D r. R A J E E V K U M A R P A N D A M.B.A., Ph.D., FDPM (IIM-A)

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Curriculum Vitae D r. R A J E E V K U M A R P A N D A M.B.A., Ph.D., FDPM (IIM-A) Assistant Prfessr Schl f Management Natinal Institute f Technlgy, Rurkela Odisha, India, 769008 Phne: +91-661-2462804(O); +91-9438715089(M) Email: panda.

1 Curriculum Vitae D r. R A J E E V K U M A R P A N D A M.B.A., Ph.D., FDPM (IIM-A) Assistant Prfessr Schl f Management Natinal Institute f Technlgy, Rurkela Odisha, India, Phne: (O); (M) panda.rajeevkumar@gmail.cm; rkpanda@nitrkl.ac.in ===================================================================== EDUCATION: Dctr f Philsphy (Ph.D.) in Management, Sambalpur University, India. Specializatin Area: Marketing, Faculty Develpment Prgram in Management (FDPM), Indian Institute f Management, Ahmedabad, India with A grade, Master f Business Administratin (MBA), Sambalpur University, India, with first divisin. Specializatin Area: Marketing, Bachelr f Science (B.Sc.) frm Sambalpur University, India with Chemistry Hnurs, with first class distinctin. Specializatin Area: Chemistry (Hnurs) with Physics & Mathematics, Higher Secndary (10+2) in Science frm CHSE, Odisha, India with first divisin, Specializatin Area: Physics, Chemistry & Mathematics Matriculatin (10 th ) in English, Science, Math frm BSE, Odisha, India with first divisin, ACHIVEMENTS, HONOURS & AWARDS: Invited by the ffice f President f India n the ccasin f Festival f Innvatin, 2016 & 2017 at Rashtrapati Bhavan, New Delhi t shwcase institutinal innvatins and their utcme. Recipient f Academy f Marketing Science (AMS), Yung Researcher Award Travel Grant t attend the AMS Annual Cnference in New Orleans, LA, USA. Awarded with the Best research paper in the IIM Indre-NASMEI Summer Marketing Cnference, 2017 fr the paper titled Users Infrmatin Privacy Cncerns and Privacy Prtectin Behaviurs in Scial Netwrks: Evidence frm India. Recipient f Natinal Merit Schlarship, Gvt. f India during the undergraduate year

2 Awarded with the best research paper in the Internatinal Cnference n Marketing in Emerging markets, Sept-2009 fr the sub theme Managing market ffering in the emerging markets. Awarded with the best research paper in the Natinal Cnference n Financial Risk Management: A Challenge fr Emerging Markets, May-2010 fr the sub theme Inter-disciplinary apprach t Financial Risk Management. ACADEMIC EXPERIENCE: Presently wrking as an Asst. Prfessr at Schl f Management, Natinal Institute f Technlgy, Rurkela, India since CURRENT SPONSORED PROJECTS: 1. Prject Title: Assessing Healthcare Service Quality f Primary Health Centers in Rural Odisha Spnsring Agency: ICSSR, New Delhi Prject Duratin: September, 2015-February, 2017; Value: Rs. 6.0 lakhs 2. Prject Title: Supprt fr Entrepreneurial and Managerial Develpment f SME thrugh Incubatrs Spnsring Agency: MSME, Gvt. f India: Value: Rs lakhs Prject Duratin: March, 2015-February, Prject Title: Innvatin and Entrepreneurship Develpment Centre (IEDC) Spnsring Agency: NSTEDB, DST, Value: Rs. 47 lakhs 4. Prject Title: Evaluatin, Reprting and Dcumentatin f Reginal SARAS,2017 Spnsring Agency: DRDA, Gvt. Of Odisha 5. Prject Title: An Evaluatin Study f ST Girls Hstel in Odisha Spnsring Agency: Planning & Cnvergence Dept, Gvt f Odisha ADMINISTRATIVE POSITIONS & RESPONSIBILITIES: Crdinatr, Innvatin & Entrepreneurship Develpment center (IEDC), NIT Rurkela. Member, Bard f Directrs & PIC, Fundatin fr Technlgy & Business Incubatin. Business Incubatr Manager, MSME prject n Supprt fr Entrepreneurial and Managerial Develpment f SMEs thrugh Incubatrs. Crdinatr, Innvatin cum Incubatin Centre, P&C Dept, Gvt f Odisha. Ndal Officer, NIT Rurkela fr Start up Odisha Prg, MSME Dept, Gvt f Odisha Academic Member: Technical Educatin Quality Imprvement Prgram-II, DST, Gvt f India. Cnvener, Curriculum Develpment, SM (Crdinatin, Design & Develpment) 2

