Ratecard online Q1 2018

Transcription

1 Ratecard online Q1 Get in contact General Sales Sven Lybaert Sales manager interactive Tel Karen Sniekers Campaign manager interactive Tel Lien Van Bael Traffic manager interactive Tel Material supply Table of contents Digital Charter 2 Digital Campaigns: formats 3 Rates CPD: Homepage & Homepage Plus 4 Rates CPM: ROS & Sections 5 Rates CPH: Cost Per Hour 6 Business & Investors Packages 7 Personal Finance Packages 8 Luxury & Lifestyle Packages 9 Native advertising: SME - Entrepreneurs - Pulse 10 Native advertising: Budget Netto.be Monargent.be 11 Calendar Online Dossiers 13 s, text ads & newsletters 14 Absolut Boost Digital:

2 De Tijd and L Echo sign the 100% charter For its digital advertisers, De Tijd and L Echo are signing an innovative, unique and binding charter: a commitment that offers you three firm guarantees. 100% human traffic Mediafin guarantees its advertisers fraud-free traffic. In other words, the guarantee that its campaigns are seen solely by human beings, not by robots. 100% viewability Mediafin guarantees its advertisers 100% viewability. In other words, the guarantee that its campaigns are viewed and not hidden in some obscure corner of a website where they go unnoticed. 100% privacy Mediafin guarantees its advertisers and readers 100% privacy. In other words, the guarantee that we value the trust between readers, publisher and advertisers highly. As a result, we are committed to full transparency in terms of adhering to the privacy legislation and the use of data, also with regards to advertisements. You can consult the charter on the website of Trustmedia, the advertising solutions of De Tijd L Echo: 2

3 Digital Campaigns Formats De Tijd-Lecho is a fully responsive site. To ensure maximum viewability and full digital reach please deliver banners for ALL breakpoints. Only digital campaigns running on De Tijd-Lecho will also be pushed to our apps. See our technical specifications for more details. Netto-Mon Argent and Sabato are not yet responsive. For these sites, please send ONLY desktop formats. BREAKPOINTS (FULLY RESP ONSIVE SITE) DESKTOP TABLET (H) TABLET (V) SMARTPHONE APP TECH SPEC. INFO PAGE Premium Display Large Leaderboard 840x x x90 320x50 640x100 4 Medium Rectangle 300x x x x x500 6 Impact Display Billboard 970x x x90 320x x200 4 Halfpage 300x x x x x500 6 SUPPLEMENTS*: Automatic Pushdown: 20% (*only for Billboard, on all pages, Cap 1) Pushdown: 20% (*Large Leaderboard & Billboard on mouse-over) IP-targetting: 25% (*not on homepage) * not available on mobile smartphone. IMPACT DISPLAY Billboard PREMIUM DISPLAY Large Leaderboard Halfpage Desktop Tablet (Horizontal) Tablet (Vertical) Smartphone 970x x x90 320x100 & 640x200 Desktop Tablet (Horizontal) Tablet (Vertical) Smartphone 840x x x90 320x50 & 640x100 Medium Rectangle Desktop Tablet (Horizontal) Tablet (Vertical) Smartphone 300x x x x250 & 600x500 Desktop Tablet (Horizontal) Tablet (Vertical) Smartphone 300x x x x250 & 600x500 3

4 Rates CPD: HOMEPAGE PLUS FLEX 42% of daily De Tijd-L Echo users still enter via homepage 75% of daily De Tijd-L Echo users visit the homepage the average OTS on the homepage is +/- 2 Homepage Plus extends the homepage reach to users who by-pass the homepage (ROS - cap 1). With Homepage Plus Flex you can spread your homepage impressions over more than one day. So instead of one day at 100% SOV, choose 2 days of 50% SOV each or 4 days of 25% each. It s your choice. NEW Homepage Plus Flex WEEKDAY 1 WEEKDAY 2 WEEKDAY 3 WEEKDAY 4 WEEKDAY 5 100% 50% 50% 33% 33% 33% 25% 25% 25% 25% 20% 20% 20% 20% 20% (consectutive days 5 days max) Homepage Plus (Flex) Weekday Weekend** Traffic: gross viewable contacts per day*** 275, ,000 Premium display Billboard 12,000 9,150 Impact display Halfpage 12,000 9,150 Roadblock (Billboard + Halfpage) 20, ,250 Roadblock + (Pushdown Billboard + Halfpage)* 22,500 17,150 *Roadblock + (Pushdown Billboard + Halfpage): Pre-expand Pushdown Billboard cap 1, afterwards Billboard 100% SOV ** Weekend: price & audience for Saturday + Sunday *** Estimated viewable impressions for fully responsive site and app 4

