Job Description. Title: Chief Marketing and Program Officer Date: 6/7/18. Revised Job Description (indicate previous position title):

Transcription

1 Jb Descriptin Title: Chief Marketing and Prgram Officer Date: 6/7/18 Select One: X New Psitin Revised Jb Descriptin (indicate previus psitin title): Psitin Classificatin (fr internal purpses): Leadership-Executive Status: X Full-Time; Part-time; Temprary (length f assignment): # f hurs/week: 40+ FLSA Classificatin: Nn-exempt; X Exempt Lcatin: Office Prtland D.C and/r Remte X Remte lcatin(s): Ideally in Califrnia r West Cast but all lcatins cnsidered Psitin Reprts T (title): CEO Department: Prgrams Organizatin : Acrss the natin, Cmpassin & Chices wrks t create a sciety that affirms life and accepts the inevitability f death, embraces expanded ptins fr cmpassinate dying, and empwers everyne t chse end-f-life care that reflects their values, pririties and beliefs. T make this visin a reality, we imprve care, expand ptins and empwer everyne t chart their end-f-life jurney. Psitin Summary: The Chief Marketing and Prgram Officer (CMPO) psitins Cmpassin & Chices as a leading natinal rganizatin in the end-f-life chice mvement. Wrking clsely with the CEO, the ther chief executives and department directrs, the CMPO translates and articulates the CEO s visin; versees the design and management f a significant prtfli f prgrams; markets the rganizatin, the CEO and its prgrams t generate visibility and funding; evaluates the effectiveness f prgrams t prvide nging feedback; and prvides mentring, guidance, supervisin, cnflict reslutin, and prfessinal develpment t staff. This psitin is primarily respnsible fr serving as: Marketer: Creates innvative marketing strategies that will increase the prfile f the CEO, build ur brand, lead t increased awareness, generate revenue, and increase relevance and respect amng key audiences. Strategic Prgram Develpment: Translates the CEO s visin and strategic plan and the expert advice f the senir leadership team int the develpment f strategies that advance the wrk f ur advcacy, plicy, prgram develpment, cmmunicatins and marketing teams. Organizatinal Manager: Actively engages as a senir manager prviding leadership and management t department directrs including priritizing prjects, negtiating cnflicts, maintaining mrale, and develping and managing budgets. Fundraiser and Ambassadr: Serves as a representative, external relatinship builder in key strategic cmmunities with an emphasis n generating revenue and increasing the diversity f the mvement. Psitin als perfrms ther duties as assigned. Essential Duties and Respnsibilities: Cre duties and respnsibilities include the fllwing: Marketer: Builds the prfile and brand f the rganizatin and the CEO t increase visibility, generate revenue and achieve results. Experience develping marketing and brand strategy in line with the strategic visin f the rganizatin. Experience helping a CEO t build their brand t further the missin f the rganizatin An executive wh understands the imprtance f aligning the rganizatin internally arund the brand, marketing bjectives and strategic plan.

2 Jb Descriptin A leader with the visin t seek ut new prmtinal avenues t supprt fundraising and prgram bjectives. Strategic Prgram Develpment: Develp innvative crss-platfrm strategies t expand the effectiveness, reach and supprt f Cmpassin & Chices t achieve current and future strategic plans. Heighten the rganizatin s visibility and credibility in all f the related areas. Create and implement strategy, mdels, systems and tls t effectively engage lcal cmmunities and supprters t achieve the strategic plan. Enhance prfessinal grwth f self and teams by keeping abreast f latest trends, best practices and a deep understanding f the issues and events impacting the wrk. Organizatinal Leader and Manager: Actively engages as a senir manager leading the prgram team and managing department directrs. Actively participate in the Organizatinal Management Team and wrks cllabratively with ther senir leaders t maximize effectiveness f C&C. Directly manages assigned department directrs. Develp and manage related budgets and mnitr financial, capital, and human resurces particularly. Ensure prgrams remain in cmpliance with the law. Ensures team remains in cmpliance with all administrative plicies and rules including timely and accurate cmpletin f related reprts (such as crprate credit card statement (PCard), perfrmance reviews, time cards, etc.). Demnstrates cmmitment t and active supprt f C&C s Diversity & Inclusin prgram. Knws, supprts and administers the plicies and prcedures f C&C. Familiarity with and cmmitment t the Cmpassin & Chices missin. Other duties as assigned. Fundraiser and Ambassadr: Serves as a representative, external relatinship-builder amng dnrs and in ther key strategic cmmunities. Dnr cultivatin and stewardship is dne at the directin f and in cllabratin with the chief develpment fficer. Cnduct in-persn meetings, phne calls and briefings with dnrs. Generate plans fr restricted grants. Ensures that we are leveraging prgram wrk t maximize revenue generatin. Build relatinships that advance the wrk with natinal rganizatinal partners and cllabratrs. Represent the rganizatin at apprpriate funding, legislative, public educatin and media frums, as needed. Supervisry Respnsibilities: Directly supervises Natinal Directr Plicy & Prgrams, Natinal Directr f Plitical Advcacy, Natinal Directr f Cmmunicatins and Marketing, and Natinal Cnstituency Directr. Carries ut supervisry respnsibilities in accrdance with the rganizatin's plicies and applicable laws. Respnsibilities include interviewing, hiring, and training emplyees; planning, assigning and directing wrk; appraising perfrmance; rewarding and disciplining emplyees; addressing cmplaints and reslving prblems). Values : Must be energized by the idea f wrking at an rganizatin with the fllwing values: Cmpassinate in ur cnvictin that dying patients shuld be free f unwanted treatment, suffering, r utside interference. Respectful f the autnmy f individuals t decide what end-f-life ptins are best fr them and their family. Curageus in ur willingness t cnfrnt the tughest end-f-life health challenges, disrupt the brken status qu, and prtect individuals right t self-determinatin. Credible in all ur educatin, advcacy and partnerships ur effrts are grunded in bjective research and demnstrable facts. Resilient in ur capacity t respnd t pprtunities and threats in the mvement s that we can achieve ur visin as quickly as pssible.