3 Selectin Cmmittee Member, Nn teaching staff recruitment cmmittee Cmmittee Member, Website Develpment (Handled the Industry & Alumni sectin) Cmmittee Member, Faculty Infrmatin Prtal Cmmittee Faculty Advisr, Grapevine, the management club & Entrepreneurship cell. Lcal Organizing Cmmittee Member, Central Cunseling fr M.Tech.(CCMT)-2015 Ph.D. GUIDANCE Ram K. Ra Kndasani Siddharth Mishra Kishalay Adhikari Sma Patnaik Swagatika Sah Vivek Pathak Dibya Nandan Mishra Navin Kumar Managing Custmer Perceived Service Quality in Indian Private Healthcare Sectr. Imprving attitudes tward brands with envirnmental assciatins: An experimental apprach. The Effect f Cuntry f Origin Image n Brand Equity and Purchase Intentin in Indian Durable Prducts Influence f Culture n Indian Cnsumers Impulsive Buying Behaviur. Fstering the ptentials f technlgy incubatin centres as tls fr fast-tracking Entrepreneurship develpment Managing Behaviral Intentins f Management Graduate: A Study f Nrth-East Indian Universities. Managing custmer relatinship quality fr favurable behaviural intentins: A study n AYUSH system f healthcare in India Risk Assessment & Channel Chices in Agribusiness: An integrated evaluatin framewrk. Degree Awarded 2016 January, 2014 (Advanced Stage) January, 2015 January, 2015 January, 2015 Thesis Submitted July, 2017 July, 2017 EDITORIAL/REVIEWER RESPONSIBILITY: Reviewer, Jurnal f Glbal Marketing: Reviewer, Jurnal f Glbal Entrepreneurship Research Reviewer, Internatinal Jurnal f Health Care Quality Assurance 3

4 PROFESSIONAL BODIES MEMBERSHIP: Life Member: Assciatin f Indian Management Schlars (AIMS-Internatinal) Member: Academy f Marketing Science Member: Eurpean Marketing Academy Life Member: Internatinal Ecnmics Develpment and Research Center (IEDRC) Life Member: Indian Sciety f Agriculture Marketing TEACHING INTERESTS: Curses Taught: Strategic Brand Management Services Marketing Rural & Agricultural Marketing Curses Develped: Marketing Lab Agricultural Marketing Marketing Research Sales & Distributin Management Marketing Management Marketing Analytics Seminar in Marketing Student Feedback: Quantitative scres nearly always exceed 4 n a 5-pint scale in which 5 is tp scre. PROFESSIONAL DEVELOPMENT Publicatins (Jurnal Papers) Panda, Rajeev Ku & Ram K. Ra Kndasani (2017). Custmers' Precedence fr Service Quality Dimensins in Indian Private Healthcare Setting: A RIDIT Apprach, Hspital Tpics, Taylr & Francis, 95(3), Frthcming. Misra, Siddharth & Panda, Rajeev Ku (2017). Envirnmental cnsciusness and brand equity: An impact assessment using analytical hierarchy prcess (AHP), Marketing Intelligence & Planning, Emerald, 35(1), Adhikari, K, Panda, Rajeev Ku (2017). Scial Media Brand Cmmunities and Brand Lyalty: An Integrated AHP Apprach, Internatinal Jurnal f Virtual Cmmunities and Scial Netwrking, IGI, 9(2), Misra, Siddharth & Panda, Rajeev Ku (2017). Scale transfrmatin f analytical hierarchy prcess t Likert weighted measurement methd: an analysis n envirnmental cnsciusness and brand equity, Internatinal Jurnal f Sciety Systems Science, Inderscience, 9(3),

