2017 MEDIA KIT IN PRINT ONLINE IN PERSON

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1 2017 MEDIA KIT IN PRINT ONLINE IN PERSON

2 2017 Media Planning Guide Issue Date Issue Theme Focus on. Point of View Hot Products/ Margin Makers Issue close Special Sections CES Daily CES /2/ CES Special Edition Twice Picks & CES WrapUp 2.13 State of Retail 3.13 CES 2017 Award Winning Products Highlights of CES 2017 What are retailers Hot on for 2017? The Categories and Products 10 Smart Home Start-Up Disruptors Game-changing products for every room of the house: The kitchen, living room, bedroom 4.3 Distributors TWICE Distributor Roundtable 4.17 Luxury CE 5.1 Appliances Top 100 CE Retailers Report The Top 50 Majap Retailers Report Roundup of 10 High Fliers in the Lux CE market Luxury CE Retailers The New Wave 10 Retailers leading the appliance charge Top 10 Power Retailers and Distributors to Watch Top 10 Majap Retailers and Distributors to Watch New technologies; Hot categories 50 things we saw at CES that you may have missed Who s doing what, and predictions for 2017 Which ecosystem is right for your customers? Retail Refresh: 10 ways distributors can improve retailers bottom lines Luxury Home Trends and predictions for 2017 Luxury CE Services How smart retailers are raking it (and new customers) in What is the next hub of the smart home? Changes in the Retail landscape on the horizon: Which categories will survive the Digital Divide? How Majaps are the new profit drivers audio, video, computing, mobility, content, digital health, autonomous vehicles, digital imaging, virtual reality, drones & robotics, smart home CES Product Predictions - What s going to move the retail needle in 2017? 4K TV, Majaps, Voice Assisted Products 4K TV, digital imaging, smart home Automation indoors: Bluetooth speakers, smart TV, connected appliances, expandable security systems, doorbells, thermostats Automation outdoors: Smart gardens, garages, pools, outdoor A/V screens and speakers, outdoor projection 50 hot products retailers & distributors should be embracing cameras, VR, 4K TV, Hi-Res Audio, Majaps Luxury Majap Overview- The players, the up and coming brands Why consumers are spending on the high end High-Res Audio, Top-End TVs, 4K and 360 cameras, Virtual Reality, Soundbars High End Small Appliances Top 10 Major Appliance Debuts Robo Vacs, connected kitchens, energy management, two-in-one laundry, 4K Projection Home Networking routers, mesh networks and extenders. Top 10 Categories at Retail 4K TV, Soundbars, Digital Imaging, VR/Gaming, Majaps The Great Outdoors luxury outdoor entertainment products Outdoor kitchens, portable appliances, grills, coolers Outdoor TVs, speakers, cameras, Bluetooth and Wi-Fi Audio 11/25/2016 Distributor Guide Space: 1/2 /2017 Materials: 1/9/2017 Space: 1/23 Materials: 1/30 Space: 2/20 Materials: 2/27 Space: 3/13 Materials: 3/20 Space: 3/23 Materials: 4/3 Space: 4/10 Materials: 4/17 Space: 5/1 Materials: 5/8 Space: 5/15 Materials: 5/22 Buyer Group Guide Warranty and Services Guide Headphone Guide Accessory Guide Wearable Guide Hi-Res audio *Updated February 7, 2017 *Edit Subject to Change

3 2017 Media Planning Guide Issue Date 6.19 Issue Theme Focus on. Point of View Hot Products/ Margin Makers Issue close Special Sections The Top 25 etailers Report 7.10 Xmas in July TWICE VIP Awards 9.6 Luxury CE 9.25 Mobility and Digital Health Eye on Distributors 11.6 Luxury CE Pre-CES The TWICE Lists Issue Online All-Stars. Who is giving Amazon a run for its money? Online Margin Makers - The Hot Product categories The Top 100 CE and Majap Retailers Report Anatomy of the hands-free smart home: voice and device control; Smarter Wi-Fi options, family-friendly home systems, energy monitors Essential list of the VIP Products as chosen by retailers and distributors Super VIP Winner High-end Home Theater & Audio Systems. Custom Installed kitchens. How tech-driven personal care is growing consumer adoption - The Distributors leading the charge Premium service: how concierge and loyalty programs are setting manufacturers apart; from laundry to large-screen TVs Distributors role in sales cycle - impact on: 4K TVs, Cameras, Majaps, Hi-Res Audio Holiday Gift Guide and Luxury Index The TWICE Lux Index: Where to buy and what the hits are CES- Maps, How to plan CES, What to see, 36 Hours in Vegas 2017: The winners and the Innovators 2018 Tech Preview CES 2018 Preview What s working online and at ecommerce. M-commerce, the online paradigm. Who are the power e-retailers to watch? Is Alexa all that? The home economics of smart home control: Money saved is money earned What it means to win a VIP Award. Why good enough A/V isn t. How wearables & the digital health and fitness movement can fix the healthcare industry Whole-Home Automation: the carriers and installers index. Extended warranties and service contracts How Distributors are influencing the design and direction of connected home devices and their adoption Forget Black Friday- The holiday cheer is in the high end CES 2018 Survival Guide How will 2018 be different? Products that will drive online sales: wireless audio, speakers, headphones, 4K TV, Majap Voice-control hubs, digital pet care, digital baby monitoring Holiday Inventory Retailers Need, What to buy, Product Trends 4K TV, Smart Home Appliances, 360 Cameras, Drones Product round-up: Voice Control & Whole-Home Control Hubs, routers and smart set-top boxes, Distributed audio and streaming music solutions, in-home health & fitness ecosystems Winning products index Categories: TV, Majap, Audio, Cameras, Connected Devices 4K Projectors, Hi-Res Audio, Wireless Headphones Object-oriented surround systems: The reality of theater-quality sound in home Soundbars, subwoofers, surround speakers, amps Wearables and Digital Health products Smart clothing, fitness bands, smart watches, digital training assistants, Digital sports equipment, in-home sports simulation systems Headphones, wireless audio, sports headphones, portable speakers, action cameras Premium TVs and Majaps 3D printers & software, lighting & security, wireless format ecosystems How 3D printing will change home maintenance forever Margin Makers for Distributors: Large Screen TVs, Majaps, Cameras, Hi End Audio High End Holiday Hits Cameras, watches, toys, games, kitchen gadgets, 4K TV The Hot Holiday Picks and Winners 4K TV, Cameras, watches, toys, games, Hi-Res audio CES Preview -- Dominant technologies and products to look for Space: 5/29 Materials: 5/5 Space: 6-29 Materials: 6/26 Space: 7/7 Materials: 7/24 Space: 7/31 Materials: 8/7 Space: 8/14 Materials: 8/21 Space: 9/4 Materials: 9/11 Space: 9/18 Materials: 9/25 Space: 10/2 Materials: 10/9 Space: 10/16 Materials: 10/23 Space: 10/30 Materials: 11/6 Space: 11/20 Materials: 11/27 Drones Holiday Must Haves Power & Charging Guide 4K UltraHD Guide Appliances Speaker Guide *Updated February 7, 2017 *Edit Subject to Change

