ZATTOO. Advertising in OTT TV Switzerland

Transcription

1 ZATTOO Advertising in OTT TV Switzerland January 2018

2 Internet Live TV Everywhere All devices Features Categories Recording Program Search Live Preview Chromecast Over 170 channels Free or HiQ with user-login 2

3 Facts Europe / Switzerland 20'000 18'000 16'000 14' Mio. 12'000 10'000 8'000 6'000 4'000 Facts & figures Switzerland: ~ 850 Tsd. Unique User / month ~ 18 Mio. Video Ads / month ~ 80 Mio. Display Ads / month 2' Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q2 Total registered user in thousand* Source: Zattoo internal data 3

4 Tausende Comparison in Switzerland (unique clients) 1'650 1'500 1'350 1'200 1' Mai 13Jul 13Sep 13Nov 13Jan 14Mär 14Mai 14Jul 14Sep 14Nov 14Jan 15Mär 15Mai 15Jul 15Sep 15Nov 15Jan 16Mär 16Mai 16Jul 16Sep 16Nov 16Jan 17Mär 17Mai 17Jul 17Sep 17Nov 17 4

5 Ad placements Desktop Preroll Ad StartUp Ad Plays when directly after User-loggin Clickable Stand alone ad Average CTR: 1,5% Gross CPM: CHF Channel Switch Ad Plays after a channel is switched Clickable Stand alone ad Average CTR: 0,7% Gross CPM: CHF

6 Ad placements Mobile Preroll Ad Channel Switch Ad Tablet Plays after a channel is switched Stand alone ad Average CTR : 0,9% Gross CPM: CHF 90.- Channel Switch Ad Smartphone Plays after a channel is switched Stand alone ad Average CTR : 0,5% Gross CPM: CHF

7 Ad placements Display Ad I Floor Ad On the program details page Expandable and interaction possible Gross CPM: CHF 50.- TV Side Ad Medium Rectangle Gross CPM: CHF 30.- Leaderboard On the program details page Gross CPM: CHF

8 Ad placements Display Ad II Prestitial Ad Plays when the app starts Static or animated prestitial Gross CPM: CHF 60.- Mobile Banner Mobile Wide Banner Gross CPM: CHF 20.- TV Side Ad Medium Rectangle Gross CPM: CHF

9 Ad placements Display Ad III Billboard on Desktop, Tablet On the users start-page Static or animated Gross CPM: CHF 70.- Highlight Medium Rectangle, Smartphone On the users start-page Static or animated Gross CPM: CHF

10 Ad placements Special formats Facebook and newsletter promotion Promotion of events/products in Zattoo Newsletter or/and Zattoo Facebook Fanpage Gross CPM: CHF 100.-/price on request 10

11 Campaign Management Costumer/Agency Briefing Booking Material Payment Offer Screenshot Report Invoice 11

12 NET.METRIX user statistics (I/II) 62% 38% 41% 34% 25% Male Female % 21% 16% 48% 36% City/ Urban area Country Mandatory Middle High 12

13 NET.METRIX user statistics (II/II) Consumer -electronics Film/Cinema Vehicle Politics Job Affinity French-speaking 27% 69% 4% German-speaking Italian-speaking 13

14 Price list 2018 CPM in CHF Format Note CPM in CHF Format Note StartUp Ad 110 *.mp4 Channel Switch 90 *.mp4 90 *.mp4 Medium Rectangle 30 *.jpg *.gif *.html5 max. 40 sec displayed 30 (Tablet) 30 (Smartphone) *.jpg *.gif *.html5 Prestitial 60 *.jpg *.gif *.html5 Floor Ad 50 *.jpg *.html5 Leaderboard 50 *.jpg *.gif *.html5 Mobile Banner 20 *.jpg *.gif *.html5 Billboard 70 *.jpg *.gif *.html5 70 *.jpg *.gif *.html5 Tablet Run-of-Zattoo 40 Mix of Channel Switch and TV Side Ad based on inventory 40 Mix of Channel Switch and TV Side Ad based on inventory Newsletter 100 *.jpg *.gif 100 *.jpg *.gif Extra charges Discounts: Cancelation fee Targeting French targeting Branch exclusivity 10% 10% n.a. Non Profit Discount Agency comission New-Bizz 50% 5% 10% 5 days before start date During the campaign 20% 50% 14

15 Targeting options content 1. CS program/genre 2. user-affinities retargeting sociodemographic 1. Language 2. Age 3. Gender technical 1. mobile phone providers 2. user devices Mobile Desktop Smart TV Xbox Zattoo Targeting weather geo-targeting IP based: cantons urban areas german-speaking switzerland Romandie Ticino 15

16 Targeting possibility Language Age Gender Time Content Weather Telco/De vice StartUp Ad * * * * * * * Channel Switch * * * * * * * * TV Side Ad * * * * * * * * Prestitial * * * * * * * Floor Ad * * * * * * * Leaderboard * * * * * * * * Mobile Banner * * * * * * * Billboard * * * * * * * Geo Extra charge for targeting is 10%, Extra charge for french targeting 10% 16

17 Contact details ZATTOO EUROPA AG Mürtschenstrasse 39 CH-8048 Zürich Martin Schlenker Head of Advertising Switzerland Robert Fritze Sales Manager Switzerland Sebastian Sarbinowski Advertising Operation Margarita Cupin Sales Manager Suisse