins. Imprve ur standing and wrk hard t be amng the TOP 10 best chapters. Have ur members participate and stand ut in mst f the internatinal cmpetitins. Develp a series f wrkshp t prepare ur members fr the cmpetitins. AMA Natinal Cmpetitins Prmte teamwrk, leadership, cmmitment t excel and cmpetitiveness. Subscribe t all AMA Natinal cmpetitin and participate in them. Prmte all cmpetitins in ur members meetings and bring fllw up infrmatin. Establish a schedule t determine deadlines fr the cmpetitins. Develp a strategic plan and assignment f grups t be charge f each cmpetitin. Creating a 360 degree strategy t have a better impact in the different cmpetitins. Case Cmpetitin Gal: Establish a team f at least 12 students and a secndary team f 7 students t create a case reprt that will be selected fr presentatin and defense at the Natinal Cnference. Prmte the participatin in the Case cmpetitin amng members during meetings and giving them a fllw up infrmatin n the wrk in prgress. Create an integrated marketing cmmunicatins plan fr the AMA Case Spnsr. Establish a principal leader fr the Case Cmpetitin team and identify at least 3 mre sub leaders t lead specific areas f the case. Hld weekly meetings with the central leader, sub leaders and the faculty advisr. Marketing 360 Gal: Hst a lcal marketing cnference fr students. Which is design t reunite in the same place a prestigius speaker fr different marketing tpic. Attract an verall attendance f 80 students f ur schl f business plus 20 f ther universities. Have cmpanies participate in a career fair lking t hire students in jbs and internships. Strategy: Create a marketing strategy t prmte Marketing 360 t attract students t the cnference. Identify and persuade renwned speakers in different marketing tpics t participate in the cnference. Identify at least ne cmpany r an rganizatin t act as ur spnsr in this cnference. Markahlic Hst ur traditinal and unique Markahlic initiative t prvide ur chapter members as well t lcal entrepreneurs and artisans the pprtunity t sell their prducts and share their visin f their experience as entrepreneurs in a very creative an infrmal envirnment. Develp selling and entrepreneurship skills in ur students. Give the students a new pprtunity t be creative. Prmte the Markahlic thught at the University. Design a layut f the spaces available fr the entrepreneurs and artisans. Persuade at least 3 lcal entrepreneur t give cnference abut their experience ding business. Engagement Plans (NEW) Gal: The UPRRP AMA Chapter will be acting as crdinatrs fr the develpment f engagement plans with glbal and lcally recgnized cmpanies fr the establishment f lng-term relatinships that will prvide students with diverse business pprtunities and that will prvide cmpanies access t the best and mst qualified students. This initiative is in cllabratin with ur Schl f Business and the Liaisn prgram ( Enlace ). These engagement plans will have the purpse f prviding mutual cllabratin and pprtunities between cmpanies and ur faculty t give ur students new jbs and internship experiences, wrkshps, certificates, plant turs and a series f ther prfessinal pprtunities. In additin, we will serve as ambassadrs t this cmpanies in ur faculty. Strategy: Persuade at least 3 cmpanies t participate n this engagement plans this engagement plans by hsting frmal reunins, presentatins and acting as mediatrs in the negtiatin between the cmpanies and ur schl f business.