4 2017 TWICE.com Digital Media Planning Guide Month January In Twice & at Twice.com CES TWICE Picks Twice.com Coverage Picks Winners & Nominees 50 Things We Saw at CES You May Have Missed February State of Retail In-Depth Analysis: Retail Predictions For 2017 March April May June July August September Distributors Luxury CE Appliances Top 100 CE Retailers Report Top 50 Majaps Retailers Report Top 25 E-tailers Report Xmas in July TWICE VIP Awards Luxury CE Mobility & Digital Health *Updated February 27, 2017 Happening this Month In-Depth Coverage: 10 More Game-Changing Smart Home Products 10 Ways Distributors Can Improve Retailers Bottom Lines 10 High Fliers in the Lux CE Market In-Depth Coverage: Top-of-the-Line Luxury Majaps Top 100 In-Depth Analysis: 10 Retailers that Just Missed the Cut Top 10 Power Retailers & Distributors to Watch Top 50 In-Depth Analysis: Why Top 3 Retailers Won Top 25 In-Depth Analysis: Why Amazon Dominates Slideshow: 10 Products that Will Be Hot this Holiday Season 10 Smart Home Devices that Will Work with Any Ecosystem The VIP Winners & ALL Nominees in Photos Exclusive Twice.com Content Only Found on Twice.com Twice.com Lead Development Opportunities Home Audio Slideshow: Atmos Soundbars CES Social Hub What is happening in Gaming Headphones 10 Hottest Tech Announcements from SXSW Car Tech Computers Gaming Digital Cameras 4K TV 10 Soundbars for the High-End Consumer Tech Accessories Slideshow: The Tech Toys Parents will Scramble For Slideshow: 10 Products Cord-Cutters Will Flock To 5 Car Audio Stereos Audiophiles Want Slideshow: Top In-Dash Nav Systems Top 10 Things to Come out of Microsoft Build Slideshow: Top 15 Retailers Hottest Gaming Products from E3 Slide show Top 10 Things from WWDC Slideshow: Top 10 E-tailers 10th Annivesary of the iphone CE Week: On the Scene Slideshows Slideshow: 360 Cameras Turning Heads Slideshow: Who s Who in 4K TV Slideshow: Buying Group Parties Digital Edition of VIP Winners Apple Live Blog Top 10 Mobile Devices From MWC Slideshow: What Turned Heads at IFA Webinar: High-Res Audio Webinar: Luxury CE -- Why Go High End? Webinar: Bringing Women into Tech Webinar: Xmas in July Webinar: Selling The Smart Home Twice.com Event Coverage CES Kitchen & Bath Industry Show (KBIS) Toy Fair Mobile World Congress Azione Unlimited Spring Conference Architectural Digest Design Show ProSource/BrandSource Summit Nationwide PrimeTime Home Technology Specialists of America (HTSA) MEGA Group USA, Spring Show SXSW Inside 3D Printing The Luxury Technology Show Digital Patriots Dinner CES On The Hill KnowledgeFest CTA Tech Week Microsoft Build CES Asia Dwell on Design LA CTA CEO Summit E3 Apple WWDC (not confirmed) CE Week New Age Electronics Dealer Summit MEGA Group USA, Fall Show Nationwide PrimeTime BrandSource Fall Convention KnowledgeFest Apple Event CEDIA NATM Buying Corp Vendor Conference Mobile World Congress Americas IFA The High End Show *Coverage subject to change

5 2017 TWICE.com Digital Media Planning Guide Happening this Month Month In Twice & at Twice.com Twice.com Coverage Exclusive Twice.com Content Only Found on Twice.com Twice.com Lead Development Opportunities Twice.com Event Coverage NYC TV & Video Week VR 2020 October Eye on Distributors Concierge Programs Making Waves 10 Home Security Devices Dominating Smart Home Wearables Slideshow: 10 High-End Headphones from RMAF Slideshow: 10 High-End Headphones from RMAF Rocky Mountain Audio Fest CanJam The Smart Technology Show PhotoPlus Expo November Pre-CES The Gifts Keep Coming: 25 More Holiday Must-Haves Major Appliances Slideshow: 36 Hours in Vegas -- Planning for CES CES Parties & Other Insider Info Black Friday Hub CES Unveiled CTA Hall Of Fame December 2018 Tech Preview 10 Devices Winning the Holidays Industry Insights: CES Whispers Smart Home Infographic: Smart Home Products Slideshow: Outdoor Electronics CES Social Hub Webinar: 10 Things You Can t Miss at CES *Updated February 27, 2017 *Coverage subject to change