5 Rates CPM: ROS & SECTIONS ROS* News* Invest Funds Portfolio ROS** ROS*** Traffic: gross contacts per month 23,910,053 5,891,223 10,851, ,580 1,371, ,171 45,034 Premium Premium display Large Leaderboard display Medium Rectangle Impact display Billboard Impact display Halfpage * campaigns may also run on homepage De Tijd + L Echo **Only desktop formats. ***campaigns may also run on De Tijd-L Echo subsection Culture. Only desktop formats. 5

6 Rates CPH: COST PER HOUR FORMAT Rate HALFPAGE + BILLBOARD 12,5 / hour (excl. VAT) Minimum of 1500 hours See Technical specifications for breakpoint formats. Not available on the APP. Tour & Taxis Avenue du Port 86C - B-1000 Brussels tél.: +32 (0) fax: +32 (0) info@trustmedia.be 6

7 Business & Investors Packages 1. Choose your context -> Business (25% SOV) or Investors (Cap 3) 2. Choose your pack formula 3. Choose your impact banner: Billboard or Halfpage FORMULE 1: Business or Investors SITES & APPS PLACEMENT PERIOD VIEWABLE PAGEVIEWS/WEEK GROSS VALUE NET PRICE Tijd - Lecho Business or Investors 1 week 300,000 impact display 19,500 17,500 FORMULE 1+: Business or Investors + Homepage SITES & APPS PLACEMENT PERIOD VIEWABLE PAGEVIEWS/WEEK GROSS VALUE NET PRICE Tijd - Lecho Business or Investors 1 week 500,000 impact display 28,225 23,000 HP 1 day Context: Business: News, Entreprises, Politics, Economy, Investors: Markten Live / Les Marchés, Fonds, Stocks 7

8 Personal Finance Packages PERSONAL FINANCE: ROS WEBSITES PLACEMENT PERIOD VIEWABLE PAGEVIEWS/PERIOD GROSS VALUE NET PRICE Netto Mon Argent ROS weeks 25% 100,000 Netto - Mon Argent ROS 2 weeks 100,000 impact display 6,500 5,950 PERSONAL FINANCE +: ROS & NEWSLETTER WEBSITES PLACEMENT PERIOD VIEWABLE PAGEVIEWS/PERIOD GROSS VALUE NET PRICE Netto - Mon Argent ROS 2 weeks 464,470 Netto - Mon Argent 250,000 Netto - Mon Argent Newsletter 1 week 1 * Netto-Mon Argent are not yet responsive. Please send only desktop formats. impact display 12,215 9,750 8

9 Luxury & Lifestyle packages LUXURY & LIFESTYLE: 1 format SITES & APPS PLACEMENT PERIOD SOV VIEWABLE PAGEVIEWS/WEEK GROSS VALUE NET PRICE Tijd - Lecho HP 1 weekend 100% 173, % 151,259 impact display 6,832 6,250 Sabato HP + ROS 1 week LUXURY & LIFESTYLE+: ROADBLOCK (100% exclusive) SITES & APPS PLACEMENT PERIOD SOV GROSS VALUE NET PRICE Tijd - Lecho HP 1 weekend % 151,259 impact display 11,303 9,650 Sabato HP + ROS 1 week *To ensure 100% SOV, please deliver banners for all breakpoints for De Tijd-L Echo homepage. As Sabato is not yet responsive, only desktop material will be used. 9

10 Native advertising: SME - Entrepreneurs - Pulse Share your expertise with the most affluent SME segment of the country. What? Pulse 04 E-commerce Integreer uw webwinkel met uw klassieke verkooppunten Fleet magazine voor ondernemers De bedrijfsfiets wordt volwassen Duurzaam ondernemen Zet samen met een de stap naar een duurzamer businessmodel onverwachte partner NIELS MEEUS, IT-MANAGER BOBBEJAANLAND Wat een pretpark leert dankzij de smartphone van zijn bezoekers Bijlage bij DeTijd van 30 september 66% of the readers of tijd.be lecho.be are active in an SME with up to 500 employees. Every quarter, one editorial dossier focuses on entrepreneurs with themes such as telecom and ICT, HR, expansion, financial and risk management, energy, sustainability... Calendar * March June October December Telecom & ICT Finance Environment & Energy Fleet *You have a theme you want to capitalise on, but your timing is not in line with ours? It is possible to adapt the calendar outlined above. Do not hesitate to contact us. Specifications Online dossier linked to a specific theme (SME, Expertise, ICT, HR...) Editorial content with high actual & news value 5 articles 4 weeks exclusive presence linked to the theme Exclusive sponsoring of the dossier with 2AD (Halfpage; Billboard) Supported by a co-branded campaign (logo of advertiser) to generate traffic to the dossier (design material by Mediafin) Rates Traffic campaign with logo Format Rate Period 2AD = Halfpage, Billboard 2AD + traffic campaign 9,150 (excl. VAT) 4 weeks 2 formats IMU, Large Leaderboard De Tijd ROS 420,000 impressions L Echo ROS 180,000 impressions IMU in the newsletter MME 1 mailing Editorial advertisement via de homepage - ContentPartner 1 week Editorial advertisement via the newsletter Nouveau sur / Nieuw op 1 mailing 10