5 Panda, Rajeev Ku & Swagatika Sah (2016). A stitch in time: the stry f 'Knark Cinema', Jurnal f Glbal Entrepreneurship Research, Springer, 6:5,1-11, DOI /s Panda, Rajeev Ku (2016). T expand r t diversify? The dilemma f Grihasthi Udyg, The Jurnal f Entrepreneurship, Sage, 25 (1), Kndasani, R. K. Ra & Panda, Rajeev Ku (2015). Service Quality Perceptin and Behaviural Intentin: A study f Indian Private Hspitals, Jurnal f Health Management, SAGE, 18 (1), Kndasani, R. K. Ra & Panda, Rajeev Ku (2015). Custmer Perceived Service Quality, Satisfactin and Lyalty: A Study in Indian Private Healthcare Sectr, Internatinal Jurnal f Health Care Quality Assurance, Emerald, 28(5), Panda, Rajeev Ku & Siddharth Misra (2014). Impact f Cuntry-Of-Origin Image n Brand Equity: A Study n Durable Prducts in India, Prcedia - Scial and Behaviral Sciences, Elsevier, 150 ( 2014 ) Panda, Rajeev Ku & Ram K. Ra Kndasani (2014). Assessing custmers' perceived service quality in private sectr banks in India, Serbian Jurnal f Management, 9(1): Panda, Rajeev Ku & Sreekumar (2012). Marketing channel chice and marketing efficiency assessment in agribusiness, Jurnal f Internatinal Fd and Agribusiness Marketing, Taylr and Francis, Rutledge. 24(3): Panda, Rajeev Ku (2010). Blind Peple s Assciatin, Internatinal review n public plicy and nnprfit marketing, Springer, 7 (2): Panda, Rajeev Ku & Sreekumar (2012). Priritizing issues in agribusiness using ridit analysis: An Indian perspective, Wrld Jurnal f Agricultural Sciences, IDOSI, 8 (1): Panda, Rajeev Ku., Das, T.K. & Sreekumar (2012). Identifying the Risk Invlved in Vegetable Business: An Empirical Study in India, Internatinal Jurnal f Indian Culture and Business Management, Inderscience, 5 (4): Panda, Rajeev Ku & Sreekumar (2010). Investment mdel under cnflicting expert pinin, Financial Risk Management, Excel, 1(1), Panda, Rajeev Ku & Sreekumar (2009). The effect f cuntry-f-rigin n brand evaluatin-indian cnsumers perspective. Marketing in emerging markets, Excel, 1(1), Panda, Rajeev Ku (2007). Sustainable Marketing-Challenges & Opprtunities, Indian Jurnal f Marketing, 37 (12), Panda, Rajeev Ku. (2008). Marketing Strategies fr small scale & part time Vegetable Grwers, The Chanakya, 7 (2), Bk Edited 5

6 Panda, Rajeev Ku., Sah, C.K, Bag, D. (2017). Business, Innvatin & Sustainabilty. Sah, C.K, Mhanty, P.K., Panda, Rajeev Ku. (2014). Business Strategies fr Emerging India. Panda, Rajeev Ku. (2014).Business Paradigms in Emerging Markets, Springer, New Delhi Panda, Rajeev Ku. et al (2009). Marketing in Emerging Markets, Excel Publishers, New Delhi. Panda, Rajeev Ku. (2008). Business venturing, Sustenance and Grwth - A case bk by participants f 29 th FDP at Indian Institute f Management, Ahmedabad. Publicatins (Cnferences/Seminars Paper) K. Adhikari and R. K. Panda (2017). Infrmatin Privacy Cncerns and Privacy Prtectin Behaviurs in Scial Netwrks: Evidence frm India, IIMI NASMEI Summer Marketing Cnference, 27 th -30 th July, S Misra and R. K. Panda (2017). Panda. Analytical Hierarchy t Likert Measurement: An example n decisin making in Envirnment Cnsciusness andbrand Equity, IIMI NASMEI Summer Marketing Cnference, 27 th -30 th July, Kndasani, R. K. Ra & Panda, Rajeev Ku (2015). Custmer Perceived Service Quality, Satisfactin and Custmer Lyalty: An Empirical Test f Mediatin in Private Hspitals, Internatinal Cnference n Advances in Healthcare Management Services being held during June 06-07, 2015 at Indian Institute f Management, Ahmedabad. Panda, Rajeev Ku, Siddharth Misra (2014). Impact Of Cuntry-Of-Origin Image On Brand Equity: A Study n Durable Prducts in India, 10th Internatinal Strategic Management Cnference n Rethinking Strategies fr SMEs in rder t be Successful in the Glbal Envirnment rganized by Yalva University, Yalva-Turkey at Rma, Italy, 19 th -21 st June,14. Panda, Rajeev Ku (2013). An empirical investigatin f the crss cultural buying behaviur f Indian cnsumers, Internatinal Sympsium n Culture, Art & Literature (ISCAL), rganized by Natinal Taipei University f Technlgy & Internatinal Business Academics Cnsrtium (IBAC) at Bangkk, Thailand n th Npvember, Panda, Rajeev Ku(2010). Investment Mdel under Cnflicting Expert Opinin- A Fuzzy Apprach, Natinal Cnference n Financial Risk Management- A Challenge fr Emerging Markets, rganized by Rurkela institute f Management Studies (RIMS) n 29 th -30 th April, 2010 and awarded with the best 6