7 C m m u n i t y S e r v i c e UNIVERSITY OF PUERTO RICO, RIO PIEDRAS CAMPUS The AMA UPRRP chapter is aware f the envirnment in which it perates. It has a sense f respnsibility that transcends t ne anther, t ur families, t ur university, t ur cmmunities, ur cuntry and the wrld. That is why cmmunity services is an area where we fcus n giving students a prper appreciatin f what they have, and n giving them an pprtunity t give back and help thers less frtunate. Creating respnsible prfessinals wh identify with peple ging thrugh struggles gives the wrld a better chance t find slutin t the prblems. We will prvide dnatins, wrk as vlunteers and participate in Charitable events. This is an pprtunity fr members t develp bth their marketing and a scial respnsibility skills n tp f giving the chapter a chance t imprve its public image. Therefre, the AMA UPRRP is engaged in the develpment f cmmunity service events, and the prmtin f imprtant scial impact activities. Using ur marketing skills, we seek t prvide new pprtunities fr members t participate in the causes they identify with. But in additin, this year we are striving fr excellence and we are lking fr new scially respnsible activities in which AMA members can nt nly d vlunteer wrk fr the cmmunity, but where they can als enrich their ptential by applying true marketing and business cncepts while assisting nn-prfit rganizatins. This will enhance ur members sensible side, making them mre cnscius and aware f imprtant scial causes. Fnds Unids (United Funds f Puert Ric) and Banc de Aliments de Puert Ric Cllabrate with United Funds f Puert Ric and Banc de Aliments de Puert Ric, rganizatins that fcus n preventing hunger in the Island. Our assistance will be related t: Scial media dcumentatin f phts and vides f the rganizatins events Carry- n f fd drives T-shirt sales Distributin f infrmative and prmtinal flyers Have at least 35 members invlved in the many activities held by the rganizatins. Divide members in teams f 5 vlunteers and assign them t different tasks. Prvide an infrmative rientatin t the vlunteers abut the purpse f the rganizatins and the events ur chapter are ging t help them develp. Impart tactical insights t vlunteers n hw they can imprve their scial media and sales skills, when dcumenting phts and vides fr scial media platfrms and while prmting sales and activities fr private nn-prfit rganizatins. Susan G. Kmen (Race fr the Cure) Create a team f 15 members t help in the asis (hydratin centers) during the annual Race fr the Cure in Puert Ric, held by the internatinal nn-prfit rganizatin f breast cancer causes, Susan G. Kmen. Prepare the team members fr the day f the race, by prviding them with essential infrmatin abut breast cancer awareness, the imprtance f the event, the schedule and the tasks they have t cmply with during the race. Cllecting Cffee with Starbuck s: Gal: Have at least 15 members t participate in Starbuck s Puert Ric annual cllectin f cffee beans in harvest farms frm the Island. Create awareness abut hw students can cntribute t the prductin f cffee, ne f the mst sustainable ecnmic activities in Puert Ric Develp an infrmative flyer abut the activity and its impact in ur lcal ecnmy that will help t cmmunicate the event in the campus and thrugh the chapter s scial media accunts. Smile fr the Hmeless- NEW! AMA Chapter Initiative Gal: Smile fr the Hmeless is an initiative f ur chapter in which AMA members will prepare meals and deliver them t hmeless peple arund the cmmunity f Ri Piedras. Obtain dnatins f fd prducts t prepare the meals fr the hmeless. Unite with ther students assciatins in the university and cntact reginal AMA chapters in Puert Ric t encurage them in cllabrating with ur chapter. Create tw teams f vlunteers: One in charge f meal preparatin and the ther in charge f fd delivery t hmeless Centr para Puert Ric (Sila M. Calderón Fundatin) Gal: Our gal is t have 10 members t wrk as vlunteers at the Centr para Puert Ric (Sila M. Calderón Fundatin), a nn-prfit rganizatin near ur campus that helps empwer wmen as yung entrepreneurs. Wrk hand in hand with the rganizatin t prmte the services they ffer fr the cmmunity and the impact they have n yung entrepreneurial wmen wh lack mnetary and knwledgeable resurces