6 GE & Haier To Remain Separate Units January 25, 2016 { Page 6 } May 19, 2014 HONORING THE BEST PRODUCT INTROS OF CES { PAGE 14 } This Week In Consumer Electronics VOLUME 31, NO. 2 HOW CLOSE ARE WE? THE TECHNOLOGY BEHIND THE SELF-DRIVING CAR { PAGE 34 } The TWICE Guide to WEARABLE TECH CES Redux AUDIO, MAJAPS, ROBOTS, VIDEO, VR! WOMEN & TECH. CES IN QUOTES. PLUS: 50 THINGS THAT CAUGHT OUR EYE & YOU MAY HAVE MISSED GLASSES FITNESS TRACKER CLOTHING NEWSPAPER HANDLING $25 SMART WATCH SMART PHONE INBOX TWICE PICKS MAJOR APPLIANCES RETAILING AUDIO VIDEO CAR ELECTRONICS SMARTPHONES & TABLETS ACCESSORIES BUZZWORTHY TWICE Magazine Over 20,000 influencers Supplements a year, in-depth category analysis Print & Digital Versions Trusted Editorial Experienced Access Most quoted Publisher of Record PYPESTREAM BRINGING RETAIL CUSTOMER SERVICE INTO THE DIGITAL AGE PAGE 12 HOLIDAY 2015 NOT ALL IT WAS CRACKED UP TO BE FOR CE RETAILERS PAGE 24 twi1410p015.indd 15 JUNE /21/2016 4:07:12 PM A SUPPLEMENT TO TWICE Japanese Suppliers Post Improved Financials { Page 4 } February 17, 2014 CE Featured At Toy Fair { Page 8 } This Week In Consumer Electronics VOLUME 29, NO. 4 Retail Panel: Connectivity Is Key» Mike Abt, Abt Electronics» Soren Mills, Amazon.com TWICE Retail Starpower Crutchfield Audio Makers See Comeback In 2-Channel Market { PAGE 8 }» Ben Hartman, Newegg North America» Rick Souder, 5/15/2014 4:45:30 PM VISIT FOR MORE INFORMATION ON THE STORIES IN THIS ISSUE. twi1602p001.indd 1» Dan Pidgeon, CE RETAILERS Delivers key Senior Executives and Buyers in the CE industry Roundtables» Rob Eby, D&H Distributing LAS VEGAS Despite a soft holiday season and an icy start to the new year, the top merchants on TWICE s annual Retail Executive Roundtable are bullish on Why? Bluetooth for one. Wireless connectivity remains a new concept to most consumers, panelists said, and the sky s the limit for A/V dealers that can creatively demo the technology. Retailers also have high hopes for Ultra HD TV this year as lower prices and more native content are expected to spur demand. But dealers are conversely concerned that success in 4K could disrupt the premium 2K segment, while OLED remains a stunning but cost-prohibitive option. { See page 16 }» Dave Workman, Analysts: Nadella A Good Pick For Microsoft { PAGE 8 }» Stephen Baker, The NPD Group Delivers industry trends, news, analysis and product information» Tom Hickman, ProSource Nationwide Marketing Group Point-&-Shoots Advance For Spring { PAGE 28 }» Paul Rutenis,» Fred Towns, RadioShack New Age Electronics» Moderator: Alan Wolf, TWICE NEWSPAPER HANDLING $25 BY THE NUMBERS RETAILING MAJOR APPLIANCES HOME AUDIO VIDEO DIGITAL IMAGING SMARTPHONES & TABLETS ACCESSORIES BUSINESS NEWS TWICE STOCK REPORT Voxx Offers Details On Car Product Line { PAGE 4 } VISIT FOR MORE INFORMATION ON THE STORIES IN THIS ISSUE. twi1404p001fnal.indd 1 TWICE.com 90,000 uniques 216,000 page views Breaking news 2/13/2014 4:42:07 PM Print, Digital, Mobile, Events Custom Publications LG Goes ULtra-PremiUm PaGe 6 the official DAILY 2 Color - Pantone 1797 / Black FROM THE EDITORS OF ces UnveiLed PaGe 186 january 6, 2016 Day one edition Concentration Of Innovation Frontcoverstrip_9X2.5_Final.pdf C M Y CM MY CY CMY K 1 12/2/15 5:12 PM CTA Partner CES Daily Lead Gen White Papers Webinars Virtual Roundtables enewsletters edaily Weekly eretailer Connected Home 20,000+ Opt-in Subscribers 25%+ Industry lead Open Rate eblasts

7 DID YOU KNOW... TWICE conducted a readership study and here are some interesting findings: 95 % % % of readers say the TWICE brand (print and online) is relevant to their business 93 of readers regularly read their issue of TWICE and feel the TWICE editorial team does a better job of covering their particular industry/product segment compared to Dealerscope, 7% 92 of readers regularly/ occasionally read their edaily edition of TWICE % of readers find TWICE most useful to their work compared to only 9% of Dealerscope % % value the TWICE editorial team take some form of action and circulate articles from TWICE or twice.com to colleagues Choose TWICE for all your marketing communication needs. Your marketing dollars are limited and you have choices to make. Continue to choose the brand that will amplify your marketing message in the strongest possible way. Adam Goldstein agoldstein@nbmedia.com For sales and more information, contact: Allison Knapp aknapp@nbmedia.com Katie Sullivan ksullivan@nbmedia.com Jonathan Toback jtoback@nbmedia.com Shara Richter srichter@nbmedia.com

8 PUBLISHER S STATEMENT JAUNARY 1, 2016 JUNE 30, 2016 NEWBAY MEDIA LLC TWICE 28 East 28 th St., 12 th Floor Established 1986 New York, NY Issues Per Year: 20 (212) (212) FAX Issues This Report: 10 PUBLICATION DESCRIPTION TWICE is the leading brand serving the b2b needs of those in the technology and consumer electronics industries. Anchored to a 20+ times a year publication, the brand covers consumer technology through a suite of digital offerings. enewsletters, events and custom content including native advertising, white papers, video and webinars. Leading companies and its leaders turn to TWICE for perspective and analysis in the ever changing and fast paced environment of consumer technology. With its partner at CTA (the Consumer Technology Association),TWICE produces the Official CES Daily. FIELD SERVED/DEFINITION OF RECIPIENT QUALIFICATION TWICE serves retailers, distributors and manufacturers' representatives in the consumer electronics and major appliance industries. Qualified recipients are owners, presidents, vice presidents, general buyers, buyers, general managers, other managers, merchandise managers, sales managers, sales personnel and other titles allied to the field. AVERAGE MONTHLY CIRCULATION: JANUARY 1, 2016 JUNE 30, 2016 QUALIFIED CIRCULATION Non-Paid Print Paid Print Non-Paid Digital Paid Digital Total Unduplicated Qualified Individual Subscription 10,127-6,910-17,037 Association/Group/Directory Lists 2, ,281 Rotated Single Copy Sales TOTAL QUALIFIED CIRCULATION 13,000-7,318-20,318 TOTAL NON-QUALIFIED CIRCULATION 1,851 Please see the following pages for Recipient Classification, Subscription Source, Recency of Renewal, Business/Industry Classification, Business/Industry Classification by Job Title, Geographical Distribution, Digital Activity Report, Qualified Circulation by Issue, Explanation, Audit of Internal Records, and Affidavit. Printed on Recycled Paper Copyright 2016 V erified Audit Circulation

