2013 MEDIA KIT. Print. Web. Events.

Transcription

1 2013 MEDIA KIT Print. Web. Events.

2 REACHING 300,000 READERS It is no wonder our READERS ARE LOYAL. We have been building relationships with them for over 100-years through our AWARD-WINNING EDITORIAL. Each month, our readers continue to rely on us to deliver the HIGH-CALIBER PRODUCT they have grown to love. After all, we are a LIFESTYLE BRAND with a soul that is deep-rooted in our name Baltimore the country s oldest city/regional magazine providing the BEST OF BALTIMORE since Today we remain the #1 LIFESTYLE PUBLICATION in the Baltimore metropolitan area. We deliver the GREATEST COVERAGE in the region exceeding national titles such as People, Southern Living, Good Housekeeping, and more. We are prominently displayed in over 800 RETAIL LOCATIONS and we LEAD THE MARKET in newsstand sales. Most importantly, we stand behind our numbers with annual CVC circulation audits. OUR READERS ARE ENGAGED SPENDING OVER 30 minutes WITH EACH ISSUE LANCASTER STREET, SUITE 400 BALTIMORE, MD FAX

3 DEMOGRAPHICS AND CIRCULATION 63% FEMALE 37% MALE GENDER Male 37% Female 63% 22% CONTROLLED 16% NEWSSTANDS 62% SUBSCRIBERS TOTAL CIRCULATION 52,555 16% AGE % AGE % AGE <24 78% COLLEGE EDUCATED 79% OWNERS 90% LOYAL READERS 40% AGE AGE < 24 3% % % % EDUCATION College or more 78% Ownership 79% Value $501,600 Own other real estate 25% READER LOYALTY Read 4 out of 4 issues 90% TOTAL MONTHLY READERSHIP 300,000 READERS PER COPY 5.7 Newsstand Distribution Baltimore magazine is prominently displayed in over 800 area retail stores, including: GROCERY Eddie s Food Lion Fresh Market Giant Graul s Harris Teeter Mars Mom s Organic Market Roots Market Safeway Shoppers Food Warehouse Shoprite Wegman s Weis Whole Foods BOOKSTORES Books A Million Barnes & Nobles BWI-Hudson News Greetings & Readings DRUGSTORES CVS RiteAid Walgreens NATIONAL DISCOUNT RETAILERS BJ s Costco Target Walmart HOUSEHOLD INCOME Household Income $184,000 Networth $1,275,000 GIFT SHOP/CONVENIENCE 7-11 Marriott Travel News Centers Penn Station Royal Farms 56% OF OUR READERS HAVE PURCHASED PRODUCTS/SERVICES FROM ADS SEEN IN THE MAGAZINE. DINED SHOPPED BOUGHT VISITED Designated Distribution Market Area DMA Area CVC Publisher s Statement, 2012; Mendolsohn Readership Survey, 2010; CVC Readership Survey, 2012; ABC Magazine Market Coverage Report, 2012; ABC Publisher s Statement; Harrisburg News, 2012; Source Interlink, 2012; One Source, 2012; MRI Market Solutions; The New Single Copy, 2008; Circulation Management, As of March 2012