t establish their businesses. AMA members will engage and serve as advisrs fr these entrepreneurs and will help them develp a marketing business plan and prmtinal strategies fr the viability f their businesses. Think Creative- NEW! AMA Chapter Initiative Gal: An initiative in which AMA members will have the pprtunity t create prmtinal material fr varius cmmunity service events which will be psted in the chapter s scial media accunts. This will nt nly imprve members marketing skills perfrmance, it will als be a way fr them t engage mre in the chapter s activities. Create a members cmmittee dedicated fr the creatin and develpment f the prmtinal material fr cmmunity services rganizatin inside and utside the campus. Instruct the members f the cmmittee with a series f wrkshps that will help them strengthen their skills in the prmtin f events thrugh marketing tactics. New Chapters Supprt Gal: Serve as a mentr fr a university in Puert Ric in their prcess f pening and creating their chapter Invite cllege students frm ther universities in Puert Ric t participate in AMA UPRRP s marketing activities, mnthly member reunins, team-buildings, prfessinal develpment activities, cmmunity and scial impact events, in rder fr them t integrate and engage with AMA s active culture. Maintain cmmunicatin via s, phne calls and persnal meetings t guide them in themes related t chapter sustainability and the achievement f excellence. Bareft Wine Beach Clean-Ups Have 8 members jin the castal cleanup with Bareft Wine during the summer in rder t keep the chapter s activeness in scial impact events. Hld a meeting t explain the imprtance and impact f castal clean-ups in the cmmunity, and prvide an rientatin abut the basics when participating in this event. Cabecitas Rapadas Gal: Cllabrate with Cabecitas Rapadas, a nn-prfit rganizatin that helps peple that suffer frm cancer and take radi and quims t treat the disease. The peple frm the nn-prfit rganizatin will cme and shave the heads f vlunteer students, t raise mney fr the rganizatin in slidarity with cancer patients. Unite with ther student rganizatins and the Business Administratin Students Cuncil, t prmte the event and the imprtance f realizing the act and/r dnating mney t the rganizatin. Create awareness f the impact that cancer has n the lives f patients, families and friends by develping an infrmatinal vide during the event and pst it in the AMA s scial media platfrms. Muscular Dystrphy Assciatin (MDA) Create a team f at least 10 members, t raise mre than $200 in less than 2 hurs fr the MDA at the event Pa la calle pr la esperanza (T the Streets fr Hpe), in which vlunteers g t traffic lights t cllect funds that pay therapies fr children that suffer frm muscular dystrphy. Create awareness f the muscular dystrphy disease in yung children thrugh a cnference held by ne f the leaders f the assciatin. Prmte the event thrugh the chapter s scial media accunts. Salvatin Army Clthe Drive Gal: Have 15 AMA members t participate and cllect clthes fr peple in need that the Salvatin Army assists. Unite with ther business administratin assciatins t gather as many clthes as pssible. Create an infrmative flyer prmtin abut what is cnsidered used wardrbe in a gd state that can be dnated and the AMA UPRRP chapter purpse and impact by cntributing with the cause. Christmas Dinner fr the Elderly Have 20 AMA members vlunteer in the UPRRP chapter s initiative fr making a dinner and giving a parranda (which is a traditinal Puert Rican music perfrmance, similar t Christmas carls) fr an elderly rganizatin. Cntact an elderly hme in which AMA members can d the event, spend sme quality time and deliver happiness fr elders. Divide the vlunteers int 2 teams: vlunteers that serve dinner fr the elders, and vlunteers wh sing t the elders. Dnatins f Christmas Gifts fr Children Have 15 AMA members dnate tys fr children in need frm 4-12 years ld during the Christmas Hlidays and spend the day with them. Cntact a children s rphanage r rganizatin in which AMA members can d the event. Unite with ther business administratin assciatins t gather as many tys as pssible fr the children D