9 PUBLISHER S STATEMENT Analysis conducted on the May 23, 2016 Issue RECIPIENT CLASSIFICATION RECIPIENT Non-Paid Print Non-Paid Digital Total Qualified Unduplicated Percent Individual by Name and Title and/or Company 11,338 7,342 18, % Individual by Name Only Title Only 1, , % Company Name Only Total Qualified Circulation 13,000 7,345 20, % SUBSCRIPTION SOURCE AND RECENCY OF RENEWAL Non-Paid Non-Paid Renewed, Requested, or Updated Within Total Qual. RECIPIENT Print Digital 1 Year - 3 Years 3+ Years Unduplicated Percent Direct Request from the Recipient 9,431 6,968 16,399-16, % Request from Recipient's Company ,157-1, % Association/Group/Directory Lists 2,789-2,789-2, % Total Qualified Circulation 13,000 7,345 20,345-20, % BUSINESS/INDUSTRY AND JOB TITLE CLASSIFICATION Business Description Consumer Electronics Stores (including Audio, Video Software and Consumer Electronics/Major Appliance), Furniture Stores, Camera/Photographic Stores, Music/Record Stores, Retail Buying Group, E- Commerce/Internet Retailers, Wireless/Communication Specialty Stores, Custom Audio/Video Installers, Office Superstores,Computer/ Software Stores, and Mobile Electronic/Autosound Stores; Mass Merchandisers/Discount Stores, Drug Stores, Department Stores, Warehouse Clubs, Toy Superstores, Catalog Showrooms, Other Retailers (including Supermarkets and Military PX), and Mail Order/Catalog Houses Non-Paid Non-Paid Owners, Pres., VP, Print Digital General Mgr., Other Mgr. Gen. Buyers, Buyers Sales Mgmt., Sale Personnel Merchandise Manager and Other Titles Allied to the Field Total Qual. Undup. Percent 12,085 6,209 14, , , % Retailers Subtotal 12,085 6,209 14, , , % Distributors , % Manufacturers Representatives, Manufacturer/Supplier and Others Allied to the Field % Total Qualified Circulation 13,000 7,345 16,205 1,058 2, , % C opyright 2016 V erified Audit Circulation

10 PUBLISHER S STATEMENT Analysis conducted on the May 23, 2016 Issue U.S. GEOGRAPHICAL DISTRIBUTION REGION Print Digital Total Qual. Undup. Percent REGION Print Digital Total Qual. Undup. Percent Maine % Kentucky % New Hampshire % Tennessee % Vermont % Alabama % Massachusetts % Mississippi % Rhode Island % E. S. Central % Connecticut % Arkansas % New England % Louisiana % New York 1, , % Oklahoma % New Jersey % Texas , % Pennsylvania % W. S. Central , % Mid Atlantic 2,864 1,098 3, % Montana % Delaware % Idaho % Maryland % Wyoming % D.C % Colorado % Virginia % New Mexico % West Virginia % Arizona % North Carolina % Utah % South Carolina % Nevada % Georgia % Mountain , % Florida , % Alaska % S. Atlantic 2,565 1,173 3, % Washington % Ohio % Oregon % Indiana % California 1,725 1,129 2, % Illinois % Hawaii % Michigan % Pacific 2,108 1,399 3, % Wisconsin % U.S. Territories % E. N. Central 1, , % U.S. Total 13,000 6,804 19, % Minnesota % Canada % Iowa % Foreign % Missouri % Foreign Total % North Dakota % South Dakota % Nebraska % Kansas % W. N. Central , % Total Qualified 13,000 7,345 20, % * Percentages rounded to the nearest hundredth. Due to this rounding percentages may not total to 100.0%. C opyright 2016 V erified Audit Circulation

11 DIGITAL ACTIVITY REPORT JANUARY 1, 2015 JUNE 30, 2016 SOCIAL MEDIA ACTIVITY FACEBOOK ACTIVITY TWICEonline VISITOR ACTIVITY Total Lifetime Likes 3,580 Information for Facebook activity was obtained by a review of publisher s Facebook likes on June 30, The review was done independently. In Verified s opinion, the Facebook activity is fairly stated in this report. Definitions: Lifetime Likes The total number of Likes a Facebook Page received, as of the end of a specified date range. TWITTER ACTIVITY Tweets 24,425 Followers 10,730 Information for Twitter activity was obtained by a review of publisher s Twitter handle (@TWICEonline) as of June 30, The review was done independently. In Verified s opinion, the Twitter activity is fairly stated in this report. Definitions: Tweets A message posted via Twitter containing 140 characters or fewer. Follower A follower is another Twitter user who has opted in to receive Tweets from the publisher s Twitter account. C opyright 2016 V erified Audit Circulation

12 DIGITAL ACTIVITY REPORT JANUARY 1, 2016 JUNE 30, 2016 WEB VISITOR ACTIVITY VISITOR ACTIVITY January 1, 2016 June 30, 2016 Sessions 1,153,290 Users 751,713 Total Pageviews 1,588,348 Average Pages per Session 1.38 Average Session Duration 00:01:05 Information for web visitor activity was obtained by a review of publisher s Google Analytics for the period January 1, 2016 June 30, The review was done independently. In Verified s opinion, the web visitor activity is fairly stated in this report. TWICE Monthly Web Traffic Users Pageviews 420, , , , , , , , , , , ,125 Jan Feb Mar Apr May Jun Traffic Source Visitor Device 32.7% 60.4% 6.9% Direct Organic Social Referral Other Desktop Mobile Tablet C opyright 2016 V erified Audit Circulation

13 PUBLISHER S STATEMENT Analysis conducted on the May 23, 2016 Issue QUALIFIED CIRCULATION BY ISSUE ISSUE Non-Paid Print Only Paid Print Only Non-Paid Digital Only Paid Digital Only 01/06/16 13,000-7,239-20,239 01/25/16 13,000-7,336-20,336 02/15/16 13,000-7,158-20,158 03/14/16 13,000-7,406-20,406 04/04/16 13,000-7,352-20,352 04/18/16 13,000-7,380-20,380 05/02/16 13,000-7,375-20,375 05/23/16 13,000-7,345-20,345 06/06/16 13,000-7,306-20,306 06/20/16 13,000-7,285-20,285 6 Month Average 13,000-7,318-20,318 Total EXPLANATION Publisher is not required to submit data for all paragraphs/tables. On a continuing basis, VERIFIED AUDIT CIRCULATION conducts audits of printing, distribution, financial records and other data presented by this publication in order to substantiate data submitted to Verified. These examinations follow guidelines prepared in conformity with generally accepted circulation auditing procedures, involving records covering all distribution methods utilized for qualified circulation during the period(s) covered by the reports. The results of these audits warrant the issuance of audit reports as true and accurate statements of the qualified circulation of the client publication. We certify to the best of our knowledge all information set forth in this Publisher s Statement is true and report circulation in accordance with VERIFIED AUDIT CIRULATION Procedures and Regulations. TWICE, 28 East 28 th St., 12 th Floor, New York, NY Kwentin K. Keenan Ed Hecht September 13, 2016 Audience Development Manager Publisher 900 Larkspur Landing Circle, Suite 230, Larkspur, CA Telephone C opyright 2016 V erified Audit Circulation