11 Native advertising: Budget Netto.be Monargent.be Position your brand or offering in one of the themed dossiers: you will reach an interested audience of Internet surfers in search of the smartest choice for their budget. What? The reference websites when it comes to Saving & Economising. Every month, editorial personal finance dossiers centred on financial themes on the one hand, and broader budget themes on the other hand. Calendar* FINANCIAL THEME January Investors February Construction Real Estate I March Fortune April Sustainable consumption May Tax Guide June Succession September Real Estate II Salary October Pension November Self-employed December Your money in 2019 *Y ou have a theme you want to capitalise on, but your timing is not in line with ours? It is possible to adapt the calendar outlined above. Do not hesitate to contact us. Rates Format Rate Period 2AD = Halfpage, Billboard 2AD + traffic campaign 9,150 (excl. VAT) 4 weeks Specifications Online folder linked to a specific theme (SME, Expertise, ICT, HR...) Editorial content with high actual & news value 5 articles 4 weeks exclusive presence linked to the theme Exclusive sponsoring of the dossier with 2AD (Halfpage; Billboard) Supported by a co-branded campaign (logo of advertiser) to generate traffic to the dossier (design material by Mediafin) Traffic campaign with logo 2 formats IMU, Large Leaderboard De Tijd ROS 340,000 impressions L Echo ROS 150,000 impressions Netto ROS 75,000 impressions Monargent ROS 35,000 impressions IMU in the newsletter Brève d argent / Geldworp 1 mailing Editorial advertisement via de homepage 1 week Editorial advertisement via the newsletter Nouveau sur / Nieuw op 1 mailing 11

12 1 ST SEMESTER 2 ND SEMESTER Online dossiers Pulse & (Netto Mon Argent) 13/01 24/02 21/03 Investors Guide 21/04 19/05 13/06 Sustainable consumption 01/09 29/09 03/10 Real Estate Guide II Salary Guide 17/11 12/12 15/12 Guide for the self-employed Construction Real Estate I TAX Guide PULSE Fleet PULSE Telecom & ICT PULSE Finance PULSE Environment & Energy Your Money in /03 Fortune Guide 16/06 Succession Guide 20/10 Pension Guide 12

13 s, text ads & newsletters Newsletters NEWSLETTERS CONTENT REGISTRATIONS FORMAT FREQUENCY PER WEEK PRICE TIJD & LECHO Morning Comment* Daily morning update on business & stocks market 330,833 IMU 1 day (Monday or Tuesday) 4,750 Midday update* Daily midday update on business & stocks market 72,702 IMU 1 day (Monday or Tuesday) - Evening Roundup* Daily evening update on business & stocks market 75,861 IMU 1 day (Monday or Tuesday) - Fundsmail Daily update on personal fundsportfolio (hosted on sites) 140,930 IMU 1 workday 2,800 Stocks-mailing Daily update on personal stockportfolio (hosted on sites) 27,526 IMU 5 workdays 2,800 NETTO & MONARGENT Geldworp / Brève argent Daily newsletter that offers tip and tricks on personal finance 101,743 IMU 5 workdays 5,715 *Morning Comment, Midday Update & Evening Roundup are grouped by day Text ads IMPRESSIONS CPM 1-500, ,001-1,000, > 1,000, * Minimum budget 1,000 ings ONE TO ONE ADDRESSES PRICE/ADRESS ing <

14 Absolut Boost Digital: IMPACT DISPLAY Packages Period Bruto contacts gross value net price discount net cpm Absolut Boost Digital Homepage exclusive (CPD): 3 dagen HP + 2 dagen HP 3 3 days* days* 1,375,000 60,000 36,000-40% 26 Business or Investors Pack: Formule 1 5 weeks** 1,500,000 97,500 52,500-46% 35 Business or Investors Pack: Formule ,500, ,125 69,000-51% 28 Personal Finance Pack weeks 500,000 32,500 17,850-45% 36 ** Personal Finance Pack + 1,250,000 61,075 29,250-52% 23 Luxe & Lifestyle Pack 756,295 34,160 18,750-45% 25 Luxe & Lifestyle Pack + 756,295 56,515 28,950-49% 38 * 3 days (+ value of 2 days) to be spread over 2 weeks ** 5 weeks to be spread over 3 months 14