8 Markahlic and Marketing Week Gal: Raise at least $500 Recruit lcal artisans t display and sell their art t the UPRRP students and faculty, fcusing n thse within the cllegiate cmmunity. Invite different cmpanies t prmte and sell their prducts and services t the students and faculty. Sme cmpanies invited are Maggie Ms, Acai n the G, etc. Give an pprtunity fr students t develp their entrepreneurial skills. Held different fun activities in the lbby where all students can participate like Karake, Chse the Trture, Games Turnament and thers. AMA Kisk Gal: Generate apprximately $500 Sell snacks, beverages and thers at lw and accessible csts. Use internal and external cmmunicatins t attract custmers thrugh the Ri Piedras campus. Have a weekly inventry checks and replace merchandise as needed. AMA Spnsrship Prgram Gal: $6,000 Persuade a minimum f 5 cmpanies t be ur fficial spnsrs. Obtain a minimum f $3,000 in spnsrships fees. Apprach cmpanies that have previusly supprted ur chapter t cntinue their spnsrship. Cntact new cmpanies t mtivate them t becme ur spnsrs by creating a stable and trustwrthy relatinship. Offer the cmpanies different types f spnsrship plan and benefit. AMA FUNraising Prgram Gal: Raise a minimum f $2,000 in fundraising Chse a variety f venues that ffer fundraising prgrams and serve as a scial event fr members with a minimum f 10%-20% f the prfits generated t ur chapter. FUNraisers will be taking place in Lnghrn, Menchie s, Bun s Burger Shp, YamBurger, Bwlera, Pizzeria UNO, Ben and Jerry s. AMA Hallween Annual Party Gal: Raise $700 hsting a Hallween party Organize a Hallween party with a lcal pub in Guaynab, Puert Ric t help generate funds t ur chapter. Encurage students t dress up with cstumes t shw their fun and creative side and the student with the best cstume wins a prize. Invite ther assciatins in ur business cmmunity t participate. Use internal and external cmmunicatins t attract students thrughut the UPR campuses and ther universities. Publish and prmte this activity in Diálg newspaper. Party entrance fee will be $5 per persn. FUNraising Scials Gal: Raise $200 in scial activities Hst activities where students can interact with thers. Raise mney fr ur chapter by selling fd, candy and beverages. Fun activities like Tac Tuesday, Pizza Sale, Bake Sale, Piña Clada and Frapé s Sale. UNIVERSITY OF PUERTO RICO RÍO PIEDRAS CAMPUS Fundraising This year we want ur members t be mre active and t achieve mre in ur chapter. We ffer ur members fundraising pprtunities that develp their skills in marketing, business and cmmunicatin, and at the same time benefit ur chapter financially. The funds we generate shuld be enugh t cver ur expenses, help supprt the cst f the internatinal cnference trip in New Orleans and leave a substantial amunt fr the fllwing year. Pker Run Gal: Raise at least $1,500 Crdinate a rad trip with a rute f 5 different lcatins where peple with luxury cars will participate. At every lcatin each player will receive a pker card. The gal is t cllect ne card n each f the stps t cmplete an entire pker hand by the end f the race. The player with the highest number f pints will be rewarded. Every wner f the cars will pay a subscriptin f $100. Christmas Festival Gal: Generate apprximately $500 Organize a traditinal cmmunity gathering t make a scial impact with ther rganizatins in ur university. Students will be able t interact with prfessrs, ther faculty and imprtant guests while they eat traditinal Christmas fd and live music. Use internal and external cmmunicatin t attract students and faculty t participate and assist t supprt the assciatin. Business Gfy Games Gal: Raise apprximately $200 Cmbine different cmpetitive intramural sprts. Invite assciatins frm the university t jin ur activity t generate funds. The players will team up t participate in the Gfy Games and chse a clr t be identified. Every team cmpetes, but nt all team members. Use internal and external cmmunicatins t attract the students t participate in a friendly cmpetitin and be scial. Every team will pay $10. AMA Pride T-Shirts Gal: Raise $100 apprximately in AMAUPPR t-shirt sales Sell AMA t-shirts t all AMA members t generate funds fr the assciatin. Annunce the sale in every mnthly meetings and especially in marketing week. 35 th Anniversary Celebratin May 2016 Our chapter will be celebrating ur 35 years f wrk and cmprmise with the Marketing Discipline with the reunin f past Bard f Directrs and Members in a Gala event at the Chancellr s Huse. Dnatins frm members will be cllected at the Gala event. E