4 EDITORIAL CALENDAR Issue Editorial Features Special Sections Deadlines January Top Salons Cosmetic Surgery* Space Close: 11/21 Gambling Salon and Spa Guide Print Ready: 11/26 On Sale:12/21 February Best Places to Work Dining Guide Space Close: 12/28 Top Singles Valentine s Day Gift Guide Print Ready: 12/31 On Sale:1/25 March Best Restaurants * Space Close: 1/25 Spring Fashion Camp Guide Print Ready: 1/28 On Sale: 2/22 April Best Places to Live Retirement* Space Close: 3/1 The Orioles Travel Planner Print Ready: 3/4 Philly travel On Sale: 3/29 May Family s Guide to the City Women in Business Profiles** Space Close: 3/29 Kid s Fashion Mother s Day Gift Guide Print Ready: 4/1 Dining Guide On Sale: 4/26 Kids Guide June Outdoor Dining Dental Profiles* Space Close: 4/26 Beach Guide Salon & Spa Guide Print Ready: 4/29 Top Dentists Outdoor Dining Guide On Sale: 5/24 July Crabcakes * Space Close: 5/24 Travel Planner Print Ready: 5/28 Dining Guide On Sale: 6/21 August Best of Baltimore Retirement* Salon & Spa Guide Space Close: 6/28 Print Ready: 7/1 On Sale:7/26 September Fall Travel Cosmetic Dentistry* Space Close: 7/26 Baltimore s Guide to Style Travel Planner Print Ready: 7/29 Ravens On Sale: 8/23 Fall Fashion October Best Breakfasts and Brunches * Space Close: 8/23 40 Under 40 Schools Open House Print Ready: 8/26 Fall Arts Dining Guide On Sale: 9/20 November Top Docs Medical Profiles** Space Close: 9/27 Holiday Entertaining Holiday Entertaining Print Ready: 9/30 On Sale: 10/25 December Bargain Shopping * Space Close: 11/1 Gift Guide Holiday Gift Guide Print Ready: 11/4 Travel Planner On Sale: 11/29 Work Up material deadline is the same date as Space Close. *Special advertising space close is one week prior to display space close. **Profile space close is two weeks prior to display space close. Editorial calendar is subject to change. UPDATED 1/29/13

5 SIGNATURE EVENT CALENDAR Top Singles Happy Hour An evening of music, drink, and entertainment in celebration of our Top Singles featured in our February issue. Date: February Guest List: 300+ young professionals Women in Business An evening of fun, networking, and philanthropy benefitting Susan G. Komen for the Cure. Date: May Guest List: Invitation-only; 75+ of the area s leading business women Best of Baltimore Party A celebration of our August Best of Baltimore issue, including gourmet tastings from 50 best restaurants and caterers, live entertainment, dancing, and more. Date: August Guest List: 2,000 affluent Baltimoreans, local celebs, and extensive media coverage VIP Shop Crawl A unique combination of neighborhood shopping and exclusive discounts makes this event the ultimate girl s night out. Date: Various throughout the year Guest List: 100+ women, mothers, daughters, etc.

6 RATES AND PRODUCTION Display Size Width Depth Spread, bleed 16 1/4 10 3/4 Spread, trim A /2 A B Full-page, bleed 8 1/4 10 3/4 Full-page, trim B /2 Full-page, non-bleed 7 9 5/8 2/3-page C 4 5/8 9 5/8 1/2-island D 4 5/8 7 1/4 C D E 1/2-horizontal E 7 4 3/4 1/3-vertical F 2 1/4 9 5/8 1/3-square G 4 5/8 4 3/4 1/6-vertical H 2 1/4 4 3/4 1/6-horizontal I 4 5/8 2 1/4 F G H K L 1/12-page J 2 1/4 2 1/4 Special Ad Bank Sizes 1/2-vertical K 3 3/8 9 5/8 I J 1/4-page L 3 3/8 4 5/8 Mechanical Specifications Trim Size 8 x 10 1/2 Live Area 7 1/2 x 10 Binding Perfect bound Print Method Web offset Materials Adobe PDF created with press-quality settings, Adobe InDesign packaged with fonts and links, Quark Xpress (version 7 or earlier) collected with fonts and links, Adobe Illustrator (type converted to outlines; saved as EPS), Adobe Photoshop (saved as a PDF with press-quality settings). Fonts No Multiple Master fonts. Color Convert colors to CMYK. Spot colors are not allowed in ads. Convert all Spot colors to CMYK. Artwork All artwork should be 300 ppi at the size it is placed in the file. All color art must be CMYK. The maximum ink density for images and colors is 300%. Line art must be 1200 ppi at the size it is placed and be save as a bitmap tiff file. All graphic images must be saved as eps, tiff or psd (single layer and no alpha channels). Submit files to cameraready@baltimoremagazine.net and cc your Account Executive. FTP Address ftp.baltimoremagazine.net. Submit files using a FTP client such as Cyberduck (Mac), Coreftp (PC) or Fetch. Please contact your Account Executive for a FTP set-up.

