Consumer Media Advertising. Copyright to RED Communications Ltd 2009/10

Transcription

1 Consumer Media Advertising

2 Consumer Media - Grape A combination of full-page adverts and advertorials will be used for the grape campaign Advertorials will include information about SA grape varieties, as well as the offer to win a holiday to South Africa Full Page Advert Example

3 Consumer Media - Grape Top Sante Circ: 74,007 On-Shelf: 4 th December 09 BBC Good Food Full Page Advert Circ: 359,772 On-Shelf: 7 th December 09 Easy Living Circ: 185,115 On-Shelf: 7 th December 09

4 Consumer Media - Grape Country Living Circ: 200,000 On-Shelf: 14th December Slim at Home Circ: 115,000 On-Shelf: 23rd December 09 OK! Full Page Advert Circ: 508,502 On-Shelf: Jan 2010

5 Consumer Media - Plums Advertorials will include information about the South African plum season, varieties as well as the FIFA World Cup Offer Good Housekeeping Full-Page Advertorial Circ: 425,407 On-Shelf: 5 th January Health & Fitness Full-Page Advertorial Circ: 30,556 On-Shelf: 5 th January

6 Consumer Media Plums Food & Travel Full-Page Advertorial Circ: 25,000 On-Shelf: 15 th January Slim at Home Circ: 115,000 On-Shelf: 27 th January delicious Circ: 105,560 On-Shelf: 5 th February

7 Consumer Media - Apples A combination of full-page adverts and advertorials will be used for the apples campaign Advertorials will include information about SA apple varieties, Forelle pears as well as an offer to win South African wine Full Page Advert Example

8 South African Wine Offer - Apples Offer Win a case of South African wine 75 to be won Prize consists of 1 x 12 bottle case of mixed South African Wine Offer communicated via consumer advertorials (press & online)

9 Consumer Media - Apples Red Circ: 225,380 On-Shelf: 8 th April Take A Break Full Page Advert Circ: 943,229 On-Shelf: 22 nd April delicious Full Page Advert Circ: 105,560 On-Shelf: 28 th May

10 Consumer Media- Apples BBC Good Food Circ: 359,772 On-Shelf: 3 rd June Food & Travel Circ: 25,000 On-Shelf: 29 th May

11 Consumer Media - Apples Good Housekeeping Full-Page Advertorial Circ: 425,407 On-Shelf: 3 rd June Woman & Home Full-Page Advertorial Circ: 353,160 On-Shelf: 4 th June

12 UKTV Food - Apples UKTV.co.uk/food site is the online version of the digital TV channel UKTV Food 11,000 recipes from experts including Rick Stein, Rachel Allen and Gary Rhodes Audience predominantly female; 570,000 unique users Timing: 4 Weeks Estimated delivery: Advertorial to highlight the many varieties of South African Apples and host details of the competition Sponsorship of all apple recipes Two newsletters sent to 130,000 individuals directing visitors to the advertorial Editorial links on homepage to drive traffic to the advertorial Estimated 550,000 impressions (Leaderboards and MPU to drive traffic to the advertorial)

13 ivillage.co.uk - Apples The site is the UK s largest destination for women 2 million monthly unique users 91% female 68% ABC1 The focus of the site covers many aspects from celebrity gossip, food, health and fitness Timing: 4 Weeks Estimated delivery: Two branded advertorials which will be promoted editorially and also supported with traditional online branding inventory A fully branded recipe gallery driven from the advertorials, offering a chance to enter a competition from the South African Apples website Estimated 900,000 Banners and Skyscrapers providing strong branding and good reach across the ivillage site