9 M e m b e r s h i p UNIVERSITY OF PUERTO RICO RÍO PIEDRAS CAMPUS It isthe quality f the members rather than quantity that matters. While this chapter may nt be the biggest in quantity, The quality f ur members is indisputable. This rganizatin wuld be nthing withut its members, fr they are the heart and sul f the chapter and the reasn that we wrk s hard. Here at the AMA Ri Piedras Chapter we aspire t prvide them with as many grwing pprtunities as we pssibly can and hpefully inspire them t cntinue n the utstanding legacy that ur chapter has wrked s hard t achieve in the past 35 years. Overall Gals Recruit 60 new members particularly freshmen students and renew 20 memberships. Mtivate students frm ther disciplines and majrs t be part f the AMA family by educating them abut marketing as a discipline and hw it can add value and cmplement them in their prfessinal career. Achieve 70% r mre participatin and cntributin f all ur members in ur activities. Recgnized members participatin and rle in ur assciatin. Create well-bnded teams and cmmittees in which the members are assigned t assist r perfrm imprtant respnsibilities and tasks that will make them feel significant and cntented. Overall Strategies Update members database with infrmatin f past members, frmer members, prfessrs, and prfessinals that can supprt chapter activities. Maintain gd relatinships with current and frmer members. Team building activities that prmte leadership, trust within members, cmmunicatin skills, and cmpaninship. Accurately understand members needs in rder t satisfy them. Prmte the values and benefits that AMA has t ffer. Encurage and prmte members t jin and participate by emphasizing the prfessinal develpment, cmmunity service and fundraising events. Maintain members updated with upcming activities at all times thrugh , calls, text messaging, the AMA Rí Piedras fficial website, scial media platfrms. Recruitment and Retentin Gals Increasing bth member acquisitin and retentin - Recruit at least 60 new members (especially freshmen students) and renew 20 memberships. Encurage students frm ther faculties and cncentratins t becme active members f ur chapter. Strategies Have AMA members speak at marketing classes t prmte the values and benefits that AMA ffers and t invite them t ur first members meeting. Create flyers t encurage students frm the Faculty f Business Administratin and ther faculties t attend in ur first members meeting. Attend the University Assciatins Fair and its Annual Orientatin fr freshmen students t generate awareness and distribute infrmatin regarding ur rganizatin and ur first meeting. Designate first meeting t educating new and ld members abut AMA-UPRRP and what activities t expect thrughut the semesters and emphasizing the prfessinal develpment, cmmunity service and fundraising events that the chapter ffers. Achieve an attendance f at least 60 students at the first members meeting and recruit at least 75% f thse students. Membership Database Gal - Develp a brad and well structured members database in rder t keep their infrmatin rganized and up-t-date. The database wuld include infrmatin like student s majrs and minrs, cntact infrmatin, business affiliatins, skills, resumes and status f membership payments and dues. Strategies Distribute member frms at the beginning f the semester t gather infrmatin. Designate specific bard members that will be respnsible t keep the database updated. Have a pl f members resumes fr their prfessinal expsure t cmpanies ffering emplyment pprtunities r prfessinal internship Membership Invlvement Gals Stimulate members invlvement in at least 60% f all f ur activities. Assign a grup f 5 t 10 members t the bard f directrs fr which they will serve as mentrs. Create well-bnded teams and cmmittees where members will be held respnsible fr imprtant respnsibilities and tasks that will make them feel significant and cntented within the rganizatin. Strategies Define and understand members needs in rder cntinuusly prvide events that are f interest t them. Infrm