3 Jb Descriptin Cmpetencies : T perfrm the jb successfully, the individual shuld demnstrate the fllwing cmpetencies: Skill/Knwledge : Recgnized expert in areas assigned. Pssesses brad knwledge abut a wide range f areas. Demnstrates an advanced understanding f established prcedures and the ability t reslve cmplex issues. SWOT : Identifies SWOT (strengths, weaknesses, pprtunities and threats) and develp apprpriate plans fr the future. Anticipates and plans fr changes in internal and/r external peratin cnditins and business needs. Leadership: Develps and implements the pririties f C&C. Secures leadership buy-in arund prgrams, plans and rganizatinal gals. Wrks cllabratively and as a team player with staff at all levels f the rganizatin. Puts the rganizatin s missin befre their wn department r persnal ambitin. Inspires and mtivates staff and supprters t perfrm well. Brings passin and energy t the wrk. Brings strng emtinal intelligence (EI) serving as an effective intermediary when disputes arise. Remains pen t thers' ideas and perspectives. Exhibits cnfidence in self and thers. Raises issues and prblems early and ften. Effectively influences and recgnizes actins and pinins f thers. Accepts feedback frm thers. Is dependable and respnsive. Is a psitive ambassadr internally and externally. Displays riginal thinking and creativity. Cnsistently adheres t and champins rganizatinal plicies and prcedures. Flexible and adaptive t changing situatins. Develps and achieves perfrmance bjectives. Results-riented. Staff and Team Management : Manages emplyee perfrmance t inspire peple s best wrk. Serve as a team builder fr yur direct team and acrss the rganizatin seeking t understand thers perspective when differences arise. Includes staff in planning, decisin-making, facilitating and prcess imprvement. Takes respnsibility fr subrdinates' activities. Makes self available t staff. Prvides regular caching & perfrmance feedback. Develps subrdinates' skills and encurages grwth. Slicits and applies custmer feedback (internal and external). Fsters quality fcus in thers. Cntinually wrks t imprve supervisry skills. Imprves prcesses, prducts and services acrss the team. Develps, maintains and cnsistently applies standard perating prcedures t the wrk f their team. Serves as a rle mdel and is in cmpliance arund the firm s administrative plicies such as human resurces, cmpliance, peratins and accunting. Prgram Management : Able t simultaneusly manage multiple prjects while keeping rganizatinal pririties in mind. Uses sund prject management principles including establishing gals and perfrmance measurements, develping budget and plans, securing buy in and apprval frm upper management, integrating the prject acrss the rganizatin and managing the prgrams n time and n budget. Demnstrates accuracy and thrughness. Lks fr ways t imprve and prmte quality. Applies feedback t imprve perfrmance. Meets prductivity standards. Cmpletes wrk in timely manner. Cmmunicatins : Clearly explains tasks and prjects t staff. Cmmunicates the imprtance, values and results f yur department s wrk. Keep senir leadership and staff up t date when changes r updates t prjects ccur. Readily available and hld regular meetings t ensure that all team members are aware f the status f prjects. Writes clearly and infrmatively. Edits wrk fr spelling and grammar. Varies writing style t meet needs. Speaks clearly and persuasively in psitive r negative situatins. Translates technical expertise t plain language. Meets the listener where they are in the prcess t prvide an apprpriate level f infrmatin. Listens and gets clarificatin. Respnds well t questins. Demnstrates grup presentatin skills. Qualificatins: T perfrm this jb successfully, an individual must be able t perfrm each essential duty satisfactrily. The requirements listed belw are representative f the knwledge, skill, and/r ability required. Reasnable accmmdatins may be made t enable individuals with disabilities t perfrm the essential functins. Educatin and Experience: Master s Degree in marketing, nnprfit administratin, business r a related area 15 + years experience in the nnprfit r campaign sectr, preferred experience in advcacy, marketing and plicy 15+ years f management experience in psitins f increasing respnsibility Experience leading teams with budgets f $8 millin r mre Experience leading advcacy, plicy, prgram develpment, marketing, cmmunicatins and digital Dcumented experience marketing a CEO and rganizatin t increase visibility and revenue