14 HIRING HELP? Online ads can be posted anytime and run on TWICE.com and in our daily enewsletter for 30 days. REACH OVER 20,000 TWICE print subscribers 20,000 TWICE enewsletter subscribers AND thousands more on TWICE.com Online ads can post anytime on TWICE.com Logos cannot be placed in the online classifieds Online materials must be submitted in MS word Classified Rates: Word Count Print Online Combo Per issue Per month Print & Online $850 $850 $ $1000 $1000 $ $1200 $1200 $ $1500 $1500 $2100 CONTACT: Shara Richter Marketing Associate O: C:

15 2017 Advertising Rates Frequency 1x 7x 14x 20x 26x 42x Tabloid Page 4/C (10 x 13 ) Standard Page 4/C (7 ¼ x 9 ¾ ) Tabloid ½ Page 4/C V (4 ¾ x 13 ) H (9 ¾ x 6 ¾ ) Super Strip 4/C (9 ¾ x 5 ) Tabloid 1/3 Page 4/C V (3 ¼ x 13 ) ¼ Rectangle 4/C (4 5/8 x 6 3/8 ) $13,868 $13,484 $12,110 $9,568 $8,176 $7,654 $11,392 $10,894 $10,047 $8,274 $6,866 $6,518 $7,925 $7,126 $6,915 $4,361 $5,909 $5,505 $5,011 $3,490 $5,909 $5,514 $5,065 $3,483 $4,963 $4,445 $3,252 $2,251 Inside Front cover / Cover 2 25% Opposite TOC 15% Premium Positions Inside back cover / Cover 3 20% Center Spread 20% Back Cover / Cover 4 30% Inserts/Advertorials and Cover-Wrap Rates Available on Request. *Additional 15% discount available for an accredited advertising or in-house agency. 28 East 28th Street NYC, NY

16 2017 Spec Sheet Keep all essential live matter 1/4 inside trim all around. - Tabloid Specs How To Use The NewBay Ad Portal Site - Accepted file format for digital ad files is Adobe Acrobat PDF/X-1a files. SPREAD Trim - 21 x 13 1/2 Bleed: 21 1/4 x 13 3/4 Non - bleed - 20 x 13 FULL PAGE Trim /2 x 13 1/2 Bleed: 10 3/4 x 13 3/4 Non - bleed - 10 x 13 When using this site, all pages must be sent as individual PDF files. 1. Go to: 2. Click on Create Your Account button. 3. Fill out the necessary information (name, phone #, address, etc.). 4. Create your own username & password. Standard JR Spread 15 1/4 x 9 3/4 Standard JR PAGE 7 1/4 x 9 3/4 That s it! When uploading an ad, log in: 1. Click on Submit a New Ad or Pickup Ad 2. Choose TWICE from the selection, press continue 3. Choose issue type (Standard), issue date, Ad Size, and Bleed from dropdown menu 4. Fill in all other pertinent information (Headline, Advertiser, special notes, color, etc.) 5. Navigate to PDF file through Browse button 6. Select file and choose Upload File 7. You will then see a preview of your ad. Approve preview by pressing the REVIEW POSITION button. 8. Press the REJECT or APPROVE button. 1/2 PAGE HORIZONTAL 9 3/4 x 6 3/4 Super Strip 9 3/4 x 5 Standard 1/2 Horiz, Spread Trim - 21 x 7 1/4 Bleed /4 x 7 3/8 1/3 PAGE VERTICAL 3 1/4 x 13 You will receive a confirmation that your ad was successfully uploaded. Then you ll receive an from newbayadportal com that specifies whether your ad passed or failed All Proofs should be sent to: Heather Tatrow - TWICE NewBay Media 28 East 28th Street, 12th Floor New York, NY * * htatrow@nbmedia.com 1/2 PAGE VERTICAL 4 3/4 x 13 1/4 Square 4 5/8 x 6 3/8

17 2017 Spec Sheet Keep all essential live matter 1/4 inside trim all around. - Coverwraps and Gatefolds How To Use The NewBay Ad Portal Site - Accepted file format for digital ad files is Adobe Acrobat PDF/X-1a files. Single Page Cover Tip Trim - 9 5/8 x 5 5/8 Bleed - 9 7/8 x 5 7/8 Tipped to Front Cover Partial Cover Wrap Trim /2 x 7 1/2 Bleed /4 x 7 3/4 Wrap around - Stapled Bellyband Trim - 21 x 4 Bleed /4 x 4 1/4 Wrap completely around the issue When using this site, all pages must be sent as individual PDF files. 1. Go to: 2. Click on Create Your Account button. 3. Fill out the necessary information (name, phone #, address, etc.). 4. Create your own username & password. That s it! When uploading an ad, log in: C1 - Front Gatefold Trim /4 x 13 1/2 Bleed: 10 1/2 x 13 3/4 Cover - False Cover Trim /2 x 10 5/8 Bleed: 10 3/4 x 10 7/8 C2 - Flap Trim - 9 7/8 x 13 1/2 Bleed: 10 1/8 x 13 3/4 1. Click on Submit a New Ad or Pickup Ad 2. Choose TWICE from the selection, press continue 3. Choose issue type (Standard), issue date, Ad Size, and Bleed from dropdown menu 4. Fill in all other pertinent information (Headline, Advertiser, special notes, color, etc.) 5. Navigate to PDF file through Browse button 6. Select file and choose Upload File 7. You will then see a preview of your ad. Approve preview by pressing the REVIEW POSITION button. 8. Press the REJECT or APPROVE button. You will receive a confirmation that your ad was successfully uploaded. Then you ll receive an from newbayadportal com that specifies whether your ad passed or failed All Proofs should be sent to: C3 - C4 Gate Spread Trim /8 x 13 1/2 Bleed: 20 3/8 x 13 3/4 C5 - C6 Gate Spread Trim /8 x 13 1/2 Bleed: 20 3/8 x 13 3/4 Heather Tatrow - TWICE NewBay Media 28 East 28th Street, 12th Floor New York, NY * * htatrow@nbmedia.com C7 - Flap Trim - 10 x 13 1/2 Bleed: 10 1/4 x 13 3/4 C8 Trim /4 x 13 1/2 Bleed: 10 1/2 x 13 3/4

18 2017 ONLINE MEDIA KIT Promote Your Products Promote Your Services Increase Your Site Traffic Grow Sales Announce What s New Boost Your Brand 28 EAST 28TH STREET 12TH FLOOR NEW YORK, NY