members abut upcming events thrugh internal cmmunicatin. Have the mentrs cntact their assigned members weekly t update them n current activities via , texts, telephne calls, and persnal meetings. Create a friendly atmsphere by implementing team-building activities that prmte leadership, trust within members, cmmunicatin skills, and cmpaninship. Once the members interact with each ther and with their mentrs in a friendly and warm envirnment, they wuld want t attend and participate in mre activities. Organize stimulating activities and scial gatherings t help imprve member engagement and meet their fellw members n a persnal basis. If the members aren t cmfrtable with ne anther they will nt becme engaged r g abve and beynd fr the chapter. Membership activities that will take place this year: Kick ff Meeting Welcme Party Let s get 2 Business Dmines and Cards Turnaments Team-building activity Initiatin Ceremny and After Party FUNraisers in Lnghrn, Menchie s, Bun s Burger Shp, YamBurger, Bwlera, Ben and Jerry s, and Pizzeria UNO. AMA Hallween Annual Party Christmas Festival Business Gfy Games End f Semester Ccktail & Party St. Valentine Activity Achievement Night & End f Semester Party Prvide a welcming ffice with a cmfrtable space that stimulates members interactin, cntributin, participatin, and invlvement with the assciatin. Identify the ptential skills in ur members and divide them int well-bnded and balanced teams and cmmittees t make them participate and cmpete at the Annual Cllegiate Cnference, in New Orleans and t als cllabrate in lcal activities. Keep recrd f attendance f all the activities. Members appreciatin Gal - Recgnize and reward utstanding members. Select a Member f the Mnth, Member f the Semester and Member f the year wh will be nminated by the bard members based n their participatin n the chapter s activities. Strategy: Encurage participatin by rewarding members wh get invlved in mst f ur activities. Establish a pints system encuraging the members t participate in the chapter s activities t cmpete n becming member f the mnth, member f the semester and mst active member ( member f the year) based n their participatin in the events. Fr each activity a member attends he r she will receive pints depending f the activities categry. AMA Mnthly Meeting +100 Initiatin Ceremny +100 Cmmunity Service +200 Prfessinal Develpment +200 Fundraising activities +100 At the end f the mnth, the accumulated pints will be added and the member with the mst pints will have the hnrs f being Member f the Mnth. The member f the semester and mst active member f the year will be recgnized in the Achievement night at the end f the year and will get reimbursement f his membership fee. F

10 UNIVERSITY OF PUERTO RICO RÍO PIEDRAS CAMPUS Cmmunicatins An effective cmmunicatin serves as a netwrk t prvide the audience relevant infrmatin. By chsing the right channels we will be able t encurage ur members invlvement in all the activities, events, cnferences and charity events ur assciatin ffers. AMA UPRRP uses traditinal cmmunicatin methds such as flyers, public bulletin bards, shared calendars and ur webpage. We als make use f and scial netwrks (ur hmepage, facebk, twitter, WhatsApp, instagram, pinterest, and snapchat) as a strategy t prvide ur members different alternatives t keep them infrmed abut past and upcming events. Our scial netwrks are a key tl in making strng relatinships between all members, bard f directrs and faculty members. It als serves as an utlet that allws members and faculty members t give us feedback, express their cncerns, pinins and recmmendatins abut ur wrk and activities. Internal Cmmunicatins Optimize and prmte an updated cmmunicatin with innvating tls between the bard f directrs, members and faculty with the assciatin. Keep members infrmed f upcming activities, events and their deadlines. Prmte members benefits frm scheduled activities, thrughut ur cmmunicatin prgram. Maintain cntact with students frm ther rganizatins and prfessinal cmpanies interested inur AMA Ri Piedras Cllegiate Chapter. Keep updated ur website t increase and encurage the use f it. Imprve and update ur database f the students wh shw interest in the assciatin in rder t keep them infrmed abut the activities