4 Jb Descriptin Strng and experienced executive leader with experience reprting directly t a CEO, translating visin t prgram and marketing pririties Histry f substantially building the capacity, effectiveness and leadership f advcacy rganizatins and scial change mvements Experience wrking directly with natinal nnprfit bards f directrs preferred Track recrd f managing directr-level staff (preferably in the related areas) Must be strng manager wh is als willing t effectively direct, manage and delegate tasks in additin t effectively handling sme tasks n their wn. Dcumented success in building strng rganizatinal partnerships with natinal leaders and rganizatins Experience wrking in the prgressive, libertarian r secular mvements r n cntrversial issues Strategic and creative thinker Significant experience inspiring diverse teams t execute well and cntinually innvate Demnstrated ability t build, develp and fster relatinships internally and externally Strng writer with experience writing speeches preferred Excellent cmmunicatin skills, verbal and written Excellent presentatin skills and ability t interact with high-level individuals and grups as well as all levels acrss the rganizatin Excellent prject management skills, including influencing, leading, negtiating and delegating abilities Ability t manage multiple prjects and deadlines and maintain disciplined adherence t prgram gals Team player wh welcmes cllabrative decisin making Must wrk will in a fast past, cnstantly changing envirnment Language Skills : Ability t read, analyze and interpret cmmn jurnals, financial reprts, prpsals and cntact dcuments. Ability t write speeches, cases fr supprt and articles fr publicatin that cnfirm t prescribed style and frmat. Exercise the ability t effectively present infrmatin t tp management, public grups, and/r bards f directrs. Mathematical Skills : Ability t wrk with mathematical cncepts t perfrm budgeting. Ability t apply cncepts such as, fractins, percentages, ratis, and prprtins t practical situatins. Reasning Ability : Ability t define prblems, cllect data, establish facts, and draw valid cnclusins. Ability t interpret an extensive variety f technical instructins in mathematical r diagram frm and deal with several abstract and cncrete variables. Cmputer Skills : T perfrm this jb successfully, an individual shuld have knwledge f persnal prductivity sftware (such as Wrd, Excel, PwerPint); internet sftware; and CRM sftware such as Luminate, Cnvi, Raiser s Edge r Sales Frce. Other Qualificatins Certificatins, Licenses, Registratins: Nne. Travel: Must be able and willing t travel up t 20% (vernight and pssible weekends). Envirnmental Physical Demands : The physical demands described here are representative f thse that must be met by an emplyee t successfully perfrm the essential functins f this jb. Reasnable accmmdatins may be made t enable individuals with disabilities t perfrm the essential functins. While perfrming the duties f this jb, the emplyee is regularly required t talk r hear. The emplyee is frequently required t sit fr lnger perids f time. The emplyee is ccasinally required t stand and walk (includes maneuvering thrugh airprts and htels). The emplyee must ccasinally lift and/r mve up t 25 punds.

5 Jb Descriptin Wrk Envirnment : The wrk envirnment characteristics described here are representative f thse an emplyee encunters while perfrming the essential functins f this jb. Reasnable accmmdatins may be made t enable individuals with disabilities t perfrm the essential functins. The nise level in the wrk envirnment is usually mderate and typical f that fund in an ffice envirnment. While perfrming the duties f this jb, the emplyee is ccasinally expsed t utside weather cnditins. T apply: current resume and cver letter t HR@CmpassinAndChices.rg. In the subject line, indicate Last_First Name, CMPO, In yur cver letter, please indicate (1) what drew yur attentin t this psitin; (2) hw yur persnal philsphy aligns with ur missin; and (3) hw yur experience meets r exceeds this jb descriptin. N agencies please.