L I V E AMERICA S GREATEST ROCK FESTIVALS GET IN THEIR MINDS. GET IN THEIR HEARTS. STAY IN THEIR LIVES.
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1 L I V E AMERICA S GREATEST ROCK FESTIVALS GET IN THEIR MINDS. GET IN THEIR HEARTS. STAY IN THEIR LIVES.
2 EXPERIENCE LIKE NONE OTHER INVESTING IN LIVE MUSIC MARKETING GENERATES A UNIQUE AND EFFECTIVE PLATFORM OF EXPERIENTIAL BRANDING Experiential branding and showcase opportunities provide an unparalleled means to break through communication Clutter to present a positive association, create one-of-a-kind brand experiences and unique differentiation from competitors.
3 Word s Loudest Month festivals give brands the opportunity to engage, activate, and monetize with large groups of music fans. Whether you are interested in a particular festival or in creating a national opportunity with association with all of them, we will work with you to create impactful opportunities to meet your marketing objectives. The following are some opportunities that exist with each World s Loudest Month Festival: Category Exclusivity Media / Marketing / Social Integration Local / National Promotional Opportunities On-site activation / fan engagement Exclusive Content / Access Tickets & VIP Hospitality
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5 Produced in a partnership between AEG Live and DWP, World s Loudest Month is a grouping of the nation s biggest Rock festivals taking place in eight different markets, and running consecutive weekends from late April through the end of May each year. Each of these established Festivals features the biggest names in rock music and attracts enormous crowds. World s Loudest Month Festivals feature hundreds of artists playing for more than 425,000 rock music fans across the country, confirming that rock music plays a vital role in the musical landscape in America. Past artists include; Alice in Chains, Soundgarden, KORN, Kid Rock, Limp Bizkit, Rob Zombie, Avenged Sevenfold, Staind, 3 Doors Down, Guns N Roses, Bush, Stone Temple Pilots, Smashing Pumpkins, Shinedown, ZZ Top and many more.
6 America s Greatest Rock Festivals Somerset Kansas City Pryor, OK Columbus Charlotte San Antonio Jacksonville Fort Meyers
7 Festival days Thousand people 130 Hours Of music FESTIVAL MARKET ATTENDANCE 2015 DATES Monster Energy Fort Rock Fort Meyers, FL 25,000 April 25 Monster Energy Welcome to Rockville Jacksonville, FL 50,000 April Monster Energy Carolina Rebellion Charlotte, NC 60,000 May 2-3 Northern Invasion Somerset, WI 25,000 May 9 Rock on the Range Columbus, OH 120,000 May Rocklahoma Pryor, OK 75,000 May Bud Light River City Rockfest San Antonio, TX 25,000 May 23 Rockfest Kansas City, MO 55,000 May 30
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9 PARTNER OPPORTUNITIES Official Sponsorship packages available that may include the following and can be customized as needed: PROMOTIONAL RIGHTS Usage rights to festival name & imagery/materials in TV/print/radio/internet for customized promotions Promotion examples: Enter-to-win sweepstakes Gift-with-purchase promotion Employee promotional incentives MEDIA, PR, BRANDING Inclusion in all paid advertising and marketing materials for the tour Recognition in press announcement and subsequent releases Brand inclusion on tickets EVENT ACTIVATION On-site footprint for fan engagement Venue signage/branding In-venue promotion, e.g. text-to-win contest Video commercials Sponsorship of specialized promotions Product displays / distribution CONTENT Exclusive behind-the-scenes video footage Artist interviews or other custom content ENTITLEMENT RIGHTS Entitlement / presenting sponsor for entire festivals Stages VIP / Hospitality areas Activation areas Video screens / TV Broadcast Autograph booth Customized destinations TICKETS AND HOSPITALITY Allocation of complimentary tickets for VIP and promotional use Right to purchase additional tickets prior to public on-sale for prizing, employees, etc. Meet & Greets with performers VIP Hospitality / receptions SOCIAL MEDIA SUPPORT Posts to support sponsorship program across social media channels Facebook Instagram Twitter
10 TELL ME AND I LL FORGET ; SHOW ME AND I MAY REMEMBER ; INVOLVE ME AND I LL UNDERSTAND
11 PARTNERSHIP INQUIRIES Chris Thomas AEG Live Global Partnerships M cthomas@aeglive.com L I V E Clay Busch Danny Wimmer Presents M clay@armsdivision.com
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