that are ccurring during the semester. Save the resume f students and make them available fr cmpanies interested in students fr internship r wrk. Send AMA Weekly News t remind members f the upcming events and fr special annuncements.. Design mre attractive and creative annuncements f ur events, using special effects with different prgrams such as Canvas, Phtshp and Publisher, that will capture the attentin f ur members. This includes annuncements in ur scial media pages, printed and distributed flyers thrughut the campus and psters shared n ur bulletin bard. Pst daily annuncements, qutes and pictures thrughut ur different scial netwrks. Distribute creative flyers in ur scial medias and pst ads in ur bulletin bard. Make WhatsApp (app fr smart phnes) grups with the members f the assciatin t send pictures, messages, activities r reminders t keep in tuch in a mre effective way and serve as a backup tl t the s. These grups will be administered by the bard f directrs, and each grup will cnsist f at least ten members. Use Mailchimp.cm, a website where yu can schedule psts t different scial netwrks. This cmmunicatin venue will guarantee the prmtin and success f the assciatin events. It will assure that all f ur members have the infrmatin n time in all f ur scial media utlets. Imprve interactin amng members in the scial netwrks where they can find interesting facts f marketing. Prvide a medium f expressin where they can pst past event phts using hashtags like #tbt (thrw back Thursday) and send mtivatinal r marketing qutes with hashtags like #AMAquteday, #AMAUPRRP #amanews. Create a new accunt f Snapchat (scial netwrk design t take vides/pictures and pst it fr 10 secnds maximum) t shw the members all the activities as they are happening live. Crdinate and cnduct mnthly meetings with all members t keep them infrmed, als plan all the lgistics f future activities. Design and create entertaining pwer pints t deliver the message in an effective and creative way fr the members meetings. Keep recrd f minutes f all members meetings t send them a summary f all issues discussed in it. Distribute t all the members a calendar summary f the activities and events with the due dates. Send text messages t remind ur members t assist t all f ur activities planned fr the week and t answer them all the dubts f the details. Make shrt vides, which include phts and clips f past activities, t keep mtivating ur members and encuraging them t participate in the American Marketing Assciatin activities and events. Display in ur ffice a suggestin bx t let the members have the pprtunity t express and rate hw well are ging ur activities and events, with the purpse f imprving the activities and its lgistics. External Cmmunicatins Gal: Gain the supprt f the MBA marketing students, the faculty, alumni, ther business students rganizatins and different students f ther majrs by develping interest and knwledge abut ur assciatin. Attract and retain students frm ther disciplines thrugh the University f Puert Ric Rí Piedras Campus. Build strng relatinships with business partners and n fr prfit rganizatins. Supprt and cmmunicate events f ther students rganizatins creating a strng bnd amng students f all business majrs f the UPR Schl f Business. Prmte the benefits f jining the AMA and infrm abut the activities fr the semester. Keep businesses and rganizatin infrmed f all ur activities persnally and thrugh ur scial media platfrms. Make a shared calendar fr the bard f directrs f ur AMA Chapter and ther assciatins t keep infrmed and cllabrate in each ther's events. This prject is an initiative that will prmte team cmmunicatin and cllabratin. This will help us wrk tgether, assign tasks efficiently and visualize the whle picture f ur mnth activities. It will help us t keep urselves rganized and a schedule f ur events and f ther business assciatins activities. Prmte and cntinue ur business partnership prject with Diálg (University f Puert Ric s newspaper), Her Campus (magazine) and Student Cuncil. These cmmunicatin venues will annunce all ur activities, events and infrm members, students, prfessrs and ther rganizatins abut The American Marketing Assciatin and its benefits. Design and create an attractive Bulletin Bard t expse