Comprehensive online to offline promotions to maximize your investment

Transcription

1 Comprehensive online to offline promotions to maximize your investment Online Offline Hong Kong Miami Jakarta Sao Paulo AsiaWorld-Expo Apr , 2014 Oct , 2014 Miami Beach Convention Center Jun , 2014 Jakarta International Expo Center Aug. 7-9 Imigrantes Exhibition Centre Aug , 2014 Expo Centre Nov , 2014 * China Sourcing Fair: Electronics

2 Jakarta Hong Kong Miami Sao Paulo More than a trade show Economic recovery boosts global electronics industry As the Fed is in the midst of tapering its stimulative quantitative easing policy, the OECD has raised its forecast for global growth this year. Foreign trade continues to gain momentum, bringing an impressive sourcing upsurge in the electronics industry. US$750 billion US$230 billion US$60 billion US$1.6 trillion It is estimated that the global consumer electronics market will value as high as US$1.6 trillion by Global sales of televisions, home appliances, laptops, smart phones and home consoles will reach US$750 billion in % The global in-car electronics market is forecast to enjoy an annual growth rate of 9% over the next five years. The electronic healthcare products will be worth US$160 billion by 2015 and US$230 billion in % The wireless POS terminal market worldwide will grow at a CAGR of 7% over the period The smart home market is expected to hit US$60 billion by 2017 following the high demand for smart electronics, Internet entertainment products, smart monitors and healthcare products. US$55 billion According to IDC, the global cloud technology market will expand to US$55 billion in Booming demand for terminals increases buyers sourcing volume Electronic products are hot worldwide 91% 67% The vast majority of buyers are more optimistic about the demand for their products. Around 90% of buyers will source more audio video equipment and printing consumables. Audio video equipment 91% 91% of buyers surveyed revealed plans to increase their sourcing volume in 1H2014 (compared with 1H2013). 67% of whom expect a 10% sourcing upsurge. According to 40% of the respondents, the booming demand for terminals is the main reason for their increasing procurement. Printing consumables Telecom/Communication products Electronic games & accessories Digital health & fitness Point-of-Sales/ Networking products/ Power supplies 83% 85% 86% 85% 90% * Source: Buyer survey report at the spring 2013 China Sourcing Fair: Electronics & Components

3 Asia s largest consumer electronics show Gathering numerous quality electronics suppliers and thousands of top buyers around the world, the ever-expanding China Sourcing Fair: Electronics & Components has established itself as Asia s largest consumer electronics show. A sourcing platform favored by more and more top buyers With over a decade of trade show experience, the China Sourcing Fair: Electronics & Components has become the unmatched platform for global buyers to find quality electronic products from Asia. It boasts column-free exhibition halls, specialized pavilions and improved show services. A more comprehensive marketing campaign Keenly aware of the exhibitors needs and dedicated to maximizing their exhibiting returns, Global Sources keeps expanding its professional buyer community and offers a wide range of value-added services, including exclusive privileges for exhibitors VIP buyers, Brand Promotion Strategy, Product Showcase, Private Sourcing Events and others. Its comprehensive marketing campaign is the first choice for suppliers to reach more top buyers. More specialized pavilions To address the growing industry demand, the Fair features more specialized ized pavilions showcasing indemand products. Product categories: Consumer Electronics and Accessories Audio & Video Products Home Electronics New In-car electronics GPS (Global Positioning System) Telecom Products Computer Peripherals Networking Products Computer Bags & Cases Cloud Technology Products Display Technology Point-of-Sales Electronic Components Power Supplies Interconnects With a deep insight into buyers needs, Global Sources offers suppliers the most comprehensive marketing solutions to target buyers at different sourcing stages. Asia s largest pavilions for in-car electronics & GPS Asia s largest consumer electronics show Hong Kon telecom p Online promotion before the sho Pre-show Products Profiles on GlobalSources.com and Sho Exhibiting tips and online training