7 research paper fr the sub theme Interdisciplinary Apprach t Financial Risk Management. Panda, Rajeev Ku(2009). The effect f cuntry-f-rigin n brand evaluatin, Internatinal Seminar n Marketing in Emerging Markets, rganized by Rurkela institute f Management Studies (RIMS) n 06 th -08 th September 2009 and awarded with the best research paper fr the sub theme Managing market ffering in the emerging markets. Panda, Rajeev Ku (2009). Cnsumer Perceptin f Recessin: an empirical review, Natinal Seminar n Glbal Recessin and Indian Ecnmy rganized by Dept f Business Administratin, Sambalpur University n Panda, Rajeev Ku (2009). Enhancing Brand Attitude thrugh Envirnmental Assciatins: An empirical apprach, Natinal Seminar n Glbalizatin and emerging ecnmies rganized by IIPM Schl f Management n Panda, Rajeev Ku (2008). Des Crprate Reputatin Matters fr Cnsumers, Natinal Seminar n Develpment, Displacement and Rehabilitatin rganized by Indian Ecnmic Assciatin n 20 th & 21 st September 2008 and gt the Best Paper Award. Panda, Rajeev Ku (2008). Organized Retailing: winning Indian cnsumers, Natinal Seminar n Marketing Services rganized by Rurkela institute f Management Studies Panda, Rajeev Ku (2007). Marketing Strategies fr small scale & part time Vegetable Grwers, Natinal Seminar n Glbalizatin & Scial Develpment - rganized by Rurkela institute f Management Studies n th March Panda, Rajeev Ku (2007). Sustainable Marketing-Challenges & Opprtunities, Internatinal Seminar n India in Emerging Glbal Order rganized by Xavier Institute f Management, Bhubaneswar (XIMB) n 29 th t 31 st January Panda, Rajeev Ku (2006). CSR in 21 st century, Natinal Seminar n Crprate Scial Respnsibility rganized by Sambalpur Univ. in 11 th &12 th March SEMINAR / MDP / WORKSHOP ORGANIZED: Business, Innvatin & Sustainability Natinal Management Cnclave as Cnvener, 07 th -08 th January, 2017 at Schl f Management, NIT Rurkela. Case Methd: Learning, teaching & writing Natinal Wrkshp as Resurce Persn rganized by NIT Silchar, Assam. Business Strategies fr Emerging India Natinal Cnference as C-cnvener, 9 th -10 th Oct, 15 at Schl f Management, NIT Rurkela. Business Paradigm in Emerging Market Internatinal Cnference: Cnvener, 12 th -13 th Dec14 at Schl f Management, NIT Rurkela. Outsurcing Innvatin: Prspects & Challenges - Natinal Wrkshp as Cnvener at NIT Rurkela. 7

8 Interpersnal Effectiveness & Team Building MDP as Crdinatr n 13 th 14 th Oct, 2011 at Schl f Management, NIT Rurkela. Managing Market Intelligence - Natinal Wrkshp as C-cnvener n 19 th 20 th Dec, 2011 at Schl f Management, NIT Rurkela. Marketing in Emerging Market -Internatinal Cnference as C-cnvener, 9 th - 11 th Sept, Exuberance2k11 - Natinal level yuthfest- Cnvener n 5 th -6 th March, EXTRA-CURRICULAR ACTIVITIES: Organized and Attended 7 Health Camps serving and helping mre than 2,000 needy peple acrss the state f Odisha ( ) N.C.C. A, B & C Certificates. Inter-University Cricket & Vlley Ball Player. Natinal schlarship Winner in PERSONAL PROFILE: Date f Birth : Father s Name : Mr. Nabin Kishr Panda Mther s Name : Mrs. Kalyani Panda Permanent Address : At/P- Larambha, Dist Bargarh, Odisha Phne Languages Knwn : English, Hindi, Odiya & Bengali REFERENCES Prf. Neharika Vhra Prf. Pingali Venugpal Prfessr Prfessr Indian Institute f Management XLRI, Jamshedpur Vastrapur, Ahmedabad, Jamshedpur, Jharkhand Mb: Mb: neharika@iimahd.ernet.in pingali@xlri.ac.in DECLARATION I d hereby declare that all the abve statements made by me are true, cmplete and crrect t the best f my knwledge and belief. Place: Rurkela Date: ( R a j e e v K u m a r P a n d a ) 8

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D r. R A J E E V K U M A R P A N D A M.B.A., Ph.D., FDPM (IIM-A)

Curriculum Vitae D r. R A J E E V K U M A R P A N D A M.B.A., Ph.D., FDPM (IIM-A) Associate Professor School of Management National Institute of Technology, Rourkela Odisha, India, 769008 Phone: +91-661-2462804(O);