past activities and t prmte future events. Visuals f previus activities will help mtivate ur members t keep n participating in ur events, s that they will maintain their activeness in ur chapter activities. Als it will keep infrm all business assciatins, the faculty and students f business administratin. Expse attractive psters n the bulletin bards thrughut the Campus, with the purpse t attract different students f ther majrs. Plan a business meeting dinner with the faculty t reprt all the wrk being dne, t get their supprt and feedbacks. At this manner we can imprve future prjects. Participate actively in cllabrative meetings with business partners and nn-prfit rganizatins t infrm them abut the American Marketing Assciatin, and all the activities we plan t capture their attentin and get their supprt. Supprt, participate and be spnsrs f the activities planned by the faculty t build strng relatinships with them. G

11 Calendar Of Events July Bard f Directrs Meeting (2) Bare Ft Cast Cleanup Recruitment week August Bard Reunin with the faculty and ther student s rganizatins Recruitment week Vlunteer at MDA Fundraising Fundraising Lnghrn Bake sale Engagement Reunin with Ballester Hns. and Nielsen September Kick ff meeting (First Members Meeting)5sx Welcme Party Let s get 2 Business Marketing yurself in an interview cnference Effective Resume wrkshp Effective Interview; preparatin befre, during and after wrkshp Effective Resume & Interview Cnference Excel Wrkshp Nielsen Inf Sessin Netwrking with Nielsen (2) Engagement Plan - Centr para Puert Ric Activity Regala un día (United Funds f Puert Ric) New Chapter Supprt Case Cmpetitin Meetings Pizza Sale Susan G. Kmen, Race fr the Cure Jb Fair Octber Initiatin Case Cmpetitin Meetings Marketing week: Bake sale Tac Sale Pizza sale Dmines and Cards Turnaments Retail Management Cnference (Hlsum) Sales Cnference (Nrdstrm) Cnsumer Behavir Cnference (MIDA) Marketing & Sales Cnference (Ballester Hermans) Sales Prcess Cnference Centr para Puert Ric Vlunteers Recruitment (Sila M. Calderón Fundatin) Ventana al Mar (United Funds f Puert Ric) Fd Drive MOC (United Funds f Puert Ric) Ventana al Mar - Jazz Fest (United Funds f Puert Ric) Cmmittee Creatin - Think Creative (NEW) Cllectin f Cffee with Starbucks Team Building Cabecitas Rapadas Sales Certificate Hallween party Nvember Case Cmpetitin Meetings Salvatin Army Clthes Drive Smile fr the Hmeless (New AMA Chapter Initiative) Cmmittee Meeting - Think Creative (NEW) Plan Tur Christmas Festival December Case Cmpetitin Meetings Delivery f gifts fr Children Christmas Dinner fr the Elderly End f Semester Ccktail & Party January Bard f Directrs Meeting (2) Recruitment week Pizza Sale Bun s Fundraising Cmmunity Service & Scial Impact Event Centr Para Puert Ric Cllabratin Fllw-Up (Sila M. Calderón Fundatin) Cmmittee Meeting - Think Creative (NEW) Prfessinal Develpment Wrkshp Plant Tur AMA Chapter Preparatin fr the 38 th AMA Internatinal Cllegiate Cnference February Annual Reprt St. Valentine Activity Pker Run Markahlic Marketing 360 Cmmunity Service & Scial Impact Event Cmmittee Meeting - Think Creative (NEW) Prfessinal Develpment Wrkshp Plant Tur Prfessinal Develpment Cnference AMA Chapter Preparatin fr the 38 th AMA Internatinal Cllegiate Cnference March 38 th AMA Internatinal Cllegiate Cnference Cmmunity Service & Scial Impact Event Prfessinal Develpment Wrkshp Plant Tur April Bake Sale Cmmunity Service & Scial Impact Event Prfessinal Develpment Cnference May Bard f Directrs Meeting (2) AMA Electins Achievement Night & End f Semester Party 35 th Anniversary Gala Event 35th Budget August 1, 2015 t May 31, 2016 H Expected Revenues Expected Expenses Natinal Dues ($47 each) $3,760 ($3,760) Lcal Dues ($13 each) $1,040 Awards ($200) Markahlic $350 Artisans (tables) $288 Hnrary fees ($50) AMA Kisk $215 ($125) FUNraisings $2,000 AMA Hallween Party $700 ($100) Bake Sale $120 ($20) Pizza Sale $175 ($160) Tac Sale $75 Gfy Games $200 ($100) AMA Welcme Party $365 ($400) AMA Spnsrship Prgram $6,000 Marketing Week ($300) Speaker Gifts ($200) Invitatins and certificatins ($100) Website annual fee ($45) Prmtinal Flyers ($200) Dnatins ($100) Office Supplies ($200) Natinal Cnference Expenses ($7,000) Ttal $15,288 ($13,060)