4 Latest market trends Lasting promotions Comprehensive online to offline marketing campaign Exhibitors can upload 20 product profiles on GlobalSources.com and Show Online beyond the four-day physical event. Exhibitors get extended brand exposure four months before and two to four months after the shows. Show Online Full exposure before and after the show Mobile Apps Identifies potential suppliers in advance ong Kong s largest avilions for computers nd networking products Brand Promotion Strategy Builds strong brand identity Product Brochure Reaches more professional buyers Product Showcase Catches buyers attention s largest pavilions for ducts Exclusive privileges Invites your big clients to become Globa lobal Sources VIP buyers Private Sourcing Events Generate business Mobile Apps Promotion During the show Show review online Post-show Online; Onsite promotion Product Showcase Private Sourcing Events Continuous product exposure and a platform to follow-up of sales leads

5 Jakarta Hong Kong Miami Sao Paulo More than a trade show Meet all of these quality international buyers face-to-face With over 40 years of experience in facilitating global trade, Global Sources has built a large and influential community of international buyers from the electronics industry. China Sourcing Fair s extensive marketing campaigns attract quality buyers around the world: 123,217 Verified buyers 116,513 94,417 Verified buyers Verified buyers Active buyer community 539,558 Electronics * As of June, 2013, Global Sources Database Active buyer community 480,942 Electronic components Active buyer community 427,782 Computer products Active buyers are those who have registered and used our Electronics & Components sourcing services over the past 12 months. Verified buyers are active buyers who have been to the Fair on the show floor. and print edms Online marketing Social media Mobile apps Outdoor advertising Special roadshow New Print advertising Newspaper advertising Association partnerships Telemarketing Trade show marketing Buyer intercept program SMS marketing SM EC-1404-Sales Brochure-EN Belkin Lenovo Best Buy Lotte Sharp-Roxy Carrefour Philips Hyundai Sharp Corporation Intelbras Panasonic Walmart Samsung Honeywell Sanwa Supply Ricoh This is my third time here. The show is growing every year. Compared with other shows I've been to, this show is a specialized event for electronic products, which is very good. There are real buyers and suppliers here. I have already found some special products. I will visit the show again. It is my second time here. This is a long trip for us, but we still make it. It has a good location and many products to see; people are very friendly. I love this show. I plan to see more products and suppliers here. I hope to be back here next year. We come here in groups. We have been to the Fair since its launch 10 years ago. They also have specialized groups for various products. We find good suppliers here and there are many of them to choose from. Fazil Ahmet ESKiCi, General Manager ESKiCi, Turkey Gilmar O. Gomes, Sales Manager TRANSFORMADORES, Brazil Ernesto Tovar, Chief Executive Gambe Group, United States

6 Large buyer community Proactive suppliers Our proactive suppliers are achieving business success The China Sourcing Fair provides a large selection of suppliers from the electronics industry. They are eager to influence international buyers and are actively engaging in marketing campaigns. In return, they get remarkable results. High praise from the industry The China Sourcing Fair impressed me. The scale and product variety of the Fair were amazing. The seminars were also very relevant and concise. The Fair was also very well organized. I will definitely refer this Fair to my members and colleagues if they need sourcing. Yip Yew Seng, Honorary Secretary Association of Telecommunications Equipment Suppliers (ATIS) We ve exhibited here for seven years. There are quite a lot of visitors. We ve found our target client in consumer electronics and we are also satisfied with their quality. Robert Leichs, Director of Sales & Marketing Music Rocker, Germany Find and meet your target buyers at the China Sourcing Fair. For more information, please contact your Account Executive or us at exhibit@chinasourcingfair.com. Please follow us on Facebook: We are very excited about this show and we are planning to attend the Miami show this year and the October show in the fall. We met a customer that asked for a million units, so we are thrilled about the prospects from these shows. Dennis Eisen, President JARO Thermal, U.S.A. It is our first time at the Miami show and we re very happy to have met more than 60 buyers yesterday and about 50 buyers today. The show is the right way to promote our brand and find distributors. Manuel Hassig ASCENDEO, Spain We ve exhibited with Global Sources for 3 years. Our 65% of business comes from. This time, we ve met 80 buyers so far. A lot of quality buyers come to this fair. Global Sources services are pretty good. Leigh Day, Sales Representative Multisource Technologies, Philippines