19 2017 ONLINE MEDIA KIT INTRODUCTION May 19, 2014 Changing Face Of High-End Audio { Page 66 } LG Ships Its 1st Fitness Wearables { Page 69 } This Week In Consumer Electronics VOLUME 29, NO. 10 ProSource Expects Growth From New Technologies { PAGE 4 } TWICE Magazine Superior Editorial Content, Loyal Readers, Trusted Brand If it is happening in Consumer Electronics, TWICE is where the industry learns about it. The most respected publication in the field, readers turn to TWICE again and again for the latest news, industry analysis and product information. Advertisers that align themselves with the brand gain access to the highly engaged decision-makers and influencers that make up its loyal audience. CE RETAILERS { PAGE 15 } NEWSPAPER HANDLING $25 VIEWPOINT 3 UPDATE 4 THE TWICE TOP 100 CE RETAILERS 15 MAJOR APPLIANCES 62 DIGITAL IMAGING 63 VIDEO 64 HOME AUDIO 66 SMARTPHONES & TABLETS 68 ACCESSORIES 69 BUSINESS NEWS 72 Panasonic Partners With Best Buy On New TV Lineup { PAGE 4 } Walmart To Revamp CE Sections; Q1 Profits Fall { PAGE 4 } NATM's Bill Trawick To Retire { PAGE 8 } VISIT FOR MORE INFORMATION ON THE STORIES IN THIS ISSUE. TWICE.com The online voice of the magazine and much more TWICE.com is the ideal environment to target decision-makers in the Consumer Electronics industry, build brand awareness and drive traffic to your website. The site contains up-to-the-minute breaking news, product intros, insightful webcasts, entertaining blogs and videos, and is a popular platform for CE professionals and enthusiasts to interact with their peers. YTD Traffic Stats Average Monthly Uniques: 176,834 Average Monthly Page Views: 204,846 Maximize the effectiveness of your marketing efforts by advertising in TWICE Magazine and TWICE.com at the same time.

20 2017 ONLINE MEDIA KIT WEBSITE BANNERS Run-of-Site Banners (ROS) Stay top-of-mind with your target audience by running banner ads throughout TWICE.com. Use video and/or expandable banners to further engage our audience and increase clicks. Boost branding and product awareness Educate the industry about your new products and services Drive traffic to your site Drive purchase intent Position Size Net CPM Leaderboard 728x90 $45 Medium Rectangle 300x250 $47 Push Down 970x66/970x418 $75 Graphic/Text Link 88x90 $10 Footer 980x25 $75 Channel Targeting Own specific areas of TWICE.com relevant to the products and services you offer, and block out your competition. Channel-targeted banners appear on the category landing page as well as all article pages. Regardless of how a viewer gets to an article housed within a specific product category, your ad will not be missed (rates provided upon request). TWICE.com News Channels: Channel Page Appliance Audio/Video Car Electronics Digital Imaging Accessories Associations Smartphone & Tablets Retailing

21 2017 ONLINE MEDIA KIT RICH MEDIA OPPORTUNITIES Welcome Page Takeover (Pre-Stitial) Achieve high visibility with exclusive Welcome Page Takeover ads. Your message is first to appear on the welcome screen upon site entry. Impress our audience while providing interactive and timely information about your brand. Capture the attention of ALL site visitors Generate approximately 4x more clicks than standard size banners Create a buzz around new products Enhance your brand image Ad will play for 15 seconds before automatically redirecting to website page. Unit Size: 640 X 480 $1,395 Per day Home-Page Roadblock Leverage the power of the Home Page with an exclusive Roadblock. Own the four major ad units: Leaderboard, Skyscraper, Large Rectangle and Ticker/Pushdown. Impress our audience while blocking out all competing ads. This high-impact advertising opportunity is great for a new product launch and reinforcing your brand. Peelback Peelbacks are the perfect vehicle to get attention and engage our audience in a unique way. Ad appears to peel back from the upper, right-hand corner of the page. $950 Per day Additional rich media ad units available. Ask your sales rep. $1,150 Per day

22 2017 ONLINE MEDIA KIT E NEWSLETTERS TWICE enews Daily TWICE enews Daily, TWICE magazine s daily enewsletter, provides its opt-in audience of retailers, distributors and manufacturers with the latest CE industry news, people and product information. Distribution: Every Monday-Friday to over 22,875 opt-in subscribers Advertising Benefits: Cost-effective way to stay top-of-mind with our loyal enews audience 100% ownership - banners do not rotate with others Increase brand awareness and traffic to your site Position Size Per Week Top Leaderboard 728x90 $1,500 Bottom Leaderboard 728x90 $1,150 Top Medium Rectangle 300x250 $1,500 Medium Rectangle 300x250 $1,250

23 2017 ONLINE MEDIA KIT E NEWSLETTERS TWICE RETAILER eweekly SO MUCH RETAIL NEWS With so much news relating to industry retailers, what better way to give them the additional focus and timely information they crave than in the TWICE Retailer eweekly. Distribution: Every Monday to over 20,275 opt-in subscribers Featuring: Retail News: Analysis, major acquisitions, retail trends, changes at industry retailers (national to independents) Retail Services: Extended warranties, retail technology and logistics Distributor News Buying Group News One-On-One Executive Interviews Position Size Per Week Top Leaderboard 728x90 $600 Bottom Leaderboard 728x90 $450 Top Medium Rectangle 300x250 $600 Medium Rectangle 300x250 $500

24 2017 ONLINE MEDIA KIT E NEWSLETTERS TWICE Conencted Home Distribution: Every Monday-Friday Curated by the editors of TWICE, the CE Newswire contains consumer electronic industry news and views from the web. Circulation: Twice s 23,000+ opt-in subscriber list. Position Size Per Week Top Leaderboard 728x90 $1,500 Bottom Leaderboard 728x90 $1,250 Medium Rectangle 300x250 $1,500 Medium Rectangle 300x250 $1,250

25 2017 ONLINE MEDIA KIT e NEWSLETTERS Breaking News Sponsorship Reach decision-makers who are paying attention: Advertise exclusively in all TWICE Breaking News s! Details: Ad Units: 728x90 Leaderboard and 336x280 Large Rectangle TWICE averages between 6 to 12 Breaking News sends per month One flat monthly rate no matter how many Breaking News s are sent out Rate: $2,000 per month, per ad unit

26 2017 ONLINE MEDIA KIT e BLASTS Custom eblasts Co-Branded, Exclusive Promote Marketing directly to our enews subscribers that opt-in to receive messages from third parties. You create content for an audience that is waiting to hear from you. Distribution: 12,300 opt-in subscribers Rate: $3,000 per send

