Organisational Unit/ Department

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1 Position Title Digital Marketing Co-Ordinator Employee Name (vacant) Date May 2016 Division/ Entity/Location The Salvation Army Australia Southern Territorial Headquarters Organisational Unit/ Department Territorial Public Relations Department THE SALVATION ARMY INTERNATIONAL MISSION STATEMENT The Salvation Army, an international movement, is an evangelical part of the universal Christian Church. Its message is based on the Bible. Its ministry is motivated by the love of God. Its mission is to preach the gospel of Jesus Christ and to meet human need in His name without discrimination. AUSTRALIA SOUTHERN TERRITORY S MISSION AND VALUES Mission The mission of The Salvation Army Australia Southern Territory is: Transforming lives: working for personal renewal through Jesus Christ, that touches and integrates the whole person Caring for people: engaging with others in need, without discrimination Making Disciples: patterning lives on Jesus Reforming Society: acting on the structures of society to restore justice Values The values of The Salvation Army Australia Southern Territory are: Human dignity: respecting the sanctity of human life as being made in the image of God. We affirm the worth and capacity of all people. Justice: acting with integrity and fairness, without discrimination, and being an advocate for the disadvantaged; managing all resources responsibly as stewards. We promote healthy and whole relationships, and good society. Hope: sharing the gospel of Jesus as a gracious invitation to wholeness. We work for reconciliation, healing and transformation for all people and creation. Compassion: engaging with others in the Spirit of Jesus. We feel compelled to stand with and do something about another s suffering. Community: owning our common humanity as we engage with people, working and journeying together, for mutual capacity building. We build community and meet with God in our encounter with others. All employees in non-ministry positions in The Salvation Army are expected to work in accordance with the Australia Southern Territory s mission and values and comply with Official Minutes, policies and procedures. PD - Digital Marketing Coordinator - May 2016.docx Page 1

2 Position reports to Digital Marketing Manager Reportable Positions Nil Position Purpose Qualifications To provide digital marketing support, with a focus on online content and fundraising, for The Salvation Army across the Southern Territory Undergraduate degree in Marketing, Communications or Journalism, or comparable experience in a similar role Award (if applicable) n/a Classification Hay Level 12 Resource Management Nil Total staff management (EFT) Nil Personal Competencies Required Ability to work as a productive team member, maintaining a professional and pleasant manner at all times. Willingness to work within the fundraising principals and activities of The Salvation Army Job Competencies Required Ability to create persuasive and engaging content that connects with multiple audiences. Experience creating high quality content including writing, proofreading and editing. Operates with a high level of honesty, integrity and trustworthiness Excellent communication skills written and interpersonal Willingness to undertake tasks as required to ensure project goals are met Ability to be focused and self-driven while working in a projectfocused, team environment. Willingness to work in accordance with The Salvation Army s mission and values, and comply with Official Minutes, policies and procedures. Competency in the following: - Microsoft Office suite of programs - Skills in Photoshop or other image handling program - Experience with marketing products Previous experiencing using website content management systems Ability to work collaboratively with both internal and external stakeholders. Ability to work autonomously with keen eye for style, accuracy and consistency. Ability to multi-task and work to competing deadlines. PD - Digital Marketing Coordinator - May 2016.docx Page 2

3 Key Result Areas Key Activities Standard Measures Digital content Engage existing and potential donors by writing engaging and influential content across a variety of digital channels, in line with the organisation s communication objectives. Support the Digital Marketing Manager in a content review process across the website. Write, review, proofread and edit content to ensure it is maintained to the highest quality. Ensure content is developed with critical keywords in mind to maximise organic search positioning. Conduct regular keyword research to support Search Engine Optimisation and Search Engine Marketing. Maintain, test and improve website content to ensure usability, functionality and aesthetic value. Collect essential content on a regular basis from key stakeholders across the Territory. Collect essential content on a regular basis on activities of The Salvation Army around the world. Online fundraising Identify marketing opportunities to support campaigns and awareness days. Co-ordinate and support the Digital Marketing Manager with online fundraising campaigns and communications. Maintain the online fundraising section of Blackbaud Enterprise Client Relationship Management (CRM). Track, analyse and report on online marketing Content adheres to the Style Guide, the Web Minute and other relevant documentation. All website functionality is operational with minimal redirects, errors and broken links. Metadata is reviewed regularly and amendments made to ensure optimal search engine rankings. Content is published within 12 hours (critical) or 48 hours (standard). Content reviewed on a daily basis with issues reported to the Digital Marketing Manager. Homepage is reviewed daily to ensure information is current and news items are published immediately after release. Monthly reporting on international activities of The Salvation Army. Online fundraising campaigns are delivered on time, to specifications and with realised financial goals. Communications and Fundraising calendar is up to date at all times. Prepare monthly campaign summary reports. PD - Digital Marketing Coordinator - May 2016.docx Page 3

4 campaigns. Record and maintain constituent information in the Client Relationship Management CRM where required. Communications Online Community Fundraising Territorial website support Write, collate and edit content for and SMS marketing campaigns. Provide support for marketing communications to support online community fundraising events. Prepare campaigns including creation, testing and deployment through Blackbaud CRM and BBIS. Maintain subscription/un-subscription lists. Provide reports on campaign statistics. Provide support for the Territory on the creation and management of online community fundraising events. Create, test and deploy online events in conjunction with staff across the Territory. Review, edit and publish salvationarmy.org.au web content submitted by authors across the Territory to ensure it meets TSA standards in relation to content, SEO, accessibility, etc. Six On The Street enewsletters distributed each year. Minimum of one campaign distributed for each direct mail appeal. Minimum of one campaign distributed for each online appeal, for example 10 Thousand Meals, Be A Souperhero. Ad-hoc campaigns where required. s sent at scheduled times. Communication testing completed to ensure there are no errors in distribution. Lists are updated and complaints are addressed immediately after campaign is sent. Reports are generated and distributed on a monthly basis or after campaign finishes. Information on the Territorial fundraising portals on Go Fundraise is current at all times. Online events created, tested and deployed in liaison with relevant staff within 7 days of receiving request. Review and approve CMS workflow items within 48 hours. Along with the Digital Fundraising Co-Ordinator, be the first point of contact for website related queries. PD - Digital Marketing Coordinator - May 2016.docx Page 4

5 Develop positive and productive relationships with key stakeholders around the Territory. Provide support to Territorial divisions with online marketing requests. Liaise with IT on technical issues. Reporting Prepare regular reports on the tracking and analysis of digital activities. Support the Digital Marketing Manager with competitor analysis and reporting. Prepare reports and presentations on an ad-hoc basis. Other Provide digital marketing support as needed within the Department. Provide back-fill for Digital Fundraising Co-Ordinator. Work with third party suppliers. Maintain project timeline of digital marketing activities. Divisional requests are followed up within 48 hrs. IT technical issues are reported expediently. Provide data, analysis and recommendations across required areas on a monthly basis. Produce monthly digital marketing reports. Ad-hoc reports are provided to requested standard and within agreed timeframes Tasks carried out to a high quality within set timeframes. Employee s Signature: Date: Print Name: Manager s Signature: Date: Print Name: PD - Digital Marketing Coordinator - May 2016.docx Page 5

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