7 WEB OPPORTUNITIES Baltimoremagazine.net The go-to guide for everything Baltimore. Baltimoremagazine.net is the leading lifestyle website in the Baltimore region featuring the same kind of authoritative editorial content that can be found in each printed issue of Baltimore magazine. It enhances and enriches the experiences of residents and tourists alike through its editorial coverage, online exclusives, daily blogs, events calendar, video library, photo galleries, searchable dining guide, archive, and more. The Guides LANDING PAGES Food & Dining, Features, Arts, Best of Baltimore, Blogs, People, Health, Travel, Video, Events, Home & Garden, and Shopping. THE GUIDES Search our highly soughtafter guides: Top Doctors, Best Restaurants, Best of Baltimore, Top Dentists, Best Crab Houses, and more. DINING View our go-to compilation of restaurant and wine reviews, a searchable dining guide, and stories on the area s culinary scene. Blogs The editorial blogs cover a wide variety of subject areas. MAXSPACE Max Weiss reveals the latest and greatest in movies and pop culture. IN GOOD TASTE Suzanne Loudermilk dishes on food and dining. THE CHATTER A blog about the buzz in Baltimore written by our editors. ON THE TOWN Jess Blumberg scopes out Baltimore s hot spots and nightlife. ALL THE PIECES MATTER John Lewis explores art, music, and culture. TALK SHOP Covering what s hot in fashion and shopping from our Style Editor. BIKE SHORTS Ron Cassie blogs about bicycling, sustainability, and more. Monthly Averages Web Banner Advertisements For frequent print and digital advertisers, lower rates are LEADERBOARD MEDIUM RECTANGLE available. Contact your sales representative for details! VISITS Ad Type Dimensions CPM Rate* PAGEVIEWS Leaderboard 728x90 $10 Medium Rectangle 300x250 $10 Super Leaderboard 900x90 $14 Half-Page 300x600 $14 ABSOLUTE UNIQUE VISITORS TIME SPENT ON SITE A minimum commitment of 15,000 impressions is required for all web ads. *CPM (Cost per thousand). File Formats GIF, JPEG, and Macromedia Flash Compatible SWF file. We currently do not accept third-party-served ads. Files Sizes Maximum file size for all units is 40k. Animated Ad Specifications Animated ads are limited to a maximum animation time of 15 seconds (applies to Flash ads and GIFs). No autoplay audio is allowed. User must initiate audio via button or other clickable method. VISITORS ON MOBILE DEVICES Flash Ad Specifications In addition to SWF file, please provide FLA file and any fonts used in ad. Flash ads must be version 9 or lower and must be Actionscript version 2. The maximum frame rate for Flash ads is 18fps. Ads must be accompanied by a backup GIF or JPG image. Links Specify the exact URL to which the ad should link. If sending a Flash ad, standard clicktag should be used. Google Analytics 1/ /2012; Google AdPlanner, 2012 File Delivery/Testing Provide five business days for processing and placement. All creative must function on PC/Mac platforms, as well as multiple internet browsers. Any ads not conforming to these guidelines will not be posted until the problem has been resolved. Please send all web ads to: webads@baltimoremagazine.net.

8 E-NEWSLETTERS The Datebook Baltimore magazine s Events e-newsletter FEATURED EVENT Deliver your message or special offer directly into the hands of our optin readers in our monthly e-newsletter, The Datebook, highlighting the latest events and hot happenings in Baltimore and the surrounding area. Advertisers can choose exclusive sponsorship and/or highlight an event within our Featured Event space. The Details 5,200 opt-in subscribers Deployed the first Friday of every month Ad Type Dimensions Copy Rate Featured Event 160x words $500 SPONSORSHIP Sponsorship* 160x words $1,000 Discounted Sponsorship rate for 6x print advertisers $750 Discounted Sponsorship rate for 12x print advertisers $500 *The sponsorship includes 100 words of copy to be positioned at the base of the . Sneak Peek Baltimore magazine s Newsstand Day e-newsletter Deliver your message or special offer directly into the hands of our opt-in readers in our monthly e-newsletter, Sneak Peek, highlighting the editorial content of our latest issue, online exclusives and more. Advertisers can choose exclusive sponsorship of the . The Details 5,200 opt-in subscribers Deployed on newsstand day each month SPONSORSHIP Ad Type Dimensions Copy Rate Sponsorship* 160x words $1,000 Discounted rate for 6x print advertisers $750 Discounted rate for 12x print advertisers $500 *The sponsorship includes 100 words of copy to be positioned at the base of the .