27 2017 ONLINE MEDIA KIT LEAD GENERATION PROGRAMS TWICE.com Lead Generation Programs High Quality Leads, Guaranteed The TWICE online audience is eager to learn about ways to do business better. Share your expertise with our professional audience via webcasts, white papers, educational videos and other methods in exchange for qualified sales leads. Advertising Benefits: Sales leads guaranteed customize the registration form to insure you get the leads you want Industry leadership positioning Branding your company benefits from our efforts to promote your timely information WEBINAR TWICE editors put it all into perspective Webcasts are the ideal format to share information and interact live with your customers and potential customers. Participants tell us what they value most about TWICE webcasts is the opportunity to access presentations from top analysts and vendors without leaving their desks. Details: Heavily co-branded promotions prior to event in both online and print with Sponsored by [your company] prominently displayed Moderated by Steve Smith, Editor-in-Chief, or other editorial specialist depending on the topic Real-time reporting with live Q & A Receive all registration information from live visitors and those that view the archived version at a later date. Your webcast will be accessible on the site for at least six months. Ask up to five questions to registrants Level of participation to be mutually agreed upon Webcasts can be customized to cover a topic of your choice or you may sponsor a pre-planned webcast Rate: $15,000 net

28 2017 ONLINE MEDIA KIT LEAD GENERATION PROGRAMS WHITE PAPERS/RESEARCH Share your timely industry research and product/service benefits with CE decision-makers in exchange for targeted, qualified sales leads. Details: Receive guaranteed, qualified leads TWICE.com will provide the leads to you weekly Ask up to five questions to registrants We reserve the right to use at our discretion any and all advertising methods needed to reach the lead target Rate: $50 per lead/ 100 lead minimum entry

29 2017 ONLINE MEDIA KIT WEBSITE SPEC SHEET AD DESCRIPTION AD SIZE (pixels) FILE SIZE LEADERBOARD 728 x 90 40k MEDIUM RECTANGLE 300 x k TICKER BASE 983 x 30 40k TICKER EXPANDABLE 970 x 66/ k SPONSORED LINKS* 88 x 90 Logo 15k SEARCH BUTTON 88 x 31 20k FOOTER BAR 980 x 25 40k * Headline: 50 characters; Body 130 characters

30 2017 ONLINE MEDIA KIT WEBSITE SPEC SHEET Ad Unit Specifications REQUIRED FILES SIZE OR LENGTH LOOP/TIME MEDIA TYPES ACCEPTED AUDIO ACCEPTED 3RD PARTY SERVING.jpg,.gif, rich media, 3rd party tag, click through URL 50k 3 loop/30 sec Any User Enabled Audio Streams Only Yes GENERAL CREATIVE GUIDELINES All creative s must be approved and tested before a campaign can begin. Creative s must be received by Traffic & Campaign Management 4 business days before the campaign launch date. Animations should run for shorter than three loops or 30 seconds Flash creative s should use Click-Tag instead of Click- Through ( tracking/designers_guide/) on (release) {geturl (clicktag, _blank );} When submitting rich media, an alternate.gif is required Expandable or Out of Banner Rich Media creatives must be click initiated Expandable or Out of Banner Rich Media creatives must no larger than twice the banner size Audio ads must be user initiated and are subject to editorial approval Creative s not in compliance with NewBay Media Online Ad Specs are subject to a delay in campaign launch. Rich Media Accepted Ad Formats Lead Time Maximum file size CUSTOM Banner Design Expandable Banner, Standard Banner, Peel Backs, Page Take-overs 4 days 100 KB Accepted Flash Versions up to Flash 10 Fees* Banner Design Cost any size (jpeg/gif)...$250/unit Banner Design Cost flash...$450/unit Form and Landing Page Design...$750/page * Fees include two rounds of revisions. Additional changes beyond this two rounds will cost $100/round of revisions. Direct mechanical questions and submit materials to Sujin Lee at , slee@nbmedia.com For Advertising Space Information Please Contact: Adam Goldstein, , agoldstein@nbmedia.com Allison Knapp, , aknapp@nbmedia.com Katie Sullivan, , ksullivan@nbmedia.com Jonathan Toback, , jtoback@nbmedia.com Shara Richter, , srichter@nbmedia.com

31 2017 ONLINE MEDIA KIT e NEWSLETTER SPEC SHEET TWICE enewsletters are available in both HTML format and TEXT format. Because our subscribers choose the version they would like to receive, advertisers must provide creative for both HTML and TEXT s. Materials Due: Creative is due 5 business days before scheduled launch date. Changes and Cancellations All creative materials must be received at least five business days prior to the launch of the newsletter. Rejecting Creative NewBay Media reserves the right to approve all ad creatives which will run on any NewBay Media newsletters. NewBay Media reserves the right to reject any creative that does not follow our specifications. 3r d Party Tag Policy: NewBay Media will accept and traffic up to three tags per placement, per campaign. Late Creative NewBay Media will not delay the deployment of a newsletter due to late creative. Size Specifications Ad Type Dimensions Max. File Size Leaderboard 728 x k Large Rectangle 300 x k Static Ad formats: Gif and jpeg 72 dpi, indexed or RGB Color. No interlaced gifs, max file 100k Gifs can be set at 8 bit Animation Format: No animated ads will be accepted. General Policies All advertisements must be approved by TWICE before appearing on the website. We reserve the right to reject any ad for any reason whether or not it meets the standards described herein. Ads may not use the name, logo, or look and feel of TWICE or any of their respective products or features without our consent. Direct mechanical questions and submit materials to Rob Granger at , rgranger@nbmedia.com. For Advertising Space Information Please Contact: Adam Goldstein, , agoldstein@nbmedia.com Allison Knapp, , aknapp@nbmedia.com Katie Sullivan, , ksullivan@nbmedia.com Jonathan Toback, , jtoback@nbmedia.com Shara Richter, , srichter@nbmedia.com

32 Magazines (Print, Digital & Mobile) NewBay Marketing Services broadcast/video Broadcasting & Cable Broadcast Engineering Extra Digital Video Multichannel News Radio Magazine Radio World Radio World Engineering Extra Radio World Edition Francophone Radio World - International Edition Radio World América Latina TVB Europe TV Technology TV Technology Europe properties NewBay+ Marketing Services leverages our unique reach and market-leading media brands to provide effective and efficient solutions for brand & product awareness, thought leadership, and demand generation. Capabilities include: content marketing, lead generation, ad nurturing, native advertising, custom video, social marketing, research and bespoke events. Ask your NewBay sales representative for a comprehensive overview. av/pro audio AV Technology Digital Signage Magazine Installation Mix Music Festival Business Pro Sound News PSNEurope Residential Systems Sound & Video Contractor Systems Contractor News music Bass Player Electronic Musician Guitar Aficionado Guitar Player Guitar World Guitar World Buyer s Guide Music Week Keyboard Revolver education Tech & Learning Tech & Learning UK School CIO consumer electronics/ gaming Bike Biz BikeBiz Brit List Develop MCV PCR TWICE (This Week In Consumer Electronics) ToyNews Show Dailies (Print & Digital) BVE Show Daily CCW/SATCON Show Guide GV Expo Show Guide IBC Daily INTX Show Daily NAB Show Daily SCTE Show Daily AES Daily CEDIA Daily Digital Signage Expo Daily News InfoComm Daily InfoComm Show Guide ISE Daily CES Daily gamescom Daily Events (Conferences, Expos & Awards) Advanced Advertising Best of Broadcast Awards Beyond HD Masters B&C Hall of Fame Government Video Expo Hispanic TV Summit National Drone Show News Technology Summit Next TV Summits NYC Television Week On Demand Summit Tech Leadership Summit Tech Leadership Cloud Summit TVBE Awards TVBE Strategy Week TVBEurope Round Tables Wonder Women InstallAwards Installation Round Tables Mix Nashville Mix Sound for Film Pro Sound Awards Rental & Staging Roadshow Bass Player LIVE! Golden Gods Music Week Awards Music Week Evening Sessions Music Week Radar Music Week Women in Music MI Retail Expo School CIO Summits Tech & Learning Live Regional Events BikeBiz Awards Games Media Awards Develop Live Develop Quiz Industry Excellence Awards Licensing Power List Awards London Games Conference MCV Interface MCV Women in Games PCR Retail Boot Camp Toy Inventors Workshop Women in Tech Women in Toys Digital, Data, and Research This is a partial listing of NewBay Media properties and marketing solutions capabilities. B&C Today BroadcastingCable.com CreativePlanet Network.com governmentvideo.com Media Buyer & Planner Today Millimeter Content & Community Multichannel.com Multichannel Newswire NewBayConnect.com Next TV Today Radio Currents Radio World Engineering Extra TechBytes Radio World NewsBytes radiomagonline.com radioworld.com Ratings Intelligence TV Technology NewsBytes TVBEurope.com TVBE Weekly tvtechnology.com TVTechnologyEurope.com VideoEdge Bitstream audiomedia.com AV-iQ/AV-iQ UK AVNetwork.com Digital Signage Directory/ Forums Digital Signage Weekly Installation-International. com Installation Weekly MixLine MixLine Live mixonline.com PAR ereviewsletter Pro AV Today prosoundnetwork.com PSNeurope.com PSN Daily enews Residential Systems residentialsystems.com SVC AV Market Update SVC Product Showcase svconline.com Acoustic Nation BassPlayer.com emusician.com EMusician Xtra emusician.com International enews GP Fretwire GuitarAficionado.com GuitarPlayer.com GuitarWorld.com Guitar World enews Keyboardmag.com KB Key News mi-pro.co.uk musicweek.com Revolver enews Revolvermag.com EduWire Techlearning.com TechLearning enews Tech & Learning UK K12Blueprint.com BikeBiz.com develop-online.net licensing.biz MCVuk.com pcr-online.biz toynews-online.biz TWICE enews TWICE.com 10/15 NEWBAY MEDIA L.L.C. NEW YORK SAN FRANCISCO LOS ANGELES WASHINGTON, DC LONDON HERTFORD

33 NewBay Marketing Services Broadcast/Video Education Music AV/Pro Audio Consumer Electronics/Gaming Moving to Online Testing: 5 Benefits of Using Virtual Desktops Introduction There are pending state mandates to move to online assessments in K-12 schools, especially in the 45 states that have adopted the Common Core State Standards Initiative (CCSSI). While the CCSSI mandates that all districts deliver online testing by the school year, some states have already begun. Many school district IT personnel report that meeting the online testing mandate is one of their top priorities. In fact, a recent survey of 300 K-12 IT professionals conducted by CDW-G found that 83 percent of respondents noted that meeting the Common Core technology requirements for the online student assessment mandate and improved instruction was among their top three IT priorities and 29 percent said it was the top IT priority. The impetus behind this transition is that online assessment is easier to deliver and is more secure than previous methods such as those using paper and pencil, making test delivery less time consuming and the results more accurate. The importance of online assessment results cannot be overemphasized as they will not only be used to measure student achievement and teacher effectiveness, but ongoing state funding depends on secure and stable test delivery. Challenges Obstacles to delivering online testing include: 1. Budget constraints 2. Schools aging technology infrastructure and lack of a sufficient number of testing stations 3. Student privacy concerns and information security 4. Ensuring tests are delivered without interruption an error or system failure can invalidate results 5. Limited resources finding the time to setup and administer testing to hundreds if not thousands of students These are individually all significant challenges, and some districts struggle with all of these concerns. Even if a district has dealt with one or more of these issues, the solutions they have put into place need to keep up with changing technologies and student expectations. Also the primary concern that overshadows all others is the need to respond to state and local mandates with no additional budget dollars attached to find solutions. Lessons from Early Adopters Several schools in Texas are already up and running with secure and efficient online testing using VMware Horizon View and the Pearson TestNav test delivery system. States typically mandate the testing vendor while individual school districts select the technology to deliver the tests. Limited budgets preclude districts from purchasing all new equipment to comply with the mandate; therefore, they are searching for alternate paths to cost-effectively achieve a 1:1 testing environment. PRODUCED BY Whitepaper + Lead Generation Program Authoritative custom content that drives qualified sales leads As the number one media company in the markets it serves, NewBay has the editorial expertise, market knowledge, and the high-spending audiences that are the critical pillars for a successful content marketing program. NewBay Plus Marketing Services will consult with the editorial teams of our leading brands to turn your story into a powerful narrative. We ll assign the best editorial contributors to write the content. Then, using our unparalleled audience database in our markets, we ll use the whitepaper to drive sales-ready leads. Sponsorship Overview Five Trends for the Future of Ed Tech Here s how a Whitepaper + Lead Generation Program works: o First we do a custom consult to understand content needs and plan the paper o We create all content and artwork (charts and figures). o We design an authoritative-looking, easy-to-read layout. o We have a custom consult to create an effective audience targeting program. o Then we promote the whitepaper through a variety of online channels to drive a minimum of 100 qualified leads. o We provide project management to keep you up to date on project progress and deliverables. Price: $1,500 a page, minimum two pages of content. Guarantee of 100 qualified leads. Minimum program price: $8,000